35
NPS
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Canonical Ltd.
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About Canonical Ltd. Brand
Among its major competitors, Canonical Ltd. is ranked in 5th place for NPS while Apple is 1st, and Microsoft is 2nd.
Brand at a Glance
76%
Customer Loyalty
4/5
Product Quality
4/5
Pricing
4/5
Customer Service
Canonical Ltd. Ranking
- #4 / 4 of its competitors
Canonical Ltd. NPS
Canonical Ltd.'s Net Promoter Score (NPS) is a 35 with 56% Promoters, 23% Passives, and 21% Detractors. Net Promoter Score tracks whether Canonical Ltd.'s customers would recommend using the product based on a scale of -100 to 100.
Canonical Ltd. Overall NPS
| 56% | Promoters |
|---|---|
| 23% | Passives |
| 21% | Detractors |
Canonical Ltd. NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2024 24 | Feb 2024 | 24 |
Mar 2024 28 | Mar 2024 | 28 |
Apr 2024 28 | Apr 2024 | 28 |
May 2024 26 | May 2024 | 26 |
Jun 2024 26 | Jun 2024 | 26 |
Sep 2024 28 | Sep 2024 | 28 |
Oct 2024 28 | Oct 2024 | 28 |
Dec 2024 27 | Dec 2024 | 27 |
Apr 2025 31 | Apr 2025 | 31 |
May 2025 32 | May 2025 | 32 |
Jul 2025 33 | Jul 2025 | 33 |
Oct 2025 33 | Oct 2025 | 33 |
How Other Brands Compare
Canonical Ltd. is ranked #4 for NPS among its competitors. Apple and Microsoft come in first and second, with Red Hat coming in at third.
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Canonical Ltd. NPS by Gender
Male customers rated Canonical Ltd.'s NPS 25 points higher than Female customers.
Male
47
Canonical Ltd.'s NPS was rated 47 by Male customers on Comparably.
59%
Promoters
29%
Passives
12%
Detractors
Female
22
Canonical Ltd.'s NPS was rated 22 by Female customers on Comparably.
44%
Promoters
34%
Passives
22%
Detractors
Canonical Ltd. NPS by Ethnicity
Canonical Ltd.'s NPS was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 25 | Caucasian | 25 |
African American/Black 46 | African American/Black | 46 |
Asian or Pacific Islander 37 | Asian or Pacific Islander | 37 |
Canonical Ltd. NPS by Age
Canonical Ltd.'s NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
Canonical Ltd. NPS by Usage
Canonical Ltd.'s NPS was rated the highest by customers who have used Canonical Ltd.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 10 | Less than 1 Year | 10 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years 50 | 2 to 5 Years | 50 |
Over 10 Years 67 | Over 10 Years | 67 |
Canonical Ltd. NPS vs. Competitors
Compared to its competitors, Canonical Ltd.'s NPS is rated right above Chef Software, and is preceded by Codenvy.
| COMPANY | NPS Score | |
|---|---|---|
 | Apple | 48 |
 | Microsoft | 38 |
 | Red Hat | 38 |
 | Codenvy | 36 |
| Canonical Ltd. | 35 |
 | Chef Software | 26 |
 | o9 Solutions, Inc. | 4 |
 | nexVortex | N/A |
 | Stackify | N/A |
 | Winnow | N/A |
Canonical Ltd. Customer Reviews
Out of the 10 Canonical Ltd. customer reviews 9 were positive and 1 was constructive. Canonical Ltd. customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Canonical Ltd. Customer Loyalty
76%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
76% of Canonical Ltd. users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Canonical Ltd. Customer Loyalty Score by Gender
Female customers rated Canonical Ltd.'s Customer Loyalty score 11% higher than Male customers.
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Male
79%
Yes
Female
90%
Yes
Canonical Ltd. Customer Loyalty Score by Ethnicity
Canonical Ltd.'s Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Canonical Ltd..
33
out of 100
Caucasian
100
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
Canonical Ltd. Customer Loyalty Score by Age
Canonical Ltd.'s Customer Loyalty score was rated the highest by customers ages 31-35, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 78% | 18-25 | 78% |
26-30 78% | 26-30 | 78% |
31-35 100% | 31-35 | 100% |
36-40 40% | 36-40 | 40% |
41-45 100% | 41-45 | 100% |
Canonical Ltd. Customer Loyalty Score by Usage
Canonical Ltd.'s Customer Loyalty score was rated the highest by customers who have used Canonical Ltd.'s products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Canonical Ltd. Customer Loyalty Score by Industry
Canonical Ltd.'s Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Canonical Ltd. Customer Loyalty vs. Competitors
Compared to its competitors, Canonical Ltd.'s Customer Loyalty score is rated right above Codenvy, and is preceded by o9 Solutions, Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Apple | 86% |
| Microsoft | 84% |
| Red Hat | 79% |
| o9 Solutions, Inc. | 78% |
| Canonical Ltd. | 76% |
| Codenvy | N/A |
| Chef Software | N/A |
| nexVortex | N/A |
| Stackify | N/A |
| Winnow | N/A |
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Canonical Ltd. Product Quality
4/5
Canonical Ltd. has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Canonical Ltd. Product Information
Canonical Ltd.’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Canonical Ltd.'s product the highest. Reviewers from the Accounting industry rated Canonical Ltd. the lowest at 3.
