49
NPS
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Buffer
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About Buffer's Brand
Buffer helps users share social media content by scheduling online posts throughout the day. Among its major competitors, Buffer is ranked in 2nd place for NPS while Quintype is 1st, and Sprout Social is 3rd.
Brand at a Glance
83%
Customer Loyalty
4.4/5
Product Quality
4.3/5
Pricing
4.1/5
Customer Service
Buffer Ranking
- #1 / 4 of its competitors
Buffer NPS
Buffer's Net Promoter Score (NPS) is a 49 with 67% Promoters, 15% Passives, and 18% Detractors. Net Promoter Score tracks whether Buffer's customers would recommend using the product based on a scale of -100 to 100.
Buffer Overall NPS
| 67% | Promoters |
|---|---|
| 15% | Passives |
| 18% | Detractors |
Buffer NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 56 | Jan 2022 | 56 |
Feb 2022 55 | Feb 2022 | 55 |
Mar 2022 57 | Mar 2022 | 57 |
May 2022 58 | May 2022 | 58 |
Jul 2022 60 | Jul 2022 | 60 |
Aug 2022 61 | Aug 2022 | 61 |
Sep 2022 57 | Sep 2022 | 57 |
Oct 2022 55 | Oct 2022 | 55 |
Nov 2022 52 | Nov 2022 | 52 |
Mar 2023 52 | Mar 2023 | 52 |
May 2023 50 | May 2023 | 50 |
Sep 2025 48 | Sep 2025 | 48 |
How Other Brands Compare
Buffer is ranked first for NPS among its competitors. Sprout Social and Hootsuite come in second and third, with SocialFlow coming in at #4.
Buffer |  Hootsuite |  Sprout Social |  SocialFlow | |
| Global Ranking | #- | #225 | #276 | #- |
| NPS | 49 | 24 | 37 | 0 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $3.40B | $3.40B | $80.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Buffer NPS by Usage
Buffer's NPS was rated the highest by customers who have used Buffer's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 46 | Less than 1 Year | 46 |
2 to 5 Years 62 | 2 to 5 Years | 62 |
Buffer NPS vs. Competitors
Compared to its competitors, Buffer's NPS is rated right above Sprout Social, and is preceded by Quintype.
| COMPANY | NPS Score | |
|---|---|---|
 | Quintype | 67 |
| Buffer | 49 |
| Sprout Social | 37 |
 | Spredfast | 34 |
| Hootsuite | 24 |
 | Socialbakers | 11 |
| SocialFlow | 0 |
 | AddThis | N/A |
 | Simply Measured | N/A |
Buffer Customer Reviews
Out of the 2 Buffer customer reviews 2 were positive and 0 were constructive. Buffer customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Buffer Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Buffer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Buffer Customer Loyalty vs. Competitors
Compared to its competitors, Buffer's Customer Loyalty score is rated right above Hootsuite, and is preceded by Sprout Social.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Sprout Social | 90% |
| Buffer | 83% |
| Hootsuite | 76% |
| Socialbakers | 69% |
| Quintype | N/A |
| Spredfast | N/A |
| SocialFlow | N/A |
| AddThis | N/A |
| Simply Measured | N/A |
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Buffer Product Quality
4.4/5
Buffer has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Buffer Product Information
Buffer serves markets in the United States, Asia, Europe, Middle-East and Africa, Canada, United Kingdom, and Latin America. Buffer supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Buffer’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Buffer's product the highest.
- Website
- http://buffer.com
- Company Size
- 51-200 Employees
Industry
Tech
Media
Mobile App
SaaS
Social
Sports & Entertainment
Languages Supported
English
Product Type
Facebook App Software
Social Media Marketing Software
Content Marketing Software
Social Media Management Software
Social Networking Software
Quick Insights into Buffer Product Quality
Buffer's Product Quality score was rated highest by customers who have used Buffer's products/services for Less than 1 Year.
