Benihana NPS & Customer Reviews | Comparably
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Benihana
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About Benihana's Brand

"Benihana owns and operates a chain of teppanyaki restaurants offering sushi, sashimi and hand rolls, noodles, tofu, steak, chicken and seafood dishes." Among its major competitors, Benihana is ranked in 4th place for NPS while Shogun is 1st, and OpenTable is 2nd.

Brand at a Glance

66%
Customer Loyalty
3.5/5
Product Quality
3.3/5
Pricing
3.4/5
Customer Service

Benihana Ranking

Benihana NPS

Benihana's Net Promoter Score (NPS) is a 4 with 43% Promoters, 18% Passives, and 39% Detractors. Net Promoter Score tracks whether Benihana's customers would recommend using the product based on a scale of -100 to 100.

Benihana Overall NPS

4
NPS
43%Promoters
18%Passives
39%Detractors
Benihana Overall NPS

Benihana NPS Trend

-100
-50
0
50
100
Aug 2022
6
Aug 20226
Dec 2022
7
Dec 20227
Jan 2023
8
Jan 20238
Mar 2023
9
Mar 20239
Apr 2023
2
Apr 20232
Jul 2023
-2
Jul 2023-2
Sep 2023
3
Sep 20233
Oct 2023
1
Oct 20231
Jan 2024
1
Jan 20241
Mar 2024
2
Mar 20242
Apr 2024
4
Apr 20244
May 2024
4
May 20244

How Other Brands Compare

Benihana is ranked third for NPS among its competitors. OpenTable and Olive Garden come in first and second, with Red Lobster coming in at #4.

Benihana's Logo
Benihana
Olive Garden's Logo
Olive Garden
OpenTable's Logo
OpenTable
Red Lobster's Logo
Red Lobster
Global Ranking#-#429#-#-
NPS4620-10
Social Sentiment Calculated by analyzing social media and other online mentions-Neutral-Neutral
Valuation Updated every 24 hours for public companies-$18.78B$56.03B$18.80B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Benihana NPS by Gender

Female customers rated Benihana's NPS 115 points higher than Male customers.

Male

-72

Benihana's NPS was rated -72 by Male customers on Comparably.

14%
Promoters
0%
Passives
86%
Detractors

Female

43

Benihana's NPS was rated 43 by Female customers on Comparably.

57%
Promoters
29%
Passives
14%
Detractors

Benihana NPS by Ethnicity

Benihana's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100
-50
0
50
100
Caucasian
50
Caucasian50
African American/Black
-34
African American/Black-34
Other
-100
Other-100

Benihana NPS by Age

Benihana's NPS was rated 0 points by customers ages 56-60 on Comparably.

0
20
40
60
80
100
Promoters
33%
Passives
34%
Detractors
33%
56-6033%34%33%

Benihana NPS by Usage

Benihana's NPS was rated the highest by customers who have used Benihana's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

-100
-50
0
50
100
Less than 1 Year
67
Less than 1 Year67
5 to 10 Years
-75
5 to 10 Years-75
Over 10 Years
-34
Over 10 Years-34

Benihana NPS vs. Competitors

Compared to its competitors, Benihana's NPS is rated right above Genghis, and is preceded by Olive Garden.

Benihana Customer Reviews

Out of the 4 Benihana customer reviews 2 were positive and 2 were constructive. Benihana customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.

What can this brand most improve?
Torrance location needs help. Food quality is low. Service and leadership is uninterested. Not looking for a free meal just want corporate to notice they have a problem and to fix it
What do you value most about this brand?
The quality of service and food.
What can this brand most improve?
Estimating table times. Reservations are almost always seated late at night due to delays earlier in the day.
What do you value most about this brand?
Benihana offers an holistic experience!

Benihana Customer Loyalty

66%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

66% of Benihana users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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66
66%
34
34%
Benihana Customer Loyalty

Benihana Customer Loyalty Score by Gender

Benihana's Customer Loyalty score was rated 87 by both Female and Male customers on Comparably.

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Male
87%
Yes
Female
87%
Yes

Benihana Customer Loyalty Score by Ethnicity

Benihana's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.

% who answered "Yes"

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78
out of 100
Caucasian
100
out of 100
African American/Black
100
out of 100
Other

Benihana Customer Loyalty Score by Age

Benihana's Customer Loyalty score was rated 70% by customers ages 56-60 on Comparably.

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0
20%
40%
60%
80%
100%
56-60
70%
56-6070%

Benihana Customer Loyalty Score by Usage

Benihana's Customer Loyalty score was rated the highest by customers who have used Benihana's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year
70%
5 to 10 Years
55%
Over 10 Years
100%

Benihana Customer Loyalty vs. Competitors

Compared to its competitors, Benihana's Customer Loyalty score is rated right above Genghis, and is preceded by Red Lobster.

