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NPS
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Benjamin Moore
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About Benjamin Moore's Brand
Benjamin Moore, is an American company that produces paint. Among its major competitors, Benjamin Moore is ranked in 2nd place for NPS while Sherwin-Williams is 1st, and BEHR is 3rd.
Brand at a Glance
88%
Customer Loyalty
3.7/5
Product Quality
3.7/5
Pricing
3.7/5
Customer Service
Benjamin Moore CMO
Benjamin Moore Ranking
- #2 / 4 of its competitors
Benjamin Moore NPS
Benjamin Moore's Net Promoter Score (NPS) is a 36 with 62% Promoters, 12% Passives, and 26% Detractors. Net Promoter Score tracks whether Benjamin Moore's customers would recommend using the product based on a scale of -100 to 100.
Benjamin Moore Overall NPS
| 62% | Promoters |
|---|---|
| 12% | Passives |
| 26% | Detractors |
Benjamin Moore NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 35 | Aug 2024 | 35 |
Sep 2024 35 | Sep 2024 | 35 |
Oct 2024 35 | Oct 2024 | 35 |
Nov 2024 34 | Nov 2024 | 34 |
Dec 2024 32 | Dec 2024 | 32 |
Jan 2025 30 | Jan 2025 | 30 |
Feb 2025 33 | Feb 2025 | 33 |
Mar 2025 33 | Mar 2025 | 33 |
May 2025 35 | May 2025 | 35 |
Jul 2025 33 | Jul 2025 | 33 |
Dec 2025 35 | Dec 2025 | 35 |
Jan 2026 35 | Jan 2026 | 35 |
How Other Brands Compare
Benjamin Moore is ranked second for NPS among its competitors. Sherwin-Williams and The Home Depot come in first and third, with Valspar coming in at #4.
Benjamin Moore |  The Home Depot |  Sherwin-Williams |  Valspar | |
| Global Ranking | #- | #86 | #201 | #- |
| NPS | 36 | 21 | 38 | -50 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $301.06B | $65.11B | $67.96M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Benjamin Moore NPS by Gender
Male customers rated Benjamin Moore's NPS 74 points higher than Female customers.
Male
50
Benjamin Moore's NPS was rated 50 by Male customers on Comparably.
75%
Promoters
0%
Passives
25%
Detractors
Female
-24
Benjamin Moore's NPS was rated -24 by Female customers on Comparably.
38%
Promoters
0%
Passives
62%
Detractors
Benjamin Moore NPS by Ethnicity
Benjamin Moore's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 30 | Caucasian | 30 |
African American/Black 0 | African American/Black | 0 |
Other 0 | Other | 0 |
Benjamin Moore NPS by Age
Benjamin Moore's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 61-65.
Benjamin Moore NPS by Usage
Benjamin Moore's NPS was rated the highest by customers who have used Benjamin Moore's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -100 | Less than 1 Year | -100 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
5 to 10 Years 100 | 5 to 10 Years | 100 |
Over 10 Years 12 | Over 10 Years | 12 |
Benjamin Moore NPS vs. Competitors
Compared to its competitors, Benjamin Moore's NPS is rated right above BEHR, and is preceded by Sherwin-Williams.
| COMPANY | NPS Score | |
|---|---|---|
| Sherwin-Williams | 38 |
| Benjamin Moore | 36 |
 | BEHR | 34 |
| The Home Depot | 21 |
 | Farrow & Ball | N/A |
| Valspar | -50 |
Benjamin Moore Customer Reviews
Out of the 11 Benjamin Moore customer reviews 9 were positive and 2 were constructive. Benjamin Moore customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Benjamin Moore Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of Benjamin Moore users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Benjamin Moore Customer Loyalty Score by Gender
Female customers rated Benjamin Moore's Customer Loyalty score 4% higher than Male customers.
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Male
96%
Yes
Female
100%
Yes
Benjamin Moore Customer Loyalty Score by Ethnicity
Benjamin Moore's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
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100
out of 100
Caucasian
100
out of 100
African American/Black
85
out of 100
Other
Benjamin Moore Customer Loyalty Score by Age
Benjamin Moore's Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 56-60.
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0
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40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 100% | 31-35 | 100% |
36-40 100% | 36-40 | 100% |
51-55 100% | 51-55 | 100% |
56-60 78% | 56-60 | 78% |
61-65 100% | 61-65 | 100% |
66+ 100% | 66+ | 100% |
Benjamin Moore Customer Loyalty Score by Usage
Benjamin Moore's Customer Loyalty score was rated the highest by customers who have used Benjamin Moore's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Benjamin Moore Customer Loyalty Score by Industry
Benjamin Moore's Customer Loyalty score was rated 100% by both Accounting and Construction industry customers.
