

Daimler Trucks North America LLC, a Daimler company, is the largest heavy-duty truck manufacturer in North America. Among its major competitors, Daimler Trucks North America is ranked in 6th place for NPS while Volvo Trucks is 1st, and Cummins Inc. is 2nd.Their current market cap is $95.75B
Daimler Trucks North America's Net Promoter Score (NPS) is a 10 with 46% Promoters, 18% Passives, and 36% Detractors. Net Promoter Score tracks whether Daimler Trucks North America's customers would recommend using the product based on a scale of -100 to 100.
| 46% | Promoters |
|---|---|
| 18% | Passives |
| 36% | Detractors |
| Summary | Date | Score |
|---|---|---|
Oct 2023 23 | Oct 2023 | 23 |
Dec 2023 18 | Dec 2023 | 18 |
Feb 2024 17 | Feb 2024 | 17 |
Apr 2024 22 | Apr 2024 | 22 |
May 2024 22 | May 2024 | 22 |
Jun 2024 17 | Jun 2024 | 17 |
Aug 2024 15 | Aug 2024 | 15 |
Dec 2024 13 | Dec 2024 | 13 |
Jan 2025 8 | Jan 2025 | 8 |
Mar 2025 9 | Mar 2025 | 9 |
Aug 2025 7 | Aug 2025 | 7 |
Oct 2025 10 | Oct 2025 | 10 |
Daimler Trucks North America is ranked #4 for NPS among its competitors. Volvo Trucks and Cummins Inc. come in first and second, with Tesla coming in at third. Among those competitors, it is the third most valued company behind Tesla.
![]() Daimler Trucks North America | ![]() Tesla | ![]() Cummins Inc. | ![]() Volvo Trucks | |
| Global Ranking | #- | #32 | #731 | #868 |
| NPS | 10 | 29 | 36 | 40 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $95.75B | $635.18B | $36.44B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated Daimler Trucks North America's NPS 100 points higher than Male customers.
Daimler Trucks North America's NPS was rated by Male customers on Comparably.
Daimler Trucks North America's NPS was rated 100 by Female customers on Comparably.
Daimler Trucks North America's NPS was rated 67 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 67 | Caucasian | 67 |
Daimler Trucks North America's NPS was rated 0 points by customers ages 18-25 on Comparably.
Daimler Trucks North America's NPS was rated 33 points by customers who have used Daimler Trucks North America's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 33 | Less than 1 Year | 33 |
Compared to its competitors, Daimler Trucks North America's NPS is rated right below Meritor.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Volvo Trucks | 40 |
![]() | Cummins Inc. | 36 |
![]() | PACCAR | 30 |
![]() | Tesla | 29 |
![]() | Meritor | 24 |
![]() | Daimler Trucks North America | 10 |
Out of the 2 Daimler Trucks North America customer reviews 2 were positive and 0 were constructive. Daimler Trucks North America customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
75% of Daimler Trucks North America users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Daimler Trucks North America's Customer Loyalty score 54% higher than Male customers.
Daimler Trucks North America's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Daimler Trucks North America's Customer Loyalty score was rated 40% by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 40% | 18-25 | 40% |
Daimler Trucks North America's Customer Loyalty score was rated 55% by customers who have used Daimler Trucks North America's products/services for Less than 1 Year.
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Daimler Trucks North America's Customer Loyalty score was rated 70% by Tech industry customers.
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Compared to its competitors, Daimler Trucks North America's Customer Loyalty score is rated right above Cummins Inc., and is preceded by Tesla.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | PACCAR | 84% |
![]() | Meritor | 84% |
![]() | Volvo Trucks | 82% |
![]() | Tesla | 77% |
![]() | Daimler Trucks North America | 75% |
![]() | Cummins Inc. | 72% |
Daimler Trucks North America has an overall Product Quality score of 3.5 out of 5 stars rated by its users and customers.
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Daimler Trucks North America’s product quality score is a 3.5 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Daimler Trucks North America's product the highest.
Daimler Trucks North America's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Daimler Trucks North America's Product Quality score 1.8 stars higher than Male customers.
Daimler Trucks North America's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Daimler Trucks North America's Product Quality score was rated 3.8 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 3.8 | 18-25 | 3.8 |
Daimler Trucks North America's Product Quality score was rated 4.2 stars by customers who have used Daimler Trucks North America's products/services for Less than 1 Year.
