18
NPS
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Gruppo Campari
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About Gruppo Campari's Brand
Italian producer of Campari, Aperol, Skyy Vodka Among its major competitors, Gruppo Campari is ranked in 5th place for NPS while Olvi is 1st, and Pernod Ricard is 2nd.
Brand at a Glance
51%
Customer Loyalty
4.1/5
Product Quality
3.8/5
Pricing
4.1/5
Customer Service
Gruppo Campari Ranking
- #4 / 4 of its competitors
Gruppo Campari NPS
Gruppo Campari's Net Promoter Score (NPS) is a 18 with 41% Promoters, 36% Passives, and 23% Detractors. Net Promoter Score tracks whether Gruppo Campari's customers would recommend using the product based on a scale of -100 to 100.
Gruppo Campari Overall NPS
| 41% | Promoters |
|---|---|
| 36% | Passives |
| 23% | Detractors |
Gruppo Campari NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2022 0 | Nov 2022 | 0 |
Dec 2022 0 | Dec 2022 | 0 |
Apr 2023 0 | Apr 2023 | 0 |
Jun 2023 9 | Jun 2023 | 9 |
Sep 2023 16 | Sep 2023 | 16 |
Jan 2024 20 | Jan 2024 | 20 |
Feb 2024 12 | Feb 2024 | 12 |
Mar 2024 10 | Mar 2024 | 10 |
May 2024 16 | May 2024 | 16 |
Jul 2024 20 | Jul 2024 | 20 |
Nov 2024 18 | Nov 2024 | 18 |
Dec 2024 17 | Dec 2024 | 17 |
How Other Brands Compare
Gruppo Campari is ranked #4 for NPS among its competitors. Olvi and Pernod Ricard come in first and second, with Diageo coming in at third.
Gruppo Campari |  Diageo |  Pernod Ricard |  Olvi | |
| Global Ranking | #- | #344 | #- | #- |
| NPS | 18 | 43 | 49 | 100 |
| Valuation Updated every 24 hours for public companies | - | $96.06B | $51.72B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Gruppo Campari NPS by Gender
Gruppo Campari's NPS was rated 20 by Female customers on Comparably.
Female
20
Gruppo Campari's NPS was rated 20 by Female customers on Comparably.
60%
Promoters
0%
Passives
40%
Detractors
Male
N/A
Gruppo Campari's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Gruppo Campari NPS by Ethnicity
Gruppo Campari's NPS was rated 40 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 40 | Caucasian | 40 |
Gruppo Campari NPS vs. Competitors
Compared to its competitors, Gruppo Campari's NPS is rated right above AB2A, and is preceded by Beam Suntory.
| COMPANY | NPS Score | |
|---|---|---|
| Olvi | 100 |
| Pernod Ricard | 49 |
| Diageo | 43 |
 | Beam Suntory | 33 |
| Gruppo Campari | 18 |
 | AB2A | 0 |
Gruppo Campari Customer Reviews
Out of the 4 Gruppo Campari customer reviews 3 were positive and 1 was constructive. Gruppo Campari customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Gruppo Campari Customer Loyalty
51%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
51% of Gruppo Campari users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Gruppo Campari Customer Loyalty Score by Gender
Gruppo Campari's Customer Loyalty score was rated 46 by Female customers on Comparably.
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Female
46%
Yes
Male
N/A
Yes
Gruppo Campari Customer Loyalty Score by Ethnicity
Gruppo Campari's Customer Loyalty score was rated 64% by Caucasian customers on Comparably.
% who answered "Yes"
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64
out of 100
Caucasian
Gruppo Campari Customer Loyalty vs. Competitors
Compared to its competitors, Gruppo Campari's Customer Loyalty score is rated right above Olvi, and is preceded by Pernod Ricard.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| AB2A | 100% |
| Diageo | 87% |
| Beam Suntory | 83% |
| Pernod Ricard | 73% |
| Gruppo Campari | 51% |
| Olvi | N/A |
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Gruppo Campari Product Quality
4.1/5
Gruppo Campari has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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Gruppo Campari Product Information
Gruppo Campari’s product quality score is a 4.1 out of 5 as rated by its users and customers.
- Website
- https://www.camparigroup.com
- Company Size
- 1-10 Employees
Quick Insights into Gruppo Campari Product Quality
Gruppo Campari's Product Quality score was rated highest by Caucasian customers.
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Ranked Gruppo Campari Product Quality the Highest
Gruppo Campari Product Quality Score by Gender
Gruppo Campari's Product Quality score was rated 3.5 by Female customers on Comparably.
