-28
NPS
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Dillons
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About Dillons' Brand
Dillons is a grocery supermarket chain based in Hutchinson, Kansas. Among its major competitors, Dillons is ranked in 4th place for NPS while Kroger is 1st, and King Soopers is 2nd.Their current valuation is $27.29B
Brand at a Glance
82%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.5/5
Customer Service
Dillons Ranking
- #3 / 4 of its competitors
Dillons NPS
Dillons's Net Promoter Score (NPS) is a -28 with 31% Promoters, 10% Passives, and 59% Detractors. Net Promoter Score tracks whether Dillons's customers would recommend using the product based on a scale of -100 to 100.
Dillons Overall NPS
| 31% | Promoters |
|---|---|
| 10% | Passives |
| 59% | Detractors |
Dillons NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2023 -22 | Jun 2023 | -22 |
Jul 2023 -24 | Jul 2023 | -24 |
Sep 2023 -24 | Sep 2023 | -24 |
Oct 2023 -29 | Oct 2023 | -29 |
Feb 2024 -31 | Feb 2024 | -31 |
Mar 2024 -30 | Mar 2024 | -30 |
May 2024 -28 | May 2024 | -28 |
Oct 2024 -24 | Oct 2024 | -24 |
Dec 2024 -26 | Dec 2024 | -26 |
Jan 2025 -25 | Jan 2025 | -25 |
Mar 2025 -27 | Mar 2025 | -27 |
Oct 2025 -27 | Oct 2025 | -27 |
How Other Brands Compare
Dillons is ranked third for NPS among its competitors. Kroger and King Soopers come in first and second, with Ralphs coming in at #4. Among those competitors, it is the third most valued company.
Dillons |  Kroger |  Ralphs |  King Soopers | |
| Global Ranking | #- | #151 | #- | #- |
| NPS | -28 | 0 | -28 | -15 |
| Valuation Updated every 24 hours for public companies | $27.29B | $27.03B | $25.90B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dillons NPS by Gender
Female customers rated Dillons's NPS 38 points higher than Male customers.
Male
-70
Dillons's NPS was rated -70 by Male customers on Comparably.
15%
Promoters
0%
Passives
85%
Detractors
Female
-32
Dillons's NPS was rated -32 by Female customers on Comparably.
31%
Promoters
6%
Passives
63%
Detractors
Dillons NPS by Ethnicity
Dillons's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -39 | Caucasian | -39 |
Other -100 | Other | -100 |
Dillons NPS by Age
Dillons's NPS was rated the highest by customers ages 46-50, and the lowest by customers ages 66+.
Dillons NPS by Usage
Dillons's NPS was rated the highest by customers who have used Dillons's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years -100 | 1 to 2 Years | -100 |
Over 10 Years -44 | Over 10 Years | -44 |
Dillons NPS vs. Competitors
Compared to its competitors, Dillons's NPS is rated right above Ralphs, and is preceded by City Market.
| COMPANY | NPS Score | |
|---|---|---|
| Kroger | 0 |
 | Quality Food Centers | N/A |
| King Soopers | -15 |
 | City Market | -25 |
| Dillons | -28 |
| Ralphs | -28 |
Dillons Customer Reviews
Out of the 3 Dillons customer reviews 2 were positive and 1 was constructive. Dillons customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Dillons Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of Dillons users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Dillons Customer Loyalty Score by Gender
Female customers rated Dillons's Customer Loyalty score 4% higher than Male customers.
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Male
79%
Yes
Female
83%
Yes
Dillons Customer Loyalty Score by Ethnicity
Dillons's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Dillons.
79
out of 100
Caucasian
70
out of 100
Other
Dillons Customer Loyalty Score by Age
Dillons's Customer Loyalty score was rated the highest by customers ages 46-50, and the lowest by customers ages 61-65.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
46-50 100% | 46-50 | 100% |
51-55 78% | 51-55 | 78% |
61-65 55% | 61-65 | 55% |
66+ 91% | 66+ | 91% |
Dillons Customer Loyalty Score by Usage
Dillons's Customer Loyalty score was rated the highest by customers who have used Dillons's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Dillons Customer Loyalty Score by Industry
Dillons's Customer Loyalty score was rated 70% by both Education and Healthcare, Hospitals and Medicine industry customers.
