-50
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
FBL Financial Group
Marketing or Exec? Claim Your Free Account
About FBL Financial Group's Brand
FBL Financial Group is a holding company whose purpose is to protect livelihoods and futures. Among its major competitors, FBL Financial Group is ranked in 5th place for NPS while Achmea is 1st, and The Hartford is 2nd.Their current market cap is $1.37B
Brand at a Glance
55%
Customer Loyalty
3.2/5
Product Quality
3/5
Pricing
4/5
Customer Service
FBL Financial Group Ranking
- #4 / 4 of its competitors
FBL Financial Group NPS
FBL Financial Group's Net Promoter Score (NPS) is a -50 with 0% Promoters, 50% Passives, and 50% Detractors. Net Promoter Score tracks whether FBL Financial Group's customers would recommend using the product based on a scale of -100 to 100.
FBL Financial Group Overall NPS
| 0% | Promoters |
|---|---|
| 50% | Passives |
| 50% | Detractors |
FBL Financial Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2022 0 | Feb 2022 | 0 |
Jan 2024 -50 | Jan 2024 | -50 |
How Other Brands Compare
FBL Financial Group is ranked #4 for NPS among its competitors. The Hartford and Allstate come in first and second, with American Family Insurance coming in at third. Among those competitors, it is the lowest valued company behind Allstate.
FBL Financial Group |  Allstate |  The Hartford |  American Family Insurance | |
| Global Ranking | #- | #122 | #626 | #- |
| NPS | -50 | -31 | -30 | -48 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $1.37B | $31.46B | $17.87B | $9.33B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
FBL Financial Group NPS vs. Competitors
Compared to its competitors, FBL Financial Group's NPS is rated right below American Family Insurance.
| COMPANY | NPS Score | |
|---|---|---|
 | Achmea | 25 |
| The Hartford | -30 |
| Allstate | -31 |
| American Family Insurance | -48 |
| FBL Financial Group | -50 |
FBL Financial Group Customer Loyalty
55%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
55% of FBL Financial Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
FBL Financial Group Customer Loyalty vs. Competitors
Compared to its competitors, FBL Financial Group's Customer Loyalty score is rated right below Achmea.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| American Family Insurance | 75% |
| Allstate | 74% |
| The Hartford | 71% |
| Achmea | 55% |
| FBL Financial Group | 55% |
Unlock FBL Financial Group Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full FBL Financial Group Customer Loyalty vs. Competitors data and gain insights into your customers today.
FBL Financial Group Product Quality
3.2/5
FBL Financial Group has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
Sign Up to unlock FBL Financial Group's overall Product Quality score rated by its users and customers.
FBL Financial Group Product Information
FBL Financial Group’s product quality score is a 3.2 out of 5 as rated by its users and customers.
- Website
- www.fblfinancial.com/
- Company Size
- 1,001-5,000 Employees
Industry
Tech
FinTech
FBL Financial Group Product Quality vs. Competitors
Compared to its competitors, FBL Financial Group's Product Quality score is rated right above The Hartford, and is preceded by Achmea.
| COMPANY | Product Quality Score | |
|---|---|---|
| Achmea | 3.4/5 |
| FBL Financial Group | 3.2/5 |
| The Hartford | 2.4/5 |
| Allstate | 2.3/5 |
| American Family Insurance | 2.3/5 |
Unlock FBL Financial Group Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full FBL Financial Group Product Quality vs. Competitors data and gain insights into your customers today.
FBL Financial Group Pricing
FBL Financial Group ROI & Value For Money
3/5
FBL Financial Group has a value for money and ROI score of 3 out of 5 stars rated by its users and customers.
Sign Up to unlock FBL Financial Group's overall ROI score rated by its users and customers.
FBL Financial Group Pricing vs. Competitors
Compared to its competitors, FBL Financial Group's ROI score is rated right above The Hartford, and is preceded by Achmea.
| COMPANY | Pricing Score | |
|---|---|---|
| Achmea | 3.5/5 |
| FBL Financial Group | 3/5 |
| The Hartford | 2.4/5 |
| Allstate | 2.3/5 |
| American Family Insurance | 2/5 |
Unlock FBL Financial Group ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full FBL Financial Group ROI vs. Competitors data and gain insights into your customers today.
FBL Financial Group Customer Satisfaction (CSAT)
FBL Financial Group Customer Satisfaction (CSAT) Score
100 / 100
FBL Financial Group has an overall Customer Satisfaction score of 100 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
0%
Satisfied
100%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
FBL Financial Group Customer Satisfaction vs. Competitors
Compared to its competitors, FBL Financial Group's Customer Satisfaction score is rated right above Achmea.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| FBL Financial Group | 100% |
| Achmea | 67% |
| The Hartford | 33% |
| Allstate | 32% |
| American Family Insurance | 25% |
Unlock FBL Financial Group Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full FBL Financial Group Customer Satisfaction vs. Competitors data and gain insights into your customers today.
FBL Financial Group Customer Service
4/5
FBL Financial Group has an overall Customer Service score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock FBL Financial Group's overall Customer Service score rated by its users and customers.
About FBL Financial Group's Customer Service
Address
West Des Moines, IA
Website
www.fblfinancial.com/
FBL Financial Group Customer Service vs. Competitors
Compared to its competitors, FBL Financial Group's Customer Service score is rated right above Achmea.
| COMPANY | Customer Service Score | |
|---|---|---|
| FBL Financial Group | 4/5 |
| Achmea | 3.5/5 |
| The Hartford | 2.4/5 |
| Allstate | 2.4/5 |
| American Family Insurance | 2.3/5 |
Unlock FBL Financial Group Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full FBL Financial Group Customer Service vs. Competitors data and gain insights into your customers today.
FBL Financial Group as an Employer
2.9/5
FBL Financial Group has a 2.9/5 stars for its overall company culture rated by their employees
bottom
10%
Consumer vs. Employees
FBL Financial Group scored a -50 for Net Promoter Score and a -34 for Employee Net Promoter Score. NPS gauges how likely a customer of FBL Financial Group would recommend the brand to a friend. ENPS measures how likely FBL Financial Group employees would recommend working at FBL Financial Group to a friend.
Net Promoter Score
-50
NPS Score
| 0% | Promoters |
|---|---|
| 50% | Passive |
| 50% | Detractors |
Employee Net Promoter Score
-34
eNPS Score
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
