-5
NPS
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charming charlie
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About charming charlie's Brand
charming charlie, Inc. operates fashion accessory stores for women in the United States. The company’s stores sell jewelry, earrings, Among its major competitors, charming charlie is ranked in 3rd place for NPS while Kendra Scott, LLC. is 1st, and BaubleBar is 2nd.Their current valuation is $300.00M
Brand at a Glance
84%
Customer Loyalty
3.3/5
Product Quality
3.3/5
Pricing
2.8/5
Customer Service
charming charlie CMO
Sheila Field
Sheila Field serves as the Chief Marketing Officer of Charming Charlie. Sheila started at Charming Charlie in February of 2018. Sheila is currently based in the San Francisco Bay Area.
charming charlie Ranking
- #3 / 4 of its competitors
charming charlie NPS
charming charlie's Net Promoter Score (NPS) is a -5 with 39% Promoters, 17% Passives, and 44% Detractors. Net Promoter Score tracks whether charming charlie's customers would recommend using the product based on a scale of -100 to 100.
charming charlie Overall NPS
| 39% | Promoters |
|---|---|
| 17% | Passives |
| 44% | Detractors |
charming charlie NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 0 | May 2021 | 0 |
Jun 2021 -15 | Jun 2021 | -15 |
Oct 2021 -12 | Oct 2021 | -12 |
Apr 2022 -10 | Apr 2022 | -10 |
Jun 2022 -18 | Jun 2022 | -18 |
Dec 2022 -25 | Dec 2022 | -25 |
Aug 2023 -30 | Aug 2023 | -30 |
Nov 2023 -22 | Nov 2023 | -22 |
Apr 2024 -27 | Apr 2024 | -27 |
Jan 2025 -19 | Jan 2025 | -19 |
May 2025 -12 | May 2025 | -12 |
Oct 2025 -7 | Oct 2025 | -7 |
How Other Brands Compare
charming charlie is ranked third for NPS among its competitors. Kendra Scott, LLC. and BaubleBar come in first and second, with Forever 21 coming in at #4. Among those competitors, it is the third most valued company.
charming charlie |  Kendra Scott, LLC. |  BaubleBar |  Forever 21 | |
| Global Ranking | #- | #882 | #- | #- |
| NPS | -5 | 42 | 13 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | - | Neutral |
| Valuation Updated every 24 hours for public companies | $300.00M | - | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
charming charlie NPS by Gender
charming charlie's NPS was rated -19 by Female customers on Comparably.
Female
-19
charming charlie's NPS was rated -19 by Female customers on Comparably.
36%
Promoters
9%
Passives
55%
Detractors
Male
N/A
charming charlie's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
charming charlie NPS by Ethnicity
charming charlie's NPS was rated -57 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -57 | Caucasian | -57 |
charming charlie NPS by Age
charming charlie's NPS was rated -100 points by customers ages 66+ on Comparably.
charming charlie NPS by Usage
charming charlie's NPS was rated the highest by customers who have used charming charlie's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -14 | 5 to 10 Years | -14 |
Over 10 Years -34 | Over 10 Years | -34 |
charming charlie NPS vs. Competitors
Compared to its competitors, charming charlie's NPS is rated right above Forever 21, and is preceded by Alex.
| COMPANY | NPS Score | |
|---|---|---|
| Kendra Scott, LLC. | 42 |
| BaubleBar | 13 |
 | Alex | N/A |
| charming charlie | -5 |
| Forever 21 | -11 |
 | Charlotte Russe | -44 |
charming charlie Customer Reviews
Out of the 3 charming charlie customer reviews 1 was positive and 2 were constructive. charming charlie customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
charming charlie Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of charming charlie users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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charming charlie Customer Loyalty Score by Gender
charming charlie's Customer Loyalty score was rated 100 by Female customers on Comparably.
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Female
100%
Yes
Male
N/A
Yes
charming charlie Customer Loyalty Score by Ethnicity
charming charlie's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of charming charlie.
