-45
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Global Atlantic Financial Group
Marketing or Exec? Claim Your Free Account
About Global Atlantic Financial Group's Brand
Global Atlantic is helping individuals and families think ahead for financial security. Among its major competitors, Global Atlantic Financial Group is ranked in 5th place for NPS while Guardian Life is 1st, and Principal Financial Group is 2nd.
Brand at a Glance
63%
Customer Loyalty
2.7/5
Product Quality
2.7/5
Pricing
2.6/5
Customer Service
Global Atlantic Financial Group Ranking
- #3 / 4 of its competitors
Global Atlantic Financial Group NPS
Global Atlantic Financial Group's Net Promoter Score (NPS) is a -45 with 22% Promoters, 11% Passives, and 67% Detractors. Net Promoter Score tracks whether Global Atlantic Financial Group's customers would recommend using the product based on a scale of -100 to 100.
Global Atlantic Financial Group Overall NPS
| 22% | Promoters |
|---|---|
| 11% | Passives |
| 67% | Detractors |
Global Atlantic Financial Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2020 0 | Jun 2020 | 0 |
Dec 2021 -50 | Dec 2021 | -50 |
Mar 2022 -25 | Mar 2022 | -25 |
Feb 2024 -40 | Feb 2024 | -40 |
Mar 2024 -51 | Mar 2024 | -51 |
May 2024 -29 | May 2024 | -29 |
Oct 2024 -44 | Oct 2024 | -44 |
How Other Brands Compare
Global Atlantic Financial Group is ranked third for NPS among its competitors. Prudential and Lincoln Financial Group come in first and second, with Equitable coming in at #4.
Global Atlantic Financial Group |  Prudential |  Equitable |  Lincoln Financial Group | |
| Global Ranking | #- | #176 | #- | #- |
| NPS | -45 | -4 | -52 | -22 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $36.42B | $14.51B | $5.94B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Global Atlantic Financial Group NPS by Gender
Global Atlantic Financial Group's NPS was rated -50 by Male customers on Comparably.
Male
-50
Global Atlantic Financial Group's NPS was rated -50 by Male customers on Comparably.
25%
Promoters
0%
Passives
75%
Detractors
Female
N/A
Global Atlantic Financial Group's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Global Atlantic Financial Group NPS by Ethnicity
Global Atlantic Financial Group's NPS was rated -100 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -100 | Caucasian | -100 |
Global Atlantic Financial Group NPS by Usage
Global Atlantic Financial Group's NPS was rated 0 points by customers who have used Global Atlantic Financial Group's products/services for 2 to 5 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
2 to 5 Years 0 | 2 to 5 Years | 0 |
Global Atlantic Financial Group NPS vs. Competitors
Compared to its competitors, Global Atlantic Financial Group's NPS is rated right above Equitable, and is preceded by Lincoln Financial Group.
| COMPANY | NPS Score | |
|---|---|---|
 | Guardian Life | 24 |
 | Principal Financial Group | 9 |
| Prudential | -4 |
| Lincoln Financial Group | -22 |
| Global Atlantic Financial Group | -45 |
| Equitable | -52 |
Global Atlantic Financial Group Customer Reviews
Out of the 2 Global Atlantic Financial Group customer reviews 0 were positive and 2 were constructive. Global Atlantic Financial Group customer reviews reflect that all customers expect a better service or product from the company and believe there is room for improvement.
Global Atlantic Financial Group Customer Loyalty
63%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
63% of Global Atlantic Financial Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Global Atlantic Financial Group Customer Loyalty Score by Gender
Global Atlantic Financial Group's Customer Loyalty score was rated 33 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Global Atlantic Financial Group.
Male
33%
Yes
Female
N/A
Yes
Global Atlantic Financial Group Customer Loyalty Score by Ethnicity
Global Atlantic Financial Group's Customer Loyalty score was rated 10% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Global Atlantic Financial Group.
