-92
NPS
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Bright Health
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About Bright Health's Brand
Bright Health provides tech-enabled consumer insurance plans for individuals across the country. Among its major competitors, Bright Health is ranked in 7th place for NPS while Castlight Health is 1st, and Collective Health is 2nd.Their current valuation is $3.00B
Brand at a Glance
44%
Customer Loyalty
1.9/5
Product Quality
1.7/5
Pricing
2/5
Customer Service
Bright Health Ranking
- #4 / 4 of its competitors
Bright Health NPS
Bright Health's Net Promoter Score (NPS) is a -92 with 0% Promoters, 8% Passives, and 92% Detractors. Net Promoter Score tracks whether Bright Health's customers would recommend using the product based on a scale of -100 to 100.
Bright Health Overall NPS
| 0% | Promoters |
|---|---|
| 8% | Passives |
| 92% | Detractors |
Bright Health NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 -100 | Jan 2021 | -100 |
Jul 2021 -100 | Jul 2021 | -100 |
Dec 2021 -100 | Dec 2021 | -100 |
Apr 2022 -100 | Apr 2022 | -100 |
Jun 2022 -100 | Jun 2022 | -100 |
Dec 2022 -87 | Dec 2022 | -87 |
Mar 2023 -88 | Mar 2023 | -88 |
Apr 2023 -90 | Apr 2023 | -90 |
Dec 2023 -90 | Dec 2023 | -90 |
Mar 2024 -91 | Mar 2024 | -91 |
How Other Brands Compare
Bright Health is ranked #4 for NPS among its competitors. Collective Health and Kaiser Permanente come in first and second, with Oscar Health coming in at third. Among those competitors, it is the lowest valued company behind Oscar Health.
Bright Health |  Kaiser Permanente |  Oscar Health |  Collective Health | |
| Global Ranking | #- | #188 | #- | #- |
| NPS | -92 | 1 | -9 | 30 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $3.00B | - | $134.27B | $1.50B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Bright Health NPS by Gender
Bright Health's NPS was rated -100 by Female customers on Comparably.
Female
-100
Bright Health's NPS was rated -100 by Female customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Male
N/A
Bright Health's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Bright Health NPS by Ethnicity
Bright Health's NPS was rated -100 points by Other customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Other -100 | Other | -100 |
Bright Health NPS by Usage
Bright Health's NPS was rated -100 points by customers who have used Bright Health's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -100 | 1 to 2 Years | -100 |
Bright Health NPS vs. Competitors
Compared to its competitors, Bright Health's NPS is rated right below Aetna.
| COMPANY | NPS Score | |
|---|---|---|
 | Castlight Health | 62 |
| Collective Health | 30 |
| Kaiser Permanente | 1 |
| Oscar Health | -9 |
 | Priority Health | -50 |
 | Aetna | -68 |
| Bright Health | -92 |
Bright Health Customer Reviews
Out of the 2 Bright Health customer reviews 0 were positive and 2 were constructive. Bright Health customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Bright Health Customer Loyalty
44%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
44% of Bright Health users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Bright Health Customer Loyalty Score by Gender
Bright Health's Customer Loyalty score was rated 33 by Female customers on Comparably.
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Female
33%
Yes
Male
N/A
Yes
Bright Health Customer Loyalty Score by Ethnicity
Bright Health's Customer Loyalty score was rated 10% by Other customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Bright Health.
10
out of 100
Other
Bright Health Customer Loyalty Score by Usage
Bright Health's Customer Loyalty score was rated 40% by customers who have used Bright Health's products/services for 1 to 2 Years.
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Bright Health Customer Loyalty vs. Competitors
Compared to its competitors, Bright Health's Customer Loyalty score is rated right below Priority Health.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Castlight Health | 87% |
| Kaiser Permanente | 81% |
| Oscar Health | 71% |
| Collective Health | 69% |
| Aetna | 62% |
| Priority Health | 45% |
| Bright Health | 44% |
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Bright Health Product Quality
1.9/5
Bright Health has an overall Product Quality score of 1.9 out of 5 stars rated by its users and customers.
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Bright Health Product Information
Bright Health’s product quality score is a 1.9 out of 5 as rated by its users and customers.
- Website
- http://brighthealthplan.com/
- Company Size
- 501-1,000 Employees
Industry
FinTech
Healthcare
Insurance
Quick Insights into Bright Health Product Quality
Bright Health's Product Quality score was rated highest by customers who have used Bright Health's products/services for 1 to 2 Years.
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Ranked Bright Health Product Quality the Highest
Bright Health Product Quality Score by Gender
Bright Health's Product Quality score was rated 1.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Bright Health.
