-50
NPS
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Priority Health
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About Priority Health's Brand
Priority Health is an award-winning health benefits company. Among its major competitors, Priority Health is ranked in 5th place for NPS while Travelers is 1st, and Beaumont Health is 2nd.
Brand at a Glance
46%
Customer Loyalty
2.3/5
Product Quality
2.3/5
Pricing
2.2/5
Customer Service
Priority Health Ranking
- #3 / 4 of its competitors
Priority Health NPS
Priority Health's Net Promoter Score (NPS) is a -50 with 22% Promoters, 6% Passives, and 72% Detractors. Net Promoter Score tracks whether Priority Health's customers would recommend using the product based on a scale of -100 to 100.
Priority Health Overall NPS
| 22% | Promoters |
|---|---|
| 6% | Passives |
| 72% | Detractors |
Priority Health NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 -56 | Aug 2023 | -56 |
Oct 2023 -52 | Oct 2023 | -52 |
Nov 2023 -48 | Nov 2023 | -48 |
Mar 2024 -50 | Mar 2024 | -50 |
Apr 2024 -47 | Apr 2024 | -47 |
May 2024 -49 | May 2024 | -49 |
Dec 2024 -45 | Dec 2024 | -45 |
Jan 2025 -47 | Jan 2025 | -47 |
Feb 2025 -48 | Feb 2025 | -48 |
May 2025 -50 | May 2025 | -50 |
Jun 2025 -50 | Jun 2025 | -50 |
Aug 2025 -50 | Aug 2025 | -50 |
How Other Brands Compare
Priority Health is ranked third for NPS among its competitors. Travelers and Beaumont Health come in first and second, with Bright Health coming in at #4.
Priority Health |  Travelers |  Bright Health |  Beaumont Health | |
| Global Ranking | #- | #381 | #- | #- |
| NPS | -50 | -8 | -92 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $37.99B | $3.00B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Priority Health NPS by Gender
Priority Health's NPS was rated -50 by Male customers on Comparably.
Male
-50
Priority Health's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
N/A
Priority Health's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Priority Health NPS by Ethnicity
Priority Health's NPS was rated -66 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -66 | Caucasian | -66 |
Priority Health NPS by Age
Priority Health's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Priority Health NPS by Usage
Priority Health's NPS was rated the highest by customers who have used Priority Health's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -100 | 2 to 5 Years | -100 |
5 to 10 Years -60 | 5 to 10 Years | -60 |
Over 10 Years -100 | Over 10 Years | -100 |
Priority Health NPS vs. Competitors
Compared to its competitors, Priority Health's NPS is rated right above Bright Health, and is preceded by BLUE CROSS BLUE SHIELD OF MICHIGAN.
Priority Health Customer Loyalty
46%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
46% of Priority Health users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Priority Health Customer Loyalty Score by Gender
Priority Health's Customer Loyalty score was rated 63 by Male customers on Comparably.
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Male
63%
Yes
Female
N/A
Yes
Priority Health Customer Loyalty Score by Ethnicity
Priority Health's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Priority Health.
55
out of 100
Caucasian
Priority Health Customer Loyalty Score by Age
Priority Health's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Priority Health.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 33% | 31-35 | 33% |
46-50 100% | 46-50 | 100% |
51-55 70% | 51-55 | 70% |
66+ 78% | 66+ | 78% |
Priority Health Customer Loyalty Score by Usage
Priority Health's Customer Loyalty score was rated the highest by customers who have used Priority Health's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Priority Health Customer Loyalty Score by Industry
Priority Health's Customer Loyalty score was rated 70% by Manufacturing and Machinery industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Priority Health Customer Loyalty vs. Competitors
Compared to its competitors, Priority Health's Customer Loyalty score is rated right above Bright Health, and is preceded by Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Travelers | 80% |
| Beaumont Health | 74% |
 | BLUE CROSS BLUE SHIELD OF MICHIGAN | 64% |
 | Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC | 60% |
| Priority Health | 46% |
| Bright Health | 44% |
 | ProAssurance | N/A |
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Priority Health Product Quality
2.3/5
Priority Health has an overall Product Quality score of 2.3 out of 5 stars rated by its users and customers.
