25
NPS
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CB Insights
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About CB Insights' Brand
CB Insights is a company that built software that predicts what the next technology trend will be. Among its major competitors, CB Insights is ranked in 3rd place for NPS while Trustpilot is 1st, and S&P Global is 2nd.
Brand at a Glance
61%
Customer Loyalty
3.5/5
Product Quality
3.4/5
Pricing
3.5/5
Customer Service
CB Insights Ranking
- #3 / 4 of its competitors
CB Insights NPS
CB Insights's Net Promoter Score (NPS) is a 25 with 50% Promoters, 25% Passives, and 25% Detractors. Net Promoter Score tracks whether CB Insights's customers would recommend using the product based on a scale of -100 to 100.
CB Insights Overall NPS
| 50% | Promoters |
|---|---|
| 25% | Passives |
| 25% | Detractors |
CB Insights NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2021 50 | Jan 2021 | 50 |
Feb 2021 33 | Feb 2021 | 33 |
Mar 2021 50 | Mar 2021 | 50 |
Aug 2021 40 | Aug 2021 | 40 |
Sep 2021 50 | Sep 2021 | 50 |
Oct 2021 42 | Oct 2021 | 42 |
Dec 2021 50 | Dec 2021 | 50 |
Mar 2022 55 | Mar 2022 | 55 |
Apr 2022 40 | Apr 2022 | 40 |
Jun 2022 34 | Jun 2022 | 34 |
Aug 2022 23 | Aug 2022 | 23 |
Oct 2022 25 | Oct 2022 | 25 |
How Other Brands Compare
CB Insights is ranked third for NPS among its competitors. Trustpilot and S&P Global come in first and second, with Thomson Reuters coming in at #4.
CB Insights |  Thomson Reuters |  Trustpilot |  S&P Global | |
| Global Ranking | #- | #227 | #614 | #- |
| NPS | 25 | 7 | 30 | 28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $40.72B | $1.67B | $81.66B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
CB Insights NPS by Gender
CB Insights's NPS was rated -40 by Male customers on Comparably.
Male
-40
CB Insights's NPS was rated -40 by Male customers on Comparably.
20%
Promoters
20%
Passives
60%
Detractors
Female
N/A
CB Insights's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
CB Insights NPS vs. Competitors
Compared to its competitors, CB Insights's NPS is rated right above Thomson Reuters, and is preceded by S&P Global.
| COMPANY | NPS Score | |
|---|---|---|
| Trustpilot | 30 |
| S&P Global | 28 |
| CB Insights | 25 |
| Thomson Reuters | 7 |
 | Tracxn! | N/A |
 | Mattermark | N/A |
 | Manta | -80 |
 | Factual | -100 |
CB Insights Customer Loyalty
61%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
61% of CB Insights users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
CB Insights Customer Loyalty Score by Gender
CB Insights's Customer Loyalty score was rated 64 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of CB Insights.
Male
64%
Yes
Female
N/A
Yes
CB Insights Customer Loyalty vs. Competitors
Compared to its competitors, CB Insights's Customer Loyalty score is rated right above Manta, and is preceded by S&P Global.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Trustpilot | 81% |
| Thomson Reuters | 80% |
| S&P Global | 69% |
| CB Insights | 61% |
| Manta | 60% |
| Factual | 10% |
| Tracxn! | N/A |
| Mattermark | N/A |
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CB Insights Product Quality
3.5/5
CB Insights has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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CB Insights Product Information
CB Insights’s product quality score is a 3.5 out of 5 as rated by its users and customers.
- Website
- http://cbinsights.com
- Company Size
- 51-200 Employees
Industry
Tech
Analytics
Big Data
FinTech
SaaS
Venture Capital & Private Equity
Quick Insights into CB Insights Product Quality
CB Insights's Product Quality score was rated highest by Male customers.
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Ranked CB Insights Product Quality the Highest
CB Insights Product Quality Score by Gender
CB Insights's Product Quality score was rated 3.1 by Male customers on Comparably.