Female
1.5/5
Male
N/A
Bright Health Product Quality Score by Ethnicity
Bright Health's Product Quality score was rated 1.5 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Bright Health.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 1.5 | Other | 1.5 |
Bright Health Product Quality Score by Usage
Bright Health's Product Quality score was rated 1.5 stars by customers who have used Bright Health's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Bright Health Product Quality vs. Competitors
Compared to its competitors, Bright Health's Product Quality score is rated right above Aetna, and is preceded by Priority Health.
| COMPANY | Product Quality Score | |
|---|---|---|
| Castlight Health | 4.2/5 |
| Collective Health | 3.3/5 |
| Kaiser Permanente | 3.3/5 |
| Oscar Health | 3.1/5 |
| Priority Health | 2.3/5 |
| Bright Health | 1.9/5 |
| Aetna | 1.6/5 |
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Bright Health Pricing
Bright Health ROI & Value For Money
1.7/5
Bright Health has a value for money and ROI score of 1.7 out of 5 stars rated by its users and customers.
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Quick Insights into Bright Health ROI
Bright Health's ROI score was rated highest by customers who have used Bright Health's products/services for 1 to 2 Years.
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Ranked Bright Health ROI the Highest
Bright Health ROI Score by Gender
Bright Health's ROI score was rated 1.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Bright Health.
Female
1.5/5
Male
N/A
Bright Health ROI Score by Ethnicity
Bright Health's ROI score was rated 1.5 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Bright Health.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Other 1.5 | Other | 1.5 |
Bright Health ROI Score by Usage
Bright Health's ROI score was rated 1.5 stars by customers who have used Bright Health's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Bright Health Pricing vs. Competitors
Compared to its competitors, Bright Health's ROI score is rated right above Aetna, and is preceded by Priority Health.
| COMPANY | Pricing Score | |
|---|---|---|
| Castlight Health | 4.2/5 |
| Collective Health | 3.3/5 |
| Kaiser Permanente | 3.2/5 |
| Oscar Health | 2.8/5 |
| Priority Health | 2.2/5 |
| Bright Health | 1.7/5 |
| Aetna | 1.5/5 |
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Bright Health Customer Satisfaction (CSAT)
Bright Health Customer Satisfaction (CSAT) Score
10 / 100
Bright Health has an overall Customer Satisfaction score of 10 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
10%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
10%
Very Dissatisfied
70%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Bright Health Customer Satisfaction
Bright Health's Customer Satisfaction score was rated highest by customers who have used Bright Health's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked Bright Health's Customer Satisfaction.
Ranked Bright Health Customer Satisfaction the Highest
Bright Health Customer Satisfaction Score by Gender
Bright Health's Customer Satisfaction score was rated 0 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Bright Health.
0
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 75% |
Bright Health Customer Satisfaction Score by Ethnicity
CSAT according to Other
Bright Health's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
Bright Health Customer Satisfaction Score by Usage
Bright Health's Customer Satisfaction score was rated 0 points by customers who have used Bright Health's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Bright Health Customer Satisfaction vs. Competitors
Compared to its competitors, Bright Health's Customer Satisfaction score is rated right below Aetna.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Castlight Health | 67% |
| Oscar Health | 56% |
| Kaiser Permanente | 54% |
| Collective Health | 53% |
| Priority Health | 34% |
| Aetna | 15% |
| Bright Health | 10% |
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Bright Health Customer Service
2/5
Bright Health has an overall Customer Service score of 2 out of 5 stars rated by its users and customers.
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About Bright Health's Customer Service
Address
Minnesota City, MN 55401
Website
http://brighthealthplan.com/
Quick Insights into Bright Health Customer Service
Bright Health's Customer Service score was rated highest by customers who have used Bright Health's products/services for 1 to 2 Years.
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Ranked Bright Health Customer Service the Highest
Bright Health Customer Service Score by Gender
Bright Health's Customer Service score was rated 1.5 by Female customers on Comparably.
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Female
1.5/5
Male
N/A
Bright Health Customer Service Score by Ethnicity
Bright Health's Customer Service score was rated 1.5 stars by Other customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Bright Health.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Other 1.5 | Other | 1.5 |
Bright Health Customer Service Score by Usage
Bright Health's Customer Service score was rated 1.5 stars by customers who have used Bright Health's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Bright Health Customer Service vs. Competitors
Compared to its competitors, Bright Health's Customer Service score is rated right above Aetna, and is preceded by Priority Health.
| COMPANY | Customer Service Score | |
|---|---|---|
| Castlight Health | 4.2/5 |
| Collective Health | 3.3/5 |
| Kaiser Permanente | 3.3/5 |
| Oscar Health | 2.9/5 |
| Priority Health | 2.3/5 |
| Bright Health | 2/5 |
| Aetna | 1.5/5 |
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Bright Health as an Employer
2.8/5
Bright Health has a 2.8/5 stars for its overall company culture rated by their employees
bottom
5%
Consumer vs. Employees
Bright Health scored a -92 for Net Promoter Score and a -36 for Employee Net Promoter Score. NPS gauges how likely a customer of Bright Health would recommend the brand to a friend. ENPS measures how likely Bright Health employees would recommend working at Bright Health to a friend.
Net Promoter Score
-92
NPS Score
| 0% | Promoters |
|---|---|
| 8% | Passive |
| 92% | Detractors |
Employee Net Promoter Score
-36
eNPS Score
| 23% | Promoters |
|---|---|
| 18% | Passive |
| 59% | Detractors |
