BEHR NPS & Customer Reviews

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BEHR

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BEHR

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About BEHR's Brand

A supplier of architectural paint and exterior wood care products to the United States and Canadian do-it-yourself markets. Among its major competitors, BEHR is ranked in 3rd place for NPS while Sherwin-Williams is 1st, and Benjamin Moore is 2nd.

Brand at a Glance

85%

Customer Loyalty

4.1/5

Product Quality

3.9/5

Pricing

4/5

Customer Service

BEHR CMO

Jodi Allen

BEHR Ranking

^#2 / 4 of its competitors

BEHR NPS

BEHR's Net Promoter Score (NPS) is a 34 with 60% Promoters, 14% Passives, and 26% Detractors. Net Promoter Score tracks whether BEHR's customers would recommend using the product based on a scale of -100 to 100.

BEHR Overall NPS

NPS

60%	Promoters
14%	Passives
26%	Detractors

BEHR NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2023 39	Dec 2023	39
Jan 2024 39	Jan 2024	39
Feb 2024 38	Feb 2024	38
Mar 2024 38	Mar 2024	38
Apr 2024 37	Apr 2024	37
May 2024 37	May 2024	37
Aug 2024 39	Aug 2024	39
Sep 2024 37	Sep 2024	37
Oct 2024 34	Oct 2024	34
Nov 2024 34	Nov 2024	34
Dec 2024 32	Dec 2024	32
Nov 2025 34	Nov 2025	34

How Other Brands Compare

BEHR is ranked second for NPS among its competitors. Sherwin-Williams and The Home Depot come in first and third, with Valspar coming in at #4.

	BEHR	The Home Depot	Sherwin-Williams	Valspar
Global Ranking	#-	#86	#201	#-
NPS	34	21	38	-50
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	Neutral	-
Valuation Updated every 24 hours for public companies	-	$301.06B	$65.11B	$67.96M

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

BEHR NPS by Gender

Male customers rated BEHR's NPS 43 points higher than Female customers.

Male

BEHR's NPS was rated 76 by Male customers on Comparably.

84%

Promoters

Passives

Detractors

Female

BEHR's NPS was rated 33 by Female customers on Comparably.

50%

Promoters

33%

Passives

17%

Detractors

BEHR NPS by Ethnicity

BEHR's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 70	Caucasian	70
Hispanic or Latino 80	Hispanic or Latino	80
Asian or Pacific Islander 67	Asian or Pacific Islander	67
Other 75	Other	75

BEHR NPS by Age

BEHR's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 56-60.

100

Summary

Age

Promoters

Passives

Detractors

18-25

67%

33%

31-35

66%

17%

36-40

80%

20%

41-45

100%

51-55

60%

40%

56-60

67%

33%

66+

83%

17%

BEHR NPS by Usage

BEHR's NPS was rated the highest by customers who have used BEHR's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
1 to 2 Years 80	1 to 2 Years	80
2 to 5 Years 75	2 to 5 Years	75
5 to 10 Years 67	5 to 10 Years	67
Over 10 Years 38	Over 10 Years	38

BEHR NPS vs. Competitors

Compared to its competitors, BEHR's NPS is rated right above The Home Depot, and is preceded by Benjamin Moore.

COMPANY		NPS Score
	Sherwin-Williams	38
	Benjamin Moore	36
	BEHR	34
	The Home Depot	21
	Valspar	-50

BEHR Customer Reviews

Out of the 9 BEHR customer reviews 8 were positive and 1 was constructive. BEHR customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

BEHR Customer Loyalty

85%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

85% of BEHR users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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85%

15%

BEHR Customer Loyalty Score by Gender

Male customers rated BEHR's Customer Loyalty score 8% higher than Female customers.

