

We’ve been reimagining the experience of flight for more than 80 years—and today we're redefining where it can take us. Join us as we are achieving impossible, together. Among its major competitors, Bell is ranked in 1st place for NPS while Lockheed Martin is 2nd, and Airbus is 3rd.Their current valuation is $39.38B
Bell's Net Promoter Score (NPS) is a 39 with 54% Promoters, 31% Passives, and 15% Detractors. Net Promoter Score tracks whether Bell's customers would recommend using the product based on a scale of -100 to 100.
| 54% | Promoters |
|---|---|
| 31% | Passives |
| 15% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 0 | Aug 2020 | 0 |
Oct 2020 50 | Oct 2020 | 50 |
Nov 2020 33 | Nov 2020 | 33 |
Dec 2020 50 | Dec 2020 | 50 |
Mar 2021 50 | Mar 2021 | 50 |
Oct 2021 38 | Oct 2021 | 38 |
Jan 2022 22 | Jan 2022 | 22 |
Apr 2023 30 | Apr 2023 | 30 |
Sep 2023 27 | Sep 2023 | 27 |
Apr 2024 37 | Apr 2024 | 37 |
Bell is ranked first for NPS among its competitors. Lockheed Martin and Airbus come in second and third, with Boeing coming in at #4. Among those competitors, it is the lowest valued company behind Boeing.
![]() Bell | ![]() Boeing | ![]() Airbus | ![]() Lockheed Martin | |
| Global Ranking | #- | #132 | #236 | #418 |
| NPS | 39 | 7 | 27 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Very Positive |
| Valuation Updated every 24 hours for public companies | $39.38B | $147.47B | $93.02B | $116.46B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bell's NPS was rated 100 points by customers who have used Bell's products/services for Over 10 Years.
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 100 | Over 10 Years | 100 |
Compared to its competitors, Bell's NPS is rated right above Lockheed Martin.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Bell | 39 |
![]() | Lockheed Martin | 30 |
![]() | Airbus | 27 |
![]() | Boeing | 7 |
![]() | Raytheon Technologies | 7 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Bell users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Bell's Customer Loyalty score was rated 100% by customers who have used Bell's products/services for Over 10 Years.
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Compared to its competitors, Bell's Customer Loyalty score is rated right above Boeing, and is preceded by Raytheon Technologies.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Airbus | 82% |
![]() | Lockheed Martin | 79% |
![]() | Raytheon Technologies | 74% |
![]() | Bell | 73% |
![]() | Boeing | 68% |
Bell has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Bell’s product quality score is a 3.6 out of 5 as rated by its users and customers.
Bell's Product Quality score was rated highest by customers who have used Bell's products/services for Over 10 Years.
Bell's Product Quality score was rated 5 stars by customers who have used Bell's products/services for Over 10 Years.
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Compared to its competitors, Bell's Product Quality score is rated right above Raytheon Technologies, and is preceded by Lockheed Martin.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Airbus | 4.1/5 |
![]() | Lockheed Martin | 3.9/5 |
![]() | Bell | 3.6/5 |
![]() | Raytheon Technologies | 3.6/5 |
![]() | Boeing | 3.5/5 |
Bell has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Bell's ROI score was rated highest by customers who have used Bell's products/services for Over 10 Years.
Bell's ROI score was rated 5 stars by customers who have used Bell's products/services for Over 10 Years.
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Compared to its competitors, Bell's ROI score is rated right above Airbus, and is preceded by Lockheed Martin.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Lockheed Martin | 4/5 |
![]() | Bell | 3.9/5 |
![]() | Airbus | 3.9/5 |
![]() | Raytheon Technologies | 3.6/5 |
![]() | Boeing | 3.5/5 |
Bell has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Bell's Customer Satisfaction score is rated right above Airbus.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Bell | 83% |
![]() | Airbus | 82% |
![]() | Lockheed Martin | 72% |
![]() | Boeing | 62% |
![]() | Raytheon Technologies | 61% |
Bell has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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3255 Bell Flight Blvd, Fort Worth, TX 76118
https://www.bellflight.com/
(817)280-2011
Bell's Customer Service score was rated highest by customers who have used Bell's products/services for Over 10 Years.
Bell's Customer Service score was rated 5 stars by customers who have used Bell's products/services for Over 10 Years.
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Compared to its competitors, Bell's Customer Service score is rated right above Lockheed Martin, and is preceded by Airbus.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Airbus | 4.1/5 |
![]() | Bell | 4/5 |
![]() | Lockheed Martin | 3.9/5 |
![]() | Boeing | 3.6/5 |
![]() | Raytheon Technologies | 3.6/5 |
Bell has a 4.6/5 stars for its overall company culture rated by their employees

Bell scored a 39 for Net Promoter Score and a 44 for Employee Net Promoter Score. NPS gauges how likely a customer of Bell would recommend the brand to a friend. ENPS measures how likely Bell employees would recommend working at Bell to a friend.
| 54% | Promoters |
|---|---|
| 31% | Passive |
| 15% | Detractors |
| 60% | Promoters |
|---|---|
| 24% | Passive |
| 16% | Detractors |