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Female
3.5/5
Male
N/A
Gruppo Campari Product Quality Score by Ethnicity
Gruppo Campari's Product Quality score was rated 4.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Gruppo Campari.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Gruppo Campari Product Quality vs. Competitors
Compared to its competitors, Gruppo Campari's Product Quality score is rated right above Pernod Ricard, and is preceded by Diageo.
| COMPANY | Product Quality Score | |
|---|---|---|
| Olvi | 5/5 |
| Beam Suntory | 4.3/5 |
| Diageo | 4.2/5 |
| Gruppo Campari | 4.1/5 |
| Pernod Ricard | 4/5 |
| AB2A | 4/5 |
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Gruppo Campari Pricing
Gruppo Campari ROI & Value For Money
3.8/5
Gruppo Campari has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Quick Insights into Gruppo Campari ROI
Gruppo Campari's ROI score was rated highest by Caucasian customers.
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Ranked Gruppo Campari ROI the Highest
Gruppo Campari ROI Score by Gender
Gruppo Campari's ROI score was rated 3.7 by Female customers on Comparably.
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Female
3.7/5
Male
N/A
Gruppo Campari ROI Score by Ethnicity
Gruppo Campari's ROI score was rated 4.2 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Gruppo Campari.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.2 | Caucasian | 4.2 |
Gruppo Campari Pricing vs. Competitors
Compared to its competitors, Gruppo Campari's ROI score is rated right above Olvi, and is preceded by Pernod Ricard.
| COMPANY | Pricing Score | |
|---|---|---|
| Diageo | 4.1/5 |
| Beam Suntory | 4/5 |
| AB2A | 4/5 |
| Pernod Ricard | 3.8/5 |
| Gruppo Campari | 3.8/5 |
| Olvi | N/A |
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Gruppo Campari Customer Satisfaction (CSAT)
Gruppo Campari Customer Satisfaction (CSAT) Score
94 / 100
Gruppo Campari has an overall Customer Satisfaction score of 94 rated by its users and customers.
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Very Satisfied
59%
Satisfied
35%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
6%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Gruppo Campari Customer Satisfaction
Gruppo Campari's Customer Satisfaction score was rated highest by Caucasian customers.
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Ranked Gruppo Campari Customer Satisfaction the Highest
Gruppo Campari Customer Satisfaction Score by Gender
Gruppo Campari's Customer Satisfaction score was rated 80 by Female customers on Comparably.
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80 / 100
FemaleVery Satisfied | 40% | |
|---|---|---|
Satisfied | 40% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 20% |
Gruppo Campari Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Gruppo Campari's Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Gruppo Campari.
100 / 100
Very Satisfied
60%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Gruppo Campari Customer Satisfaction vs. Competitors
Compared to its competitors, Gruppo Campari's Customer Satisfaction score is rated right above Beam Suntory, and is preceded by Olvi.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Olvi | 100% |
| Gruppo Campari | 94% |
| Beam Suntory | 88% |
| Diageo | 83% |
| Pernod Ricard | 75% |
| AB2A | 0% |
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Gruppo Campari Customer Service
4.1/5
Gruppo Campari has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Gruppo Campari's Customer Service
Address
New York City, NY 10018-3105
Website
https://www.camparigroup.com
Quick Insights into Gruppo Campari Customer Service
Gruppo Campari's Customer Service score was rated highest by Caucasian customers.
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Ranked Gruppo Campari Customer Service the Highest
Gruppo Campari Customer Service Score by Gender
Gruppo Campari's Customer Service score was rated 3.9 by Female customers on Comparably.
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Female
3.9/5
Male
N/A
Gruppo Campari Customer Service Score by Ethnicity
Gruppo Campari's Customer Service score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Gruppo Campari.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Gruppo Campari Customer Service vs. Competitors
Compared to its competitors, Gruppo Campari's Customer Service score is rated right above Beam Suntory, and is preceded by Diageo.
| COMPANY | Customer Service Score | |
|---|---|---|
| Diageo | 4.1/5 |
| Gruppo Campari | 4.1/5 |
| Beam Suntory | 4/5 |
| Pernod Ricard | 3.7/5 |
| AB2A | 3.5/5 |
| Olvi | N/A |
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Gruppo Campari as an Employer
3.5/5
Gruppo Campari has a 3.5/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Gruppo Campari scored a 18 for Net Promoter Score and a 49 for Employee Net Promoter Score. NPS gauges how likely a customer of Gruppo Campari would recommend the brand to a friend. ENPS measures how likely Gruppo Campari employees would recommend working at Gruppo Campari to a friend.
Net Promoter Score
18
NPS Score
| 41% | Promoters |
|---|---|
| 36% | Passive |
| 23% | Detractors |
Employee Net Promoter Score
49
eNPS Score
| 66% | Promoters |
|---|---|
| 17% | Passive |
| 17% | Detractors |