100
out of 100
Caucasian
charming charlie Customer Loyalty Score by Age
charming charlie's Customer Loyalty score was rated 100% by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of charming charlie.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 100% | 66+ | 100% |
charming charlie Customer Loyalty Score by Usage
charming charlie's Customer Loyalty score was rated 100% by customers who have used charming charlie's products/services for 5 to 10 Years, and by customers with Over 10 Years of usage.
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charming charlie Customer Loyalty Score by Industry
charming charlie's Customer Loyalty score was rated 100% by Accounting industry customers.
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charming charlie Customer Loyalty vs. Competitors
Compared to its competitors, charming charlie's Customer Loyalty score is rated right above Kendra Scott, LLC..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| charming charlie | 84% |
| Kendra Scott, LLC. | 81% |
| BaubleBar | 66% |
| Forever 21 | 65% |
| Charlotte Russe | 59% |
| Alex | N/A |
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charming charlie Product Quality
3.3/5
charming charlie has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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charming charlie Product Information
charming charlie’s product quality score is a 3.3 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated charming charlie's product the highest.
- Website
- http://charmingcharlie.com
- Company Size
- 1,001-5,000 Employees
Industry
Retail
Quick Insights into charming charlie Product Quality
charming charlie's Product Quality score was rated highest by customers who have used charming charlie's products/services for Over 10 Years, and rated lowest by customers who have used charming charlie's products/services for 5 to 10 Years.
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Ranked charming charlie Product Quality the Highest
Ranked charming charlie Product Quality the Lowest
charming charlie Product Quality Score by Gender
charming charlie's Product Quality score was rated 3.2 by Female customers on Comparably.
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Female
3.2/5
Male
N/A
charming charlie Product Quality Score by Ethnicity
charming charlie's Product Quality score was rated 2.9 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
charming charlie Product Quality Score by Age
charming charlie's Product Quality score was rated 3.1 stars by customers ages 66+ on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of charming charlie.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 3.1 | 66+ | 3.1 |
charming charlie Product Quality Score by Usage
charming charlie's Product Quality score was rated the highest by customers who have used charming charlie's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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charming charlie Product Quality Score by Industry
charming charlie's Product Quality score was rated 2 stars by Accounting industry customers.
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charming charlie Product Quality vs. Competitors
Compared to its competitors, charming charlie's Product Quality score is rated right above Forever 21, and is preceded by BaubleBar.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kendra Scott, LLC. | 4.1/5 |
| BaubleBar | 3.5/5 |
| charming charlie | 3.3/5 |
| Forever 21 | 3.3/5 |
| Charlotte Russe | 2.1/5 |
| Alex | N/A |
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charming charlie Pricing
charming charlie ROI & Value For Money
3.3/5
charming charlie has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.
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charming charlie Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry.
Quick Insights into charming charlie ROI
charming charlie's ROI score was rated highest by customers who have used charming charlie's products/services for Over 10 Years, and rated lowest by customers who have used charming charlie's products/services for 5 to 10 Years.
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Ranked charming charlie ROI the Highest
Ranked charming charlie ROI the Lowest
charming charlie ROI Score by Gender
charming charlie's ROI score was rated 3.3 by Female customers on Comparably.
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Female
3.3/5
Male
N/A
charming charlie ROI Score by Ethnicity
charming charlie's ROI score was rated 3 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of charming charlie.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
charming charlie ROI Score by Age
charming charlie's ROI score was rated 3.3 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 3.3 | 66+ | 3.3 |
charming charlie ROI Score by Usage
charming charlie's ROI score was rated the highest by customers who have used charming charlie's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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charming charlie ROI Score by Industry
charming charlie's ROI score was rated 2.6 stars by Accounting industry customers.
