

Operator of whole-sell stores intended to offer food products. The company's stores are offering branded and private-label goods enabling customers including independent convenience stores, grocers, leisure outlets, pubs and restaurants to purchase branded items under one roof. Among its major competitors, Booker Group is ranked in 1st place for NPS while Wm Morrison Supermarkets is 2nd, and Tesco is 3rd.
Booker Group's Net Promoter Score (NPS) is a 100 with 100% Promoters, 0% Passives, and 0% Detractors. Net Promoter Score tracks whether Booker Group's customers would recommend using the product based on a scale of -100 to 100.
| 100% | Promoters |
|---|---|
| 0% | Passives |
| 0% | Detractors |
| Summary | Date | Score |
|---|---|---|
Sep 2021 100 | Sep 2021 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Jan 2023 100 | Jan 2023 | 100 |
Booker Group is ranked first for NPS among its competitors. Wm Morrison Supermarkets and US FOODS INC. come in second and third, with Sysco coming in at #4.
![]() Booker Group | ![]() Sysco | ![]() US FOODS INC. | ![]() Wm Morrison Supermarkets | |
| Global Ranking | #- | #146 | #553 | #- |
| NPS | 100 | -17 | 5 | 67 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $39.81B | $8.05B | $5.85B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Booker Group's NPS is rated right above Wm Morrison Supermarkets.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Booker Group | 100 |
![]() | Wm Morrison Supermarkets | 67 |
![]() | Tesco | 14 |
![]() | Performance Food Group | 12 |
![]() | US FOODS INC. | 5 |
![]() | Fairway Group Holdings | N/A |
![]() | Sysco | -17 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Booker Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, Booker Group's Customer Loyalty score is rated right above US FOODS INC., and is preceded by Performance Food Group.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Wm Morrison Supermarkets | 100% |
![]() | Performance Food Group | 90% |
![]() | Booker Group | 83% |
![]() | US FOODS INC. | 76% |
![]() | Tesco | 74% |
![]() | Sysco | 71% |
![]() | Fairway Group Holdings | N/A |
Booker Group has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Booker Group’s product quality score is a 4.1 out of 5 as rated by its users and customers.
Compared to its competitors, Booker Group's Product Quality score is rated right above Tesco, and is preceded by Wm Morrison Supermarkets.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Wm Morrison Supermarkets | 4.5/5 |
![]() | Booker Group | 4.1/5 |
![]() | Tesco | 3.7/5 |
![]() | Performance Food Group | 3.6/5 |
![]() | US FOODS INC. | 3.4/5 |
![]() | Sysco | 3/5 |
![]() | Fairway Group Holdings | N/A |
Booker Group has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Compared to its competitors, Booker Group's ROI score is rated right above Performance Food Group, and is preceded by Wm Morrison Supermarkets.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Wm Morrison Supermarkets | 4.5/5 |
![]() | Booker Group | 4/5 |
![]() | Performance Food Group | 3.6/5 |
![]() | US FOODS INC. | 3.4/5 |
![]() | Tesco | 3.3/5 |
![]() | Sysco | 3/5 |
![]() | Fairway Group Holdings | N/A |
Booker Group has an overall Customer Satisfaction score of 100 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Booker Group's Customer Satisfaction score is rated right above Tesco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Booker Group | 100% |
![]() | Tesco | 75% |
![]() | Performance Food Group | 69% |
![]() | US FOODS INC. | 56% |
![]() | Sysco | 41% |
![]() | Wm Morrison Supermarkets | 0% |
![]() | Fairway Group Holdings | 0% |
Booker Group has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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Equity House, Wellingborough, NN8 1LT Bahamas
www.bookergroup.com
7
Compared to its competitors, Booker Group's Customer Service score is rated right above Performance Food Group, and is preceded by Wm Morrison Supermarkets.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Wm Morrison Supermarkets | 5/5 |
![]() | Booker Group | 4.1/5 |
![]() | Performance Food Group | 3.9/5 |
![]() | Tesco | 3.5/5 |
![]() | US FOODS INC. | 3.2/5 |
![]() | Sysco | 3/5 |
![]() | Fairway Group Holdings | N/A |
Booker Group has a 3.9/5 stars for its overall company culture rated by their employees

Booker Group scored a 100 for Net Promoter Score and a -20 for Employee Net Promoter Score. NPS gauges how likely a customer of Booker Group would recommend the brand to a friend. ENPS measures how likely Booker Group employees would recommend working at Booker Group to a friend.
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
| 40% | Promoters |
|---|---|
| 0% | Passive |
| 60% | Detractors |