-15
NPS
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King Soopers
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About King Soopers' Brand
King Soopers is a supermarket brand of Kroger in the Rocky Mountains of the United States. Among its major competitors, King Soopers is ranked in 3rd place for NPS while Albertsons Companies is 1st, and Kroger is 2nd.
Brand at a Glance
82%
Customer Loyalty
2.8/5
Product Quality
2.9/5
Pricing
2.6/5
Customer Service
King Soopers Ranking
- #3 / 4 of its competitors
King Soopers NPS
King Soopers's Net Promoter Score (NPS) is a -15 with 35% Promoters, 15% Passives, and 50% Detractors. Net Promoter Score tracks whether King Soopers's customers would recommend using the product based on a scale of -100 to 100.
King Soopers Overall NPS
| 35% | Promoters |
|---|---|
| 15% | Passives |
| 50% | Detractors |
King Soopers NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jul 2024 -15 | Jul 2024 | -15 |
Aug 2024 -13 | Aug 2024 | -13 |
Sep 2024 -13 | Sep 2024 | -13 |
Oct 2024 -14 | Oct 2024 | -14 |
Nov 2024 -13 | Nov 2024 | -13 |
Jan 2025 -13 | Jan 2025 | -13 |
Feb 2025 -16 | Feb 2025 | -16 |
Mar 2025 -15 | Mar 2025 | -15 |
May 2025 -16 | May 2025 | -16 |
Aug 2025 -16 | Aug 2025 | -16 |
Oct 2025 -16 | Oct 2025 | -16 |
Jan 2026 -16 | Jan 2026 | -16 |
How Other Brands Compare
King Soopers is ranked third for NPS among its competitors. Albertsons Companies and Kroger come in first and second, with Dillons coming in at #4.
King Soopers |  Kroger |  Albertsons Companies |  Dillons | |
| Global Ranking | #- | #151 | #197 | #- |
| NPS | -15 | 0 | 3 | -28 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $27.03B | - | $27.29B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
King Soopers NPS by Gender
Female customers rated King Soopers's NPS 4 points higher than Male customers.
Male
-35
King Soopers's NPS was rated -35 by Male customers on Comparably.
26%
Promoters
13%
Passives
61%
Detractors
Female
-31
King Soopers's NPS was rated -31 by Female customers on Comparably.
25%
Promoters
19%
Passives
56%
Detractors
King Soopers NPS by Ethnicity
King Soopers's NPS was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -27 | Caucasian | -27 |
Hispanic or Latino 75 | Hispanic or Latino | 75 |
African American/Black -50 | African American/Black | -50 |
Native American -100 | Native American | -100 |
Other -72 | Other | -72 |
King Soopers NPS by Age
King Soopers's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
King Soopers NPS by Usage
King Soopers's NPS was rated the highest by customers who have used King Soopers's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 50 | Less than 1 Year | 50 |
1 to 2 Years 50 | 1 to 2 Years | 50 |
2 to 5 Years -60 | 2 to 5 Years | -60 |
5 to 10 Years -25 | 5 to 10 Years | -25 |
Over 10 Years -43 | Over 10 Years | -43 |
King Soopers NPS vs. Competitors
Compared to its competitors, King Soopers's NPS is rated right above City Market, and is preceded by Kroger.
| COMPANY | NPS Score | |
|---|---|---|
| Albertsons Companies | 3 |
| Kroger | 0 |
| King Soopers | -15 |
 | City Market | -25 |
| Dillons | -28 |
 | Safeway | -41 |
King Soopers Customer Reviews
Out of the 23 King Soopers customer reviews 13 were positive and 10 were constructive. King Soopers customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
King Soopers Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of King Soopers users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
King Soopers Customer Loyalty Score by Gender
Female customers rated King Soopers's Customer Loyalty score 18% higher than Male customers.
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Male
80%
Yes
Female
98%
Yes
King Soopers Customer Loyalty Score by Ethnicity
King Soopers's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of King Soopers.
