

"Benihana owns and operates a chain of teppanyaki restaurants offering sushi, sashimi and hand rolls, noodles, tofu, steak, chicken and seafood dishes." Among its major competitors, Benihana is ranked in 4th place for NPS while Shogun is 1st, and OpenTable is 2nd.
Benihana's Net Promoter Score (NPS) is a 4 with 43% Promoters, 18% Passives, and 39% Detractors. Net Promoter Score tracks whether Benihana's customers would recommend using the product based on a scale of -100 to 100.
| 43% | Promoters |
|---|---|
| 18% | Passives |
| 39% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2022 6 | Aug 2022 | 6 |
Dec 2022 7 | Dec 2022 | 7 |
Jan 2023 8 | Jan 2023 | 8 |
Mar 2023 9 | Mar 2023 | 9 |
Apr 2023 2 | Apr 2023 | 2 |
Jul 2023 -2 | Jul 2023 | -2 |
Sep 2023 3 | Sep 2023 | 3 |
Oct 2023 1 | Oct 2023 | 1 |
Jan 2024 1 | Jan 2024 | 1 |
Mar 2024 2 | Mar 2024 | 2 |
Apr 2024 4 | Apr 2024 | 4 |
May 2024 4 | May 2024 | 4 |
Benihana is ranked third for NPS among its competitors. OpenTable and Olive Garden come in first and second, with Red Lobster coming in at #4.
![]() Benihana | ![]() Olive Garden | ![]() OpenTable | ![]() Red Lobster | |
| Global Ranking | #- | #429 | #- | #- |
| NPS | 4 | 6 | 20 | -10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $18.78B | $56.03B | $18.80B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Benihana's NPS 115 points higher than Male customers.
Benihana's NPS was rated -72 by Male customers on Comparably.
Benihana's NPS was rated 43 by Female customers on Comparably.
Benihana's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
African American/Black -34 | African American/Black | -34 |
Other -100 | Other | -100 |
Benihana's NPS was rated 0 points by customers ages 56-60 on Comparably.
Benihana's NPS was rated the highest by customers who have used Benihana's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
5 to 10 Years -75 | 5 to 10 Years | -75 |
Over 10 Years -34 | Over 10 Years | -34 |
Compared to its competitors, Benihana's NPS is rated right above Genghis, and is preceded by Olive Garden.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Shogun | 50 |
![]() | OpenTable | 20 |
![]() | Olive Garden | 6 |
![]() | Benihana | 4 |
![]() | Genghis | N/A |
![]() | Red Lobster | -10 |
Out of the 4 Benihana customer reviews 2 were positive and 2 were constructive. Benihana customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
66% of Benihana users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Benihana's Customer Loyalty score was rated 87 by both Female and Male customers on Comparably.
Benihana's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Benihana's Customer Loyalty score was rated 70% by customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 70% | 56-60 | 70% |
Benihana's Customer Loyalty score was rated the highest by customers who have used Benihana's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Compared to its competitors, Benihana's Customer Loyalty score is rated right above Genghis, and is preceded by Red Lobster.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Shogun | 100% |
![]() | OpenTable | 82% |
![]() | Olive Garden | 77% |
![]() | Red Lobster | 76% |
![]() | Benihana | 66% |
![]() | Genghis | N/A |
Benihana has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Benihana’s product quality score is a 3.5 out of 5 as rated by its users and customers.
Benihana's Product Quality score was rated highest by Caucasian customers, and rated lowest by Other customers.
Female customers rated Benihana's Product Quality score 1.7 stars higher than Male customers.
Benihana's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
African American/Black 3.1 | African American/Black | 3.1 |
Other 2 | Other | 2 |
Benihana's Product Quality score was rated 4.1 stars by customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 4.1 | 56-60 | 4.1 |
Benihana's Product Quality score was rated the highest by customers who have used Benihana's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Compared to its competitors, Benihana's Product Quality score is rated right above Olive Garden, and is preceded by OpenTable.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Shogun | 4.5/5 |
![]() | OpenTable | 3.6/5 |
![]() | Benihana | 3.5/5 |
![]() | Olive Garden | 3.4/5 |
![]() | Red Lobster | 3.2/5 |
![]() | Genghis | N/A |
Benihana has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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Benihana's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.
Female customers rated Benihana's ROI score 1.3 stars higher than Male customers.
Benihana's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 3.1 | African American/Black | 3.1 |
Other 2 | Other | 2 |
Benihana's ROI score was rated 4.1 stars by customers ages 56-60 on Comparably.
| Summary | Age | Score |
|---|---|---|
56-60 4.1 | 56-60 | 4.1 |
Benihana's ROI score was rated the highest by customers who have used Benihana's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Compared to its competitors, Benihana's ROI score is rated right above Red Lobster, and is preceded by Olive Garden.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Shogun | 3.5/5 |
![]() | OpenTable | 3.4/5 |
![]() | Olive Garden | 3.3/5 |
![]() | Benihana | 3.3/5 |
![]() | Red Lobster | 2.9/5 |
![]() | Genghis | N/A |
Benihana has an overall Customer Satisfaction score of 70 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Benihana's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Benihana's Customer Satisfaction score 66 points higher than Male customers.
Very Satisfied | 17% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 17% | |
Very Dissatisfied | 33% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 17% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Benihana's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
Benihana's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.
Benihana's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.
Benihana's Customer Satisfaction score was rated the highest by customers who have used Benihana's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Compared to its competitors, Benihana's Customer Satisfaction score is rated right above OpenTable, and is preceded by Shogun.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Shogun | 100% |
![]() | Benihana | 71% |
![]() | OpenTable | 67% |
![]() | Olive Garden | 61% |
![]() | Red Lobster | 58% |
![]() | Genghis | 0% |
Benihana has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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Anchorage, AK
https://benihana.com
Benihana's Customer Service score was rated highest by Caucasian customers, and rated lowest by Other customers.
Female customers rated Benihana's Customer Service score 1.1 stars higher than Male customers.
Benihana's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
African American/Black 3 | African American/Black | 3 |
Other 2 | Other | 2 |
Benihana's Customer Service score was rated 4.1 stars by customers ages 56-60 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 4.1 | 56-60 | 4.1 |
Benihana's Customer Service score was rated the highest by customers who have used Benihana's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Compared to its competitors, Benihana's Customer Service score is rated right above Olive Garden, and is preceded by Shogun.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Shogun | 4.5/5 |
![]() | Benihana | 3.4/5 |
![]() | Olive Garden | 3.4/5 |
![]() | OpenTable | 3.3/5 |
![]() | Red Lobster | 3.1/5 |
![]() | Genghis | N/A |
Benihana has a 2.4/5 stars for its overall company culture rated by their employees

Benihana scored a 4 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Benihana would recommend the brand to a friend. ENPS measures how likely Benihana employees would recommend working at Benihana to a friend.
| 43% | Promoters |
|---|---|
| 18% | Passive |
| 39% | Detractors |
| 22% | Promoters |
|---|---|
| 16% | Passive |
| 62% | Detractors |