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Dillons Customer Loyalty vs. Competitors
Compared to its competitors, Dillons's Customer Loyalty score is rated right above Kroger, and is preceded by King Soopers.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| King Soopers | 82% |
| Dillons | 82% |
| Kroger | 79% |
| City Market | 73% |
| Ralphs | 59% |
| Quality Food Centers | N/A |
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Dillons Product Quality
2.8/5
Dillons has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Dillons Product Information
Dillons’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Dillons's product the highest. Reviewers from the Education industry rated Dillons the lowest at 2.3.
- Website
- https://www.dillons.com/
- Company Size
- 5,001-10,000 Employees
Industry
Ecommerce and Marketplaces
Food and Beverages
Marketplaces
Quick Insights into Dillons Product Quality
Dillons's Product Quality score was rated highest by customers ages 46-50, and rated lowest by Other customers.
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Ranked Dillons Product Quality the Highest
Ranked Dillons Product Quality the Lowest
Dillons Product Quality Score by Gender
Female customers rated Dillons's Product Quality score 1.1 stars higher than Male customers.
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Male
2.1/5
Female
3.2/5
Dillons Product Quality Score by Ethnicity
Dillons's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Dillons.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Other 1.5 | Other | 1.5 |
Dillons Product Quality Score by Age
Dillons's Product Quality score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 3.6 | 46-50 | 3.6 |
51-55 2.4 | 51-55 | 2.4 |
61-65 2.5 | 61-65 | 2.5 |
66+ 2.7 | 66+ | 2.7 |
Dillons Product Quality Score by Usage
Dillons's Product Quality score was rated the highest by customers who have used Dillons's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Dillons Product Quality Score by Industry
Dillons's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Dillons Product Quality vs. Competitors
Compared to its competitors, Dillons's Product Quality score is rated right above Ralphs, and is preceded by King Soopers.
| COMPANY | Product Quality Score | |
|---|---|---|
| Kroger | 3.4/5 |
| City Market | 3.2/5 |
| King Soopers | 2.8/5 |
| Dillons | 2.8/5 |
| Ralphs | 2.6/5 |
| Quality Food Centers | N/A |
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Dillons Pricing
Dillons ROI & Value For Money
2.7/5
Dillons has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
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Dillons Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Education industry think that they had the lowest ROI from Dillons.
Quick Insights into Dillons ROI
Dillons's ROI score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by customers who have used Dillons's products/services for 1 to 2 Years.
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Ranked Dillons ROI the Highest
Ranked Dillons ROI the Lowest
Dillons ROI Score by Gender
Female customers rated Dillons's ROI score 0.7 stars higher than Male customers.
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Male
1.9/5
Female
2.6/5
Dillons ROI Score by Ethnicity
Dillons's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Other 2.3 | Other | 2.3 |
Dillons ROI Score by Age
Dillons's ROI score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
46-50 2.7 | 46-50 | 2.7 |
51-55 1.7 | 51-55 | 1.7 |
61-65 1.9 | 61-65 | 1.9 |
66+ 2.3 | 66+ | 2.3 |
Dillons ROI Score by Usage
Dillons's ROI score was rated the highest by customers who have used Dillons's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Dillons ROI Score by Industry
Dillons's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Dillons Pricing vs. Competitors
Compared to its competitors, Dillons's ROI score is rated right above Ralphs, and is preceded by King Soopers.
| COMPANY | Pricing Score | |
|---|---|---|
| City Market | 3.3/5 |
| Kroger | 3.2/5 |
| King Soopers | 2.9/5 |
| Dillons | 2.7/5 |
| Ralphs | 2.5/5 |
| Quality Food Centers | N/A |
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Dillons Customer Satisfaction (CSAT)
Dillons Customer Satisfaction (CSAT) Score
33 / 100
Dillons has an overall Customer Satisfaction score of 33 rated by its users and customers.