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charming charlie Pricing vs. Competitors
Compared to its competitors, charming charlie's ROI score is rated right above Forever 21, and is preceded by Kendra Scott, LLC..
| COMPANY | Pricing Score | |
|---|---|---|
| Kendra Scott, LLC. | 3.9/5 |
| charming charlie | 3.3/5 |
| Forever 21 | 3.2/5 |
| BaubleBar | 3.1/5 |
| Charlotte Russe | 2.1/5 |
| Alex | N/A |
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charming charlie Customer Satisfaction (CSAT)
charming charlie Customer Satisfaction (CSAT) Score
60 / 100
charming charlie has an overall Customer Satisfaction score of 60 rated by its users and customers.
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Very Satisfied
40%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
10%
Very Dissatisfied
30%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into charming charlie Customer Satisfaction
charming charlie's Customer Satisfaction score was rated highest by customers who have used charming charlie's products/services for 5 to 10 Years.
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Ranked charming charlie Customer Satisfaction the Highest
charming charlie Customer Satisfaction Score by Gender
charming charlie's Customer Satisfaction score was rated 51 by Female customers on Comparably.
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51 / 100
FemaleVery Satisfied | 38% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 38% |
charming charlie Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
charming charlie's Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.
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34 / 100
Very Satisfied
17%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
16%
Very Dissatisfied
50%
charming charlie Customer Satisfaction Score by Usage
charming charlie's Customer Satisfaction score was rated 60 points by customers who have used charming charlie's products/services for 5 to 10 Years.
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charming charlie Customer Satisfaction vs. Competitors
Compared to its competitors, charming charlie's Customer Satisfaction score is rated right above BaubleBar, and is preceded by Kendra Scott, LLC..
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Kendra Scott, LLC. | 72% |
| charming charlie | 60% |
| BaubleBar | 59% |
| Forever 21 | 57% |
| Charlotte Russe | 47% |
| Alex | 0% |
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charming charlie Customer Service
2.8/5
charming charlie has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About charming charlie's Customer Service
Address
6001 Savoy Drive, Houston, TX 77036
Website
http://charmingcharlie.com
Phone Number
713-579-1936
charming charlie's Social Links
Quick Insights into charming charlie Customer Service
charming charlie's Customer Service score was rated highest by customers who have used charming charlie's products/services for 5 to 10 Years, and rated lowest by customers who have used charming charlie's products/services for Over 10 Years.
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Ranked charming charlie Customer Service the Highest
Ranked charming charlie Customer Service the Lowest
charming charlie Customer Service Score by Gender
charming charlie's Customer Service score was rated 2.5 by Female customers on Comparably.
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Female
2.5/5
Male
N/A
charming charlie Customer Service Score by Ethnicity
charming charlie's Customer Service score was rated 1.8 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
charming charlie Customer Service Score by Age
charming charlie's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
charming charlie Customer Service Score by Usage
charming charlie's Customer Service score was rated the highest by customers who have used charming charlie's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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charming charlie Customer Service Score by Industry
charming charlie's Customer Service score was rated 2.1 stars by Accounting industry customers.
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charming charlie Customer Service vs. Competitors
Compared to its competitors, charming charlie's Customer Service score is rated right above Charlotte Russe, and is preceded by BaubleBar.
| COMPANY | Customer Service Score | |
|---|---|---|
| Kendra Scott, LLC. | 4/5 |
| Forever 21 | 3.1/5 |
| BaubleBar | 3/5 |
| charming charlie | 2.8/5 |
| Charlotte Russe | 1.9/5 |
| Alex | N/A |
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charming charlie as an Employer
3.5/5
charming charlie has a 3.5/5 stars for its overall company culture rated by their employees
top
40%
CEO of charming charlie
In the Top 40% of Similar Sized Companies on Comparably.
Consumer vs. Employees
charming charlie scored a -5 for Net Promoter Score and a 19 for Employee Net Promoter Score. NPS gauges how likely a customer of charming charlie would recommend the brand to a friend. ENPS measures how likely charming charlie employees would recommend working at charming charlie to a friend.
Net Promoter Score
-5
NPS Score
| 39% | Promoters |
|---|---|
| 17% | Passive |
| 44% | Detractors |
Employee Net Promoter Score
19
eNPS Score
| 44% | Promoters |
|---|---|
| 31% | Passive |
| 25% | Detractors |
