-54
NPS
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Auto-Owners Insurance
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About Auto-Owners Insurance's Brand
Auto-Owners Insurance is the largest property and casualty insurance company domiciled in Michigan. Among its major competitors, Auto-Owners Insurance is ranked in 5th place for NPS while Acuity is 1st, and Allstate is 2nd.
Brand at a Glance
81%
Customer Loyalty
1.9/5
Product Quality
1.8/5
Pricing
1.8/5
Customer Service
Auto-Owners Insurance Ranking
- #3 / 4 of its competitors
Auto-Owners Insurance NPS
Auto-Owners Insurance's Net Promoter Score (NPS) is a -54 with 20% Promoters, 6% Passives, and 74% Detractors. Net Promoter Score tracks whether Auto-Owners Insurance's customers would recommend using the product based on a scale of -100 to 100.
Auto-Owners Insurance Overall NPS
| 20% | Promoters |
|---|---|
| 6% | Passives |
| 74% | Detractors |
Auto-Owners Insurance NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2025 -55 | May 2025 | -55 |
Jun 2025 -55 | Jun 2025 | -55 |
Aug 2025 -56 | Aug 2025 | -56 |
Sep 2025 -56 | Sep 2025 | -56 |
Oct 2025 -56 | Oct 2025 | -56 |
Nov 2025 -56 | Nov 2025 | -56 |
Dec 2025 -56 | Dec 2025 | -56 |
Jan 2026 -56 | Jan 2026 | -56 |
Feb 2026 -56 | Feb 2026 | -56 |
Mar 2026 -56 | Mar 2026 | -56 |
Apr 2026 -56 | Apr 2026 | -56 |
May 2026 -54 | May 2026 | -54 |
How Other Brands Compare
Auto-Owners Insurance is ranked third for NPS among its competitors. Allstate and American Family Insurance come in first and second, with Esurance coming in at #4.
Auto-Owners Insurance |  Allstate |  Esurance |  American Family Insurance | |
| Global Ranking | #- | #122 | #- | #- |
| NPS | -54 | -32 | -90 | -48 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $31.46B | $34.80B | $9.33B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Auto-Owners Insurance NPS by Gender
Male customers rated Auto-Owners Insurance's NPS 6 points higher than Female customers.
Male
-71
Auto-Owners Insurance's NPS was rated -71 by Male customers on Comparably.
12%
Promoters
5%
Passives
83%
Detractors
Female
-77
Auto-Owners Insurance's NPS was rated -77 by Female customers on Comparably.
10%
Promoters
3%
Passives
87%
Detractors
Auto-Owners Insurance NPS by Ethnicity
Auto-Owners Insurance's NPS was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -71 | Caucasian | -71 |
African American/Black -100 | African American/Black | -100 |
Other -88 | Other | -88 |
Auto-Owners Insurance NPS by Age
Auto-Owners Insurance's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Auto-Owners Insurance NPS by Usage
Auto-Owners Insurance's NPS was rated the highest by customers who have used Auto-Owners Insurance's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -84 | Less than 1 Year | -84 |
1 to 2 Years -93 | 1 to 2 Years | -93 |
2 to 5 Years -86 | 2 to 5 Years | -86 |
5 to 10 Years -66 | 5 to 10 Years | -66 |
Over 10 Years -56 | Over 10 Years | -56 |
Auto-Owners Insurance NPS vs. Competitors
Compared to its competitors, Auto-Owners Insurance's NPS is rated right above Esurance, and is preceded by American Family Insurance.
| COMPANY | NPS Score | |
|---|---|---|
 | Acuity | 46 |
| Allstate | -32 |
 | State Farm Insurance | -39 |
| American Family Insurance | -48 |
| Auto-Owners Insurance | -54 |
| Esurance | -90 |
Auto-Owners Insurance Customer Reviews
Out of the 43 Auto-Owners Insurance customer reviews 10 were positive and 33 were constructive. Auto-Owners Insurance customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Auto-Owners Insurance Customer Loyalty
81%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
81% of Auto-Owners Insurance users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Auto-Owners Insurance Customer Loyalty Score by Gender
Male customers rated Auto-Owners Insurance's Customer Loyalty score 10% higher than Female customers.
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Male
86%
Yes
Female
76%
Yes
Auto-Owners Insurance Customer Loyalty Score by Ethnicity
Auto-Owners Insurance's Customer Loyalty score was rated the highest by African American/Black customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Auto-Owners Insurance.