96
out of 100
Caucasian
100
out of 100
Hispanic or Latino
100
out of 100
African American/Black
100
out of 100
Native American
70
out of 100
Other
King Soopers Customer Loyalty Score by Age
King Soopers's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 31-35.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
31-35 64% | 31-35 | 64% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
51-55 89% | 51-55 | 89% |
56-60 89% | 56-60 | 89% |
61-65 100% | 61-65 | 100% |
66+ 87% | 66+ | 87% |
King Soopers Customer Loyalty Score by Usage
King Soopers's Customer Loyalty score was rated the highest by customers who have used King Soopers's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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King Soopers Customer Loyalty Score by Industry
King Soopers's Customer Loyalty score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Consulting industry customers.
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King Soopers Customer Loyalty vs. Competitors
Compared to its competitors, King Soopers's Customer Loyalty score is rated right above Dillons.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| King Soopers | 82% |
| Dillons | 82% |
| Safeway | 80% |
| Kroger | 79% |
| City Market | 73% |
| Albertsons Companies | 72% |
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King Soopers Product Quality
2.8/5
King Soopers has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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King Soopers Product Information
King Soopers’s product quality score is a 2.8 out of 5 as rated by its users and customers. Reviewers from the Arts and Entertainment industry rated King Soopers's product the highest. Reviewers from the Education industry rated King Soopers the lowest at 2.2.
- Website
- https://www.kingsoopers.com/
- Company Size
- 10,000+ Employees
Industry
Tech
Food and Beverages
Quick Insights into King Soopers Product Quality
King Soopers's Product Quality score was rated highest by customers who have used King Soopers's products/services for 1 to 2 Years, and rated lowest by Native American customers.
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Ranked King Soopers Product Quality the Highest
Ranked King Soopers Product Quality the Lowest
King Soopers Product Quality Score by Gender
Female customers rated King Soopers's Product Quality score 0.3 stars higher than Male customers.
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Male
2.5/5
Female
2.8/5
King Soopers Product Quality Score by Ethnicity
King Soopers's Product Quality score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hispanic or Latino 3.9 | Hispanic or Latino | 3.9 |
African American/Black 2.5 | African American/Black | 2.5 |
Native American 1.5 | Native American | 1.5 |
Other 1.8 | Other | 1.8 |
King Soopers Product Quality Score by Age
King Soopers's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
31-35 2.9 | 31-35 | 2.9 |
36-40 2.8 | 36-40 | 2.8 |
41-45 1.5 | 41-45 | 1.5 |
51-55 2.6 | 51-55 | 2.6 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.8 | 61-65 | 2.8 |
66+ 2.6 | 66+ | 2.6 |
King Soopers Product Quality Score by Usage
King Soopers's Product Quality score was rated the highest by customers who have used King Soopers's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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King Soopers Product Quality Score by Industry
King Soopers's Product Quality score was rated the highest by Arts and Entertainment industry customers, and the lowest by Education industry customers.
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King Soopers Product Quality vs. Competitors
Compared to its competitors, King Soopers's Product Quality score is rated right above Dillons, and is preceded by City Market.
| COMPANY | Product Quality Score | |
|---|---|---|
| Albertsons Companies | 3.6/5 |
| Kroger | 3.4/5 |
| City Market | 3.2/5 |
| King Soopers | 2.8/5 |
| Dillons | 2.8/5 |
| Safeway | 2.5/5 |
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King Soopers Pricing
King Soopers ROI & Value For Money
2.9/5
King Soopers has a value for money and ROI score of 2.9 out of 5 stars rated by its users and customers.
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King Soopers Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from King Soopers.
Quick Insights into King Soopers ROI
King Soopers's ROI score was rated highest by customers who have used King Soopers's products/services for 1 to 2 Years, and rated lowest by Native American customers.
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Ranked King Soopers ROI the Highest
Ranked King Soopers ROI the Lowest
King Soopers ROI Score by Gender
Female customers rated King Soopers's ROI score 0.2 stars higher than Male customers.
