Grinnell Mutual NPS & Customer Reviews

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Grinnell Mutual

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Grinnell Mutual

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About Grinnell Mutual's Brand

Now in our second century of service, still committed to our trusted relationships with you. Trust in Tomorrow.® Among its major competitors, Grinnell Mutual is ranked in 2nd place for NPS while SECURA Insurance is 1st, and Progressive Insurance is 3rd.

Brand at a Glance

89%

Customer Loyalty

2.8/5

Product Quality

3.1/5

Pricing

3.1/5

Customer Service

Grinnell Mutual Ranking

^#2 / 4 of its competitors

Grinnell Mutual NPS

Grinnell Mutual's Net Promoter Score (NPS) is a -10 with 45% Promoters, 0% Passives, and 55% Detractors. Net Promoter Score tracks whether Grinnell Mutual's customers would recommend using the product based on a scale of -100 to 100.

Grinnell Mutual Overall NPS

-10

NPS

45%	Promoters
0%	Passives
55%	Detractors

Grinnell Mutual NPS Trend

-100

-50

100

Summary	Date	Score
Mar 2022 100	Mar 2022	100
Aug 2022 100	Aug 2022	100
Jan 2023 100	Jan 2023	100
Sep 2023 60	Sep 2023	60
Apr 2024 67	Apr 2024	67
Jul 2024 43	Jul 2024	43
Sep 2024 25	Sep 2024	25
Jan 2025 11	Jan 2025	11
Aug 2025 0	Aug 2025	0
Nov 2025 -9	Nov 2025	-9

How Other Brands Compare

Grinnell Mutual is ranked second for NPS among its competitors. SECURA Insurance and Progressive Insurance come in first and third, with United Fire Group coming in at #4.

	Grinnell Mutual	Progressive Insurance	United Fire Group	SECURA Insurance
Global Ranking	#-	#967	#-	#-
NPS	-10	-16	-50	24
Valuation Updated every 24 hours for public companies	-	$55.91B	$879.81M	-

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

Grinnell Mutual NPS by Gender

Grinnell Mutual's NPS was rated -100 by Male customers on Comparably.

Male

-100

Grinnell Mutual's NPS was rated -100 by Male customers on Comparably.

Promoters

Passives

100%

Detractors

Female

N/A

Grinnell Mutual's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

Grinnell Mutual NPS by Ethnicity

Grinnell Mutual's NPS was rated -34 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian -34	Caucasian	-34

Grinnell Mutual NPS vs. Competitors

Compared to its competitors, Grinnell Mutual's NPS is rated right above Progressive Insurance, and is preceded by Nationwide Agribusiness Insurance Company.

COMPANY		NPS Score
	SECURA Insurance	24
	Nationwide Agribusiness Insurance Company	N/A
	Grinnell Mutual	-10
	Progressive Insurance	-16
	EMC Insurance	-25
	United Fire Group	-50
	Auto-Owners Insurance	-56
	the IMT Group	-100

Grinnell Mutual Customer Loyalty

89%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

89% of Grinnell Mutual users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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89%

11%

Grinnell Mutual Customer Loyalty Score by Gender

Grinnell Mutual's Customer Loyalty score was rated 100 by Male customers on Comparably.

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Male

100%

Yes

Female

N/A

Yes

Grinnell Mutual Customer Loyalty Score by Ethnicity

Grinnell Mutual's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100

out of 100

Caucasian

Grinnell Mutual Customer Loyalty vs. Competitors

Compared to its competitors, Grinnell Mutual's Customer Loyalty score is rated right above Auto-Owners Insurance, and is preceded by the IMT Group.

COMPANY		Customer Loyalty Score
	the IMT Group	100%
	Grinnell Mutual	89%
	Auto-Owners Insurance	81%
	SECURA Insurance	80%
	Progressive Insurance	80%
	United Fire Group	73%
	EMC Insurance	67%
	Nationwide Agribusiness Insurance Company	N/A

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Grinnell Mutual Product Quality

2.8/5

Grinnell Mutual has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.

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Grinnell Mutual Product Information

Grinnell Mutual’s product quality score is a 2.8 out of 5 as rated by its users and customers.

Website: https://grinnellmutual.com

Company Size: 501-1,000 Employees

Industry

Insurance

Quick Insights into Grinnell Mutual Product Quality

Grinnell Mutual's Product Quality score was rated highest by Caucasian customers.

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Ranked Grinnell Mutual Product Quality the Highest

Caucasian	2.6
Male	1.5

Grinnell Mutual Product Quality Score by Gender

Grinnell Mutual's Product Quality score was rated 1.5 by Male customers on Comparably.

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Male

1.5/5

Female

N/A

Grinnell Mutual Product Quality Score by Ethnicity

Grinnell Mutual's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.6	Caucasian	2.6

Grinnell Mutual Product Quality vs. Competitors

Compared to its competitors, Grinnell Mutual's Product Quality score is rated right above Progressive Insurance, and is preceded by EMC Insurance.

COMPANY		Product Quality Score
	United Fire Group	3.7/5
	SECURA Insurance	3.4/5
	EMC Insurance	3.3/5
	Grinnell Mutual	2.8/5
	Progressive Insurance	2.7/5
	the IMT Group	2.5/5
	Auto-Owners Insurance	1.9/5
	Nationwide Agribusiness Insurance Company	N/A

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Grinnell Mutual Pricing

Grinnell Mutual ROI & Value For Money

3.1/5

Grinnell Mutual has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.

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Quick Insights into Grinnell Mutual ROI

Grinnell Mutual's ROI score was rated highest by Caucasian customers.

