9
NPS
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Global Brands Group
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About Global Brands Group's Brand
Global Brands Group (GBG) is one of the world’s leading branded fashion accessories, footwear and apparel companies. Among its major competitors, Global Brands Group is ranked in 3rd place for NPS while Ralph Lauren Corporation is 1st, and PVH is 2nd.
Brand at a Glance
59%
Customer Loyalty
2.8/5
Product Quality
2.5/5
Pricing
2.8/5
Customer Service
Global Brands Group Ranking
- #3 / 4 of its competitors
Global Brands Group NPS
Global Brands Group's Net Promoter Score (NPS) is a 9 with 45% Promoters, 19% Passives, and 36% Detractors. Net Promoter Score tracks whether Global Brands Group's customers would recommend using the product based on a scale of -100 to 100.
Global Brands Group Overall NPS
| 45% | Promoters |
|---|---|
| 19% | Passives |
| 36% | Detractors |
Global Brands Group NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Feb 2021 100 | Feb 2021 | 100 |
Oct 2021 0 | Oct 2021 | 0 |
Nov 2021 34 | Nov 2021 | 34 |
Nov 2022 13 | Nov 2022 | 13 |
Jul 2023 -11 | Jul 2023 | -11 |
Apr 2025 0 | Apr 2025 | 0 |
May 2025 9 | May 2025 | 9 |
How Other Brands Compare
Global Brands Group is ranked third for NPS among its competitors. Ralph Lauren Corporation and PVH come in first and second, with Tapestry coming in at #4.
Global Brands Group |  Ralph Lauren Corporation |  PVH |  Tapestry | |
| Global Ranking | #- | #416 | #848 | #- |
| NPS | 9 | 44 | 29 | -50 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $8.77B | $5.37B | $10.04B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Global Brands Group NPS vs. Competitors
Compared to its competitors, Global Brands Group's NPS is rated right above G-III Apparel Group, and is preceded by PVH.
| COMPANY | NPS Score | |
|---|---|---|
| Ralph Lauren Corporation | 44 |
| PVH | 29 |
| Global Brands Group | 9 |
 | G-III Apparel Group | 5 |
 | Kellwood | N/A |
| Tapestry | -50 |
Global Brands Group Customer Loyalty
59%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
59% of Global Brands Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Global Brands Group Customer Loyalty vs. Competitors
Compared to its competitors, Global Brands Group's Customer Loyalty score is rated right above Kellwood, and is preceded by Tapestry.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ralph Lauren Corporation | 84% |
| PVH | 73% |
| G-III Apparel Group | 66% |
| Tapestry | 60% |
| Global Brands Group | 59% |
| Kellwood | N/A |
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Global Brands Group Product Quality
2.8/5
Global Brands Group has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
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Global Brands Group Product Information
Global Brands Group’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Company Size
- 5,001-10,000 Employees
Industry
Fashion and Beauty
Global Brands Group Product Quality vs. Competitors
Compared to its competitors, Global Brands Group's Product Quality score is rated right above Tapestry, and is preceded by G-III Apparel Group.
| COMPANY | Product Quality Score | |
|---|---|---|
| Ralph Lauren Corporation | 4.3/5 |
| PVH | 3.9/5 |
| G-III Apparel Group | 3.7/5 |
| Global Brands Group | 2.8/5 |
| Tapestry | 2.8/5 |
| Kellwood | N/A |
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Global Brands Group Pricing
Global Brands Group ROI & Value For Money
2.5/5
Global Brands Group has a value for money and ROI score of 2.5 out of 5 stars rated by its users and customers.
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Global Brands Group Pricing vs. Competitors
Compared to its competitors, Global Brands Group's ROI score is rated right above Tapestry, and is preceded by G-III Apparel Group.
| COMPANY | Pricing Score | |
|---|---|---|
| Ralph Lauren Corporation | 4/5 |
| PVH | 3.9/5 |
| G-III Apparel Group | 3.7/5 |
| Global Brands Group | 2.5/5 |
| Tapestry | 2.5/5 |
| Kellwood | N/A |
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Global Brands Group Customer Satisfaction (CSAT)
Global Brands Group Customer Satisfaction (CSAT) Score
49 / 100
Global Brands Group has an overall Customer Satisfaction score of 49 rated by its users and customers.
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Very Satisfied
36%
Satisfied
13%
Neither Satisfied nor Dissatisfied
13%
Dissatisfied
0%
Very Dissatisfied
38%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Global Brands Group Customer Satisfaction vs. Competitors
Compared to its competitors, Global Brands Group's Customer Satisfaction score is rated right above Tapestry, and is preceded by G-III Apparel Group.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Ralph Lauren Corporation | 84% |
| PVH | 75% |
| G-III Apparel Group | 66% |
| Global Brands Group | 51% |
| Tapestry | 25% |
| Kellwood | 0% |
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Global Brands Group Customer Service
2.8/5
Global Brands Group has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
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About Global Brands Group's Customer Service
Address
350 Fifth Avenue, New York City, NY 10118
Website
http://globalbrandsgroup.com/
Phone Number
01-212-839-7000
Global Brands Group's Social Links
Global Brands Group Customer Service vs. Competitors
Compared to its competitors, Global Brands Group's Customer Service score is rated right above Tapestry, and is preceded by G-III Apparel Group.
| COMPANY | Customer Service Score | |
|---|---|---|
| Ralph Lauren Corporation | 4.2/5 |
| PVH | 4/5 |
| G-III Apparel Group | 3.4/5 |
| Global Brands Group | 2.8/5 |
| Tapestry | 2.5/5 |
| Kellwood | N/A |
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Global Brands Group as an Employer
2.8/5
Global Brands Group has a 2.8/5 stars for its overall company culture rated by their employees
bottom
25%
CEO of Global Brands Group
In the Bottom 25% of Similar Sized Companies on Comparably.
Consumer vs. Employees
Global Brands Group scored a 9 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of Global Brands Group would recommend the brand to a friend. ENPS measures how likely Global Brands Group employees would recommend working at Global Brands Group to a friend.
Net Promoter Score
9
NPS Score
| 45% | Promoters |
|---|---|
| 19% | Passive |
| 36% | Detractors |
Employee Net Promoter Score
13
eNPS Score
| 42% | Promoters |
|---|---|
| 29% | Passive |
| 29% | Detractors |