COMPANYCustomer Loyalty Score
Shogun100%
OpenTable82%
Olive Garden77%
Red Lobster76%
Benihana66%
GenghisN/A

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Benihana's Logo
VS
Shogun's Logo
OpenTable's Logo
Olive Garden's Logo
Red Lobster's Logo
Genghis' Logo

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Benihana Product Quality

3.5/5

Benihana has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.

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Benihana Product Information

Benihana’s product quality score is a 3.5 out of 5 as rated by its users and customers.

Website
https://benihana.com
Company Size
501-1,000 Employees

Industry

Food & Beverages

Quick Insights into Benihana Product Quality

Benihana's Product Quality score was rated highest by Caucasian customers, and rated lowest by Other customers.

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Ranked Benihana Product Quality the Highest

Caucasian
5
Female
4.2
56-60
4.1

Ranked Benihana Product Quality the Lowest

Over 10 Years
2.6
Male
2.5
Other
2

Benihana Product Quality Score by Gender

Female customers rated Benihana's Product Quality score 1.7 stars higher than Male customers.

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Male

2.5/5

Female

4.2/5

Benihana Product Quality Score by Ethnicity

Benihana's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
5
Caucasian5
African American/Black
3.1
African American/Black3.1
Other
2
Other2

Benihana Product Quality Score by Age

Benihana's Product Quality score was rated 4.1 stars by customers ages 56-60 on Comparably.

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0
1
2
3
4
5
56-60
4.1
56-604.1

Benihana Product Quality Score by Usage

Benihana's Product Quality score was rated the highest by customers who have used Benihana's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
3.8
5 to 10 Years
3.2
Over 10 Years
2.6

Benihana Product Quality vs. Competitors

Compared to its competitors, Benihana's Product Quality score is rated right above Olive Garden, and is preceded by OpenTable.

COMPANYProduct Quality Score
Shogun4.5/5
OpenTable3.6/5
Benihana3.5/5
Olive Garden3.4/5
Red Lobster3.2/5
GenghisN/A

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Benihana's Logo
VS
Shogun's Logo
OpenTable's Logo
Olive Garden's Logo
Red Lobster's Logo
Genghis' Logo

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Benihana Pricing

Benihana ROI & Value For Money

3.3/5

Benihana has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Quick Insights into Benihana ROI

Benihana's ROI score was rated highest by Caucasian customers, and rated lowest by Other customers.

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Ranked Benihana ROI the Highest

Caucasian
4.5
56-60
4.1
Less than 1 Year
4

Ranked Benihana ROI the Lowest

Over 10 Years
2.6
Male
2.5
Other
2

Benihana ROI Score by Gender

Female customers rated Benihana's ROI score 1.3 stars higher than Male customers.

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Male

2.5/5

Female

3.8/5

Benihana ROI Score by Ethnicity

Benihana's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
1
2
3
4
5
Caucasian
4.5
Caucasian4.5
African American/Black
3.1
African American/Black3.1
Other
2
Other2

Benihana ROI Score by Age

Benihana's ROI score was rated 4.1 stars by customers ages 56-60 on Comparably.

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0
1
2
3
4
5
56-60
4.1
56-604.1

Benihana ROI Score by Usage

Benihana's ROI score was rated the highest by customers who have used Benihana's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4
5 to 10 Years
3
Over 10 Years
2.6

Benihana Pricing vs. Competitors

Compared to its competitors, Benihana's ROI score is rated right above Red Lobster, and is preceded by Olive Garden.

COMPANYPricing Score
Shogun3.5/5
OpenTable3.4/5
Olive Garden3.3/5
Benihana3.3/5
Red Lobster2.9/5
GenghisN/A

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Benihana's Logo
VS
Shogun's Logo
OpenTable's Logo
Olive Garden's Logo
Red Lobster's Logo
Genghis' Logo

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Benihana Customer Satisfaction (CSAT)

Benihana Customer Satisfaction (CSAT) Score

70 / 100

Benihana has an overall Customer Satisfaction score of 70 rated by its users and customers.

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Very Satisfied47%
Satisfied23%
Neither Satisfied nor Dissatisfied13%
Dissatisfied3%
Very Dissatisfied14%
Very Satisfied
47%
Satisfied
23%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
3%
Very Dissatisfied
14%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Benihana Customer Satisfaction

Benihana's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.

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Ranked Benihana Customer Satisfaction the Highest

Female
83%
Caucasian
75%
Over 10 Years
50%

Ranked Benihana Customer Satisfaction the Lowest

5 to 10 Years
33%
Other
33%
Male
17%

Benihana Customer Satisfaction Score by Gender

Female customers rated Benihana's Customer Satisfaction score 66 points higher than Male customers.

