

FullStory is a customer experience data app. Among its major competitors, FullStory is ranked in 4th place for NPS while ChurnZero is 1st, and Smartlook is 2nd.Their current valuation is $200.00M
FullStory's Net Promoter Score (NPS) is a 50 with 66% Promoters, 18% Passives, and 16% Detractors. Net Promoter Score tracks whether FullStory's customers would recommend using the product based on a scale of -100 to 100.
| 66% | Promoters |
|---|---|
| 18% | Passives |
| 16% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 56 | Aug 2020 | 56 |
Oct 2020 54 | Oct 2020 | 54 |
Nov 2020 52 | Nov 2020 | 52 |
Feb 2021 54 | Feb 2021 | 54 |
Mar 2021 51 | Mar 2021 | 51 |
Nov 2021 46 | Nov 2021 | 46 |
Dec 2021 45 | Dec 2021 | 45 |
Jan 2022 47 | Jan 2022 | 47 |
Aug 2023 49 | Aug 2023 | 49 |
FullStory is ranked second for NPS among its competitors. ChurnZero and Gainsight come in first and third, with UserZoom coming in at #4. Among those competitors, it is the third most valued company behind Gainsight.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
FullStory's NPS was rated 54 points by customers who have used FullStory's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 54 | Less than 1 Year | 54 |
Compared to its competitors, FullStory's NPS is rated right above Gainsight, and is preceded by HotJar.
| COMPANY | NPS Score | |
|---|---|---|
![]() | ChurnZero | 79 |
![]() | Smartlook | 69 |
![]() | HotJar | 61 |
![]() | FullStory | 50 |
![]() | Gainsight | 43 |
![]() | Inspectlet | 35 |
![]() | ClientSuccess | N/A |
![]() | Push Technology | N/A |
![]() | UserZoom | -84 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
80% of FullStory users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, FullStory's Customer Loyalty score is rated right above UserZoom, and is preceded by Gainsight.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Gainsight | 85% |
![]() | FullStory | 80% |
![]() | UserZoom | 76% |
![]() | ChurnZero | N/A |
![]() | Smartlook | N/A |
![]() | HotJar | N/A |
![]() | Inspectlet | N/A |
![]() | ClientSuccess | N/A |
![]() | Push Technology | N/A |
FullStory has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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FullStory serves markets in the United States. FullStory supports Web devices and offers products for small, medium, and large sized businesses.
FullStory’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated FullStory's product the highest.
FullStory's Product Quality score was rated highest by customers who have used FullStory's products/services for 2 to 5 Years, and rated lowest by customers who have used FullStory's products/services for Less than 1 Year.
FullStory's Product Quality score was rated the highest by customers who have used FullStory's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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FullStory's Product Quality score was rated 4.7 stars by Tech industry customers.
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Compared to its competitors, FullStory's Product Quality score is rated right above UserZoom, and is preceded by HotJar.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | ChurnZero | 4.5/5 |
![]() | Smartlook | 4.5/5 |
![]() | HotJar | 4.5/5 |
![]() | FullStory | 4.2/5 |
![]() | UserZoom | 4.2/5 |
![]() | Gainsight | 4.1/5 |
![]() | Inspectlet | 3.9/5 |
![]() | ClientSuccess | N/A |
![]() | Push Technology | N/A |
FullStory has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
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FullStory has a pricing structure that accommodates small, medium, and large businesses. Starting from $849/month, FullStory uses a subscription model and offers the following: Professional: $849/month (billed annually) for 100,000 monthly sessions, 3 month retention, and 20 teammate seats. and Enterprise: custom pricing is available for enterprises. Contact FullStory for a custom pricing quote..
Compared to its competitors, FullStory's ROI score is rated right above Gainsight, and is preceded by UserZoom.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | ChurnZero | 4.5/5 |
![]() | Smartlook | 4.5/5 |
![]() | HotJar | 4.3/5 |
![]() | UserZoom | 4.2/5 |
![]() | FullStory | 4/5 |
![]() | Gainsight | 4/5 |
![]() | Inspectlet | 3.7/5 |
![]() | ClientSuccess | N/A |
![]() | Push Technology | N/A |
FullStory has an overall Customer Satisfaction score of 83 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, FullStory's Customer Satisfaction score is rated right above Gainsight, and is preceded by ChurnZero.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | ChurnZero | 100% |
![]() | FullStory | 83% |
![]() | Gainsight | 72% |
![]() | UserZoom | 67% |
![]() | Smartlook | 0% |
![]() | HotJar | 0% |
![]() | Inspectlet | 0% |
![]() | ClientSuccess | 0% |
![]() | Push Technology | 0% |
FullStory has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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1745 Peachtree St NE, Atlanta, GA 30309
http://www.fullstory.com
404-993-7977
Compared to its competitors, FullStory's Customer Service score is rated right above Inspectlet, and is preceded by UserZoom.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | ChurnZero | 5/5 |
![]() | Smartlook | 5/5 |
![]() | HotJar | 5/5 |
![]() | Gainsight | 4.2/5 |
![]() | UserZoom | 4/5 |
![]() | FullStory | 3.9/5 |
![]() | Inspectlet | 3.7/5 |
![]() | ClientSuccess | N/A |
![]() | Push Technology | N/A |
FullStory has a 3.7/5 stars for its overall company culture rated by their employees

FullStory scored a 50 for Net Promoter Score and a 36 for Employee Net Promoter Score. NPS gauges how likely a customer of FullStory would recommend the brand to a friend. ENPS measures how likely FullStory employees would recommend working at FullStory to a friend.
| 66% | Promoters |
|---|---|
| 18% | Passive |
| 16% | Detractors |
| 65% | Promoters |
|---|---|
| 6% | Passive |
| 29% | Detractors |