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Male
2.6/5
Female
2.8/5
King Soopers ROI Score by Ethnicity
King Soopers's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by Native American customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of King Soopers.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 4.1 | Hispanic or Latino | 4.1 |
African American/Black 2.1 | African American/Black | 2.1 |
Native American 1.5 | Native American | 1.5 |
Other 2 | Other | 2 |
King Soopers ROI Score by Age
King Soopers's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of King Soopers.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.5 | 18-25 | 3.5 |
31-35 2.7 | 31-35 | 2.7 |
36-40 2.3 | 36-40 | 2.3 |
41-45 1.7 | 41-45 | 1.7 |
51-55 3 | 51-55 | 3 |
56-60 1.9 | 56-60 | 1.9 |
61-65 2.9 | 61-65 | 2.9 |
66+ 2.6 | 66+ | 2.6 |
King Soopers ROI Score by Usage
King Soopers's ROI score was rated the highest by customers who have used King Soopers's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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King Soopers ROI Score by Industry
King Soopers's ROI score was rated the highest by Tech industry customers, and the lowest by Aerospace and Aviation industry customers.
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King Soopers Pricing vs. Competitors
Compared to its competitors, King Soopers's ROI score is rated right above Dillons, and is preceded by Kroger.
| COMPANY | Pricing Score | |
|---|---|---|
| Albertsons Companies | 3.3/5 |
| City Market | 3.3/5 |
| Kroger | 3.2/5 |
| King Soopers | 2.9/5 |
| Dillons | 2.7/5 |
| Safeway | 2.3/5 |
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King Soopers Customer Satisfaction (CSAT)
King Soopers Customer Satisfaction (CSAT) Score
40 / 100
King Soopers has an overall Customer Satisfaction score of 40 rated by its users and customers.
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Very Satisfied
22%
Satisfied
18%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
11%
Very Dissatisfied
36%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into King Soopers Customer Satisfaction
King Soopers's Customer Satisfaction score was rated highest by customers who have used King Soopers's products/services for 1 to 2 Years, and rated lowest by customers from the Tech industry.
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Ranked King Soopers Customer Satisfaction the Highest
Ranked King Soopers Customer Satisfaction the Lowest
King Soopers Customer Satisfaction Score by Gender
Female customers rated King Soopers's Customer Satisfaction score 13 points higher than Male customers.
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28 / 100
MaleVery Satisfied | 16% | |
|---|---|---|
Satisfied | 12% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 8% | |
Very Dissatisfied | 48% |
41 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 24% | |
Neither Satisfied nor Dissatisfied | 5% | |
Dissatisfied | 19% | |
Very Dissatisfied | 35% |
King Soopers Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
King Soopers' Customer Satisfaction (CSAT) score was rated 44% according to Caucasian users and customers.
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44 / 100
Very Satisfied
18%
Satisfied
26%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
15%
Very Dissatisfied
31%
CSAT according to African American/Black
King Soopers' Customer Satisfaction (CSAT) score was rated 34% according to African American/Black users and customers.
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34 / 100
Very Satisfied
34%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
33%
CSAT according to Other
King Soopers' Customer Satisfaction (CSAT) score was rated 12% according to Other users and customers.
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12 / 100
Very Satisfied
6%
Satisfied
6%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
11%
Very Dissatisfied
61%
King Soopers Customer Satisfaction Score by Age
King Soopers's Customer Satisfaction score was rated the highest by customers ages 36-40, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% | |||||||||||||||
| 31-35 | 20% | |||||||||||||||
| 36-40 | 75% | |||||||||||||||
| 51-55 | 51% | |||||||||||||||
| 56-60 | 0% | |||||||||||||||
| 61-65 | 57% | |||||||||||||||
| 66+ | 30% |
King Soopers Customer Satisfaction Score by Usage
King Soopers's Customer Satisfaction score was rated the highest by customers who have used King Soopers's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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King Soopers Customer Satisfaction Score by Industry
King Soopers's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.