84
out of 100
Caucasian
85
out of 100
African American/Black
65
out of 100
Other
Auto-Owners Insurance Customer Loyalty Score by Age
Auto-Owners Insurance's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Auto-Owners Insurance.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 40% | 26-30 | 40% |
31-35 100% | 31-35 | 100% |
36-40 84% | 36-40 | 84% |
41-45 66% | 41-45 | 66% |
46-50 66% | 46-50 | 66% |
51-55 87% | 51-55 | 87% |
56-60 75% | 56-60 | 75% |
61-65 89% | 61-65 | 89% |
66+ 85% | 66+ | 85% |
Auto-Owners Insurance Customer Loyalty Score by Usage
Auto-Owners Insurance's Customer Loyalty score was rated the highest by customers who have used Auto-Owners Insurance's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Auto-Owners Insurance Customer Loyalty Score by Industry
Auto-Owners Insurance's Customer Loyalty score was rated the highest by Automotive and Transportation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Auto-Owners Insurance Customer Loyalty vs. Competitors
Compared to its competitors, Auto-Owners Insurance's Customer Loyalty score is rated right above Allstate, and is preceded by State Farm Insurance.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Acuity | 91% |
| State Farm Insurance | 81% |
| Auto-Owners Insurance | 81% |
| Allstate | 75% |
| American Family Insurance | 75% |
| Esurance | 75% |
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Auto-Owners Insurance Product Quality
1.9/5
Auto-Owners Insurance has an overall Product Quality score of 1.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Auto-Owners Insurance's overall Product Quality score rated by its users and customers.
Auto-Owners Insurance Product Information
Auto-Owners Insurance’s product quality score is a 1.9 out of 5 as rated by its users and customers. Reviewers from the Insurance industry rated Auto-Owners Insurance's product the highest. Reviewers from the Tech industry rated Auto-Owners Insurance the lowest at 1.5.
- Website
- http://www.auto-owners.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
FinTech
Insurance
Quick Insights into Auto-Owners Insurance Product Quality
Auto-Owners Insurance's Product Quality score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Auto-Owners Insurance Product Quality the Highest
Ranked Auto-Owners Insurance Product Quality the Lowest
Auto-Owners Insurance Product Quality Score by Gender
Male customers rated Auto-Owners Insurance's Product Quality score 0.3 stars higher than Female customers.
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Male
1.8/5
Female
1.5/5
Auto-Owners Insurance Product Quality Score by Ethnicity
Auto-Owners Insurance's Product Quality score was rated the highest by Caucasian customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.7 | Caucasian | 1.7 |
African American/Black 1.6 | African American/Black | 1.6 |
Other 1.5 | Other | 1.5 |
Auto-Owners Insurance Product Quality Score by Age
Auto-Owners Insurance's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 3.1 | 26-30 | 3.1 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Auto-Owners Insurance Product Quality Score by Usage
Auto-Owners Insurance's Product Quality score was rated the highest by customers who have used Auto-Owners Insurance's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Auto-Owners Insurance Product Quality Score by Industry
Auto-Owners Insurance's Product Quality score was rated the highest by Insurance industry customers, and the lowest by Tech industry customers.
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Auto-Owners Insurance Product Quality vs. Competitors
Compared to its competitors, Auto-Owners Insurance's Product Quality score is rated right above Esurance, and is preceded by American Family Insurance.
| COMPANY | Product Quality Score | |
|---|---|---|
| Acuity | 3.8/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.3/5 |
| American Family Insurance | 2.3/5 |
| Auto-Owners Insurance | 1.9/5 |
| Esurance | 1.5/5 |
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Auto-Owners Insurance Pricing
Auto-Owners Insurance ROI & Value For Money
1.8/5
Auto-Owners Insurance has a value for money and ROI score of 1.8 out of 5 stars rated by its users and customers.
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Auto-Owners Insurance Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Insurance industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Auto-Owners Insurance.
Quick Insights into Auto-Owners Insurance ROI
Auto-Owners Insurance's ROI score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Auto-Owners Insurance ROI the Highest
Ranked Auto-Owners Insurance ROI the Lowest
Auto-Owners Insurance ROI Score by Gender
Male customers rated Auto-Owners Insurance's ROI score 0.3 stars higher than Female customers.
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Male
1.8/5
Female
1.5/5
Auto-Owners Insurance ROI Score by Ethnicity
Auto-Owners Insurance's ROI score was rated the highest by African American/Black customers, and the lowest by Other customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Auto-Owners Insurance.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.6 | Caucasian | 1.6 |
African American/Black 1.8 | African American/Black | 1.8 |
Other 1.5 | Other | 1.5 |
Auto-Owners Insurance ROI Score by Age
Auto-Owners Insurance's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Auto-Owners Insurance.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.6 | 18-25 | 4.6 |
26-30 2.8 | 26-30 | 2.8 |
31-35 1.5 | 31-35 | 1.5 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.7 | 46-50 | 1.7 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.8 | 66+ | 1.8 |
Auto-Owners Insurance ROI Score by Usage
Auto-Owners Insurance's ROI score was rated the highest by customers who have used Auto-Owners Insurance's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Auto-Owners Insurance ROI Score by Industry
Auto-Owners Insurance's ROI score was rated the highest by Insurance industry customers, and the lowest by Tech industry customers.