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Benjamin Moore Customer Loyalty vs. Competitors
Compared to its competitors, Benjamin Moore's Customer Loyalty score is rated right above BEHR, and is preceded by Valspar.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Valspar | 100% |
| Benjamin Moore | 88% |
| BEHR | 85% |
| Sherwin-Williams | 82% |
| The Home Depot | 81% |
| Farrow & Ball | N/A |
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Benjamin Moore Product Quality
3.7/5
Benjamin Moore has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Benjamin Moore Product Information
Benjamin Moore’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Construction industry rated Benjamin Moore's product the highest. Reviewers from the Accounting industry rated Benjamin Moore the lowest at 3.5.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Real Estate
Small Business Services
Quick Insights into Benjamin Moore Product Quality
Benjamin Moore's Product Quality score was rated highest by customers who have used Benjamin Moore's products/services for 5 to 10 Years, and rated lowest by customers ages 51-55.
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Ranked Benjamin Moore Product Quality the Highest
Ranked Benjamin Moore Product Quality the Lowest
Benjamin Moore Product Quality Score by Gender
Male customers rated Benjamin Moore's Product Quality score 1.3 stars higher than Female customers.
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Male
4.3/5
Female
3/5
Benjamin Moore Product Quality Score by Ethnicity
Benjamin Moore's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
African American/Black 3.6 | African American/Black | 3.6 |
Other 3.8 | Other | 3.8 |
Benjamin Moore Product Quality Score by Age
Benjamin Moore's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 51-55.
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0
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| Summary | Age | Score |
|---|---|---|
31-35 4.1 | 31-35 | 4.1 |
36-40 4 | 36-40 | 4 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3.5 | 56-60 | 3.5 |
61-65 4.2 | 61-65 | 4.2 |
66+ 3.2 | 66+ | 3.2 |
Benjamin Moore Product Quality Score by Usage
Benjamin Moore's Product Quality score was rated the highest by customers who have used Benjamin Moore's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Benjamin Moore Product Quality Score by Industry
Benjamin Moore's Product Quality score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
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Benjamin Moore Product Quality vs. Competitors
Compared to its competitors, Benjamin Moore's Product Quality score is rated right above The Home Depot, and is preceded by BEHR.
| COMPANY | Product Quality Score | |
|---|---|---|
| Sherwin-Williams | 4.1/5 |
| BEHR | 4.1/5 |
| Benjamin Moore | 3.7/5 |
| The Home Depot | 3.6/5 |
| Valspar | 2.6/5 |
| Farrow & Ball | N/A |
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Benjamin Moore Pricing
Benjamin Moore ROI & Value For Money
3.7/5
Benjamin Moore has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Benjamin Moore Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Construction industry. The users from the Accounting industry think that they had the lowest ROI from Benjamin Moore.
Quick Insights into Benjamin Moore ROI
Benjamin Moore's ROI score was rated highest by customers who have used Benjamin Moore's products/services for 1 to 2 Years, and rated lowest by customers from the Accounting industry.
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Ranked Benjamin Moore ROI the Highest
Ranked Benjamin Moore ROI the Lowest
Benjamin Moore ROI Score by Gender
Male customers rated Benjamin Moore's ROI score 0.7 stars higher than Female customers.
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Male
3.9/5
Female
3.2/5
Benjamin Moore ROI Score by Ethnicity
Benjamin Moore's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
African American/Black 4.7 | African American/Black | 4.7 |
Other 3.4 | Other | 3.4 |
Benjamin Moore ROI Score by Age
Benjamin Moore's ROI score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 3.6 | 31-35 | 3.6 |
36-40 4.2 | 36-40 | 4.2 |
51-55 3.7 | 51-55 | 3.7 |
56-60 3 | 56-60 | 3 |
61-65 3.7 | 61-65 | 3.7 |
66+ 3.1 | 66+ | 3.1 |
Benjamin Moore ROI Score by Usage
Benjamin Moore's ROI score was rated the highest by customers who have used Benjamin Moore's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Benjamin Moore ROI Score by Industry
Benjamin Moore's ROI score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
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Benjamin Moore Pricing vs. Competitors
Compared to its competitors, Benjamin Moore's ROI score is rated right above The Home Depot, and is preceded by BEHR.
| COMPANY | Pricing Score | |
|---|---|---|
| Sherwin-Williams | 3.9/5 |
| BEHR | 3.9/5 |
| Benjamin Moore | 3.7/5 |
| The Home Depot | 3.6/5 |
| Valspar | 2.5/5 |
| Farrow & Ball | N/A |
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Benjamin Moore Customer Satisfaction (CSAT)
Benjamin Moore Customer Satisfaction (CSAT) Score
68 / 100
Benjamin Moore has an overall Customer Satisfaction score of 68 rated by its users and customers.
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Very Satisfied
54%
Satisfied
14%
Neither Satisfied nor Dissatisfied
11%
Dissatisfied
5%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Benjamin Moore Customer Satisfaction
Benjamin Moore's Customer Satisfaction score was rated highest by customers who have used Benjamin Moore's products/services for 1 to 2 Years, and rated lowest by customers who have used Benjamin Moore's products/services for Less than 1 Year.
