Graphic Packaging NPS & Customer Reviews

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Graphic Packaging

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Graphic Packaging

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About Graphic Packaging's Brand

Packaging is our business, but it’s also our means to reach a broader goal. Our objective is to deliver powerful, integrated, measurable Among its major competitors, Graphic Packaging is ranked in 5th place for NPS while Georgia-Pacific is 1st, and International Paper is 2nd.

Brand at a Glance

75%

Customer Loyalty

3.4/5

Product Quality

3.3/5

Pricing

3.4/5

Customer Service

Graphic Packaging Ranking

^#4 / 4 of its competitors

Graphic Packaging NPS

Graphic Packaging's Net Promoter Score (NPS) is a -4 with 41% Promoters, 14% Passives, and 45% Detractors. Net Promoter Score tracks whether Graphic Packaging's customers would recommend using the product based on a scale of -100 to 100.

Graphic Packaging Overall NPS

-4

NPS

41%	Promoters
14%	Passives
45%	Detractors

Graphic Packaging NPS Trend

-100

-50

100

Summary	Date	Score
Jan 2024 -1	Jan 2024	-1
Feb 2024 -2	Feb 2024	-2
Mar 2024 -7	Mar 2024	-7
Apr 2024 -6	Apr 2024	-6
May 2024 -8	May 2024	-8
Jul 2024 -10	Jul 2024	-10
Aug 2024 -8	Aug 2024	-8
Oct 2024 -9	Oct 2024	-9
Mar 2025 -5	Mar 2025	-5
May 2025 -3	May 2025	-3
Oct 2025 -5	Oct 2025	-5
Dec 2025 -4	Dec 2025	-4

How Other Brands Compare

Graphic Packaging is ranked #4 for NPS among its competitors. Georgia-Pacific and International Paper come in first and second, with WestRock coming in at third.

	Graphic Packaging	Georgia-Pacific	International Paper	WestRock
Global Ranking	#-	#470	#844	#-
NPS	-4	39	31	25
Social Sentiment Calculated by analyzing social media and other online mentions	-	Neutral	-	Neutral
Valuation Updated every 24 hours for public companies	-	$287.47M	-	$13.72B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Graphic Packaging NPS by Gender

Male customers rated Graphic Packaging's NPS 39 points higher than Female customers.

Male

-1

Graphic Packaging's NPS was rated -1 by Male customers on Comparably.

46%

Promoters

Passives

47%

Detractors

Female

-40

Graphic Packaging's NPS was rated -40 by Female customers on Comparably.

20%

Promoters

20%

Passives

60%

Detractors

Graphic Packaging NPS by Ethnicity

Graphic Packaging's NPS was rated the highest by Caucasian customers, and the lowest by Other customers.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 19	Caucasian	19
Other -20	Other	-20

Graphic Packaging NPS by Age

Graphic Packaging's NPS was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

100

Summary

Age

Promoters

Passives

Detractors

18-25

25%

50%

26-30

67%

33%

36-40

67%

33%

41-45

20%

80%

51-55

33%

67%

Graphic Packaging NPS by Usage

Graphic Packaging's NPS was rated the highest by customers who have used Graphic Packaging's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year -33	Less than 1 Year	-33
1 to 2 Years 34	1 to 2 Years	34
2 to 5 Years -34	2 to 5 Years	-34
5 to 10 Years -13	5 to 10 Years	-13
Over 10 Years -34	Over 10 Years	-34

Graphic Packaging NPS vs. Competitors

Compared to its competitors, Graphic Packaging's NPS is rated right below WestRock.

COMPANY		NPS Score
	Georgia-Pacific	39
	International Paper	31
	Sonoco	26
	WestRock	25
	Graphic Packaging	-4

Graphic Packaging Customer Reviews

Out of the 5 Graphic Packaging customer reviews 3 were positive and 2 were constructive. Graphic Packaging customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.

All Reviews

Positive Reviews

Constructive Reviews

Graphic Packaging Customer Loyalty

75%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

75% of Graphic Packaging users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"

75%

25%

Graphic Packaging Customer Loyalty Score by Gender

Male customers rated Graphic Packaging's Customer Loyalty score 12% higher than Female customers.

