57
NPS
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Becton Dickinson
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About Becton Dickinson's Brand
BD is a global medical technology company that is advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. Among its major competitors, Becton Dickinson is ranked in 1st place for NPS while Abbott is 2nd, and Stryker is 3rd.Their current market cap is $72.75B
Brand at a Glance
83%
Customer Loyalty
4.2/5
Product Quality
4/5
Pricing
4/5
Customer Service
Becton Dickinson CMO
George J. Parr
Mr. George J. Parr has been Executive Vice President and Chief Marketing Officer at Becton, Dickinson and Company since November 22, 2017. Mr. Parr serves as the Head of New Chicago Office at Optimal Strategix Group, Inc. He has over 20 years of marketing, brand, sales and general management experience with top consumer packaged goods and industrial companies. He has an established track record of accelerating and restoring profitable business growth for market leading brands such as Healthy Choice(R), Butterball(R) Turkey and Equal(R) Sweetener. Most recently, Mr. Parr served as the Chief Marketing Officer for Diversey(R), a global provider of cleaning products and services. At Diversey, Mr. Parr helped spearhead a strategic and financial turnaround of it by building a marketing core competency that significantly increased revenue, improved efficiency and strengthened competitive advantage for the company.
Becton Dickinson Ranking
- #1 / 4 of its competitors
Becton Dickinson NPS
Becton Dickinson's Net Promoter Score (NPS) is a 57 with 71% Promoters, 15% Passives, and 14% Detractors. Net Promoter Score tracks whether Becton Dickinson's customers would recommend using the product based on a scale of -100 to 100.
Becton Dickinson Overall NPS
| 71% | Promoters |
|---|---|
| 15% | Passives |
| 14% | Detractors |
Becton Dickinson NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Dec 2023 100 | Dec 2023 | 100 |
Oct 2024 100 | Oct 2024 | 100 |
Jun 2025 100 | Jun 2025 | 100 |
Aug 2025 60 | Aug 2025 | 60 |
Dec 2025 57 | Dec 2025 | 57 |
How Other Brands Compare
Becton Dickinson is ranked first for NPS among its competitors. Abbott and Medtronic come in second and third, with Johnson & Johnson coming in at #4. Among those competitors, it is the lowest valued company behind Johnson & Johnson.
Becton Dickinson |  Johnson & Johnson |  Abbott |  Medtronic | |
| Global Ranking | #- | #89 | #168 | #546 |
| NPS | 57 | 26 | 35 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $72.75B | $428.68B | $210.71B | $152.54B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Becton Dickinson NPS vs. Competitors
Compared to its competitors, Becton Dickinson's NPS is rated right above Abbott.
| COMPANY | NPS Score | |
|---|---|---|
| Becton Dickinson | 57 |
| Abbott | 35 |
 | Stryker | 35 |
| Medtronic | 30 |
 | Zimmer Biomet | 27 |
| Johnson & Johnson | 26 |
 | Bio-Rad Laboratories | 20 |
Becton Dickinson Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Becton Dickinson users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Becton Dickinson Customer Loyalty vs. Competitors
Compared to its competitors, Becton Dickinson's Customer Loyalty score is rated right above Abbott.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Becton Dickinson | 83% |
| Abbott | 81% |
| Zimmer Biomet | 80% |
| Johnson & Johnson | 79% |
| Medtronic | 77% |
| Stryker | 76% |
| Bio-Rad Laboratories | 76% |
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Becton Dickinson Product Quality
4.2/5
Becton Dickinson has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Becton Dickinson Product Information
Becton Dickinson’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- http://www.bd.com/careers
- Company Size
- 10,000+ Employees
Industry
Tech
Becton Dickinson Product Quality vs. Competitors
Compared to its competitors, Becton Dickinson's Product Quality score is rated right above Stryker.
| COMPANY | Product Quality Score | |
|---|---|---|
| Becton Dickinson | 4.2/5 |
| Stryker | 4.1/5 |
| Johnson & Johnson | 4/5 |
| Abbott | 4/5 |
| Medtronic | 3.9/5 |
| Zimmer Biomet | 3.9/5 |
| Bio-Rad Laboratories | 3.7/5 |
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Becton Dickinson Pricing
Becton Dickinson ROI & Value For Money
4/5
Becton Dickinson has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Becton Dickinson Pricing vs. Competitors
Compared to its competitors, Becton Dickinson's ROI score is rated right above Medtronic.
| COMPANY | Pricing Score | |
|---|---|---|
| Becton Dickinson | 4/5 |
| Medtronic | 3.9/5 |
| Abbott | 3.9/5 |
| Zimmer Biomet | 3.9/5 |
| Johnson & Johnson | 3.9/5 |
| Stryker | 3.8/5 |
| Bio-Rad Laboratories | 3.5/5 |
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Becton Dickinson Customer Satisfaction (CSAT)
Becton Dickinson Customer Satisfaction (CSAT) Score
100 / 100
Becton Dickinson has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Very Satisfied
80%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Becton Dickinson Customer Satisfaction vs. Competitors
Compared to its competitors, Becton Dickinson's Customer Satisfaction score is rated right above Stryker.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Becton Dickinson | 100% |
| Stryker | 87% |
| Johnson & Johnson | 78% |
| Abbott | 76% |
| Medtronic | 72% |
| Zimmer Biomet | 68% |
| Bio-Rad Laboratories | 60% |
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Becton Dickinson Customer Service
4/5
Becton Dickinson has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Becton Dickinson's Customer Service
Address
1 Becton Drive, Franklin Lakes, NJ 07417
Website
http://www.bd.com/careers
Phone Number
201-847-6800
Becton Dickinson Customer Service vs. Competitors
Compared to its competitors, Becton Dickinson's Customer Service score is rated right above Stryker.
| COMPANY | Customer Service Score | |
|---|---|---|
| Becton Dickinson | 4/5 |
| Stryker | 4/5 |
| Medtronic | 4/5 |
| Johnson & Johnson | 4/5 |
| Zimmer Biomet | 3.9/5 |
| Abbott | 3.9/5 |
| Bio-Rad Laboratories | 3.5/5 |
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Becton Dickinson as an Employer
3.7/5
Becton Dickinson has a 3.7/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Becton Dickinson scored a 57 for Net Promoter Score and a -12 for Employee Net Promoter Score. NPS gauges how likely a customer of Becton Dickinson would recommend the brand to a friend. ENPS measures how likely Becton Dickinson employees would recommend working at Becton Dickinson to a friend.
Net Promoter Score
57
NPS Score
| 71% | Promoters |
|---|---|
| 15% | Passive |
| 14% | Detractors |
Employee Net Promoter Score
-12
eNPS Score
| 35% | Promoters |
|---|---|
| 18% | Passive |
| 47% | Detractors |
