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NPS
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Bold
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About Bold's Brand
Bold is an app that makes your text colourful and individual. Among its major competitors, Bold is ranked in 4th place for NPS while ApplicantStack is 1st, and iCIMS is 2nd.
Brand at a Glance
63%
Customer Loyalty
2.8/5
Product Quality
3/5
Pricing
3/5
Customer Service
Bold Ranking
- #4 / 4 of its competitors
Bold NPS
Bold's Net Promoter Score (NPS) is a 0 with 46% Promoters, 8% Passives, and 46% Detractors. Net Promoter Score tracks whether Bold's customers would recommend using the product based on a scale of -100 to 100.
Bold Overall NPS
| 46% | Promoters |
|---|---|
| 8% | Passives |
| 46% | Detractors |
Bold NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2020 100 | Oct 2020 | 100 |
Jun 2021 66 | Jun 2021 | 66 |
Jul 2021 75 | Jul 2021 | 75 |
Oct 2021 40 | Oct 2021 | 40 |
Feb 2022 17 | Feb 2022 | 17 |
Jan 2023 29 | Jan 2023 | 29 |
Mar 2023 13 | Mar 2023 | 13 |
Jul 2023 0 | Jul 2023 | 0 |
Aug 2023 10 | Aug 2023 | 10 |
Sep 2023 0 | Sep 2023 | 0 |
Jul 2024 9 | Jul 2024 | 9 |
May 2025 0 | May 2025 | 0 |
How Other Brands Compare
Bold is ranked #4 for NPS among its competitors. ApplicantStack and iCIMS come in first and second, with Zoho Corporation coming in at third.
Bold |  Zoho Corporation |  iCIMS |  ApplicantStack | |
| Global Ranking | #- | #476 | #560 | #- |
| NPS | 0 | 1 | 26 | 29 |
| Valuation Updated every 24 hours for public companies | - | $1.84M | $250.00M | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bold NPS by Gender
Bold's NPS was rated -34 by Female customers on Comparably.
Female
-34
Bold's NPS was rated -34 by Female customers on Comparably.
33%
Promoters
0%
Passives
67%
Detractors
Male
N/A
Bold's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Bold NPS by Ethnicity
Bold's NPS was rated -34 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Bold NPS vs. Competitors
Compared to its competitors, Bold's NPS is rated right below Zoho Corporation.
| COMPANY | NPS Score | |
|---|---|---|
| ApplicantStack | 29 |
| iCIMS | 26 |
| Zoho Corporation | 1 |
| Bold | 0 |
Bold Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Bold users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bold Customer Loyalty Score by Gender
Bold's Customer Loyalty score was rated 70 by Female customers on Comparably.
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Female
70%
Yes
Male
N/A
Yes
Bold Customer Loyalty Score by Ethnicity
Bold's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bold.
70
out of 100
Caucasian
Bold Customer Loyalty vs. Competitors
Compared to its competitors, Bold's Customer Loyalty score is rated right above ApplicantStack, and is preceded by iCIMS.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Zoho Corporation | 84% |
| iCIMS | 73% |
| Bold | 63% |
| ApplicantStack | N/A |
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VS
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Bold Product Quality
2.8/5
Bold has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Bold Product Information
Bold’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- https://www.bold.com
- Company Size
- 201-500 Employees
Industry
Tech
Education
Mobile App
SaaS
Quick Insights into Bold Product Quality
Bold's Product Quality score was rated highest by Female customers.
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Ranked Bold Product Quality the Highest
Bold Product Quality Score by Gender
Bold's Product Quality score was rated 3.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Bold.
Female
3.1/5
Male
N/A
Bold Product Quality Score by Ethnicity
Bold's Product Quality score was rated 2.3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bold.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.3 | Caucasian | 2.3 |
Bold Product Quality vs. Competitors
Compared to its competitors, Bold's Product Quality score is rated right below Zoho Corporation.
| COMPANY | Product Quality Score | |
|---|---|---|
| ApplicantStack | 4.3/5 |
| iCIMS | 3.8/5 |
| Zoho Corporation | 3.3/5 |
| Bold | 2.8/5 |
Unlock Bold Product Quality vs. Competitors Data
VS
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Bold Pricing
Bold ROI & Value For Money
3/5
Bold has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
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Quick Insights into Bold ROI
Bold's ROI score was rated highest by Female customers.
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Ranked Bold ROI the Highest
Bold ROI Score by Gender
Bold's ROI score was rated 2.6 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Bold.
Female
2.6/5
Male
N/A
Bold ROI Score by Ethnicity
Bold's ROI score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bold.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Bold Pricing vs. Competitors
Compared to its competitors, Bold's ROI score is rated right below Zoho Corporation.
| COMPANY | Pricing Score | |
|---|---|---|
| ApplicantStack | 4.3/5 |
| iCIMS | 3.7/5 |
| Zoho Corporation | 3.3/5 |
| Bold | 3/5 |
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Bold Customer Satisfaction (CSAT)
Bold Customer Satisfaction (CSAT) Score
50 / 100
Bold has an overall Customer Satisfaction score of 50 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bold Customer Satisfaction
Bold's Customer Satisfaction score was rated highest by Female customers.
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Ranked Bold Customer Satisfaction the Highest
Bold Customer Satisfaction Score by Gender
Bold's Customer Satisfaction score was rated 66 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Bold.
66 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 34% |
Bold Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Bold's Customer Satisfaction (CSAT) score was rated 33% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Bold.
33 / 100
Very Satisfied
33%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
67%
Bold Customer Satisfaction vs. Competitors
Compared to its competitors, Bold's Customer Satisfaction score is rated right above ApplicantStack, and is preceded by iCIMS.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Zoho Corporation | 63% |
| iCIMS | 54% |
| Bold | 50% |
| ApplicantStack | 0% |
Unlock Bold Customer Satisfaction vs. Competitors Data
VS
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Bold Customer Service
3/5
Bold has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Bold's Customer Service
Address
San Francisco, CA Puerto Rico
Website
https://www.bold.com
Quick Insights into Bold Customer Service
Bold's Customer Service score was rated highest by Female customers.
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Ranked Bold Customer Service the Highest
Bold Customer Service Score by Gender
Bold's Customer Service score was rated 3.1 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Bold.
Female
3.1/5
Male
N/A
Bold Customer Service Score by Ethnicity
Bold's Customer Service score was rated 2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bold.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Bold Customer Service vs. Competitors
Compared to its competitors, Bold's Customer Service score is rated right below Zoho Corporation.
| COMPANY | Customer Service Score | |
|---|---|---|
| ApplicantStack | 3.7/5 |
| iCIMS | 3.4/5 |
| Zoho Corporation | 3.2/5 |
| Bold | 3/5 |
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Bold as an Employer
Consumer vs. Employees
Bold scored a 0 for Net Promoter Score and a 11 for Employee Net Promoter Score. NPS gauges how likely a customer of Bold would recommend the brand to a friend. ENPS measures how likely Bold employees would recommend working at Bold to a friend.
Net Promoter Score
0
NPS Score
| 46% | Promoters |
|---|---|
| 8% | Passive |
| 46% | Detractors |
Employee Net Promoter Score
11
eNPS Score
| 44% | Promoters |
|---|---|
| 23% | Passive |
| 33% | Detractors |