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Male

93%

Yes

Female

85%

Yes

BEHR Customer Loyalty Score by Ethnicity

BEHR's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

100

out of 100

Hispanic or Latino

100

out of 100

Asian or Pacific Islander

out of 100

Other

BEHR Customer Loyalty Score by Age

BEHR's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 100%	18-25	100%
31-35 100%	31-35	100%
36-40 78%	36-40	78%
41-45 78%	41-45	78%
51-55 100%	51-55	100%
56-60 100%	56-60	100%
66+ 85%	66+	85%

BEHR Customer Loyalty Score by Usage

BEHR's Customer Loyalty score was rated the highest by customers who have used BEHR's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	100%
2 to 5 Years	89%
5 to 10 Years	90%
Over 10 Years	100%

BEHR Customer Loyalty Score by Industry

BEHR's Customer Loyalty score was rated 87% by Construction industry customers.

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Construction	87%

BEHR Customer Loyalty vs. Competitors

Compared to its competitors, BEHR's Customer Loyalty score is rated right above Sherwin-Williams, and is preceded by Benjamin Moore.

COMPANY		Customer Loyalty Score
	Valspar	100%
	Benjamin Moore	88%
	BEHR	85%
	Sherwin-Williams	82%
	The Home Depot	81%

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BEHR Product Quality

4.1/5

BEHR has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.

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BEHR Product Information

BEHR’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated BEHR's product the highest.

Website: http://www.behr.com/

Company Size: 1,001-5,000 Employees

Industry

Tech

Real Estate

Quick Insights into BEHR Product Quality

BEHR's Product Quality score was rated highest by customers who have used BEHR's products/services for 1 to 2 Years, and rated lowest by Female customers.

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Ranked BEHR Product Quality the Highest

1 to 2 Years	5
18-25	5
Asian or Pacific Islander	5

Ranked BEHR Product Quality the Lowest

56-60	3.5
Over 10 Years	3.5
Female	3.4

BEHR Product Quality Score by Gender

Male customers rated BEHR's Product Quality score 1.1 stars higher than Female customers.

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Male

4.5/5

Female

3.4/5

BEHR Product Quality Score by Ethnicity

BEHR's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 4.4	Caucasian	4.4
Hispanic or Latino 4.7	Hispanic or Latino	4.7
Asian or Pacific Islander 5	Asian or Pacific Islander	5
Other 4.4	Other	4.4

BEHR Product Quality Score by Age

BEHR's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 5	18-25	5
31-35 3.8	31-35	3.8
36-40 4.1	36-40	4.1
41-45 4.7	41-45	4.7
51-55 4.8	51-55	4.8
56-60 3.5	56-60	3.5
66+ 4.2	66+	4.2

BEHR Product Quality Score by Usage

BEHR's Product Quality score was rated the highest by customers who have used BEHR's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	5
2 to 5 Years	4.7
5 to 10 Years	4.3
Over 10 Years	3.5

BEHR Product Quality Score by Industry

BEHR's Product Quality score was rated 4.3 stars by Construction industry customers.

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Construction	4.3

BEHR Product Quality vs. Competitors

Compared to its competitors, BEHR's Product Quality score is rated right above Benjamin Moore, and is preceded by Sherwin-Williams.

COMPANY		Product Quality Score
	Sherwin-Williams	4.1/5
	BEHR	4.1/5
	Benjamin Moore	3.7/5
	The Home Depot	3.6/5
	Valspar	2.6/5

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BEHR Pricing

BEHR ROI & Value For Money

3.9/5

BEHR has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.

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BEHR Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry.

Quick Insights into BEHR ROI

BEHR's ROI score was rated highest by Hispanic or Latino customers, and rated lowest by customers who have used BEHR's products/services for Over 10 Years.

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Ranked BEHR ROI the Highest

Hispanic or Latino	4.7
1 to 2 Years	4.6
36-40	4.5

Ranked BEHR ROI the Lowest

Female	3.6
56-60	3.5
Over 10 Years	3.2

BEHR ROI Score by Gender

Male customers rated BEHR's ROI score 0.7 stars higher than Female customers.

