49
NPS
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Drift
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About Drift's Brand
Drift is the Revenue Acceleration platform that uses Conversational Marketing and Conversational Sales to help companies grow revenue and increase customer lifetime value, faster. More than 50,000 businesses use Drift to align sales and marketing on a single platform to deliver a unified customer experience where people are free to have a conversation with a business at any time, on their terms. Among its major competitors, Drift is ranked in 1st place for NPS while Salesforce is 2nd, and HubSpot is 3rd.Their current valuation is $350.00M
Brand at a Glance
55%
Customer Loyalty
4.3/5
Product Quality
4/5
Pricing
3.4/5
Customer Service
Drift Ranking
- #1 / 4 of its competitors
Drift NPS
Drift's Net Promoter Score (NPS) is a 49 with 70% Promoters, 9% Passives, and 21% Detractors. Net Promoter Score tracks whether Drift's customers would recommend using the product based on a scale of -100 to 100.
Drift Overall NPS
| 70% | Promoters |
|---|---|
| 9% | Passives |
| 21% | Detractors |
Drift NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2020 100 | Mar 2020 | 100 |
Aug 2020 52 | Aug 2020 | 52 |
May 2022 48 | May 2022 | 48 |
How Other Brands Compare
Drift is ranked first for NPS among its competitors. Salesforce and HubSpot come in second and third, with Marketo coming in at #4. Among those competitors, it is the third most valued company behind Salesforce.
Drift |  HubSpot |  Marketo |  Salesforce | |
| Global Ranking | #- | #224 | #230 | #- |
| NPS | 49 | 35 | 25 | 36 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | Neutral |
| Valuation Updated every 24 hours for public companies | $350.00M | $22.51B | - | $201.44B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Drift NPS by Usage
Drift's NPS was rated the highest by customers who have used Drift's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 62 | Less than 1 Year | 62 |
1 to 2 Years 30 | 1 to 2 Years | 30 |
Drift Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of Drift users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Drift Customer Loyalty vs. Competitors
Compared to its competitors, Drift's Customer Loyalty score is rated right below Intercom.
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VS
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Drift Product Quality
4.3/5
Drift has an overall Product Quality score of 4.3 out of 5 stars rated by its users and customers.
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Drift Product Information
Drift serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Drift supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Drift’s product quality score is a 4.3 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Drift's product the highest. Reviewers from the Marketing, Advertising and Research industry rated Drift the lowest at 4.2.
- Website
- https://www.drift.com/
- Company Size
- 501-1,000 Employees
Industry
Tech
AI, Big Data and Analytics
SaaS
Languages Supported
English
Dutch
French
German
Portuguese
Spanish
Thai
Chinese (Simplified)
Japanese
Turkish
Italian
Korean
Russian
Swedish
Polish
Danish
Finnish
Hungarian
Norwegian
Product Type
Mobile Marketing Software
Email Marketing Software
Marketing Automation Software
Online Marketing Software
Lead Management Software
Predictive Lead Scoring Software
Lead Capture Software
Lead Generation Software
Appointments and Scheduling Software
Instant Messaging & Chat Software
Live Chat Software
Account Based Marketing Software
Online CRM Software
Quick Insights into Drift Product Quality
Drift's Product Quality score was rated highest by customers who have used Drift's products/services for 5 to 10 Years, and rated lowest by customers from the Marketing, Advertising and Research industry.
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Ranked Drift Product Quality the Highest
Ranked Drift Product Quality the Lowest
Drift Product Quality Score by Usage
Drift's Product Quality score was rated the highest by customers who have used Drift's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Drift Product Quality Score by Industry
Drift's Product Quality score was rated the highest by Tech industry customers, and the lowest by Marketing, Advertising and Research industry customers.
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Drift Product Quality vs. Competitors
Compared to its competitors, Drift's Product Quality score is rated right above HubSpot.
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VS
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Drift Pricing
Drift ROI & Value For Money
4/5
Drift has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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Drift Pricing Plans
Drift has a pricing structure that accommodates small, medium, and large businesses. Starting from $50/month, Drift uses a subscription model and offers the following: Starter: $50/month (billed monthly) or $37.50/month (billed annually)., Pro: $500/month (billed monthly) or $375/month (billed annually)., and Company: from $1000/month (billed annually) + one-time $2000 onboarding fee..
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry.
Who Uses Drift?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Drift ROI
Drift's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Tech industry.
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Ranked Drift ROI the Highest
Ranked Drift ROI the Lowest
Drift ROI Score by Industry
Drift's ROI score was rated 3.9 stars by both Marketing, Advertising and Research and Tech industry customers.
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Drift Pricing vs. Competitors
Compared to its competitors, Drift's ROI score is rated right above Salesforce.
Unlock Drift ROI vs. Competitors Data
VS
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Drift Customer Satisfaction (CSAT)
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
100%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Drift Customer Satisfaction vs. Competitors
Compared to its competitors, Drift's Customer Satisfaction score is rated right below Intercom.
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Drift Customer Service
3.4/5
Drift has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.
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About Drift's Customer Service
Address
Boston, MA 02116
Website
https://www.drift.com/
Phone Number
+1-855-266-1567
Drift's Social Links
Drift Customer Service vs. Competitors
Compared to its competitors, Drift's Customer Service score is rated right below Marketo.
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VS
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Drift as an Employer
4.9/5
Drift has a 4.9/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Drift scored a 49 for Net Promoter Score and a 69 for Employee Net Promoter Score. NPS gauges how likely a customer of Drift would recommend the brand to a friend. ENPS measures how likely Drift employees would recommend working at Drift to a friend.
Net Promoter Score
49
NPS Score
| 70% | Promoters |
|---|---|
| 9% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
69
eNPS Score
| 77% | Promoters |
|---|---|
| 15% | Passive |
| 8% | Detractors |
