

GoCardless is a UK-based online direct debit provider. Among its major competitors, GoCardless is ranked in 3rd place for NPS while iZettle is 1st, and Recurly is 2nd.
GoCardless's Net Promoter Score (NPS) is a 35 with 62% Promoters, 11% Passives, and 27% Detractors. Net Promoter Score tracks whether GoCardless's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 11% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2020 54 | Aug 2020 | 54 |
Feb 2021 47 | Feb 2021 | 47 |
Mar 2021 49 | Mar 2021 | 49 |
Oct 2021 50 | Oct 2021 | 50 |
May 2022 46 | May 2022 | 46 |
Jan 2023 39 | Jan 2023 | 39 |
Aug 2023 40 | Aug 2023 | 40 |
Sep 2023 36 | Sep 2023 | 36 |
Feb 2024 38 | Feb 2024 | 38 |
May 2024 35 | May 2024 | 35 |
GoCardless is ranked first for NPS among its competitors. Stripe and PayPal come in second and third, with Payoneer coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
GoCardless's NPS was rated 25 points by customers who have used GoCardless's products/services for Less than 1 Year.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
54% of GoCardless users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Compared to its competitors, GoCardless's Customer Loyalty score is rated right above iZettle, and is preceded by Payoneer.
GoCardless has an overall Product Quality score of 4 out of 5 stars rated by its users and customers.
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GoCardless serves markets in Europe, United Kingdom, and Germany. GoCardless supports Web devices and offers products for small, medium, and large sized businesses.
GoCardless’s product quality score is a 4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated GoCardless's product the highest.
GoCardless's Product Quality score was rated highest by customers from the Tech industry.
GoCardless's Product Quality score was rated 4.1 stars by Tech industry customers.
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Compared to its competitors, GoCardless's Product Quality score is rated right above Stripe, and is preceded by iZettle.
GoCardless has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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GoCardless has a pricing structure that accommodates small, medium, and large businesses. Starting from £0.01/month, GoCardless uses a subscription model and offers the following: Pro: £200 per month, plus £0.01 - £0.60 per transaction. For the users that are not ready to commit yet, GoCardless also offers a free trial.
Compared to its competitors, GoCardless's ROI score is rated right above Stripe, and is preceded by Recurly.
GoCardless has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, GoCardless's Customer Satisfaction score is rated right above Stripe, and is preceded by Recurly.
GoCardless has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.
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Goswell Road London, London, AR EC1V 7LQ
http://gocardless.com
Compared to its competitors, GoCardless's Customer Service score is rated right above Stripe, and is preceded by Recurly.
GoCardless has a 4.1/5 stars for its overall company culture rated by their employees

GoCardless scored a 35 for Net Promoter Score and a 20 for Employee Net Promoter Score. NPS gauges how likely a customer of GoCardless would recommend the brand to a friend. ENPS measures how likely GoCardless employees would recommend working at GoCardless to a friend.
| 62% | Promoters |
|---|---|
| 11% | Passive |
| 27% | Detractors |
| 53% | Promoters |
|---|---|
| 14% | Passive |
| 33% | Detractors |