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Ranked Grinnell Mutual ROI the Highest

Caucasian	2.6
Male	1.5

Grinnell Mutual ROI Score by Gender

Grinnell Mutual's ROI score was rated 1.5 by Male customers on Comparably.

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Male

1.5/5

Female

N/A

Grinnell Mutual ROI Score by Ethnicity

Grinnell Mutual's ROI score was rated 2.6 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 2.6	Caucasian	2.6

Grinnell Mutual Pricing vs. Competitors

Compared to its competitors, Grinnell Mutual's ROI score is rated right above Progressive Insurance, and is preceded by United Fire Group.

COMPANY		Pricing Score
	SECURA Insurance	3.4/5
	EMC Insurance	3.2/5
	United Fire Group	3.2/5
	Grinnell Mutual	3.1/5
	Progressive Insurance	2.5/5
	Auto-Owners Insurance	1.8/5
	the IMT Group	1.5/5
	Nationwide Agribusiness Insurance Company	N/A

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Grinnell Mutual Customer Satisfaction (CSAT)

Grinnell Mutual Customer Satisfaction (CSAT) Score

38 / 100

Grinnell Mutual has an overall Customer Satisfaction score of 38 rated by its users and customers.

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Very Satisfied	38%
Satisfied	0%
Neither Satisfied nor Dissatisfied	24%
Dissatisfied	0%
Very Dissatisfied	38%

Very Satisfied

38%

Satisfied

Neither Satisfied nor Dissatisfied

24%

Dissatisfied

Very Dissatisfied

38%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into Grinnell Mutual Customer Satisfaction

Grinnell Mutual's Customer Satisfaction score was rated highest by Caucasian customers.

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Ranked Grinnell Mutual Customer Satisfaction the Highest

Caucasian	34%
Male	0%

Grinnell Mutual Customer Satisfaction Score by Gender

Grinnell Mutual's Customer Satisfaction score was rated 0 by Male customers on Comparably.

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Male

	Very Satisfied	0%
	Satisfied	0%
	Neither Satisfied nor Dissatisfied	33%
	Dissatisfied	0%
	Very Dissatisfied	67%

Grinnell Mutual Customer Satisfaction Score by Ethnicity

Caucasian
34%

CSAT according to Caucasian

Grinnell Mutual's Customer Satisfaction (CSAT) score was rated 34% according to Caucasian users and customers.

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34 / 100

Very Satisfied	34%
Satisfied	0%
Neither Satisfied nor Dissatisfied	33%
Dissatisfied	0%
Very Dissatisfied	33%

Very Satisfied

34%

Satisfied

Neither Satisfied nor Dissatisfied

33%

Dissatisfied

Very Dissatisfied

33%

Grinnell Mutual Customer Satisfaction vs. Competitors

Compared to its competitors, Grinnell Mutual's Customer Satisfaction score is rated right above EMC Insurance, and is preceded by Progressive Insurance.

COMPANY		Customer Satisfaction (CSAT) Score
	SECURA Insurance	73%
	Progressive Insurance	45%
	Grinnell Mutual	38%
	EMC Insurance	34%
	United Fire Group	33%
	Auto-Owners Insurance	22%
	the IMT Group	0%
	Nationwide Agribusiness Insurance Company	0%

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Grinnell Mutual Customer Service

3.1/5

Grinnell Mutual has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.

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About Grinnell Mutual's Customer Service

Address

4215 IA-146, Grinnell, IA 50112

Website

https://grinnellmutual.com

Phone Number

800-362-2041

Grinnell Mutual's Social Links

Quick Insights into Grinnell Mutual Customer Service

Grinnell Mutual's Customer Service score was rated highest by Caucasian customers.

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Ranked Grinnell Mutual Customer Service the Highest

Caucasian	2.6
Male	1.5

Grinnell Mutual Customer Service Score by Gender

Grinnell Mutual's Customer Service score was rated 1.5 by Male customers on Comparably.

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Male

1.5/5

Female

N/A

Grinnell Mutual Customer Service Score by Ethnicity

Grinnell Mutual's Customer Service score was rated 2.6 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 2.6	Caucasian	2.6

Grinnell Mutual Customer Service vs. Competitors

Compared to its competitors, Grinnell Mutual's Customer Service score is rated right above Progressive Insurance, and is preceded by United Fire Group.

COMPANY		Customer Service Score
	SECURA Insurance	3.5/5
	EMC Insurance	3.5/5
	United Fire Group	3.2/5
	Grinnell Mutual	3.1/5
	Progressive Insurance	2.7/5
	Auto-Owners Insurance	1.8/5
	the IMT Group	1.5/5
	Nationwide Agribusiness Insurance Company	N/A

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Grinnell Mutual as an Employer

4.5/5

Grinnell Mutual has a 4.5/5 stars for its overall company culture rated by their employees

top

CEO of Grinnell Mutual

Jeff Menary

In the Top 5% of Similar Sized Companies on Comparably.

Consumer vs. Employees

Grinnell Mutual scored a -10 for Net Promoter Score and a 23 for Employee Net Promoter Score. NPS gauges how likely a customer of Grinnell Mutual would recommend the brand to a friend. ENPS measures how likely Grinnell Mutual employees would recommend working at Grinnell Mutual to a friend.

Net Promoter Score

-10

NPS Score

45%	Promoters
0%	Passive
55%	Detractors

Employee Net Promoter Score

eNPS Score

56%	Promoters
11%	Passive
33%	Detractors

Global Ranking Snapshot

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