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Priority Health Product Information
Priority Health’s product quality score is a 2.3 out of 5 as rated by its users and customers. Reviewers from the Manufacturing and Machinery industry rated Priority Health's product the highest.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Healthcare
Quick Insights into Priority Health Product Quality
Priority Health's Product Quality score was rated highest by customers ages 46-50, and rated lowest by customers who have used Priority Health's products/services for Over 10 Years.
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Ranked Priority Health Product Quality the Highest
Ranked Priority Health Product Quality the Lowest
Priority Health Product Quality Score by Gender
Priority Health's Product Quality score was rated 1.9 by Male customers on Comparably.
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Male
1.9/5
Female
N/A
Priority Health Product Quality Score by Ethnicity
Priority Health's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Priority Health.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Priority Health Product Quality Score by Age
Priority Health's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Priority Health.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
46-50 2.6 | 46-50 | 2.6 |
51-55 2 | 51-55 | 2 |
66+ 2.1 | 66+ | 2.1 |
Priority Health Product Quality Score by Usage
Priority Health's Product Quality score was rated the highest by customers who have used Priority Health's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Priority Health Product Quality Score by Industry
Priority Health's Product Quality score was rated 2 stars by Manufacturing and Machinery industry customers.
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Priority Health Product Quality vs. Competitors
Compared to its competitors, Priority Health's Product Quality score is rated right above Bright Health, and is preceded by BLUE CROSS BLUE SHIELD OF MICHIGAN.
| COMPANY | Product Quality Score | |
|---|---|---|
| Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC | 3/5 |
| Beaumont Health | 3/5 |
| Travelers | 2.7/5 |
| BLUE CROSS BLUE SHIELD OF MICHIGAN | 2.5/5 |
| Priority Health | 2.3/5 |
| Bright Health | 1.9/5 |
| ProAssurance | N/A |
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Priority Health Pricing
Priority Health ROI & Value For Money
2.3/5
Priority Health has a value for money and ROI score of 2.3 out of 5 stars rated by its users and customers.
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Priority Health Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Manufacturing and Machinery industry.
Quick Insights into Priority Health ROI
Priority Health's ROI score was rated highest by customers from the Manufacturing and Machinery industry, and rated lowest by customers ages 31-35.
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Ranked Priority Health ROI the Highest
Ranked Priority Health ROI the Lowest
Priority Health ROI Score by Gender
Priority Health's ROI score was rated 2.1 by Male customers on Comparably.
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Male
2.1/5
Female
N/A
Priority Health ROI Score by Ethnicity
Priority Health's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Priority Health.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Priority Health ROI Score by Age
Priority Health's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 31-35.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Priority Health.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
46-50 2.5 | 46-50 | 2.5 |
51-55 2 | 51-55 | 2 |
66+ 3.1 | 66+ | 3.1 |
Priority Health ROI Score by Usage
Priority Health's ROI score was rated the highest by customers who have used Priority Health's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Priority Health ROI Score by Industry
Priority Health's ROI score was rated 3.3 stars by Manufacturing and Machinery industry customers.
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Priority Health Pricing vs. Competitors
Compared to its competitors, Priority Health's ROI score is rated right above Bright Health, and is preceded by BLUE CROSS BLUE SHIELD OF MICHIGAN.
| COMPANY | Pricing Score | |
|---|---|---|
| Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC | 2.9/5 |
| Travelers | 2.6/5 |
| Beaumont Health | 2.6/5 |
| BLUE CROSS BLUE SHIELD OF MICHIGAN | 2.5/5 |
| Priority Health | 2.3/5 |
| Bright Health | 1.7/5 |
| ProAssurance | N/A |
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Priority Health Customer Satisfaction (CSAT)
Priority Health Customer Satisfaction (CSAT) Score
34 / 100
Priority Health has an overall Customer Satisfaction score of 34 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
24%
Satisfied
10%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
22%
Very Dissatisfied
37%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Priority Health Customer Satisfaction
Priority Health's Customer Satisfaction score was rated highest by customers who have used Priority Health's products/services for 2 to 5 Years, and rated lowest by customers who have used Priority Health's products/services for Over 10 Years.
