51
NPS
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Crabtree & Evelyn
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About Crabtree & Evelyn's Brand
The Crabtree & Evelyn product range comprises fragrances, bath and shower gels, soaps, home spa products, body lotions, & hand creams Among its major competitors, Crabtree & Evelyn is ranked in 2nd place for NPS while L'Occitane International is 1st, and Burt's Bees is 3rd.
Brand at a Glance
84%
Customer Loyalty
4.5/5
Product Quality
4/5
Pricing
3.9/5
Customer Service
Crabtree & Evelyn Ranking
- #2 / 4 of its competitors
Crabtree & Evelyn NPS
Crabtree & Evelyn's Net Promoter Score (NPS) is a 51 with 69% Promoters, 13% Passives, and 18% Detractors. Net Promoter Score tracks whether Crabtree & Evelyn's customers would recommend using the product based on a scale of -100 to 100.
Crabtree & Evelyn Overall NPS
| 69% | Promoters |
|---|---|
| 13% | Passives |
| 18% | Detractors |
Crabtree & Evelyn NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 51 | Jan 2024 | 51 |
Apr 2024 51 | Apr 2024 | 51 |
May 2024 52 | May 2024 | 52 |
Jun 2024 52 | Jun 2024 | 52 |
Jul 2024 55 | Jul 2024 | 55 |
Aug 2024 55 | Aug 2024 | 55 |
Sep 2024 57 | Sep 2024 | 57 |
Oct 2024 55 | Oct 2024 | 55 |
Dec 2024 52 | Dec 2024 | 52 |
Jun 2025 52 | Jun 2025 | 52 |
Jul 2025 54 | Jul 2025 | 54 |
Jan 2026 52 | Jan 2026 | 52 |
How Other Brands Compare
Crabtree & Evelyn is ranked second for NPS among its competitors. L'Occitane International and Burt's Bees come in first and third, with Bath & Body Works coming in at #4.
Crabtree & Evelyn |  Bath & Body Works |  Burt's Bees |  L'Occitane International | |
| Global Ranking | #- | #40 | #517 | #- |
| NPS | 51 | 38 | 44 | 60 |
| Valuation Updated every 24 hours for public companies | - | $14.00B | $24.45B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Crabtree & Evelyn NPS by Gender
Crabtree & Evelyn's NPS was rated 58 by Female customers on Comparably.
Female
58
Crabtree & Evelyn's NPS was rated 58 by Female customers on Comparably.
74%
Promoters
10%
Passives
16%
Detractors
Male
N/A
Crabtree & Evelyn's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Crabtree & Evelyn NPS by Ethnicity
Crabtree & Evelyn's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 57 | Caucasian | 57 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Other 34 | Other | 34 |
Crabtree & Evelyn NPS by Age
Crabtree & Evelyn's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 41-45.
Crabtree & Evelyn NPS by Usage
Crabtree & Evelyn's NPS was rated the highest by customers who have used Crabtree & Evelyn's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 78 | 5 to 10 Years | 78 |
Over 10 Years 47 | Over 10 Years | 47 |
Crabtree & Evelyn NPS vs. Competitors
Compared to its competitors, Crabtree & Evelyn's NPS is rated right above Burt's Bees, and is preceded by L'Occitane International.
| COMPANY | NPS Score | |
|---|---|---|
| L'Occitane International | 60 |
| Crabtree & Evelyn | 51 |
| Burt's Bees | 44 |
| Bath & Body Works | 38 |
 | The Body Shop | 14 |
 | Thymes | N/A |
Crabtree & Evelyn Customer Reviews
Out of the 9 Crabtree & Evelyn customer reviews 7 were positive and 2 were constructive. Crabtree & Evelyn customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Crabtree & Evelyn Customer Loyalty
84%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
84% of Crabtree & Evelyn users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Crabtree & Evelyn Customer Loyalty Score by Gender
Crabtree & Evelyn's Customer Loyalty score was rated 83 by Female customers on Comparably.
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Female
83%
Yes
Male
N/A
Yes
Crabtree & Evelyn Customer Loyalty Score by Ethnicity
Crabtree & Evelyn's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Crabtree & Evelyn.
84
out of 100
Caucasian
70
out of 100
Asian or Pacific Islander
70
out of 100
Other
Crabtree & Evelyn Customer Loyalty Score by Age
Crabtree & Evelyn's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 78% | 41-45 | 78% |
46-50 100% | 46-50 | 100% |
56-60 70% | 56-60 | 70% |
61-65 85% | 61-65 | 85% |
66+ 70% | 66+ | 70% |
Crabtree & Evelyn Customer Loyalty Score by Usage
Crabtree & Evelyn's Customer Loyalty score was rated the highest by customers who have used Crabtree & Evelyn's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Crabtree & Evelyn Customer Loyalty Score by Industry
Crabtree & Evelyn's Customer Loyalty score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Crabtree & Evelyn Customer Loyalty vs. Competitors
Compared to its competitors, Crabtree & Evelyn's Customer Loyalty score is rated right above Burt's Bees, and is preceded by Bath & Body Works.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Bath & Body Works | 87% |
| Crabtree & Evelyn | 84% |
| Burt's Bees | 81% |
| The Body Shop | 78% |
| L'Occitane International | 66% |
| Thymes | N/A |
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Crabtree & Evelyn Product Quality
4.5/5
Crabtree & Evelyn has an overall Product Quality score of 4.5 out of 5 stars rated by its users and customers.