10
out of 100
Caucasian
Global Atlantic Financial Group Customer Loyalty Score by Usage
Global Atlantic Financial Group's Customer Loyalty score was rated 70% by customers who have used Global Atlantic Financial Group's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Global Atlantic Financial Group Customer Loyalty vs. Competitors
Compared to its competitors, Global Atlantic Financial Group's Customer Loyalty score is rated right below Equitable.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Guardian Life | 91% |
| Principal Financial Group | 80% |
| Prudential | 75% |
| Lincoln Financial Group | 73% |
| Equitable | 72% |
| Global Atlantic Financial Group | 63% |
Unlock Global Atlantic Financial Group Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Global Atlantic Financial Group Customer Loyalty vs. Competitors data and gain insights into your customers today.
Global Atlantic Financial Group Product Quality
2.7/5
Global Atlantic Financial Group has an overall Product Quality score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Global Atlantic Financial Group's overall Product Quality score rated by its users and customers.
Global Atlantic Financial Group Product Information
Global Atlantic Financial Group’s product quality score is a 2.7 out of 5 as rated by its users and customers.
- Company Size
- 1,001-5,000 Employees
Industry
Insurance
Quick Insights into Global Atlantic Financial Group Product Quality
Global Atlantic Financial Group's Product Quality score was rated highest by customers who have used Global Atlantic Financial Group's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Global Atlantic Financial Group's Product Quality.
Ranked Global Atlantic Financial Group Product Quality the Highest
Global Atlantic Financial Group Product Quality Score by Gender
Global Atlantic Financial Group's Product Quality score was rated 1.9 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Global Atlantic Financial Group.
Male
1.9/5
Female
N/A
Global Atlantic Financial Group Product Quality Score by Ethnicity
Global Atlantic Financial Group's Product Quality score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Global Atlantic Financial Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Global Atlantic Financial Group Product Quality Score by Usage
Global Atlantic Financial Group's Product Quality score was rated 3.1 stars by customers who have used Global Atlantic Financial Group's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Global Atlantic Financial Group Product Quality vs. Competitors
Compared to its competitors, Global Atlantic Financial Group's Product Quality score is rated right above Lincoln Financial Group, and is preceded by Prudential.
| COMPANY | Product Quality Score | |
|---|---|---|
| Guardian Life | 4/5 |
| Principal Financial Group | 3.8/5 |
| Prudential | 3.3/5 |
| Global Atlantic Financial Group | 2.7/5 |
| Lincoln Financial Group | 2.5/5 |
| Equitable | 2.3/5 |
Unlock Global Atlantic Financial Group Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Global Atlantic Financial Group Product Quality vs. Competitors data and gain insights into your customers today.
Global Atlantic Financial Group Pricing
Global Atlantic Financial Group ROI & Value For Money
2.7/5
Global Atlantic Financial Group has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock Global Atlantic Financial Group's overall ROI score rated by its users and customers.
Quick Insights into Global Atlantic Financial Group ROI
Global Atlantic Financial Group's ROI score was rated highest by customers who have used Global Atlantic Financial Group's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Global Atlantic Financial Group's ROI score.
Ranked Global Atlantic Financial Group ROI the Highest
Global Atlantic Financial Group ROI Score by Gender
Global Atlantic Financial Group's ROI score was rated 1.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Global Atlantic Financial Group.
Male
1.6/5
Female
N/A
Global Atlantic Financial Group ROI Score by Ethnicity
Global Atlantic Financial Group's ROI score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Global Atlantic Financial Group.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Global Atlantic Financial Group ROI Score by Usage
Global Atlantic Financial Group's ROI score was rated 3.1 stars by customers who have used Global Atlantic Financial Group's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Global Atlantic Financial Group Pricing vs. Competitors
Compared to its competitors, Global Atlantic Financial Group's ROI score is rated right above Equitable, and is preceded by Lincoln Financial Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Guardian Life | 3.7/5 |
| Principal Financial Group | 3.7/5 |
| Prudential | 3.2/5 |
| Lincoln Financial Group | 2.8/5 |
| Global Atlantic Financial Group | 2.7/5 |
| Equitable | 2.3/5 |
Unlock Global Atlantic Financial Group ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Global Atlantic Financial Group ROI vs. Competitors data and gain insights into your customers today.
