

Owned and operated by the Tracy family for more than 50 years, Dot Foods is the nation's first and largest food redistributor. Among its major competitors, Dot Foods is ranked in 1st place for NPS while Gordon Food Service is 2nd, and Performance Food Group is 3rd.
Dot Foods's Net Promoter Score (NPS) is a 32 with 63% Promoters, 6% Passives, and 31% Detractors. Net Promoter Score tracks whether Dot Foods's customers would recommend using the product based on a scale of -100 to 100.
| 63% | Promoters |
|---|---|
| 6% | Passives |
| 31% | Detractors |
| Summary | Date | Score |
|---|---|---|
May 2023 29 | May 2023 | 29 |
Jun 2023 33 | Jun 2023 | 33 |
Jul 2023 28 | Jul 2023 | 28 |
Aug 2023 30 | Aug 2023 | 30 |
Sep 2023 32 | Sep 2023 | 32 |
Oct 2023 36 | Oct 2023 | 36 |
Nov 2023 37 | Nov 2023 | 37 |
Dec 2023 33 | Dec 2023 | 33 |
Jan 2024 31 | Jan 2024 | 31 |
Jun 2024 27 | Jun 2024 | 27 |
Jan 2025 28 | Jan 2025 | 28 |
Feb 2025 30 | Feb 2025 | 30 |
Dot Foods is ranked first for NPS among its competitors. US FOODS INC. and McLane Company come in second and third, with Sysco coming in at #4.
![]() Dot Foods | ![]() Sysco | ![]() US FOODS INC. | ![]() McLane Company | |
| Global Ranking | #- | #146 | #553 | #- |
| NPS | 32 | -17 | 5 | -10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | - | $39.81B | $8.05B | $605.12B |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Dot Foods's NPS was rated 14 by Male customers on Comparably.
Dot Foods's NPS was rated 14 by Male customers on Comparably.
Dot Foods's NPS is not yet rated by Female customers.
Dot Foods's NPS was rated -34 points by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -34 | Caucasian | -34 |
Dot Foods's NPS was rated 34 points by customers who have used Dot Foods's products/services for 5 to 10 Years, and by customers with Less than 1 Year of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 34 | Less than 1 Year | 34 |
5 to 10 Years 34 | 5 to 10 Years | 34 |
Compared to its competitors, Dot Foods's NPS is rated right above Gordon Food Service.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Dot Foods | 32 |
![]() | Gordon Food Service | 29 |
![]() | Performance Food Group | 12 |
![]() | US FOODS INC. | 5 |
![]() | McLane Company | -10 |
![]() | Sysco | -17 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
77% of Dot Foods users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Dot Foods's Customer Loyalty score was rated 87 by Male customers on Comparably.
Dot Foods's Customer Loyalty score was rated 70% by Caucasian customers on Comparably.
% who answered "Yes"
Dot Foods's Customer Loyalty score was rated the highest by customers who have used Dot Foods's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Compared to its competitors, Dot Foods's Customer Loyalty score is rated right above US FOODS INC., and is preceded by Gordon Food Service.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Performance Food Group | 90% |
![]() | Gordon Food Service | 83% |
![]() | Dot Foods | 77% |
![]() | US FOODS INC. | 76% |
![]() | McLane Company | 74% |
![]() | Sysco | 71% |
Dot Foods has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Dot Foods’s product quality score is a 3.8 out of 5 as rated by its users and customers.
Dot Foods's Product Quality score was rated highest by customers who have used Dot Foods's products/services for 5 to 10 Years, and rated lowest by customers who have used Dot Foods's products/services for Less than 1 Year.
Dot Foods's Product Quality score was rated 4 by Male customers on Comparably.
Dot Foods's Product Quality score was rated 3.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Dot Foods's Product Quality score was rated the highest by customers who have used Dot Foods's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Compared to its competitors, Dot Foods's Product Quality score is rated right above Gordon Food Service.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Dot Foods | 3.8/5 |
![]() | Gordon Food Service | 3.8/5 |
![]() | Performance Food Group | 3.6/5 |
![]() | US FOODS INC. | 3.4/5 |
![]() | McLane Company | 3.2/5 |
![]() | Sysco | 3/5 |
Dot Foods has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Dot Foods's ROI score was rated highest by customers who have used Dot Foods's products/services for 5 to 10 Years, and rated lowest by customers who have used Dot Foods's products/services for Less than 1 Year.
Dot Foods's ROI score was rated 3.7 by Male customers on Comparably.
Dot Foods's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Dot Foods's ROI score was rated the highest by customers who have used Dot Foods's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Compared to its competitors, Dot Foods's ROI score is rated right above Performance Food Group.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Dot Foods | 3.7/5 |
![]() | Performance Food Group | 3.6/5 |
![]() | Gordon Food Service | 3.6/5 |
![]() | US FOODS INC. | 3.4/5 |
![]() | McLane Company | 3.3/5 |
![]() | Sysco | 3/5 |
Dot Foods has an overall Customer Satisfaction score of 61 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Dot Foods's Customer Satisfaction score was rated highest by customers who have used Dot Foods's products/services for 5 to 10 Years, and rated lowest by customers who have used Dot Foods's products/services for Less than 1 Year.
Dot Foods's Customer Satisfaction score was rated 71 by Male customers on Comparably.
Very Satisfied | 57% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 15% | |
Very Dissatisfied | 14% |
Dot Foods' Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Dot Foods's Customer Satisfaction score was rated the highest by customers who have used Dot Foods's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Compared to its competitors, Dot Foods's Customer Satisfaction score is rated right above US FOODS INC., and is preceded by Performance Food Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Gordon Food Service | 75% |
![]() | Performance Food Group | 69% |
![]() | Dot Foods | 61% |
![]() | US FOODS INC. | 56% |
![]() | McLane Company | 46% |
![]() | Sysco | 40% |
Dot Foods has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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1 Dot Way, P.O. Box 192, Sterling, IL 62353
http://dotfoods.com
(800) 366-3687
Dot Foods's Customer Service score was rated highest by customers who have used Dot Foods's products/services for 5 to 10 Years, and rated lowest by customers who have used Dot Foods's products/services for Less than 1 Year.
Dot Foods's Customer Service score was rated 3.3 by Male customers on Comparably.
Dot Foods's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
Dot Foods's Customer Service score was rated the highest by customers who have used Dot Foods's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Compared to its competitors, Dot Foods's Customer Service score is rated right above US FOODS INC., and is preceded by Gordon Food Service.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Performance Food Group | 3.9/5 |
![]() | Gordon Food Service | 3.6/5 |
![]() | Dot Foods | 3.5/5 |
![]() | US FOODS INC. | 3.2/5 |
![]() | McLane Company | 3.1/5 |
![]() | Sysco | 3/5 |
Dot Foods has a 4.2/5 stars for its overall company culture rated by their employees

Dot Foods scored a 32 for Net Promoter Score and a 34 for Employee Net Promoter Score. NPS gauges how likely a customer of Dot Foods would recommend the brand to a friend. ENPS measures how likely Dot Foods employees would recommend working at Dot Foods to a friend.
| 63% | Promoters |
|---|---|
| 6% | Passive |
| 31% | Detractors |
| 59% | Promoters |
|---|---|
| 16% | Passive |
| 25% | Detractors |