- Website
- http://www.canonical.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
Quick Insights into Canonical Ltd. Product Quality
Canonical Ltd.'s Product Quality score was rated highest by customers who have used Canonical Ltd.'s products/services for Over 10 Years, and rated lowest by customers from the Accounting industry.
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Ranked Canonical Ltd. Product Quality the Highest
Ranked Canonical Ltd. Product Quality the Lowest
Canonical Ltd. Product Quality Score by Gender
Male customers rated Canonical Ltd.'s Product Quality score 0.3 stars higher than Female customers.
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Male
4.3/5
Female
4/5
Canonical Ltd. Product Quality Score by Ethnicity
Canonical Ltd.'s Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.4 | Caucasian | 4.4 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Canonical Ltd. Product Quality Score by Age
Canonical Ltd.'s Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.7 | 26-30 | 3.7 |
31-35 4.3 | 31-35 | 4.3 |
36-40 4.6 | 36-40 | 4.6 |
41-45 4.7 | 41-45 | 4.7 |
Canonical Ltd. Product Quality Score by Usage
Canonical Ltd.'s Product Quality score was rated the highest by customers who have used Canonical Ltd.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Canonical Ltd. Product Quality Score by Industry
Canonical Ltd.'s Product Quality score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Canonical Ltd. Product Quality vs. Competitors
Compared to its competitors, Canonical Ltd.'s Product Quality score is rated right above o9 Solutions, Inc., and is preceded by Red Hat.
| COMPANY | Product Quality Score | |
|---|---|---|
| Apple | 4.3/5 |
| Codenvy | 4.2/5 |
| Chef Software | 4.1/5 |
| Microsoft | 4.1/5 |
| Red Hat | 4/5 |
| Canonical Ltd. | 4/5 |
| o9 Solutions, Inc. | 3.7/5 |
| nexVortex | N/A |
| Stackify | N/A |
| Winnow | N/A |
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Canonical Ltd. Pricing
Canonical Ltd. ROI & Value For Money
4/5
Canonical Ltd. has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Canonical Ltd. Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Accounting industry think that they had the lowest ROI from Canonical Ltd..
Quick Insights into Canonical Ltd. ROI
Canonical Ltd.'s ROI score was rated highest by customers ages 41-45, and rated lowest by customers from the Accounting industry.
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Ranked Canonical Ltd. ROI the Highest
Ranked Canonical Ltd. ROI the Lowest
Canonical Ltd. ROI Score by Gender
Male customers rated Canonical Ltd.'s ROI score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Canonical Ltd. ROI Score by Ethnicity
Canonical Ltd.'s ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
African American/Black 3.7 | African American/Black | 3.7 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Canonical Ltd. ROI Score by Age
Canonical Ltd.'s ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 18-25.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.2 | 18-25 | 3.2 |
26-30 3.5 | 26-30 | 3.5 |
31-35 3.8 | 31-35 | 3.8 |
36-40 4.5 | 36-40 | 4.5 |
41-45 4.6 | 41-45 | 4.6 |
Canonical Ltd. ROI Score by Usage
Canonical Ltd.'s ROI score was rated the highest by customers who have used Canonical Ltd.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Canonical Ltd. ROI Score by Industry
Canonical Ltd.'s ROI score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Canonical Ltd. Pricing vs. Competitors
Compared to its competitors, Canonical Ltd.'s ROI score is rated right above Apple.
| COMPANY | Pricing Score | |
|---|---|---|
| Canonical Ltd. | 4/5 |
| Apple | 4/5 |
| Microsoft | 4/5 |
| Red Hat | 4/5 |
| Chef Software | 3.9/5 |
| Codenvy | 3.8/5 |
| o9 Solutions, Inc. | 3.6/5 |
| nexVortex | N/A |
| Stackify | N/A |
| Winnow | N/A |
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Canonical Ltd. Customer Satisfaction (CSAT)
Canonical Ltd. Customer Satisfaction (CSAT) Score
81 / 100
Canonical Ltd. has an overall Customer Satisfaction score of 81 rated by its users and customers.
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Very Satisfied
47%
Satisfied
34%
Neither Satisfied nor Dissatisfied
15%
Dissatisfied
0%
Very Dissatisfied
4%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Canonical Ltd. Customer Satisfaction
Canonical Ltd.'s Customer Satisfaction score was rated highest by customers who have used Canonical Ltd.'s products/services for 1 to 2 Years, and rated lowest by customers from the Accounting industry.