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Very Satisfied
22%
Satisfied
11%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
15%
Very Dissatisfied
43%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Dillons Customer Satisfaction
Dillons's Customer Satisfaction score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Other customers.
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Ranked Dillons Customer Satisfaction the Highest
Ranked Dillons Customer Satisfaction the Lowest
Dillons Customer Satisfaction Score by Gender
Female customers rated Dillons's Customer Satisfaction score 34 points higher than Male customers.
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10 / 100
MaleVery Satisfied | 10% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 10% | |
Very Dissatisfied | 80% |
44 / 100
FemaleVery Satisfied | 31% | |
|---|---|---|
Satisfied | 13% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 13% | |
Very Dissatisfied | 38% |
Dillons Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Dillons' Customer Satisfaction (CSAT) score was rated 32% according to Caucasian users and customers.
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32 / 100
Very Satisfied
21%
Satisfied
11%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
11%
Very Dissatisfied
53%
CSAT according to Other
Dillons' Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Dillons.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
Dillons Customer Satisfaction Score by Age
Dillons's Customer Satisfaction score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 46-50 | 66% | |||||||||||||||
| 51-55 | 0% | |||||||||||||||
| 61-65 | 33% | |||||||||||||||
| 66+ | 30% |
Dillons Customer Satisfaction Score by Usage
Dillons's Customer Satisfaction score was rated 30 points by customers who have used Dillons's products/services for Over 10 Years.
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Dillons Customer Satisfaction Score by Industry
Dillons's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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}Dillons Customer Satisfaction vs. Competitors
Compared to its competitors, Dillons's Customer Satisfaction score is rated right above Ralphs, and is preceded by City Market.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Kroger | 59% |
| King Soopers | 40% |
| City Market | 33% |
| Dillons | 33% |
| Ralphs | 32% |
| Quality Food Centers | 0% |
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Dillons Customer Service
2.5/5
Dillons has an overall Customer Service score of 2.5 out of 5 stars rated by its users and customers.
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About Dillons's Customer Service
Address
2700 East 4th Avenue, Hutchinson, KS 67501
Website
https://www.dillons.com/
Phone Number
(620)663-6636
Quick Insights into Dillons Customer Service
Dillons's Customer Service score was rated highest by customers from the Healthcare, Hospitals and Medicine industry, and rated lowest by Other customers.
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Ranked Dillons Customer Service the Highest
Ranked Dillons Customer Service the Lowest
Dillons Customer Service Score by Gender
Female customers rated Dillons's Customer Service score 1.6 stars higher than Male customers.
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Male
1.5/5
Female
3.1/5
Dillons Customer Service Score by Ethnicity
Dillons's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.4 | Caucasian | 2.4 |
Other 1.5 | Other | 1.5 |
Dillons Customer Service Score by Age
Dillons's Customer Service score was rated the highest by customers ages 46-50, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
46-50 3.4 | 46-50 | 3.4 |
51-55 2 | 51-55 | 2 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.3 | 66+ | 2.3 |
Dillons Customer Service Score by Usage
Dillons's Customer Service score was rated the highest by customers who have used Dillons's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Dillons Customer Service Score by Industry
Dillons's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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Dillons Customer Service vs. Competitors
Compared to its competitors, Dillons's Customer Service score is rated right above Quality Food Centers, and is preceded by King Soopers.
| COMPANY | Customer Service Score | |
|---|---|---|
| City Market | 3.3/5 |
| Kroger | 3.2/5 |
| Ralphs | 2.8/5 |
| King Soopers | 2.6/5 |
| Dillons | 2.5/5 |
| Quality Food Centers | N/A |
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Dillons as an Employer
Consumer vs. Employees
Dillons scored a -28 for Net Promoter Score and a -38 for Employee Net Promoter Score. NPS gauges how likely a customer of Dillons would recommend the brand to a friend. ENPS measures how likely Dillons employees would recommend working at Dillons to a friend.
Net Promoter Score
-28
NPS Score
| 31% | Promoters |
|---|---|
| 10% | Passive |
| 59% | Detractors |
Employee Net Promoter Score
-38
eNPS Score
| 21% | Promoters |
|---|---|
| 20% | Passive |
| 59% | Detractors |