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Ranked Buffer Product Quality the Highest
Buffer Product Quality Score by Usage
Buffer's Product Quality score was rated 4.6 stars by customers who have used Buffer's products/services for Less than 1 Year.
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Buffer Product Quality Score by Industry
Buffer's Product Quality score was rated 4.3 stars by Tech industry customers.
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Buffer Product Quality vs. Competitors
Compared to its competitors, Buffer's Product Quality score is rated right above Sprout Social.
| COMPANY | Product Quality Score | |
|---|---|---|
| Buffer | 4.4/5 |
| Sprout Social | 4.1/5 |
| Spredfast | 4/5 |
| Hootsuite | 3.9/5 |
| Socialbakers | 3.7/5 |
| SocialFlow | 3.6/5 |
| Quintype | 3.6/5 |
| AddThis | N/A |
| Simply Measured | N/A |
Unlock Buffer Product Quality vs. Competitors Data
VS
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Buffer Pricing
Buffer ROI & Value For Money
4.3/5
Buffer has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Buffer Pricing Plans
Buffer has a pricing structure that accommodates small, medium, and large businesses. Starting from $15/month, Buffer uses a subscription model and offers the following: Pro plan: $15 per month, Small business plan: $99 per month, and Medium business plan: $199 per month.
Who Uses Buffer?
Small Businesses
Medium Businesses
Large Enterprises
Buffer Pricing vs. Competitors
Compared to its competitors, Buffer's ROI score is rated right above Sprout Social, and is preceded by Quintype.
| COMPANY | Pricing Score | |
|---|---|---|
| Quintype | 4.5/5 |
| Buffer | 4.3/5 |
| Sprout Social | 4/5 |
| SocialFlow | 4/5 |
| Hootsuite | 3.7/5 |
| Socialbakers | 3.6/5 |
| Spredfast | 3.5/5 |
| AddThis | N/A |
| Simply Measured | N/A |
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Buffer Customer Satisfaction (CSAT)
Buffer Customer Satisfaction (CSAT) Score
86 / 100
Buffer has an overall Customer Satisfaction score of 86 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
72%
Satisfied
14%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Buffer Customer Satisfaction vs. Competitors
Compared to its competitors, Buffer's Customer Satisfaction score is rated right above Socialbakers.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Buffer | 86% |
| Socialbakers | 83% |
| Sprout Social | 74% |
| Hootsuite | 66% |
| Quintype | 0% |
| Spredfast | 0% |
| SocialFlow | 0% |
| AddThis | 0% |
| Simply Measured | 0% |
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Buffer Customer Service
4.1/5
Buffer has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Buffer's Customer Service
Address
San Francisco, CA
Website
http://buffer.com
Buffer Customer Service vs. Competitors
Compared to its competitors, Buffer's Customer Service score is rated right above Sprout Social, and is preceded by Quintype.
| COMPANY | Customer Service Score | |
|---|---|---|
| Quintype | 5/5 |
| Buffer | 4.1/5 |
| Sprout Social | 4/5 |
| Socialbakers | 3.8/5 |
| Spredfast | 3.7/5 |
| SocialFlow | 3.7/5 |
| Hootsuite | 3.6/5 |
| AddThis | N/A |
| Simply Measured | N/A |
Unlock Buffer Customer Service vs. Competitors Data
VS
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Buffer as an Employer
3.9/5
Buffer has a 3.9/5 stars for its overall company culture rated by their employees
top
10%
Consumer vs. Employees
Buffer scored a 49 for Net Promoter Score and a 57 for Employee Net Promoter Score. NPS gauges how likely a customer of Buffer would recommend the brand to a friend. ENPS measures how likely Buffer employees would recommend working at Buffer to a friend.
Net Promoter Score
49
NPS Score
| 67% | Promoters |
|---|---|
| 15% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
57
eNPS Score
| 71% | Promoters |
|---|---|
| 15% | Passive |
| 14% | Detractors |
