12
NPS
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Deckers Brands
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About Deckers Brands' Brand
Deckers Outdoor Corporation is engaged in designing, marketing and distributing footwear, apparel and accessories developed Among its major competitors, Deckers Brands is ranked in 3rd place for NPS while Kurt Geiger is 1st, and Columbia Sportswear is 2nd.Their current market cap is $12.77B
Brand at a Glance
82%
Customer Loyalty
4/5
Product Quality
3.7/5
Pricing
3.6/5
Customer Service
Deckers Brands Ranking
- #2 / 4 of its competitors
Deckers Brands NPS
Deckers Brands's Net Promoter Score (NPS) is a 12 with 46% Promoters, 20% Passives, and 34% Detractors. Net Promoter Score tracks whether Deckers Brands's customers would recommend using the product based on a scale of -100 to 100.
Deckers Brands Overall NPS
| 46% | Promoters |
|---|---|
| 20% | Passives |
| 34% | Detractors |
Deckers Brands NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 16 | Aug 2024 | 16 |
Oct 2024 15 | Oct 2024 | 15 |
Nov 2024 20 | Nov 2024 | 20 |
Dec 2024 15 | Dec 2024 | 15 |
Feb 2025 14 | Feb 2025 | 14 |
Mar 2025 18 | Mar 2025 | 18 |
Apr 2025 15 | Apr 2025 | 15 |
Jun 2025 13 | Jun 2025 | 13 |
Jul 2025 10 | Jul 2025 | 10 |
Aug 2025 12 | Aug 2025 | 12 |
Sep 2025 9 | Sep 2025 | 9 |
Dec 2025 11 | Dec 2025 | 11 |
How Other Brands Compare
Deckers Brands is ranked second for NPS among its competitors. Columbia Sportswear and Teva Pharmaceuticals come in first and third, with J.Jill coming in at #4. Among those competitors, it is the most valued company.
Deckers Brands |  Columbia Sportswear |  Teva Pharmaceuticals |  J.Jill | |
| Global Ranking | #- | #266 | #- | #- |
| NPS | 12 | 17 | 6 | -16 |
| Valuation Updated every 24 hours for public companies | $12.77B | $6.99B | $8.10B | $47.52M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Deckers Brands NPS by Gender
Male customers rated Deckers Brands's NPS 45 points higher than Female customers.
Male
0
Deckers Brands's NPS was rated by Male customers on Comparably.
33%
Promoters
34%
Passives
33%
Detractors
Female
-45
Deckers Brands's NPS was rated -45 by Female customers on Comparably.
11%
Promoters
33%
Passives
56%
Detractors
Deckers Brands NPS by Ethnicity
Deckers Brands's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 0 | Caucasian | 0 |
Other -80 | Other | -80 |
Deckers Brands NPS by Age
Deckers Brands's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Deckers Brands NPS by Usage
Deckers Brands's NPS was rated the highest by customers who have used Deckers Brands's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
2 to 5 Years -50 | 2 to 5 Years | -50 |
5 to 10 Years -20 | 5 to 10 Years | -20 |
Over 10 Years -33 | Over 10 Years | -33 |
Deckers Brands NPS vs. Competitors
Compared to its competitors, Deckers Brands's NPS is rated right above Teva Pharmaceuticals, and is preceded by Columbia Sportswear.
| COMPANY | NPS Score | |
|---|---|---|
 | Kurt Geiger | 34 |
| Columbia Sportswear | 17 |
| Deckers Brands | 12 |
| Teva Pharmaceuticals | 6 |
| J.Jill | -16 |
Deckers Brands Customer Reviews
Out of the 2 Deckers Brands customer reviews 1 was positive and 1 was constructive. Deckers Brands customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Deckers Brands Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Deckers Brands users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Deckers Brands Customer Loyalty Score by Gender
Female customers rated Deckers Brands's Customer Loyalty score 20% higher than Male customers.
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Male
80%
Yes
Female
100%
Yes
Deckers Brands Customer Loyalty Score by Ethnicity
Deckers Brands's Customer Loyalty score was rated the highest by Other customers, and the lowest by Caucasian customers.