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Male

4.3/5

Female

3.6/5

BEHR ROI Score by Ethnicity

BEHR's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.

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Summary	Ethnicity	Score
Caucasian 4	Caucasian	4
Hispanic or Latino 4.7	Hispanic or Latino	4.7
Asian or Pacific Islander 4.3	Asian or Pacific Islander	4.3
Other 4.6	Other	4.6

BEHR ROI Score by Age

BEHR's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.

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Summary	Age	Score
18-25 4.1	18-25	4.1
31-35 4.1	31-35	4.1
36-40 4.5	36-40	4.5
41-45 4.2	41-45	4.2
51-55 4.3	51-55	4.3
56-60 3.5	56-60	3.5
66+ 3.9	66+	3.9

BEHR ROI Score by Usage

BEHR's ROI score was rated the highest by customers who have used BEHR's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4.6
2 to 5 Years	4.4
5 to 10 Years	4.3
Over 10 Years	3.2

BEHR ROI Score by Industry

BEHR's ROI score was rated 4.1 stars by Construction industry customers.

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Construction	4.1

BEHR Pricing vs. Competitors

Compared to its competitors, BEHR's ROI score is rated right above Benjamin Moore, and is preceded by Sherwin-Williams.

COMPANY		Pricing Score
	Sherwin-Williams	3.9/5
	BEHR	3.9/5
	Benjamin Moore	3.7/5
	The Home Depot	3.6/5
	Valspar	2.5/5

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BEHR Customer Satisfaction (CSAT)

BEHR Customer Satisfaction (CSAT) Score

77 / 100

BEHR has an overall Customer Satisfaction score of 77 rated by its users and customers.

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Very Satisfied	54%
Satisfied	23%
Neither Satisfied nor Dissatisfied	8%
Dissatisfied	4%
Very Dissatisfied	11%

Very Satisfied

54%

Satisfied

23%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

11%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into BEHR Customer Satisfaction

BEHR's Customer Satisfaction score was rated highest by customers who have used BEHR's products/services for 1 to 2 Years, and rated lowest by Asian or Pacific Islander customers.

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Ranked BEHR Customer Satisfaction the Highest

1 to 2 Years	100%
18-25	100%
Hispanic or Latino	100%

Ranked BEHR Customer Satisfaction the Lowest

2 to 5 Years	71%
66+	67%
Asian or Pacific Islander	67%

BEHR Customer Satisfaction Score by Gender

Male customers rated BEHR's Customer Satisfaction score 1 points higher than Female customers.

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81 / 100

Male

	Very Satisfied	67%
	Satisfied	14%
	Neither Satisfied nor Dissatisfied	9%
	Dissatisfied	0%
	Very Dissatisfied	10%

80 / 100

Female

	Very Satisfied	60%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	0%
	Very Dissatisfied	20%

BEHR Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

BEHR's Customer Satisfaction (CSAT) score was rated 77% according to Caucasian users and customers.

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77 / 100

Very Satisfied	65%
Satisfied	12%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	0%
Very Dissatisfied	18%

Very Satisfied

65%

Satisfied

12%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

18%

CSAT according to Hispanic or Latino

BEHR's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.

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100 / 100

Very Satisfied	67%
Satisfied	33%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

33%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

CSAT according to Asian or Pacific Islander

BEHR's Customer Satisfaction (CSAT) score was rated 67% according to Asian or Pacific Islander users and customers.

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67 / 100

Very Satisfied	67%
Satisfied	0%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

67%

Satisfied

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

CSAT according to Other

BEHR's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.

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100 / 100

Very Satisfied	75%
Satisfied	25%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	0%
Very Dissatisfied	0%

Very Satisfied

75%

Satisfied

25%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

BEHR Customer Satisfaction Score by Age

BEHR's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 66+.

