

The Direct Supply family of companies cares for every critical area of Senior Living, providing everything from equipment and eCommerce to Among its major competitors, Direct Supply is ranked in 3rd place for NPS while McKesson is 1st, and Uline is 2nd.Their current valuation is $4.51B
Direct Supply's Net Promoter Score (NPS) is a 11 with 50% Promoters, 11% Passives, and 39% Detractors. Net Promoter Score tracks whether Direct Supply's customers would recommend using the product based on a scale of -100 to 100.
| 50% | Promoters |
|---|---|
| 11% | Passives |
| 39% | Detractors |
| Summary | Date | Score |
|---|---|---|
Jan 2024 14 | Jan 2024 | 14 |
Feb 2024 18 | Feb 2024 | 18 |
Mar 2024 20 | Mar 2024 | 20 |
Apr 2024 22 | Apr 2024 | 22 |
Aug 2024 22 | Aug 2024 | 22 |
Sep 2024 17 | Sep 2024 | 17 |
Feb 2025 15 | Feb 2025 | 15 |
Jul 2025 17 | Jul 2025 | 17 |
Aug 2025 14 | Aug 2025 | 14 |
Sep 2025 12 | Sep 2025 | 12 |
Oct 2025 12 | Oct 2025 | 12 |
Nov 2025 12 | Nov 2025 | 12 |
Direct Supply is ranked second for NPS among its competitors. Uline and US FOODS INC. come in first and third, with HD Supply coming in at #4. Among those competitors, it is the third most valued company behind HD Supply.
![]() Direct Supply | ![]() Uline | ![]() HD Supply | ![]() US FOODS INC. | |
| Global Ranking | #- | #317 | #395 | #553 |
| NPS | 11 | 25 | -4 | 5 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $4.51B | $3.84B | $8.69B | $8.05B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Direct Supply's NPS was rated 20 by both Female and Male customers on Comparably.
Direct Supply's NPS was rated 20 by Male customers on Comparably.
Direct Supply's NPS was rated 20 by Female customers on Comparably.
Direct Supply's NPS was rated 78 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 78 | Caucasian | 78 |
Direct Supply's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
Direct Supply's NPS was rated the highest by customers who have used Direct Supply's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years -20 | 2 to 5 Years | -20 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 60 | Over 10 Years | 60 |
Compared to its competitors, Direct Supply's NPS is rated right above US FOODS INC., and is preceded by Uline.
| COMPANY | NPS Score | |
|---|---|---|
![]() | McKesson | 27 |
![]() | Uline | 25 |
![]() | Direct Supply | 11 |
![]() | US FOODS INC. | 5 |
![]() | HD Supply | -4 |
Out of the 5 Direct Supply customer reviews 4 were positive and 1 was constructive. Direct Supply customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
73% of Direct Supply users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated Direct Supply's Customer Loyalty score 36% higher than Male customers.
Direct Supply's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.
% who answered "Yes"
Direct Supply's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
36-40 40% | 36-40 | 40% |
61-65 100% | 61-65 | 100% |
Direct Supply's Customer Loyalty score was rated the highest by customers who have used Direct Supply's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Direct Supply's Customer Loyalty score was rated 66% by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Direct Supply's Customer Loyalty score is rated right above HD Supply, and is preceded by US FOODS INC..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | McKesson | 81% |
![]() | Uline | 79% |
![]() | US FOODS INC. | 76% |
![]() | Direct Supply | 73% |
![]() | HD Supply | 73% |
Direct Supply has an overall Product Quality score of 3.6 out of 5 stars rated by its users and customers.
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Direct Supply’s product quality score is a 3.6 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Direct Supply's product the highest.
Direct Supply's Product Quality score was rated highest by Caucasian customers, and rated lowest by customers ages 36-40.
Female customers rated Direct Supply's Product Quality score 0.3 stars higher than Male customers.
