-14
NPS
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Ford Motor Credit Company
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About Ford Motor Credit Company's Brand
Among its major competitors, Ford Motor Credit Company is ranked in 4th place for NPS while Ford Motor Company is 1st, and Wells Fargo is 2nd.
Brand at a Glance
68%
Customer Loyalty
3.1/5
Product Quality
2.8/5
Pricing
2.8/5
Customer Service
Ford Motor Credit Company Ranking
- #4 / 4 of its competitors
Ford Motor Credit Company NPS
Ford Motor Credit Company's Net Promoter Score (NPS) is a -14 with 38% Promoters, 10% Passives, and 52% Detractors. Net Promoter Score tracks whether Ford Motor Credit Company's customers would recommend using the product based on a scale of -100 to 100.
Ford Motor Credit Company Overall NPS
| 38% | Promoters |
|---|---|
| 10% | Passives |
| 52% | Detractors |
Ford Motor Credit Company NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2023 3 | Aug 2023 | 3 |
Oct 2023 -1 | Oct 2023 | -1 |
Feb 2024 3 | Feb 2024 | 3 |
Mar 2024 -1 | Mar 2024 | -1 |
Apr 2024 -3 | Apr 2024 | -3 |
May 2024 0 | May 2024 | 0 |
Aug 2024 -4 | Aug 2024 | -4 |
Oct 2024 -6 | Oct 2024 | -6 |
Jun 2025 -5 | Jun 2025 | -5 |
Aug 2025 -7 | Aug 2025 | -7 |
Dec 2025 -10 | Dec 2025 | -10 |
Feb 2026 -14 | Feb 2026 | -14 |
How Other Brands Compare
Ford Motor Credit Company is ranked #4 for NPS among its competitors. Ford Motor Company and Wells Fargo come in first and second, with GM Financial coming in at third.
Ford Motor Credit Company |  Ford Motor Company |  Wells Fargo |  GM Financial | |
| Global Ranking | #- | #120 | #139 | #- |
| NPS | -14 | 13 | 7 | -11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $45.25B | $156.41B | $75.75B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Ford Motor Credit Company NPS by Gender
Female customers rated Ford Motor Credit Company's NPS 45 points higher than Male customers.
Male
-25
Ford Motor Credit Company's NPS was rated -25 by Male customers on Comparably.
33%
Promoters
9%
Passives
58%
Detractors
Female
20
Ford Motor Credit Company's NPS was rated 20 by Female customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Ford Motor Credit Company NPS by Ethnicity
Ford Motor Credit Company's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 24 | Caucasian | 24 |
Other -100 | Other | -100 |
Ford Motor Credit Company NPS by Age
Ford Motor Credit Company's NPS was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
Ford Motor Credit Company NPS by Usage
Ford Motor Credit Company's NPS was rated the highest by customers who have used Ford Motor Credit Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years 14 | 5 to 10 Years | 14 |
Over 10 Years -100 | Over 10 Years | -100 |
Ford Motor Credit Company NPS vs. Competitors
Compared to its competitors, Ford Motor Credit Company's NPS is rated right above Ally Financial Inc., and is preceded by GM Financial.
| COMPANY | NPS Score | |
|---|---|---|
| Ford Motor Company | 13 |
| Wells Fargo | 7 |
| GM Financial | -11 |
| Ford Motor Credit Company | -14 |
 | Ally Financial Inc. | -40 |
Ford Motor Credit Company Customer Reviews
Out of the 6 Ford Motor Credit Company customer reviews 2 were positive and 4 were constructive. Ford Motor Credit Company customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Ford Motor Credit Company Customer Loyalty
68%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
68% of Ford Motor Credit Company users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Ford Motor Credit Company Customer Loyalty Score by Gender
Female customers rated Ford Motor Credit Company's Customer Loyalty score 4% higher than Male customers.
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Male
78%
Yes
Female
82%
Yes
Ford Motor Credit Company Customer Loyalty Score by Ethnicity
Ford Motor Credit Company's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Ford Motor Credit Company.
89
out of 100
Caucasian
55
out of 100
Other
Ford Motor Credit Company Customer Loyalty Score by Age
Ford Motor Credit Company's Customer Loyalty score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
51-55 64% | 51-55 | 64% |
56-60 100% | 56-60 | 100% |
Ford Motor Credit Company Customer Loyalty Score by Usage
Ford Motor Credit Company's Customer Loyalty score was rated the highest by customers who have used Ford Motor Credit Company's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Ford Motor Credit Company Customer Loyalty Score by Industry
Ford Motor Credit Company's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Tech industry customers.