% who answered "Yes"
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80
out of 100
Caucasian
100
out of 100
Other
Deckers Brands Customer Loyalty Score by Age
Deckers Brands's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
31-35 70% | 31-35 | 70% |
41-45 100% | 41-45 | 100% |
66+ 100% | 66+ | 100% |
Deckers Brands Customer Loyalty Score by Usage
Deckers Brands's Customer Loyalty score was rated the highest by customers who have used Deckers Brands's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Deckers Brands Customer Loyalty vs. Competitors
Compared to its competitors, Deckers Brands's Customer Loyalty score is rated right above Columbia Sportswear, and is preceded by Kurt Geiger.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Kurt Geiger | 100% |
| Deckers Brands | 82% |
| Columbia Sportswear | 77% |
| Teva Pharmaceuticals | 72% |
| J.Jill | 67% |
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Deckers Brands Product Quality
4/5
Deckers Brands has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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Deckers Brands Product Information
Deckers Brands’s product quality score is a 4 out of 5 as rated by its users and customers.
- Website
- http://deckers.com
- Company Size
- 5,001-10,000 Employees
Industry
Fashion and Beauty
Analytics
Social
Travel
Quick Insights into Deckers Brands Product Quality
Deckers Brands's Product Quality score was rated highest by customers who have used Deckers Brands's products/services for Less than 1 Year, and rated lowest by customers who have used Deckers Brands's products/services for Over 10 Years.
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Ranked Deckers Brands Product Quality the Highest
Ranked Deckers Brands Product Quality the Lowest
Deckers Brands Product Quality Score by Gender
Male customers rated Deckers Brands's Product Quality score 0.9 stars higher than Female customers.
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Male
4.4/5
Female
3.5/5
Deckers Brands Product Quality Score by Ethnicity
Deckers Brands's Product Quality score was rated 3.9 stars by both Caucasian and Other customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Other 3.9 | Other | 3.9 |
Deckers Brands Product Quality Score by Age
Deckers Brands's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
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| Summary | Age | Score |
|---|---|---|
31-35 3.1 | 31-35 | 3.1 |
41-45 4.5 | 41-45 | 4.5 |
66+ 3.8 | 66+ | 3.8 |
Deckers Brands Product Quality Score by Usage
Deckers Brands's Product Quality score was rated the highest by customers who have used Deckers Brands's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Deckers Brands Product Quality vs. Competitors
Compared to its competitors, Deckers Brands's Product Quality score is rated right above Columbia Sportswear.
| COMPANY | Product Quality Score | |
|---|---|---|
| Deckers Brands | 4/5 |
| Columbia Sportswear | 3.8/5 |
| Kurt Geiger | 3.7/5 |
| Teva Pharmaceuticals | 3.7/5 |
| J.Jill | 3.6/5 |
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Deckers Brands Pricing
Deckers Brands ROI & Value For Money
3.7/5
Deckers Brands has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Quick Insights into Deckers Brands ROI
Deckers Brands's ROI score was rated highest by customers ages 41-45, and rated lowest by customers ages 31-35.
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Ranked Deckers Brands ROI the Highest
Ranked Deckers Brands ROI the Lowest
Deckers Brands ROI Score by Gender
Male customers rated Deckers Brands's ROI score 0.5 stars higher than Female customers.
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Male
3.6/5
Female
3.1/5
Deckers Brands ROI Score by Ethnicity
Deckers Brands's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Deckers Brands.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Other 2.9 | Other | 2.9 |
Deckers Brands ROI Score by Age
Deckers Brands's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
31-35 2.3 | 31-35 | 2.3 |
41-45 4.4 | 41-45 | 4.4 |
66+ 3.3 | 66+ | 3.3 |
Deckers Brands ROI Score by Usage
Deckers Brands's ROI score was rated the highest by customers who have used Deckers Brands's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Deckers Brands Pricing vs. Competitors
Compared to its competitors, Deckers Brands's ROI score is rated right above Columbia Sportswear, and is preceded by Kurt Geiger.
| COMPANY | Pricing Score | |
|---|---|---|
| Kurt Geiger | 4.2/5 |
| Deckers Brands | 3.7/5 |
| Columbia Sportswear | 3.6/5 |
| J.Jill | 3.4/5 |
| Teva Pharmaceuticals | 3.4/5 |
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Deckers Brands Customer Satisfaction (CSAT)
Deckers Brands Customer Satisfaction (CSAT) Score
83 / 100
Deckers Brands has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Very Satisfied
49%
Satisfied
34%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
4%
Very Dissatisfied
9%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Deckers Brands Customer Satisfaction
Deckers Brands's Customer Satisfaction score was rated highest by customers who have used Deckers Brands's products/services for 2 to 5 Years, and rated lowest by customers who have used Deckers Brands's products/services for Over 10 Years.