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17 / 100
Male
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
17%
Very Dissatisfied
33%
83 / 100
Female
Very Satisfied
50%
Satisfied
33%
Neither Satisfied nor Dissatisfied
17%
Dissatisfied
0%
Very Dissatisfied
0%

Benihana Customer Satisfaction Score by Ethnicity

CSAT according to Caucasian

Benihana's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.

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75 / 100
Very Satisfied50%
Satisfied25%
Neither Satisfied nor Dissatisfied25%
Dissatisfied0%
Very Dissatisfied0%
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%

CSAT according to African American/Black

Benihana's Customer Satisfaction (CSAT) score was rated 33% according to African American/Black users and customers.

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33 / 100
Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied34%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%

CSAT according to Other

Benihana's Customer Satisfaction (CSAT) score was rated 33% according to Other users and customers.

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33 / 100
Very Satisfied33%
Satisfied0%
Neither Satisfied nor Dissatisfied33%
Dissatisfied0%
Very Dissatisfied34%
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
34%

Benihana Customer Satisfaction Score by Usage

Benihana's Customer Satisfaction score was rated the highest by customers who have used Benihana's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.

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5 to 10 Years
33
Over 10 Years
50

Benihana Customer Satisfaction vs. Competitors

Compared to its competitors, Benihana's Customer Satisfaction score is rated right above OpenTable, and is preceded by Shogun.

COMPANYCustomer Satisfaction (CSAT) Score
Shogun100%
Benihana71%
OpenTable67%
Olive Garden61%
Red Lobster58%
Genghis0%

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Benihana's Logo
VS
Shogun's Logo
OpenTable's Logo
Olive Garden's Logo
Red Lobster's Logo
Genghis' Logo

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Benihana Customer Service

3.4/5

Benihana has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Benihana's Customer Service

Address

Anchorage, AK


Website

https://benihana.com

Quick Insights into Benihana Customer Service

Benihana's Customer Service score was rated highest by Caucasian customers, and rated lowest by Other customers.

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Ranked Benihana Customer Service the Highest

Caucasian
4.5
Less than 1 Year
4.5
56-60
4.1

Ranked Benihana Customer Service the Lowest

Male
2.8
Over 10 Years
2.5
Other
2

Benihana Customer Service Score by Gender

Female customers rated Benihana's Customer Service score 1.1 stars higher than Male customers.

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Male

2.8/5

Female

3.9/5

Benihana Customer Service Score by Ethnicity

Benihana's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

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0
20
40
60
80
100
Caucasian
4.5
Caucasian4.5
African American/Black
3
African American/Black3
Other
2
Other2

Benihana Customer Service Score by Age

Benihana's Customer Service score was rated 4.1 stars by customers ages 56-60 on Comparably.

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0
20
40
60
80
100
56-60
4.1
56-604.1

Benihana Customer Service Score by Usage

Benihana's Customer Service score was rated the highest by customers who have used Benihana's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year
4.5
5 to 10 Years
3.5
Over 10 Years
2.5

Benihana Customer Service vs. Competitors

Compared to its competitors, Benihana's Customer Service score is rated right above Olive Garden, and is preceded by Shogun.

COMPANYCustomer Service Score
Shogun4.5/5
Benihana3.4/5
Olive Garden3.4/5
OpenTable3.3/5
Red Lobster3.1/5
GenghisN/A

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Benihana's Logo
VS
Shogun's Logo
Olive Garden's Logo
OpenTable's Logo
Red Lobster's Logo
Genghis' Logo

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Benihana as an Employer

2.4/5

Benihana has a 2.4/5 stars for its overall company culture rated by their employees

  Benihana CEO
bottom
15%
CEO of Benihana

In the Bottom 15% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Benihana scored a 4 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Benihana would recommend the brand to a friend. ENPS measures how likely Benihana employees would recommend working at Benihana to a friend.

Net Promoter Score

4
NPS Score
43%Promoters
18%Passive
39%Detractors

Employee Net Promoter Score

-40
eNPS Score
22%Promoters
16%Passive
62%Detractors

Global Ranking Snapshot

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1
Costco  Costco CEO
W. Craig Jelinek
Retail
2
Peloton  Peloton CEO
Barry McCarthy
Health and Wellness
3
Chick-fil-A  Chick-fil-A CEO
Dan Cathy
Food and Beverages
4
Netflix  Netflix CEO
Ted Sarandos
Media and Entertainment
5
Apple  Apple CEO
Timothy Cook
Tech
6
Nike  Nike CEO
John Donahoe
Fashion and Beauty
7
Target  Target CEO
Brian Cornell
Retail