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Ford Motor Credit Company Customer Loyalty vs. Competitors
Compared to its competitors, Ford Motor Credit Company's Customer Loyalty score is rated right below Wells Fargo.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ford Motor Company | 79% |
| GM Financial | 77% |
| Ally Financial Inc. | 74% |
| Wells Fargo | 71% |
| Ford Motor Credit Company | 68% |
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Ford Motor Credit Company Product Quality
3.1/5
Ford Motor Credit Company has an overall Product Quality score of 3.1 out of 5 stars rated by its users and customers.
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Ford Motor Credit Company Product Information
Ford Motor Credit Company’s product quality score is a 3.1 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Ford Motor Credit Company's product the highest. Reviewers from the Automotive and Transportation industry rated Ford Motor Credit Company the lowest at 3.1.
- Website
- http://www.fordcredit.com
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Financial Services
Quick Insights into Ford Motor Credit Company Product Quality
Ford Motor Credit Company's Product Quality score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Ford Motor Credit Company's products/services for Over 10 Years.
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Ranked Ford Motor Credit Company Product Quality the Highest
Ranked Ford Motor Credit Company Product Quality the Lowest
Ford Motor Credit Company Product Quality Score by Gender
Female customers rated Ford Motor Credit Company's Product Quality score 0.7 stars higher than Male customers.
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Male
2.7/5
Female
3.4/5
Ford Motor Credit Company Product Quality Score by Ethnicity
Ford Motor Credit Company's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Other 2.1 | Other | 2.1 |
Ford Motor Credit Company Product Quality Score by Age
Ford Motor Credit Company's Product Quality score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.3 | 51-55 | 2.3 |
56-60 3 | 56-60 | 3 |
Ford Motor Credit Company Product Quality Score by Usage
Ford Motor Credit Company's Product Quality score was rated the highest by customers who have used Ford Motor Credit Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Ford Motor Credit Company Product Quality Score by Industry
Ford Motor Credit Company's Product Quality score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Ford Motor Credit Company Product Quality vs. Competitors
Compared to its competitors, Ford Motor Credit Company's Product Quality score is rated right above GM Financial, and is preceded by Wells Fargo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ford Motor Company | 3.5/5 |
| Wells Fargo | 3.4/5 |
| Ford Motor Credit Company | 3.1/5 |
| GM Financial | 2.9/5 |
| Ally Financial Inc. | 2.1/5 |
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Ford Motor Credit Company Pricing
Ford Motor Credit Company ROI & Value For Money
2.8/5
Ford Motor Credit Company has a value for money and ROI score of 2.8 out of 5 stars rated by its users and customers.
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Ford Motor Credit Company Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Automotive and Transportation industry think that they had the lowest ROI from Ford Motor Credit Company.
Quick Insights into Ford Motor Credit Company ROI
Ford Motor Credit Company's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Ford Motor Credit Company's products/services for Over 10 Years.
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Ranked Ford Motor Credit Company ROI the Highest
Ranked Ford Motor Credit Company ROI the Lowest
Ford Motor Credit Company ROI Score by Gender
Female customers rated Ford Motor Credit Company's ROI score 0.7 stars higher than Male customers.
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Male
2.6/5
Female
3.3/5
Ford Motor Credit Company ROI Score by Ethnicity
Ford Motor Credit Company's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Ford Motor Credit Company.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Other 1.5 | Other | 1.5 |
Ford Motor Credit Company ROI Score by Age
Ford Motor Credit Company's ROI score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Ford Motor Credit Company.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
51-55 2.2 | 51-55 | 2.2 |
56-60 2.7 | 56-60 | 2.7 |
Ford Motor Credit Company ROI Score by Usage
Ford Motor Credit Company's ROI score was rated the highest by customers who have used Ford Motor Credit Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Ford Motor Credit Company ROI Score by Industry
Ford Motor Credit Company's ROI score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Ford Motor Credit Company Pricing vs. Competitors
Compared to its competitors, Ford Motor Credit Company's ROI score is rated right above Ally Financial Inc., and is preceded by GM Financial.
| COMPANY | Pricing Score | |
|---|---|---|
| Ford Motor Company | 3.4/5 |
| Wells Fargo | 3.4/5 |
| GM Financial | 3.1/5 |
| Ford Motor Credit Company | 2.8/5 |
| Ally Financial Inc. | 2.2/5 |
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Ford Motor Credit Company Customer Satisfaction (CSAT)
Ford Motor Credit Company Customer Satisfaction (CSAT) Score
54 / 100
Ford Motor Credit Company has an overall Customer Satisfaction score of 54 rated by its users and customers.