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Ranked Priority Health Customer Satisfaction the Highest
Ranked Priority Health Customer Satisfaction the Lowest
Priority Health Customer Satisfaction Score by Gender
Priority Health's Customer Satisfaction score was rated 33 by Male customers on Comparably.
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33 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 50% |
Priority Health Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Priority Health's Customer Satisfaction (CSAT) score was rated 25% according to Caucasian users and customers.
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25 / 100
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
17%
Very Dissatisfied
58%
Priority Health Customer Satisfaction Score by Age
Priority Health's Customer Satisfaction score was rated the highest by customers ages 51-55, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 31-35 | 0% | |||||||||||||||
| 51-55 | 33% | |||||||||||||||
| 66+ | 25% |
Priority Health Customer Satisfaction Score by Usage
Priority Health's Customer Satisfaction score was rated the highest by customers who have used Priority Health's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Priority Health Customer Satisfaction Score by Industry
Priority Health's Customer Satisfaction score was rated 33 points by Manufacturing and Machinery industry customers.
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"label": "Manufacturing and Machinery",
"groupId": 533,
"score": 33,
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}Priority Health Customer Satisfaction vs. Competitors
Compared to its competitors, Priority Health's Customer Satisfaction score is rated right above BLUE CROSS BLUE SHIELD OF MICHIGAN, and is preceded by Beaumont Health.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC | 67% |
| Travelers | 44% |
| Beaumont Health | 40% |
| Priority Health | 34% |
| BLUE CROSS BLUE SHIELD OF MICHIGAN | 29% |
| Bright Health | 10% |
| ProAssurance | 0% |
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Priority Health Customer Service
2.2/5
Priority Health has an overall Customer Service score of 2.2 out of 5 stars rated by its users and customers.
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About Priority Health's Customer Service
Address
1231 East Beltline NE, Grand Rapids, MI
Website
http://www.priorityhealth.com/
Phone Number
616-942-0954
Quick Insights into Priority Health Customer Service
Priority Health's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers who have used Priority Health's products/services for Over 10 Years.
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Ranked Priority Health Customer Service the Highest
Ranked Priority Health Customer Service the Lowest
Priority Health Customer Service Score by Gender
Priority Health's Customer Service score was rated 1.8 by Male customers on Comparably.
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Male
1.8/5
Female
N/A
Priority Health Customer Service Score by Ethnicity
Priority Health's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Priority Health.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Priority Health Customer Service Score by Age
Priority Health's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 1.5 | 31-35 | 1.5 |
46-50 3 | 46-50 | 3 |
51-55 2 | 51-55 | 2 |
66+ 2 | 66+ | 2 |
Priority Health Customer Service Score by Usage
Priority Health's Customer Service score was rated the highest by customers who have used Priority Health's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Priority Health Customer Service Score by Industry
Priority Health's Customer Service score was rated 2 stars by Manufacturing and Machinery industry customers.
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Priority Health Customer Service vs. Competitors
Compared to its competitors, Priority Health's Customer Service score is rated right above BLUE CROSS BLUE SHIELD OF MICHIGAN, and is preceded by Beaumont Health.
| COMPANY | Customer Service Score | |
|---|---|---|
| Blue Cross Blue Shield of Illinois, Montana, New Mexico, Oklahoma & Texas | HCSC | 3.3/5 |
| Travelers | 2.7/5 |
| Beaumont Health | 2.7/5 |
| Priority Health | 2.2/5 |
| BLUE CROSS BLUE SHIELD OF MICHIGAN | 2.1/5 |
| Bright Health | 2/5 |
| ProAssurance | N/A |
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Priority Health as an Employer
4.1/5
Priority Health has a 4.1/5 stars for its overall company culture rated by their employees
top
15%
Consumer vs. Employees
Priority Health scored a -50 for Net Promoter Score and a 21 for Employee Net Promoter Score. NPS gauges how likely a customer of Priority Health would recommend the brand to a friend. ENPS measures how likely Priority Health employees would recommend working at Priority Health to a friend.
Net Promoter Score
-50
NPS Score
| 22% | Promoters |
|---|---|
| 6% | Passive |
| 72% | Detractors |
Employee Net Promoter Score
21
eNPS Score
| 50% | Promoters |
|---|---|
| 21% | Passive |
| 29% | Detractors |