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Ranked Canonical Ltd. Customer Satisfaction the Highest
Ranked Canonical Ltd. Customer Satisfaction the Lowest
Canonical Ltd. Customer Satisfaction Score by Gender
Male customers rated Canonical Ltd.'s Customer Satisfaction score 1 points higher than Female customers.
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76 / 100
MaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 38% | |
Neither Satisfied nor Dissatisfied | 19% | |
Dissatisfied | 0% | |
Very Dissatisfied | 5% |
75 / 100
FemaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 25% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Canonical Ltd. Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Canonical Ltd. Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
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75 / 100
Very Satisfied
25%
Satisfied
50%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Canonical Ltd. Customer Satisfaction (CSAT) score was rated 73% according to African American/Black users and customers.
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73 / 100
Very Satisfied
27%
Satisfied
46%
Neither Satisfied nor Dissatisfied
18%
Dissatisfied
0%
Very Dissatisfied
9%
CSAT according to Asian or Pacific Islander
Canonical Ltd. Customer Satisfaction (CSAT) score was rated 75% according to Asian or Pacific Islander users and customers.
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75 / 100
Very Satisfied
50%
Satisfied
25%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
Canonical Ltd. Customer Satisfaction Score by Age
Canonical Ltd.'s Customer Satisfaction score was rated the highest by customers ages 31-35, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 26-30 | 50% | |||||||||||||||
| 31-35 | 100% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 67% |
Canonical Ltd. Customer Satisfaction Score by Usage
Canonical Ltd.'s Customer Satisfaction score was rated the highest by customers who have used Canonical Ltd.'s products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Canonical Ltd. Customer Satisfaction Score by Industry
Canonical Ltd.'s Customer Satisfaction score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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}Canonical Ltd. Customer Satisfaction vs. Competitors
Compared to its competitors, Canonical Ltd.'s Customer Satisfaction score is rated right above Microsoft, and is preceded by Apple.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Apple | 85% |
| Canonical Ltd. | 81% |
| Microsoft | 80% |
| Red Hat | 76% |
| o9 Solutions, Inc. | 68% |
| Codenvy | 0% |
| Chef Software | 0% |
| nexVortex | 0% |
| Stackify | 0% |
| Winnow | 0% |
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Canonical Ltd. Customer Service
4/5
Canonical Ltd. has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
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About Canonical Ltd.'s Customer Service
Address
London United Kingdom
Website
http://www.canonical.com/
Quick Insights into Canonical Ltd. Customer Service
Canonical Ltd.'s Customer Service score was rated highest by customers ages 41-45, and rated lowest by customers from the Accounting industry.
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Ranked Canonical Ltd. Customer Service the Highest
Ranked Canonical Ltd. Customer Service the Lowest
Canonical Ltd. Customer Service Score by Gender
Male customers rated Canonical Ltd.'s Customer Service score 0.2 stars higher than Female customers.
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Male
4/5
Female
3.8/5
Canonical Ltd. Customer Service Score by Ethnicity
Canonical Ltd.'s Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Canonical Ltd. Customer Service Score by Age
Canonical Ltd.'s Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
26-30 3.5 | 26-30 | 3.5 |
31-35 4 | 31-35 | 4 |
36-40 3.6 | 36-40 | 3.6 |
41-45 4.6 | 41-45 | 4.6 |
Canonical Ltd. Customer Service Score by Usage
Canonical Ltd.'s Customer Service score was rated the highest by customers who have used Canonical Ltd.'s products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Canonical Ltd. Customer Service Score by Industry
Canonical Ltd.'s Customer Service score was rated the highest by Tech industry customers, and the lowest by Accounting industry customers.
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Canonical Ltd. Customer Service vs. Competitors
Compared to its competitors, Canonical Ltd.'s Customer Service score is rated right above Microsoft, and is preceded by Red Hat.
| COMPANY | Customer Service Score | |
|---|---|---|
| Apple | 4.2/5 |
| Red Hat | 4/5 |
| Canonical Ltd. | 4/5 |
| Microsoft | 4/5 |
| Codenvy | 3.7/5 |
| Chef Software | 3.7/5 |
| o9 Solutions, Inc. | 3.7/5 |
| nexVortex | N/A |
| Stackify | N/A |
| Winnow | N/A |
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Canonical Ltd. as an Employer
Consumer vs. Employees
Canonical Ltd. scored a 35 for Net Promoter Score and a 29 for Employee Net Promoter Score. NPS gauges how likely a customer of Canonical Ltd. would recommend the brand to a friend. ENPS measures how likely Canonical Ltd. employees would recommend working at Canonical Ltd. to a friend.
Net Promoter Score
35
NPS Score
| 56% | Promoters |
|---|---|
| 23% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
29
eNPS Score
| 55% | Promoters |
|---|---|
| 19% | Passive |
| 26% | Detractors |
