

Carbon is the idea-to-production platform. Among its major competitors, Carbon is ranked in 1st place for NPS while Formlabs is 2nd, and HP Inc. is 3rd.Their current valuation is $2.40B

Dara leads marketing and communications at Carbon. She joined Carbon in 2018 from GE, where she was Chief Marketing Officer of GE Ventures and GE Business Innovations. Before joining GE, Dara led marketing efforts at Apple and Goldman Sachs. She is also the co-founder of the consulting firm NeuBridges. Dara has been widely recognized for her knowledge and achievements in marketing and technology. In 2018, she was featured by Forbes as a “CMO Next” – one of 50 executives the business publication identified as redefining the CMO’s role and shaping the future of marketing. Dara was also named by AdAge as one of the “Women to Watch” in 2018. In 2017, she was recognized by Inc. as one of the “30 Inspirational Women to Watch in Tech.” Dara graduated with highest honors in African and African American Studies from Harvard University and holds an MBA from Stanford University.
Carbon's Net Promoter Score (NPS) is a 57 with 71% Promoters, 15% Passives, and 14% Detractors. Net Promoter Score tracks whether Carbon's customers would recommend using the product based on a scale of -100 to 100.
| 71% | Promoters |
|---|---|
| 15% | Passives |
| 14% | Detractors |
| Summary | Date | Score |
|---|---|---|
Apr 2020 100 | Apr 2020 | 100 |
Aug 2020 0 | Aug 2020 | 0 |
Dec 2020 33 | Dec 2020 | 33 |
Feb 2021 60 | Feb 2021 | 60 |
Apr 2021 67 | Apr 2021 | 67 |
Nov 2022 57 | Nov 2022 | 57 |
Carbon is ranked first for NPS among its competitors. Formlabs and HP Inc. come in second and third, with Desktop Metal coming in at #4. Among those competitors, it is the second most valued company behind HP Inc..
![]() Carbon | ![]() HP Inc. | ![]() Formlabs | ![]() Desktop Metal | |
| Global Ranking | #- | #180 | #866 | #- |
| NPS | 57 | 0 | 22 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $2.40B | $39.95B | $1.00B | $1.50B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Carbon's NPS is rated right above Formlabs.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Carbon | 57 |
![]() | Formlabs | 22 |
![]() | HP Inc. | 0 |
![]() | 3D Systems | 0 |
![]() | Desktop Metal | N/A |
![]() | Stratasys | -3 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
65% of Carbon users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Carbon's Customer Loyalty score is rated right above 3D Systems, and is preceded by HP Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Formlabs | 80% |
![]() | Stratasys | 74% |
![]() | HP Inc. | 73% |
![]() | Carbon | 65% |
![]() | 3D Systems | 53% |
![]() | Desktop Metal | N/A |
Carbon has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Carbon’s product quality score is a 4.3 out of 5 as rated by its users and customers.
Compared to its competitors, Carbon's Product Quality score is rated right above Formlabs.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Carbon | 4.3/5 |
![]() | Formlabs | 3.8/5 |
![]() | Stratasys | 3.4/5 |
![]() | HP Inc. | 3.2/5 |
![]() | 3D Systems | 3.1/5 |
![]() | Desktop Metal | N/A |
Carbon has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Compared to its competitors, Carbon's ROI score is rated right above Formlabs.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Carbon | 4.3/5 |
![]() | Formlabs | 3.5/5 |
![]() | Stratasys | 3.3/5 |
![]() | HP Inc. | 3.1/5 |
![]() | 3D Systems | 3/5 |
![]() | Desktop Metal | N/A |
Carbon has an overall Customer Service score of 4.3 out of 5 stars rated by its users and customers.
Sign Up to unlock Carbon's overall Customer Service score rated by its users and customers.
1089 Mills Way, Redwood City, CA 94063
http://carbon3d.com
1(650) 285-6307
Compared to its competitors, Carbon's Customer Service score is rated right above Formlabs.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Carbon | 4.3/5 |
![]() | Formlabs | 3.8/5 |
![]() | Stratasys | 3.5/5 |
![]() | HP Inc. | 3/5 |
![]() | 3D Systems | 2.9/5 |
![]() | Desktop Metal | N/A |
Carbon has a 4.6/5 stars for its overall company culture rated by their employees

In the Top 5% of Similar Sized Companies on Comparably.





Carbon scored a 57 for Net Promoter Score and a 42 for Employee Net Promoter Score. NPS gauges how likely a customer of Carbon would recommend the brand to a friend. ENPS measures how likely Carbon employees would recommend working at Carbon to a friend.
| 71% | Promoters |
|---|---|
| 15% | Passive |
| 14% | Detractors |
| 55% | Promoters |
|---|---|
| 32% | Passive |
| 13% | Detractors |