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Daimler Trucks North America's Product Quality score was rated 4.1 stars by Tech industry customers.
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Compared to its competitors, Daimler Trucks North America's Product Quality score is rated right above Meritor, and is preceded by PACCAR.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Volvo Trucks | 3.9/5 |
![]() | Tesla | 3.9/5 |
![]() | Cummins Inc. | 3.9/5 |
![]() | PACCAR | 3.8/5 |
![]() | Daimler Trucks North America | 3.5/5 |
![]() | Meritor | 3.3/5 |
Daimler Trucks North America has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Daimler Trucks North America's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Daimler Trucks North America's ROI score 2 stars higher than Male customers.
Daimler Trucks North America's ROI score was rated 4.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Daimler Trucks North America's ROI score was rated 3.3 stars by customers ages 18-25 on Comparably.
| Summary | Age | Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
Daimler Trucks North America's ROI score was rated 3.9 stars by customers who have used Daimler Trucks North America's products/services for Less than 1 Year.
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Daimler Trucks North America's ROI score was rated 3.5 stars by Tech industry customers.
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Compared to its competitors, Daimler Trucks North America's ROI score is rated right below Meritor.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Cummins Inc. | 4/5 |
![]() | Tesla | 3.9/5 |
![]() | Volvo Trucks | 3.8/5 |
![]() | PACCAR | 3.8/5 |
![]() | Meritor | 3.5/5 |
![]() | Daimler Trucks North America | 3.5/5 |
Daimler Trucks North America has an overall Customer Satisfaction score of 58 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Daimler Trucks North America's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Male customers.
Female customers rated Daimler Trucks North America's Customer Satisfaction score 25 points higher than Male customers.
Very Satisfied | 25% | |
|---|---|---|
Satisfied | 50% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 25% |
Very Satisfied | 100% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Daimler Trucks North America's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Daimler Trucks North America's Customer Satisfaction score was rated 80 points by customers who have used Daimler Trucks North America's products/services for Less than 1 Year.
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Daimler Trucks North America's Customer Satisfaction score was rated 67 points by Tech industry customers.
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}Compared to its competitors, Daimler Trucks North America's Customer Satisfaction score is rated right below Meritor.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Cummins Inc. | 79% |
![]() | Volvo Trucks | 77% |
![]() | Tesla | 74% |
![]() | PACCAR | 70% |
![]() | Meritor | 63% |
![]() | Daimler Trucks North America | 58% |
Daimler Trucks North America has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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4555 N Channel Ave, Portland, OR 97217
http://www.daimler-trucksnorthamerica.com
503.745.8000
Daimler Trucks North America's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Female customers rated Daimler Trucks North America's Customer Service score 1.9 stars higher than Male customers.
Daimler Trucks North America's Customer Service score was rated 4.8 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.8 | Caucasian | 4.8 |
Daimler Trucks North America's Customer Service score was rated 3.3 stars by customers ages 18-25 on Comparably.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
Daimler Trucks North America's Customer Service score was rated 4 stars by customers who have used Daimler Trucks North America's products/services for Less than 1 Year.
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Daimler Trucks North America's Customer Service score was rated 3.5 stars by Tech industry customers.
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Compared to its competitors, Daimler Trucks North America's Customer Service score is rated right below Meritor.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Cummins Inc. | 4/5 |
![]() | Volvo Trucks | 3.8/5 |
![]() | PACCAR | 3.8/5 |
![]() | Tesla | 3.8/5 |
![]() | Meritor | 3.6/5 |
![]() | Daimler Trucks North America | 3.5/5 |
Daimler Trucks North America has a 2.9/5 stars for its overall company culture rated by their employees

In the Bottom 40% of Similar Sized Companies on Comparably.
Daimler Trucks North America scored a 10 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Daimler Trucks North America would recommend the brand to a friend. ENPS measures how likely Daimler Trucks North America employees would recommend working at Daimler Trucks North America to a friend.
| 46% | Promoters |
|---|---|
| 18% | Passive |
| 36% | Detractors |
| 34% | Promoters |
|---|---|
| 21% | Passive |
| 45% | Detractors |