Global Atlantic Financial Group Customer Satisfaction (CSAT)
Global Atlantic Financial Group Customer Satisfaction (CSAT) Score
25 / 100
Global Atlantic Financial Group has an overall Customer Satisfaction score of 25 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
38%
Very Dissatisfied
37%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Global Atlantic Financial Group Customer Satisfaction
Global Atlantic Financial Group's Customer Satisfaction score was rated highest by Male customers.
Sign Up to unlock insights into how customers have ranked Global Atlantic Financial Group's Customer Satisfaction.
Ranked Global Atlantic Financial Group Customer Satisfaction the Highest
Global Atlantic Financial Group Customer Satisfaction Score by Gender
Global Atlantic Financial Group's Customer Satisfaction score was rated 25 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Global Atlantic Financial Group.
25 / 100
MaleVery Satisfied | 25% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 25% | |
Very Dissatisfied | 50% |
Global Atlantic Financial Group Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Global Atlantic Financial Group's Customer Satisfaction (CSAT) score was rated 0% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Global Atlantic Financial Group.
0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
33%
Very Dissatisfied
67%
Global Atlantic Financial Group Customer Satisfaction vs. Competitors
Compared to its competitors, Global Atlantic Financial Group's Customer Satisfaction score is rated right below Equitable.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Principal Financial Group | 76% |
| Guardian Life | 73% |
| Prudential | 55% |
| Lincoln Financial Group | 46% |
| Equitable | 34% |
| Global Atlantic Financial Group | 24% |
Unlock Global Atlantic Financial Group Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Global Atlantic Financial Group Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Global Atlantic Financial Group Customer Service
2.6/5
Global Atlantic Financial Group has an overall Customer Service score of 2.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Global Atlantic Financial Group's overall Customer Service score rated by its users and customers.
About Global Atlantic Financial Group's Customer Service
Address
30 Hudson Yards, New York City, NY 10001
Website
https://www.globalatlantic.com/
Phone Number
212-389-2280
Global Atlantic Financial Group's Social Links
Quick Insights into Global Atlantic Financial Group Customer Service
Global Atlantic Financial Group's Customer Service score was rated highest by customers who have used Global Atlantic Financial Group's products/services for 2 to 5 Years.
Sign Up to unlock insights into how customers have ranked Global Atlantic Financial Group's Customer Service score.
Ranked Global Atlantic Financial Group Customer Service the Highest
Global Atlantic Financial Group Customer Service Score by Gender
Global Atlantic Financial Group's Customer Service score was rated 1.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Global Atlantic Financial Group.
Male
1.6/5
Female
N/A
Global Atlantic Financial Group Customer Service Score by Ethnicity
Global Atlantic Financial Group's Customer Service score was rated 1.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Global Atlantic Financial Group.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
Global Atlantic Financial Group Customer Service Score by Usage
Global Atlantic Financial Group's Customer Service score was rated 3.1 stars by customers who have used Global Atlantic Financial Group's products/services for 2 to 5 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Global Atlantic Financial Group Customer Service vs. Competitors
Compared to its competitors, Global Atlantic Financial Group's Customer Service score is rated right above Equitable, and is preceded by Lincoln Financial Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Guardian Life | 4/5 |
| Principal Financial Group | 3.8/5 |
| Prudential | 3.2/5 |
| Lincoln Financial Group | 2.8/5 |
| Global Atlantic Financial Group | 2.6/5 |
| Equitable | 2.1/5 |
Unlock Global Atlantic Financial Group Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Global Atlantic Financial Group Customer Service vs. Competitors data and gain insights into your customers today.
Global Atlantic Financial Group as an Employer
4.8/5
Global Atlantic Financial Group has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
CEO of Global Atlantic Financial Group
In the Top 5% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Global Atlantic Financial Group scored a -45 for Net Promoter Score and a 60 for Employee Net Promoter Score. NPS gauges how likely a customer of Global Atlantic Financial Group would recommend the brand to a friend. ENPS measures how likely Global Atlantic Financial Group employees would recommend working at Global Atlantic Financial Group to a friend.
Net Promoter Score
-45
NPS Score
| 22% | Promoters |
|---|---|
| 11% | Passive |
| 67% | Detractors |
Employee Net Promoter Score
60
eNPS Score
| 69% | Promoters |
|---|---|
| 22% | Passive |
| 9% | Detractors |