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Auto-Owners Insurance Pricing vs. Competitors
Compared to its competitors, Auto-Owners Insurance's ROI score is rated right above Esurance, and is preceded by American Family Insurance.
| COMPANY | Pricing Score | |
|---|---|---|
| Acuity | 3.6/5 |
| Allstate | 2.3/5 |
| State Farm Insurance | 2.2/5 |
| American Family Insurance | 2/5 |
| Auto-Owners Insurance | 1.8/5 |
| Esurance | 1.5/5 |
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Auto-Owners Insurance Customer Satisfaction (CSAT)
Auto-Owners Insurance Customer Satisfaction (CSAT) Score
23 / 100
Auto-Owners Insurance has an overall Customer Satisfaction score of 23 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
14%
Satisfied
9%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
14%
Very Dissatisfied
58%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Auto-Owners Insurance Customer Satisfaction
Auto-Owners Insurance's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Auto-Owners Insurance Customer Satisfaction the Highest
Ranked Auto-Owners Insurance Customer Satisfaction the Lowest
Auto-Owners Insurance Customer Satisfaction Score by Gender
Male customers rated Auto-Owners Insurance's Customer Satisfaction score 7 points higher than Female customers.
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20 / 100
MaleVery Satisfied | 10% | |
|---|---|---|
Satisfied | 10% | |
Neither Satisfied nor Dissatisfied | 4% | |
Dissatisfied | 19% | |
Very Dissatisfied | 57% |
13 / 100
FemaleVery Satisfied | 8% | |
|---|---|---|
Satisfied | 5% | |
Neither Satisfied nor Dissatisfied | 3% | |
Dissatisfied | 6% | |
Very Dissatisfied | 78% |
Auto-Owners Insurance Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Auto-Owners Insurance's Customer Satisfaction (CSAT) score was rated 18% according to Caucasian users and customers.
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18 / 100
Very Satisfied
9%
Satisfied
9%
Neither Satisfied nor Dissatisfied
3%
Dissatisfied
16%
Very Dissatisfied
63%
CSAT according to African American/Black
Auto-Owners Insurance's Customer Satisfaction (CSAT) score was rated 17% according to African American/Black users and customers.
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17 / 100
Very Satisfied
17%
Satisfied
0%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
0%
Very Dissatisfied
67%
CSAT according to Other
Auto-Owners Insurance's Customer Satisfaction (CSAT) score was rated 6% according to Other users and customers.
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6 / 100
Very Satisfied
6%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
6%
Very Dissatisfied
88%
Auto-Owners Insurance Customer Satisfaction Score by Age
Auto-Owners Insurance's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Auto-Owners Insurance.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 66% | |||||||||||||||
| 31-35 | 25% | |||||||||||||||
| 36-40 | 0% | |||||||||||||||
| 41-45 | 14% | |||||||||||||||
| 46-50 | 14% | |||||||||||||||
| 51-55 | 15% | |||||||||||||||
| 56-60 | 20% | |||||||||||||||
| 61-65 | 12% | |||||||||||||||
| 66+ | 14% |
Auto-Owners Insurance Customer Satisfaction Score by Usage
Auto-Owners Insurance's Customer Satisfaction score was rated the highest by customers who have used Auto-Owners Insurance's products/services for 5 to 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Auto-Owners Insurance Customer Satisfaction Score by Industry
Auto-Owners Insurance's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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{
"title": "Auto-Owners Insurance Customer Satisfaction Score by Industry",
"text": "Auto-Owners Insurance's Customer Satisfaction score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.",
"bars": [
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},
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"groupId": 504,
"score": 11,
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},
{
"label": "Construction",
"groupId": 510,
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"stars": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Consulting",
"groupId": 511,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Consumer Services",
"groupId": 514,
"score": 0,
"stars": 0,
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"scoreClassName": "",
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},
{
"label": "Education",
"groupId": 515,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
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},
{
"label": "Government and Public Policy",
"groupId": 521,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 13,
"stars": 0,
"csatScore": 13,
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"scoreClassName": "",
"scoreLabel": 13
},
{
"label": "Insurance",
"groupId": 526,
"score": 45,
"stars": 0,
"csatScore": 45,