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100

Breakdown

Age

Score

18-25

100%

31-35

75%

41-45

67%

51-55

80%

66+

67%

BEHR Customer Satisfaction Score by Usage

BEHR's Customer Satisfaction score was rated the highest by customers who have used BEHR's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.

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1 to 2 Years	100
2 to 5 Years	71
5 to 10 Years	84
Over 10 Years	76

BEHR Customer Satisfaction Score by Industry

BEHR's Customer Satisfaction score was rated 67 points by Construction industry customers.

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Construction	67

BEHR Customer Satisfaction vs. Competitors

Compared to its competitors, BEHR's Customer Satisfaction score is rated right above Benjamin Moore, and is preceded by Sherwin-Williams.

COMPANY		Customer Satisfaction (CSAT) Score
	Sherwin-Williams	78%
	BEHR	77%
	Benjamin Moore	68%
	The Home Depot	68%
	Valspar	25%

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BEHR Customer Service

4/5

BEHR has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.

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About BEHR's Customer Service

Address

Santa Ana, CA

Website

http://www.behr.com/

Phone Number

(714)545-7101

Quick Insights into BEHR Customer Service

BEHR's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by Asian or Pacific Islander customers.

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Ranked BEHR Customer Service the Highest

Hispanic or Latino	4.8
Tech	4.8
41-45	4.7

Ranked BEHR Customer Service the Lowest

51-55	3.6
Over 10 Years	3.6
Asian or Pacific Islander	3.3

BEHR Customer Service Score by Gender

Male customers rated BEHR's Customer Service score 0.3 stars higher than Female customers.

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Male

4.2/5

Female

3.9/5

BEHR Customer Service Score by Ethnicity

BEHR's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Asian or Pacific Islander customers.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 4.1	Caucasian	4.1
Hispanic or Latino 4.8	Hispanic or Latino	4.8
Asian or Pacific Islander 3.3	Asian or Pacific Islander	3.3
Other 4.6	Other	4.6

BEHR Customer Service Score by Age

BEHR's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 51-55.

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100

Summary	Age	Customer Service Score
18-25 4.3	18-25	4.3
31-35 4.1	31-35	4.1
36-40 4.5	36-40	4.5
41-45 4.7	41-45	4.7
51-55 3.6	51-55	3.6
56-60 4	56-60	4
66+ 3.9	66+	3.9

BEHR Customer Service Score by Usage

BEHR's Customer Service score was rated the highest by customers who have used BEHR's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

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1 to 2 Years	4.6
2 to 5 Years	4.2
5 to 10 Years	4.3
Over 10 Years	3.6

BEHR Customer Service Score by Industry

BEHR's Customer Service score was rated the highest by Tech industry customers, and the lowest by Construction industry customers.

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Tech	4.8
Construction	3.7

BEHR Customer Service vs. Competitors

Compared to its competitors, BEHR's Customer Service score is rated right above Benjamin Moore, and is preceded by Sherwin-Williams.

COMPANY		Customer Service Score
	Sherwin-Williams	4/5
	BEHR	4/5
	Benjamin Moore	3.7/5
	The Home Depot	3.6/5
	Valspar	2.5/5

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BEHR as an Employer

4.2/5

BEHR has a 4.2/5 stars for its overall company culture rated by their employees

top

10%

CEO of BEHR

Jeff Filley

In the Top 10% of Similar Sized Companies on Comparably.

Consumer vs. Employees

BEHR scored a 34 for Net Promoter Score and a 33 for Employee Net Promoter Score. NPS gauges how likely a customer of BEHR would recommend the brand to a friend. ENPS measures how likely BEHR employees would recommend working at BEHR to a friend.

Net Promoter Score

NPS Score

60%	Promoters
14%	Passive
26%	Detractors

Employee Net Promoter Score

eNPS Score

61%	Promoters
11%	Passive
28%	Detractors

Global Ranking Snapshot

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