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Male

76%

Yes

Female

64%

Yes

Graphic Packaging Customer Loyalty Score by Ethnicity

Graphic Packaging's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Other customers.

% who answered "Yes"

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out of 100

Caucasian

out of 100

Other

Graphic Packaging Customer Loyalty Score by Age

Graphic Packaging's Customer Loyalty score was rated the highest by customers ages 26-30, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 55%	18-25	55%
26-30 100%	26-30	100%
36-40 70%	36-40	70%
41-45 64%	41-45	64%
51-55 100%	51-55	100%

Graphic Packaging Customer Loyalty Score by Usage

Graphic Packaging's Customer Loyalty score was rated the highest by customers who have used Graphic Packaging's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	100%
1 to 2 Years	70%
2 to 5 Years	70%
5 to 10 Years	44%
Over 10 Years	100%

Graphic Packaging Customer Loyalty Score by Industry

Graphic Packaging's Customer Loyalty score was rated 55% by Tech industry customers.

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Tech	55%

Graphic Packaging Customer Loyalty vs. Competitors

Compared to its competitors, Graphic Packaging's Customer Loyalty score is rated right above International Paper, and is preceded by Sonoco.

COMPANY		Customer Loyalty Score
	Georgia-Pacific	81%
	Sonoco	76%
	Graphic Packaging	75%
	International Paper	74%
	WestRock	72%

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Graphic Packaging Product Quality

3.4/5

Graphic Packaging has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.

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Graphic Packaging Product Information

Graphic Packaging’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Graphic Packaging's product the highest.

Website: http://www.graphicpkg.com

Company Size: 10,000+ Employees

Industry

Tech

Business Services

Manufacturing

Quick Insights into Graphic Packaging Product Quality

Graphic Packaging's Product Quality score was rated highest by customers ages 26-30, and rated lowest by customers ages 41-45.

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Ranked Graphic Packaging Product Quality the Highest

26-30	4.3
1 to 2 Years	4.1
Caucasian	3.7

Ranked Graphic Packaging Product Quality the Lowest

Other	2.5
5 to 10 Years	2.4
41-45	2.2

Graphic Packaging Product Quality Score by Gender

Graphic Packaging's Product Quality score was rated 3.2 by both Female and Male customers on Comparably.

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Male

3.2/5

Female

3.2/5

Graphic Packaging Product Quality Score by Ethnicity

Graphic Packaging's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.7	Caucasian	3.7
Other 2.5	Other	2.5

Graphic Packaging Product Quality Score by Age

Graphic Packaging's Product Quality score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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Summary	Age	Score
18-25 3.1	18-25	3.1
26-30 4.3	26-30	4.3
36-40 3.1	36-40	3.1
41-45 2.2	41-45	2.2
51-55 3.5	51-55	3.5

Graphic Packaging Product Quality Score by Usage

Graphic Packaging's Product Quality score was rated the highest by customers who have used Graphic Packaging's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4
1 to 2 Years	4.1
2 to 5 Years	3.3
5 to 10 Years	2.4
Over 10 Years	3.2

Graphic Packaging Product Quality Score by Industry

Graphic Packaging's Product Quality score was rated 2.7 stars by Tech industry customers.

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Tech	2.7

Graphic Packaging Product Quality vs. Competitors

Compared to its competitors, Graphic Packaging's Product Quality score is rated right below WestRock.

COMPANY		Product Quality Score
	Sonoco	4.4/5
	International Paper	4.1/5
	Georgia-Pacific	3.9/5
	WestRock	3.5/5
	Graphic Packaging	3.4/5

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Graphic Packaging Pricing

Graphic Packaging ROI & Value For Money

3.3/5

Graphic Packaging has a value for money and ROI score of 3.3 out of 5 stars rated by its users and customers.

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Graphic Packaging Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.

Quick Insights into Graphic Packaging ROI

Graphic Packaging's ROI score was rated highest by customers who have used Graphic Packaging's products/services for 1 to 2 Years, and rated lowest by customers ages 36-40.