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Ranked Deckers Brands Customer Satisfaction the Highest
Ranked Deckers Brands Customer Satisfaction the Lowest
Deckers Brands Customer Satisfaction Score by Gender
Male customers rated Deckers Brands's Customer Satisfaction score 19 points higher than Female customers.
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86 / 100
MaleVery Satisfied | 72% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
67 / 100
FemaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 44% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 11% | |
Very Dissatisfied | 22% |
Deckers Brands Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Deckers Brands' Customer Satisfaction (CSAT) score was rated 76% according to Caucasian users and customers.
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76 / 100
Very Satisfied
13%
Satisfied
63%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
11%
Very Dissatisfied
13%
CSAT according to Other
Deckers Brands' Customer Satisfaction (CSAT) score was rated 75% according to Other users and customers.
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75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
0%
Deckers Brands Customer Satisfaction Score by Age
Deckers Brands's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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20
40
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 100% | |||||||||||||||
| 66+ | 67% |
Deckers Brands Customer Satisfaction Score by Usage
Deckers Brands's Customer Satisfaction score was rated the highest by customers who have used Deckers Brands's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
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Deckers Brands Customer Satisfaction vs. Competitors
Compared to its competitors, Deckers Brands's Customer Satisfaction score is rated right above Columbia Sportswear.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Deckers Brands | 83% |
| Columbia Sportswear | 71% |
| Teva Pharmaceuticals | 65% |
| J.Jill | 54% |
| Kurt Geiger | 50% |
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Deckers Brands Customer Service
3.6/5
Deckers Brands has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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About Deckers Brands's Customer Service
Address
250 COROMAR DRIVE, Goleta, CA
Website
http://deckers.com
Phone Number
805-967-7611
Quick Insights into Deckers Brands Customer Service
Deckers Brands's Customer Service score was rated highest by customers who have used Deckers Brands's products/services for Less than 1 Year, and rated lowest by customers ages 31-35.
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Ranked Deckers Brands Customer Service the Highest
Ranked Deckers Brands Customer Service the Lowest
Deckers Brands Customer Service Score by Gender
Male customers rated Deckers Brands's Customer Service score 0.3 stars higher than Female customers.
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Male
3.6/5
Female
3.3/5
Deckers Brands Customer Service Score by Ethnicity
Deckers Brands's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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40
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80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Other 3 | Other | 3 |
Deckers Brands Customer Service Score by Age
Deckers Brands's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 31-35.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
31-35 2 | 31-35 | 2 |
41-45 4.2 | 41-45 | 4.2 |
66+ 3.3 | 66+ | 3.3 |
Deckers Brands Customer Service Score by Usage
Deckers Brands's Customer Service score was rated the highest by customers who have used Deckers Brands's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Deckers Brands Customer Service vs. Competitors
Compared to its competitors, Deckers Brands's Customer Service score is rated right above Columbia Sportswear, and is preceded by Kurt Geiger.
| COMPANY | Customer Service Score | |
|---|---|---|
| Kurt Geiger | 4/5 |
| Deckers Brands | 3.6/5 |
| Columbia Sportswear | 3.5/5 |
| Teva Pharmaceuticals | 3.5/5 |
| J.Jill | 3.3/5 |
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Deckers Brands as an Employer
2.6/5
Deckers Brands has a 2.6/5 stars for its overall company culture rated by their employees
bottom
25%
Consumer vs. Employees
Deckers Brands scored a 12 for Net Promoter Score and a -40 for Employee Net Promoter Score. NPS gauges how likely a customer of Deckers Brands would recommend the brand to a friend. ENPS measures how likely Deckers Brands employees would recommend working at Deckers Brands to a friend.
Net Promoter Score
12
NPS Score
| 46% | Promoters |
|---|---|
| 20% | Passive |
| 34% | Detractors |
Employee Net Promoter Score
-40
eNPS Score
| 23% | Promoters |
|---|---|
| 14% | Passive |
| 63% | Detractors |
