20
NPS
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Craft Brew Alliance
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About Craft Brew Alliance's Brand
Craft Brew Alliance is a leader in brewing, branding, and bringing to market some of the world’s best-loved American craft beers. Among its major competitors, Craft Brew Alliance is ranked in 4th place for NPS while New Belgium Brewing is 1st, and The Boston Beer Company is 2nd.Their current market cap is $322.69M
Brand at a Glance
85%
Customer Loyalty
3.6/5
Product Quality
3.6/5
Pricing
3.6/5
Customer Service
Craft Brew Alliance CMO
Ken Kunze
Ken Kunze serves as the Chief Marketing Officer of Craft Brew Alliance. Ken started at Craft Brew Alliance in November of 2013. Ken is currently based in the Greater New York City Area.
Craft Brew Alliance Ranking
- #3 / 4 of its competitors
Craft Brew Alliance NPS
Craft Brew Alliance's Net Promoter Score (NPS) is a 20 with 60% Promoters, 0% Passives, and 40% Detractors. Net Promoter Score tracks whether Craft Brew Alliance's customers would recommend using the product based on a scale of -100 to 100.
Craft Brew Alliance Overall NPS
| 60% | Promoters |
|---|---|
| 0% | Passives |
| 40% | Detractors |
Craft Brew Alliance NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Oct 2021 100 | Oct 2021 | 100 |
Dec 2022 0 | Dec 2022 | 0 |
Jun 2023 33 | Jun 2023 | 33 |
Aug 2023 0 | Aug 2023 | 0 |
Sep 2023 20 | Sep 2023 | 20 |
How Other Brands Compare
Craft Brew Alliance is ranked third for NPS among its competitors. New Belgium Brewing and The Boston Beer Company come in first and second, with AB InBev coming in at #4. Among those competitors, it is the lowest valued company behind AB InBev.
Craft Brew Alliance |  AB InBev |  The Boston Beer Company |  New Belgium Brewing | |
| Global Ranking | #- | #114 | #- | #- |
| NPS | 20 | 18 | 32 | 59 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $322.69M | $128.81B | $11.23B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Craft Brew Alliance NPS vs. Competitors
Compared to its competitors, Craft Brew Alliance's NPS is rated right above AB InBev, and is preceded by Molson Coors.
| COMPANY | NPS Score | |
|---|---|---|
| New Belgium Brewing | 59 |
| The Boston Beer Company | 32 |
 | Molson Coors | 28 |
| Craft Brew Alliance | 20 |
| AB InBev | 18 |
Craft Brew Alliance Customer Loyalty
85%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
85% of Craft Brew Alliance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Craft Brew Alliance Customer Loyalty vs. Competitors
Compared to its competitors, Craft Brew Alliance's Customer Loyalty score is rated right above AB InBev, and is preceded by New Belgium Brewing.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| New Belgium Brewing | 88% |
| Craft Brew Alliance | 85% |
| AB InBev | 79% |
| The Boston Beer Company | 77% |
| Molson Coors | 76% |
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Craft Brew Alliance Product Quality
3.6/5
Craft Brew Alliance has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Craft Brew Alliance Product Information
Craft Brew Alliance’s product quality score is a 3.6 out of 5 as rated by its users and customers.
- Website
- http://craftbrew.com/
- Company Size
- 501-1,000 Employees
Industry
Food and Beverages
Craft Brew Alliance Product Quality vs. Competitors
Compared to its competitors, Craft Brew Alliance's Product Quality score is rated right below AB InBev.
| COMPANY | Product Quality Score | |
|---|---|---|
| New Belgium Brewing | 4.5/5 |
| Molson Coors | 4/5 |
| The Boston Beer Company | 3.9/5 |
| AB InBev | 3.7/5 |
| Craft Brew Alliance | 3.6/5 |
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Craft Brew Alliance Pricing
Craft Brew Alliance ROI & Value For Money
3.6/5
Craft Brew Alliance has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Craft Brew Alliance Pricing vs. Competitors
Compared to its competitors, Craft Brew Alliance's ROI score is rated right below AB InBev.
| COMPANY | Pricing Score | |
|---|---|---|
| New Belgium Brewing | 4.4/5 |
| The Boston Beer Company | 4.1/5 |
| Molson Coors | 3.8/5 |
| AB InBev | 3.7/5 |
| Craft Brew Alliance | 3.6/5 |
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Craft Brew Alliance Customer Satisfaction (CSAT)
Craft Brew Alliance Customer Satisfaction (CSAT) Score
50 / 100
Craft Brew Alliance has an overall Customer Satisfaction score of 50 rated by its users and customers.
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Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
50%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Craft Brew Alliance Customer Satisfaction vs. Competitors
Compared to its competitors, Craft Brew Alliance's Customer Satisfaction score is rated right below AB InBev.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| New Belgium Brewing | 83% |
| The Boston Beer Company | 79% |
| Molson Coors | 77% |
| AB InBev | 70% |
| Craft Brew Alliance | 50% |
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Craft Brew Alliance Customer Service
3.6/5
Craft Brew Alliance has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Craft Brew Alliance's Customer Service
Address
929 North Russell Street, Portland, OR
Website
http://craftbrew.com/
Craft Brew Alliance Customer Service vs. Competitors
Compared to its competitors, Craft Brew Alliance's Customer Service score is rated right below AB InBev.
| COMPANY | Customer Service Score | |
|---|---|---|
| New Belgium Brewing | 4.3/5 |
| The Boston Beer Company | 4.1/5 |
| Molson Coors | 3.8/5 |
| AB InBev | 3.7/5 |
| Craft Brew Alliance | 3.6/5 |
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Craft Brew Alliance as an Employer
2.4/5
Craft Brew Alliance has a 2.4/5 stars for its overall company culture rated by their employees
bottom
45%
Consumer vs. Employees
Craft Brew Alliance scored a 20 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of Craft Brew Alliance would recommend the brand to a friend. ENPS measures how likely Craft Brew Alliance employees would recommend working at Craft Brew Alliance to a friend.
Net Promoter Score
20
NPS Score
| 60% | Promoters |
|---|---|
| 0% | Passive |
| 40% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