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{
"title": "King Soopers Customer Satisfaction Score by Industry",
"text": "King Soopers's Customer Satisfaction score was rated the highest by Arts and Entertainment industry customers, and the lowest by Tech industry customers.",
"bars": [
{
"label": "Tech",
"groupId": 104,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "King Soopers's Customer Satisfaction score is rated by Tech customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Aerospace and Aviation",
"groupId": 496,
"score": 40,
"stars": 0,
"csatScore": 40,
"text": "King Soopers's Customer Satisfaction score is rated by Aerospace and Aviation customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Arts and Entertainment",
"groupId": 499,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "King Soopers's Customer Satisfaction score is rated by Arts and Entertainment customers on Comparably.",
"scoreClassName": "max",
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},
{
"label": "Consulting",
"groupId": 511,
"score": 50,
"stars": 0,
"csatScore": 50,
"text": "King Soopers's Customer Satisfaction score is rated by Consulting customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 50
},
{
"label": "Education",
"groupId": 515,
"score": 28,
"stars": 0,
"csatScore": 28,
"text": "King Soopers's Customer Satisfaction score is rated by Education customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 28
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 40,
"stars": 0,
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"scoreClassName": "",
"scoreLabel": 40
},
{
"label": "Retail",
"groupId": 559,
"score": 50,
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"scoreClassName": "max",
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}
]
}King Soopers Customer Satisfaction vs. Competitors
Compared to its competitors, King Soopers's Customer Satisfaction score is rated right above City Market, and is preceded by Kroger.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Albertsons Companies | 65% |
| Kroger | 59% |
| King Soopers | 40% |
| City Market | 33% |
| Dillons | 33% |
| Safeway | 33% |
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King Soopers Customer Service
2.6/5
King Soopers has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
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About King Soopers's Customer Service
Address
Denver, CO
Website
https://www.kingsoopers.com/
Quick Insights into King Soopers Customer Service
King Soopers's Customer Service score was rated highest by Hispanic or Latino customers, and rated lowest by Other customers.
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Ranked King Soopers Customer Service the Highest
Ranked King Soopers Customer Service the Lowest
King Soopers Customer Service Score by Gender
Female customers rated King Soopers's Customer Service score 0.3 stars higher than Male customers.
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Male
2.1/5
Female
2.4/5
King Soopers Customer Service Score by Ethnicity
King Soopers's Customer Service score was rated the highest by Hispanic or Latino customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of King Soopers.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Hispanic or Latino 4.2 | Hispanic or Latino | 4.2 |
African American/Black 2.1 | African American/Black | 2.1 |
Native American 1.5 | Native American | 1.5 |
Other 1.5 | Other | 1.5 |
King Soopers Customer Service Score by Age
King Soopers's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.3 | 18-25 | 3.3 |
31-35 1.8 | 31-35 | 1.8 |
36-40 1.7 | 36-40 | 1.7 |
41-45 1.5 | 41-45 | 1.5 |
51-55 2.8 | 51-55 | 2.8 |
56-60 1.5 | 56-60 | 1.5 |
61-65 2.6 | 61-65 | 2.6 |
66+ 2.1 | 66+ | 2.1 |
King Soopers Customer Service Score by Usage
King Soopers's Customer Service score was rated the highest by customers who have used King Soopers's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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King Soopers Customer Service Score by Industry
King Soopers's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Education industry customers.
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King Soopers Customer Service vs. Competitors
Compared to its competitors, King Soopers's Customer Service score is rated right above Dillons, and is preceded by Kroger.
| COMPANY | Customer Service Score | |
|---|---|---|
| Albertsons Companies | 3.6/5 |
| City Market | 3.3/5 |
| Kroger | 3.2/5 |
| King Soopers | 2.6/5 |
| Dillons | 2.5/5 |
| Safeway | 2.3/5 |
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King Soopers as an Employer
Consumer vs. Employees
King Soopers scored a -15 for Net Promoter Score and a -43 for Employee Net Promoter Score. NPS gauges how likely a customer of King Soopers would recommend the brand to a friend. ENPS measures how likely King Soopers employees would recommend working at King Soopers to a friend.
Net Promoter Score
-15
NPS Score
| 35% | Promoters |
|---|---|
| 15% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-43
eNPS Score
| 21% | Promoters |
|---|---|
| 15% | Passive |
| 64% | Detractors |