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Male
3.1/5
Female
N/A
CB Insights Product Quality vs. Competitors
Compared to its competitors, CB Insights's Product Quality score is rated right above Manta, and is preceded by Thomson Reuters.
| COMPANY | Product Quality Score | |
|---|---|---|
| Trustpilot | 3.7/5 |
| S&P Global | 3.7/5 |
| Thomson Reuters | 3.7/5 |
| CB Insights | 3.5/5 |
| Manta | 2.6/5 |
| Factual | 1.5/5 |
| Tracxn! | N/A |
| Mattermark | N/A |
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CB Insights Pricing
CB Insights ROI & Value For Money
3.4/5
CB Insights has a value for money and ROI score of 3.4 out of 5 stars rated by its users and customers.
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Quick Insights into CB Insights ROI
CB Insights's ROI score was rated highest by Male customers.
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Ranked CB Insights ROI the Highest
CB Insights ROI Score by Gender
CB Insights's ROI score was rated 2.8 by Male customers on Comparably.
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Male
2.8/5
Female
N/A
CB Insights Pricing vs. Competitors
Compared to its competitors, CB Insights's ROI score is rated right above Trustpilot, and is preceded by Thomson Reuters.
| COMPANY | Pricing Score | |
|---|---|---|
| S&P Global | 3.6/5 |
| Thomson Reuters | 3.6/5 |
| CB Insights | 3.4/5 |
| Trustpilot | 3.3/5 |
| Factual | 3/5 |
| Manta | 2.2/5 |
| Tracxn! | N/A |
| Mattermark | N/A |
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CB Insights Customer Satisfaction (CSAT)
CB Insights Customer Satisfaction (CSAT) Score
56 / 100
CB Insights has an overall Customer Satisfaction score of 56 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
34%
Satisfied
22%
Neither Satisfied nor Dissatisfied
22%
Dissatisfied
11%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
CB Insights Customer Satisfaction vs. Competitors
Compared to its competitors, CB Insights's Customer Satisfaction score is rated right above Trustpilot, and is preceded by Thomson Reuters.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| S&P Global | 70% |
| Thomson Reuters | 68% |
| CB Insights | 55% |
| Trustpilot | 54% |
| Manta | 0% |
| Factual | 0% |
| Tracxn! | 0% |
| Mattermark | 0% |
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CB Insights Customer Service
3.5/5
CB Insights has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About CB Insights's Customer Service
Address
104 W 27th St,, 3rd floor , New York City, NY
Website
http://cbinsights.com
Quick Insights into CB Insights Customer Service
CB Insights's Customer Service score was rated highest by Male customers.
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Ranked CB Insights Customer Service the Highest
CB Insights Customer Service Score by Gender
CB Insights's Customer Service score was rated 3.3 by Male customers on Comparably.
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Male
3.3/5
Female
N/A
CB Insights Customer Service vs. Competitors
Compared to its competitors, CB Insights's Customer Service score is rated right above Trustpilot, and is preceded by Thomson Reuters.
| COMPANY | Customer Service Score | |
|---|---|---|
| Factual | 4.5/5 |
| S&P Global | 3.6/5 |
| Thomson Reuters | 3.5/5 |
| CB Insights | 3.5/5 |
| Trustpilot | 2.9/5 |
| Manta | 2.1/5 |
| Tracxn! | N/A |
| Mattermark | N/A |
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CB Insights as an Employer
3.4/5
CB Insights has a 3.4/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
CB Insights scored a 25 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of CB Insights would recommend the brand to a friend. ENPS measures how likely CB Insights employees would recommend working at CB Insights to a friend.
Net Promoter Score
25
NPS Score
| 50% | Promoters |
|---|---|
| 25% | Passive |
| 25% | Detractors |
Employee Net Promoter Score
26
eNPS Score
| 63% | Promoters |
|---|---|
| 0% | Passive |
| 37% | Detractors |