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Crabtree & Evelyn Product Information
Crabtree & Evelyn’s product quality score is a 4.5 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Crabtree & Evelyn's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Crabtree & Evelyn the lowest at 3.9.
- Company Size
- 1,001-5,000 Employees
Industry
Tech
Ecommerce and Marketplaces
Marketplaces
Quick Insights into Crabtree & Evelyn Product Quality
Crabtree & Evelyn's Product Quality score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Crabtree & Evelyn Product Quality the Highest
Ranked Crabtree & Evelyn Product Quality the Lowest
Crabtree & Evelyn Product Quality Score by Gender
Crabtree & Evelyn's Product Quality score was rated 4.7 by Female customers on Comparably.
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Female
4.7/5
Male
N/A
Crabtree & Evelyn Product Quality Score by Ethnicity
Crabtree & Evelyn's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Crabtree & Evelyn.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Asian or Pacific Islander 5 | Asian or Pacific Islander | 5 |
Other 3.8 | Other | 3.8 |
Crabtree & Evelyn Product Quality Score by Age
Crabtree & Evelyn's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 3.9 | 41-45 | 3.9 |
46-50 5 | 46-50 | 5 |
56-60 4.8 | 56-60 | 4.8 |
61-65 4.6 | 61-65 | 4.6 |
66+ 4.8 | 66+ | 4.8 |
Crabtree & Evelyn Product Quality Score by Usage
Crabtree & Evelyn's Product Quality score was rated the highest by customers who have used Crabtree & Evelyn's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Crabtree & Evelyn Product Quality Score by Industry
Crabtree & Evelyn's Product Quality score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Crabtree & Evelyn Product Quality vs. Competitors
Compared to its competitors, Crabtree & Evelyn's Product Quality score is rated right above Burt's Bees.
| COMPANY | Product Quality Score | |
|---|---|---|
| Crabtree & Evelyn | 4.5/5 |
| Burt's Bees | 4.3/5 |
| Bath & Body Works | 4.1/5 |
| L'Occitane International | 4.1/5 |
| The Body Shop | 3.9/5 |
| Thymes | N/A |
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Crabtree & Evelyn Pricing
Crabtree & Evelyn ROI & Value For Money
4/5
Crabtree & Evelyn has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Crabtree & Evelyn Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Crabtree & Evelyn.
Quick Insights into Crabtree & Evelyn ROI
Crabtree & Evelyn's ROI score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Crabtree & Evelyn ROI the Highest
Ranked Crabtree & Evelyn ROI the Lowest
Crabtree & Evelyn ROI Score by Gender
Crabtree & Evelyn's ROI score was rated 4.2 by Female customers on Comparably.
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Female
4.2/5
Male
N/A
Crabtree & Evelyn ROI Score by Ethnicity
Crabtree & Evelyn's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Crabtree & Evelyn.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 4.8 | Asian or Pacific Islander | 4.8 |
Other 4 | Other | 4 |
Crabtree & Evelyn ROI Score by Age
Crabtree & Evelyn's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.1 | 41-45 | 4.1 |
46-50 4.3 | 46-50 | 4.3 |
56-60 3.8 | 56-60 | 3.8 |
61-65 4.3 | 61-65 | 4.3 |
66+ 4.2 | 66+ | 4.2 |
Crabtree & Evelyn ROI Score by Usage
Crabtree & Evelyn's ROI score was rated the highest by customers who have used Crabtree & Evelyn's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Crabtree & Evelyn ROI Score by Industry
Crabtree & Evelyn's ROI score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Crabtree & Evelyn Pricing vs. Competitors
Compared to its competitors, Crabtree & Evelyn's ROI score is rated right above Burt's Bees.
| COMPANY | Pricing Score | |
|---|---|---|
| Crabtree & Evelyn | 4/5 |
| Burt's Bees | 4/5 |
| L'Occitane International | 3.8/5 |
| Bath & Body Works | 3.8/5 |
| The Body Shop | 3.6/5 |
| Thymes | N/A |
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Crabtree & Evelyn Customer Satisfaction (CSAT)
Crabtree & Evelyn Customer Satisfaction (CSAT) Score
81 / 100
Crabtree & Evelyn has an overall Customer Satisfaction score of 81 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
56%
Satisfied
25%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
11%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Crabtree & Evelyn Customer Satisfaction
Crabtree & Evelyn's Customer Satisfaction score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Crabtree & Evelyn Customer Satisfaction the Highest
Ranked Crabtree & Evelyn Customer Satisfaction the Lowest
Crabtree & Evelyn Customer Satisfaction Score by Gender
Crabtree & Evelyn's Customer Satisfaction score was rated 84 by Female customers on Comparably.