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Ranked Graphic Packaging ROI the Highest

1 to 2 Years	4.1
26-30	4
Caucasian	3.5

Ranked Graphic Packaging ROI the Lowest

Male	3
5 to 10 Years	2.6
36-40	2.3

Graphic Packaging ROI Score by Gender

Female customers rated Graphic Packaging's ROI score 0.3 stars higher than Male customers.

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Male

3/5

Female

3.3/5

Graphic Packaging ROI Score by Ethnicity

Graphic Packaging's ROI score was rated the highest by Caucasian customers, and the lowest by Other customers.

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Summary	Ethnicity	Score
Caucasian 3.5	Caucasian	3.5
Other 3.1	Other	3.1

Graphic Packaging ROI Score by Age

Graphic Packaging's ROI score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.

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Summary	Age	Score
18-25 3.5	18-25	3.5
26-30 4	26-30	4
36-40 2.3	36-40	2.3
41-45 3.1	41-45	3.1
51-55 3	51-55	3

Graphic Packaging ROI Score by Usage

Graphic Packaging's ROI score was rated the highest by customers who have used Graphic Packaging's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	4
1 to 2 Years	4.1
2 to 5 Years	3.1
5 to 10 Years	2.6
Over 10 Years	2.7

Graphic Packaging ROI Score by Industry

Graphic Packaging's ROI score was rated 2.5 stars by Tech industry customers.

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Tech	2.5

Graphic Packaging Pricing vs. Competitors

Compared to its competitors, Graphic Packaging's ROI score is rated right below WestRock.

COMPANY		Pricing Score
	International Paper	4.2/5
	Georgia-Pacific	4/5
	Sonoco	3.9/5
	WestRock	3.7/5
	Graphic Packaging	3.3/5

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Graphic Packaging Customer Satisfaction (CSAT)

Graphic Packaging Customer Satisfaction (CSAT) Score

61 / 100

Graphic Packaging has an overall Customer Satisfaction score of 61 rated by its users and customers.

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Very Satisfied	40%
Satisfied	21%
Neither Satisfied nor Dissatisfied	9%
Dissatisfied	9%
Very Dissatisfied	21%

Very Satisfied

40%

Satisfied

21%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

21%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Graphic Packaging Customer Satisfaction

Graphic Packaging's Customer Satisfaction score was rated highest by customers ages 26-30, and rated lowest by customers who have used Graphic Packaging's products/services for Over 10 Years.

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Ranked Graphic Packaging Customer Satisfaction the Highest

26-30	100%
Less than 1 Year	100%
Caucasian	60%

Ranked Graphic Packaging Customer Satisfaction the Lowest

Female	40%
41-45	25%
Over 10 Years	17%

Graphic Packaging Customer Satisfaction Score by Gender

Male customers rated Graphic Packaging's Customer Satisfaction score 14 points higher than Female customers.

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54 / 100

Male

	Very Satisfied	16%
	Satisfied	38%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	15%
	Very Dissatisfied	31%

40 / 100

Female

	Very Satisfied	20%
	Satisfied	20%
	Neither Satisfied nor Dissatisfied	20%
	Dissatisfied	20%
	Very Dissatisfied	20%

Graphic Packaging Customer Satisfaction Score by Ethnicity

Caucasian
60%
Other
50%

CSAT according to Caucasian

Graphic Packaging's Customer Satisfaction (CSAT) score was rated 60% according to Caucasian users and customers.

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60 / 100

Very Satisfied	10%
Satisfied	50%
Neither Satisfied nor Dissatisfied	10%
Dissatisfied	0%
Very Dissatisfied	30%

Very Satisfied

10%

Satisfied

50%

Neither Satisfied nor Dissatisfied

10%

Dissatisfied

Very Dissatisfied

30%

CSAT according to Other

Graphic Packaging's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.

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50 / 100

Very Satisfied	50%
Satisfied	0%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	25%
Very Dissatisfied	25%

Very Satisfied

50%

Satisfied

Neither Satisfied nor Dissatisfied

Dissatisfied

25%

Very Dissatisfied

25%

Graphic Packaging Customer Satisfaction Score by Age

Graphic Packaging's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 41-45.