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Very Satisfied
35%
Satisfied
19%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
23%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Ford Motor Credit Company Customer Satisfaction
Ford Motor Credit Company's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Other customers.
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Ranked Ford Motor Credit Company Customer Satisfaction the Highest
Ranked Ford Motor Credit Company Customer Satisfaction the Lowest
Ford Motor Credit Company Customer Satisfaction Score by Gender
Female customers rated Ford Motor Credit Company's Customer Satisfaction score 22 points higher than Male customers.
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45 / 100
MaleVery Satisfied | 34% | |
|---|---|---|
Satisfied | 11% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 44% | |
Very Dissatisfied | 11% |
67 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Ford Motor Credit Company Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Ford Motor Credit Company's Customer Satisfaction (CSAT) score was rated 57% according to Caucasian users and customers.
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57 / 100
Very Satisfied
57%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
29%
Very Dissatisfied
14%
CSAT according to Other
Ford Motor Credit Company's Customer Satisfaction (CSAT) score was rated 0% according to Other users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
50%
Very Dissatisfied
25%
Ford Motor Credit Company Customer Satisfaction Score by Age
Ford Motor Credit Company's Customer Satisfaction score was rated 50 points by customers ages 51-55 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 51-55 | 50% |
Ford Motor Credit Company Customer Satisfaction Score by Usage
Ford Motor Credit Company's Customer Satisfaction score was rated 40 points by customers who have used Ford Motor Credit Company's products/services for 5 to 10 Years.
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Ford Motor Credit Company Customer Satisfaction vs. Competitors
Compared to its competitors, Ford Motor Credit Company's Customer Satisfaction score is rated right above GM Financial, and is preceded by Wells Fargo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ford Motor Company | 61% |
| Wells Fargo | 61% |
| Ford Motor Credit Company | 54% |
| GM Financial | 47% |
| Ally Financial Inc. | 32% |
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Ford Motor Credit Company Customer Service
2.8/5
Ford Motor Credit Company has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Ford Motor Credit Company's Customer Service
Website
http://www.fordcredit.com
Quick Insights into Ford Motor Credit Company Customer Service
Ford Motor Credit Company's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used Ford Motor Credit Company's products/services for Over 10 Years.
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Ranked Ford Motor Credit Company Customer Service the Highest
Ranked Ford Motor Credit Company Customer Service the Lowest
Ford Motor Credit Company Customer Service Score by Gender
Female customers rated Ford Motor Credit Company's Customer Service score 0.5 stars higher than Male customers.
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Male
2.4/5
Female
2.9/5
Ford Motor Credit Company Customer Service Score by Ethnicity
Ford Motor Credit Company's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3 | Caucasian | 3 |
Other 1.5 | Other | 1.5 |
Ford Motor Credit Company Customer Service Score by Age
Ford Motor Credit Company's Customer Service score was rated the highest by customers ages 56-60, and the lowest by customers ages 51-55.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
51-55 1.9 | 51-55 | 1.9 |
56-60 2.9 | 56-60 | 2.9 |
Ford Motor Credit Company Customer Service Score by Usage
Ford Motor Credit Company's Customer Service score was rated the highest by customers who have used Ford Motor Credit Company's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Ford Motor Credit Company Customer Service Score by Industry
Ford Motor Credit Company's Customer Service score was rated the highest by Tech industry customers, and the lowest by Automotive and Transportation industry customers.
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Ford Motor Credit Company Customer Service vs. Competitors
Compared to its competitors, Ford Motor Credit Company's Customer Service score is rated right above Ally Financial Inc., and is preceded by GM Financial.
| COMPANY | Customer Service Score | |
|---|---|---|
| Wells Fargo | 3.5/5 |
| Ford Motor Company | 3.4/5 |
| GM Financial | 3.1/5 |
| Ford Motor Credit Company | 2.8/5 |
| Ally Financial Inc. | 2.1/5 |
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Ford Motor Credit Company as an Employer
4.6/5
Ford Motor Credit Company has a 4.6/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Ford Motor Credit Company scored a -14 for Net Promoter Score and a 37 for Employee Net Promoter Score. NPS gauges how likely a customer of Ford Motor Credit Company would recommend the brand to a friend. ENPS measures how likely Ford Motor Credit Company employees would recommend working at Ford Motor Credit Company to a friend.
Net Promoter Score
-14
NPS Score
| 38% | Promoters |
|---|---|
| 10% | Passive |
| 52% | Detractors |
Employee Net Promoter Score
37
eNPS Score
| 55% | Promoters |
|---|---|
| 27% | Passive |
| 18% | Detractors |