"text": "Auto-Owners Insurance's Customer Satisfaction score is rated by Insurance customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 45
},
{
"label": "Legal",
"groupId": 529,
"score": 14,
"stars": 0,
"csatScore": 14,
"text": "Auto-Owners Insurance's Customer Satisfaction score is rated by Legal customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 14
},
{
"label": "Professional Services",
"groupId": 549,
"score": 0,
"stars": 0,
"csatScore": 0,
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"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Public Safety",
"groupId": 551,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Auto-Owners Insurance's Customer Satisfaction score is rated by Public Safety customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
},
{
"label": "Real Estate",
"groupId": 554,
"score": 0,
"stars": 0,
"csatScore": 0,
"text": "Auto-Owners Insurance's Customer Satisfaction score is rated by Real Estate customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 0
}
]
}Auto-Owners Insurance Customer Satisfaction vs. Competitors
Compared to its competitors, Auto-Owners Insurance's Customer Satisfaction score is rated right above Esurance, and is preceded by American Family Insurance.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Acuity | 70% |
| Allstate | 32% |
| State Farm Insurance | 30% |
| American Family Insurance | 25% |
| Auto-Owners Insurance | 23% |
| Esurance | 6% |
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Auto-Owners Insurance Customer Service
1.8/5
Auto-Owners Insurance has an overall Customer Service score of 1.8 out of 5 stars rated by its users and customers.
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About Auto-Owners Insurance's Customer Service
Address
Lansing, MI 48917
Website
http://www.auto-owners.com/
Phone Number
(517) 323-1200
Quick Insights into Auto-Owners Insurance Customer Service
Auto-Owners Insurance's Customer Service score was rated highest by customers ages 18-25, and rated lowest by customers from the Tech industry.
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Ranked Auto-Owners Insurance Customer Service the Highest
Ranked Auto-Owners Insurance Customer Service the Lowest
Auto-Owners Insurance Customer Service Score by Gender
Male customers rated Auto-Owners Insurance's Customer Service score 0.1 stars higher than Female customers.
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Male
1.6/5
Female
1.5/5
Auto-Owners Insurance Customer Service Score by Ethnicity
Auto-Owners Insurance's Customer Service score was rated the highest by African American/Black customers, and the lowest by Other customers.
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 1.6 | African American/Black | 1.6 |
Other 1.5 | Other | 1.5 |
Auto-Owners Insurance Customer Service Score by Age
Auto-Owners Insurance's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 61-65.
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| Summary | Age | Customer Service Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 2.8 | 26-30 | 2.8 |
31-35 1.8 | 31-35 | 1.8 |
36-40 1.5 | 36-40 | 1.5 |
41-45 1.5 | 41-45 | 1.5 |
46-50 1.5 | 46-50 | 1.5 |
51-55 1.5 | 51-55 | 1.5 |
56-60 1.5 | 56-60 | 1.5 |
61-65 1.5 | 61-65 | 1.5 |
66+ 1.6 | 66+ | 1.6 |
Auto-Owners Insurance Customer Service Score by Usage
Auto-Owners Insurance's Customer Service score was rated the highest by customers who have used Auto-Owners Insurance's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Auto-Owners Insurance Customer Service Score by Industry
Auto-Owners Insurance's Customer Service score was rated the highest by Insurance industry customers, and the lowest by Tech industry customers.
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Auto-Owners Insurance Customer Service vs. Competitors
Compared to its competitors, Auto-Owners Insurance's Customer Service score is rated right above Esurance, and is preceded by State Farm Insurance.
| COMPANY | Customer Service Score | |
|---|---|---|
| Acuity | 4/5 |
| Allstate | 2.3/5 |
| American Family Insurance | 2.3/5 |
| State Farm Insurance | 2.2/5 |
| Auto-Owners Insurance | 1.8/5 |
| Esurance | 1.5/5 |
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Auto-Owners Insurance as an Employer
3.4/5
Auto-Owners Insurance has a 3.4/5 stars for its overall company culture rated by their employees
top
25%
Consumer vs. Employees
Auto-Owners Insurance scored a -54 for Net Promoter Score and a -11 for Employee Net Promoter Score. NPS gauges how likely a customer of Auto-Owners Insurance would recommend the brand to a friend. ENPS measures how likely Auto-Owners Insurance employees would recommend working at Auto-Owners Insurance to a friend.
Net Promoter Score
-54
NPS Score
| 20% | Promoters |
|---|---|
| 6% | Passive |
| 74% | Detractors |
Employee Net Promoter Score
-11
eNPS Score
| 32% | Promoters |
|---|---|
| 25% | Passive |
| 43% | Detractors |