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100

Breakdown

Age

Score

18-25

75%

26-30

100%

41-45

25%

51-55

33%

Graphic Packaging Customer Satisfaction Score by Usage

Graphic Packaging's Customer Satisfaction score was rated the highest by customers who have used Graphic Packaging's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.

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Less than 1 Year	100
1 to 2 Years	67
5 to 10 Years	40
Over 10 Years	17

Graphic Packaging Customer Satisfaction Score by Industry

Graphic Packaging's Customer Satisfaction score was rated 50 points by Tech industry customers.

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			"label": "Tech",
			"groupId": 104,
			"score": 50,
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Tech	50

Graphic Packaging Customer Satisfaction vs. Competitors

Compared to its competitors, Graphic Packaging's Customer Satisfaction score is rated right below WestRock.

COMPANY		Customer Satisfaction (CSAT) Score
	Sonoco	83%
	Georgia-Pacific	77%
	International Paper	68%
	WestRock	66%
	Graphic Packaging	61%

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Graphic Packaging Customer Service

3.4/5

Graphic Packaging has an overall Customer Service score of 3.4 out of 5 stars rated by its users and customers.

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About Graphic Packaging's Customer Service

Address

Atlanta, GA

Website

http://www.graphicpkg.com

Phone Number

770-240-7200

Quick Insights into Graphic Packaging Customer Service

Graphic Packaging's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers ages 36-40.

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Ranked Graphic Packaging Customer Service the Highest

18-25	4.2
1 to 2 Years	4.1
Caucasian	3.4

Ranked Graphic Packaging Customer Service the Lowest

Other	2.9
5 to 10 Years	2.7
36-40	2

Graphic Packaging Customer Service Score by Gender

Male customers rated Graphic Packaging's Customer Service score 0.3 stars higher than Female customers.

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Male

3.2/5

Female

2.9/5

Graphic Packaging Customer Service Score by Ethnicity

Graphic Packaging's Customer Service score was rated the highest by Caucasian customers, and the lowest by Other customers.

Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Graphic Packaging.

100

Summary	Ethnicity	Customer Service Score
Caucasian 3.4	Caucasian	3.4
Other 2.9	Other	2.9

Graphic Packaging Customer Service Score by Age

Graphic Packaging's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.

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100

Summary	Age	Customer Service Score
18-25 4.2	18-25	4.2
26-30 3.8	26-30	3.8
36-40 2	36-40	2
41-45 2.7	41-45	2.7
51-55 2.1	51-55	2.1

Graphic Packaging Customer Service Score by Usage

Graphic Packaging's Customer Service score was rated the highest by customers who have used Graphic Packaging's products/services for 1 to 2 Years, and the lowest by customers with 5 to 10 Years of usage.

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Less than 1 Year	3.6
1 to 2 Years	4.1
2 to 5 Years	3.1
5 to 10 Years	2.7
Over 10 Years	2.8

Graphic Packaging Customer Service Score by Industry

Graphic Packaging's Customer Service score was rated 3.4 stars by Tech industry customers.

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Tech	3.4

Graphic Packaging Customer Service vs. Competitors

Compared to its competitors, Graphic Packaging's Customer Service score is rated right below WestRock.

COMPANY		Customer Service Score
	Sonoco	4.2/5
	International Paper	4.1/5
	Georgia-Pacific	3.9/5
	WestRock	3.7/5
	Graphic Packaging	3.4/5

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Graphic Packaging as an Employer

2.5/5

Graphic Packaging has a 2.5/5 stars for its overall company culture rated by their employees

bottom

25%

CEO of Graphic Packaging

Michael P. Doss

In the Bottom 25% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Graphic Packaging scored a -4 for Net Promoter Score and a -18 for Employee Net Promoter Score. NPS gauges how likely a customer of Graphic Packaging would recommend the brand to a friend. ENPS measures how likely Graphic Packaging employees would recommend working at Graphic Packaging to a friend.

Net Promoter Score

-4

NPS Score

41%	Promoters
14%	Passive
45%	Detractors

Employee Net Promoter Score

-18

eNPS Score

36%	Promoters
10%	Passive
54%	Detractors

Global Ranking Snapshot

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3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail

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