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Ranked Benjamin Moore Customer Satisfaction the Highest
Ranked Benjamin Moore Customer Satisfaction the Lowest
Benjamin Moore Customer Satisfaction Score by Gender
Male customers rated Benjamin Moore's Customer Satisfaction score 13 points higher than Female customers.
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75 / 100
MaleVery Satisfied | 75% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 15% | |
Very Dissatisfied | 5% |
62 / 100
FemaleVery Satisfied | 54% | |
|---|---|---|
Satisfied | 8% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 38% |
Benjamin Moore Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Benjamin Moore's Customer Satisfaction (CSAT) score was rated 65% according to Caucasian users and customers.
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65 / 100
Very Satisfied
60%
Satisfied
5%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
10%
Very Dissatisfied
20%
CSAT according to African American/Black
Benjamin Moore's Customer Satisfaction (CSAT) score was rated 100% according to African American/Black users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Benjamin Moore's Customer Satisfaction (CSAT) score was rated 67% according to Other users and customers.
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67 / 100
Very Satisfied
67%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
17%
Benjamin Moore Customer Satisfaction Score by Age
Benjamin Moore's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 67% | |||||||||||||||
| 36-40 | 85% | |||||||||||||||
| 51-55 | 75% | |||||||||||||||
| 56-60 | 50% | |||||||||||||||
| 61-65 | 71% | |||||||||||||||
| 66+ | 60% |
Benjamin Moore Customer Satisfaction Score by Usage
Benjamin Moore's Customer Satisfaction score was rated the highest by customers who have used Benjamin Moore's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Benjamin Moore Customer Satisfaction Score by Industry
Benjamin Moore's Customer Satisfaction score was rated 76 points by Construction industry customers.
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}Benjamin Moore Customer Satisfaction vs. Competitors
Compared to its competitors, Benjamin Moore's Customer Satisfaction score is rated right above The Home Depot, and is preceded by BEHR.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Sherwin-Williams | 78% |
| BEHR | 77% |
| Benjamin Moore | 68% |
| The Home Depot | 68% |
| Valspar | 25% |
| Farrow & Ball | 0% |
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Benjamin Moore Customer Service
3.7/5
Benjamin Moore has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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About Benjamin Moore's Customer Service
Address
101 Paragon Drive, Montvale, NJ
Website
http://www.benjaminmoore.com/en-us/
Phone Number
(855)724-6802
Quick Insights into Benjamin Moore Customer Service
Benjamin Moore's Customer Service score was rated highest by customers who have used Benjamin Moore's products/services for 1 to 2 Years, and rated lowest by customers who have used Benjamin Moore's products/services for Less than 1 Year.
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Ranked Benjamin Moore Customer Service the Highest
Ranked Benjamin Moore Customer Service the Lowest
Benjamin Moore Customer Service Score by Gender
Male customers rated Benjamin Moore's Customer Service score 0.7 stars higher than Female customers.
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Male
3.9/5
Female
3.2/5
Benjamin Moore Customer Service Score by Ethnicity
Benjamin Moore's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
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40
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.7 | African American/Black | 3.7 |
Other 4.1 | Other | 4.1 |
Benjamin Moore Customer Service Score by Age
Benjamin Moore's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 51-55.
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0
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40
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100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
36-40 4.2 | 36-40 | 4.2 |
51-55 2.7 | 51-55 | 2.7 |
56-60 3 | 56-60 | 3 |
61-65 3.5 | 61-65 | 3.5 |
66+ 4.1 | 66+ | 4.1 |
Benjamin Moore Customer Service Score by Usage
Benjamin Moore's Customer Service score was rated the highest by customers who have used Benjamin Moore's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Benjamin Moore Customer Service Score by Industry
Benjamin Moore's Customer Service score was rated the highest by Construction industry customers, and the lowest by Accounting industry customers.
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Benjamin Moore Customer Service vs. Competitors
Compared to its competitors, Benjamin Moore's Customer Service score is rated right above The Home Depot, and is preceded by BEHR.
| COMPANY | Customer Service Score | |
|---|---|---|
| Sherwin-Williams | 4/5 |
| BEHR | 4/5 |
| Benjamin Moore | 3.7/5 |
| The Home Depot | 3.6/5 |
| Valspar | 2.5/5 |
| Farrow & Ball | N/A |
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Benjamin Moore as an Employer
3.6/5
Benjamin Moore has a 3.6/5 stars for its overall company culture rated by their employees
top
35%
Consumer vs. Employees
Benjamin Moore scored a 36 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of Benjamin Moore would recommend the brand to a friend. ENPS measures how likely Benjamin Moore employees would recommend working at Benjamin Moore to a friend.
Net Promoter Score
36
NPS Score
| 62% | Promoters |
|---|---|
| 12% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 50% | Promoters |
|---|---|
| 19% | Passive |
| 31% | Detractors |