Direct Supply's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Direct Supply's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
61-65 3.8 | 61-65 | 3.8 |
Direct Supply's Product Quality score was rated the highest by customers who have used Direct Supply's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Direct Supply's Product Quality score was rated 3.7 stars by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Direct Supply's Product Quality score is rated right above US FOODS INC., and is preceded by Uline.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | McKesson | 3.9/5 |
![]() | Uline | 3.9/5 |
![]() | Direct Supply | 3.6/5 |
![]() | US FOODS INC. | 3.4/5 |
![]() | HD Supply | 3.4/5 |
Direct Supply has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry.
Direct Supply's ROI score was rated highest by Caucasian customers, and rated lowest by customers ages 36-40.
Female customers rated Direct Supply's ROI score 0.5 stars higher than Male customers.
Direct Supply's ROI score was rated 4.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Direct Supply's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
36-40 1.5 | 36-40 | 1.5 |
61-65 3.6 | 61-65 | 3.6 |
Direct Supply's ROI score was rated the highest by customers who have used Direct Supply's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Direct Supply's ROI score was rated 3.5 stars by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Direct Supply's ROI score is rated right above US FOODS INC., and is preceded by Uline.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | McKesson | 3.9/5 |
![]() | Uline | 3.8/5 |
![]() | Direct Supply | 3.5/5 |
![]() | US FOODS INC. | 3.4/5 |
![]() | HD Supply | 3.3/5 |
Direct Supply has an overall Customer Satisfaction score of 65 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Direct Supply's Customer Satisfaction score was rated highest by Caucasian customers, and rated lowest by Female customers.
Male customers rated Direct Supply's Customer Satisfaction score 17 points higher than Female customers.
Very Satisfied | 45% | |
|---|---|---|
Satisfied | 22% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
Very Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 50% | |
Very Dissatisfied | 0% |
Direct Supply's Customer Satisfaction (CSAT) score was rated 87% according to Caucasian users and customers.
Direct Supply's Customer Satisfaction score was rated 67 points by customers ages 61-65 on Comparably.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 61-65 | 67% |
Direct Supply's Customer Satisfaction score was rated the highest by customers who have used Direct Supply's products/services for Over 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Direct Supply's Customer Satisfaction score was rated 60 points by Healthcare, Hospitals and Medicine industry customers.
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}Compared to its competitors, Direct Supply's Customer Satisfaction score is rated right above HD Supply, and is preceded by McKesson.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Uline | 71% |
![]() | McKesson | 67% |
![]() | Direct Supply | 65% |
![]() | HD Supply | 58% |
![]() | US FOODS INC. | 56% |
Direct Supply has an overall Customer Service score of 3.6 out of 5 stars rated by its users and customers.
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6767 N Industrial Road, Milwaukee, NC
http://www.directsupply.com
(616) 245-1890
Direct Supply's Customer Service score was rated highest by Caucasian customers, and rated lowest by customers ages 36-40.
Female customers rated Direct Supply's Customer Service score 0.5 stars higher than Male customers.
Direct Supply's Customer Service score was rated 4.6 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.6 | Caucasian | 4.6 |
Direct Supply's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
36-40 1.8 | 36-40 | 1.8 |
61-65 4 | 61-65 | 4 |
Direct Supply's Customer Service score was rated the highest by customers who have used Direct Supply's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Direct Supply's Customer Service score was rated 3.7 stars by Healthcare, Hospitals and Medicine industry customers.
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Compared to its competitors, Direct Supply's Customer Service score is rated right above HD Supply, and is preceded by McKesson.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Uline | 4/5 |
![]() | McKesson | 3.8/5 |
![]() | Direct Supply | 3.6/5 |
![]() | HD Supply | 3.4/5 |
![]() | US FOODS INC. | 3.2/5 |
Direct Supply has a 4.5/5 stars for its overall company culture rated by their employees

Direct Supply scored a 11 for Net Promoter Score and a 44 for Employee Net Promoter Score. NPS gauges how likely a customer of Direct Supply would recommend the brand to a friend. ENPS measures how likely Direct Supply employees would recommend working at Direct Supply to a friend.
| 50% | Promoters |
|---|---|
| 11% | Passive |
| 39% | Detractors |
| 64% | Promoters |
|---|---|
| 16% | Passive |
| 20% | Detractors |