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84 / 100
FemaleVery Satisfied | 68% | |
|---|---|---|
Satisfied | 16% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 7% | |
Very Dissatisfied | 6% |
Crabtree & Evelyn Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Crabtree & Evelyn's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.
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87 / 100
Very Satisfied
70%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
9%
Very Dissatisfied
4%
CSAT according to Asian or Pacific Islander
Crabtree & Evelyn's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Crabtree & Evelyn's Customer Satisfaction (CSAT) score was rated 34% according to Other users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
33%
Dissatisfied
0%
Very Dissatisfied
33%
Crabtree & Evelyn Customer Satisfaction Score by Age
Crabtree & Evelyn's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 41-45.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 75% | |||||||||||||||
| 46-50 | 100% | |||||||||||||||
| 56-60 | 83% | |||||||||||||||
| 61-65 | 83% | |||||||||||||||
| 66+ | 83% |
Crabtree & Evelyn Customer Satisfaction Score by Usage
Crabtree & Evelyn's Customer Satisfaction score was rated the highest by customers who have used Crabtree & Evelyn's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Crabtree & Evelyn Customer Satisfaction Score by Industry
Crabtree & Evelyn's Customer Satisfaction score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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"scoreClassName": "max",
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}Crabtree & Evelyn Customer Satisfaction vs. Competitors
Compared to its competitors, Crabtree & Evelyn's Customer Satisfaction score is rated right above Bath & Body Works.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Crabtree & Evelyn | 81% |
| Bath & Body Works | 81% |
| L'Occitane International | 80% |
| Burt's Bees | 80% |
| The Body Shop | 80% |
| Thymes | 0% |
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Crabtree & Evelyn Customer Service
3.9/5
Crabtree & Evelyn has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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About Crabtree & Evelyn's Customer Service
Address
102 Peake Brook Road, Woodstock, CT
Website
http://www.crabtree-evelyn.com/
Phone Number
860-928-2761
Quick Insights into Crabtree & Evelyn Customer Service
Crabtree & Evelyn's Customer Service score was rated highest by customers ages 46-50, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Crabtree & Evelyn Customer Service the Highest
Ranked Crabtree & Evelyn Customer Service the Lowest
Crabtree & Evelyn Customer Service Score by Gender
Crabtree & Evelyn's Customer Service score was rated 4.1 by Female customers on Comparably.
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Female
4.1/5
Male
N/A
Crabtree & Evelyn Customer Service Score by Ethnicity
Crabtree & Evelyn's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4 | Other | 4 |
Crabtree & Evelyn Customer Service Score by Age
Crabtree & Evelyn's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 3.7 | 41-45 | 3.7 |
46-50 5 | 46-50 | 5 |
56-60 3.7 | 56-60 | 3.7 |
61-65 3.9 | 61-65 | 3.9 |
66+ 3.9 | 66+ | 3.9 |
Crabtree & Evelyn Customer Service Score by Usage
Crabtree & Evelyn's Customer Service score was rated the highest by customers who have used Crabtree & Evelyn's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Crabtree & Evelyn Customer Service Score by Industry
Crabtree & Evelyn's Customer Service score was rated the highest by Education industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Crabtree & Evelyn Customer Service vs. Competitors
Compared to its competitors, Crabtree & Evelyn's Customer Service score is rated right above The Body Shop, and is preceded by Bath & Body Works.
| COMPANY | Customer Service Score | |
|---|---|---|
| L'Occitane International | 4.1/5 |
| Burt's Bees | 4/5 |
| Bath & Body Works | 4/5 |
| Crabtree & Evelyn | 3.9/5 |
| The Body Shop | 3.7/5 |
| Thymes | N/A |
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Crabtree & Evelyn as an Employer
4.2/5
Crabtree & Evelyn has a 4.2/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Crabtree & Evelyn scored a 51 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of Crabtree & Evelyn would recommend the brand to a friend. ENPS measures how likely Crabtree & Evelyn employees would recommend working at Crabtree & Evelyn to a friend.
Net Promoter Score
51
NPS Score
| 69% | Promoters |
|---|---|
| 13% | Passive |
| 18% | Detractors |
Employee Net Promoter Score
60
eNPS Score
| 80% | Promoters |
|---|---|
| 0% | Passive |
| 20% | Detractors |
