30
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Guerlain
Marketing or Exec? Claim Your Free Account
About Guerlain's Brand
Guerlain is a French perfume and cosmetics and skincare house, among the oldest in the world. Among its major competitors, Guerlain is ranked in 4th place for NPS while L'Occitane International is 1st, and CHANEL is 2nd.
Brand at a Glance
88%
Customer Loyalty
4.2/5
Product Quality
3.8/5
Pricing
3.9/5
Customer Service
Guerlain Ranking
- #4 / 4 of its competitors
Guerlain NPS
Guerlain's Net Promoter Score (NPS) is a 30 with 56% Promoters, 18% Passives, and 26% Detractors. Net Promoter Score tracks whether Guerlain's customers would recommend using the product based on a scale of -100 to 100.
Guerlain Overall NPS
| 56% | Promoters |
|---|---|
| 18% | Passives |
| 26% | Detractors |
Guerlain NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2024 30 | Aug 2024 | 30 |
Sep 2024 26 | Sep 2024 | 26 |
Oct 2024 27 | Oct 2024 | 27 |
Nov 2024 30 | Nov 2024 | 30 |
Dec 2024 26 | Dec 2024 | 26 |
Jan 2025 24 | Jan 2025 | 24 |
Mar 2025 27 | Mar 2025 | 27 |
May 2025 28 | May 2025 | 28 |
Aug 2025 30 | Aug 2025 | 30 |
Sep 2025 28 | Sep 2025 | 28 |
Oct 2025 29 | Oct 2025 | 29 |
Nov 2025 30 | Nov 2025 | 30 |
How Other Brands Compare
Guerlain is ranked #4 for NPS among its competitors. L'Occitane International and CHANEL come in first and second, with Estee Lauder Companies coming in at third.
Guerlain |  CHANEL |  L'Occitane International |  Estee Lauder Companies | |
| Global Ranking | #- | #28 | #- | #- |
| NPS | 30 | 39 | 60 | 31 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Guerlain NPS by Gender
Guerlain's NPS was rated 12 by Female customers on Comparably.
Female
12
Guerlain's NPS was rated 12 by Female customers on Comparably.
47%
Promoters
18%
Passives
35%
Detractors
Male
N/A
Guerlain's NPS is not yet rated by Male customers.
0%
Promoters
0%
Passives
0%
Detractors
Guerlain NPS by Ethnicity
Guerlain's NPS was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 17 | Caucasian | 17 |
Asian or Pacific Islander -25 | Asian or Pacific Islander | -25 |
Other 67 | Other | 67 |
Guerlain NPS by Age
Guerlain's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Guerlain NPS by Usage
Guerlain's NPS was rated the highest by customers who have used Guerlain's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
1 to 2 Years 0 | 1 to 2 Years | 0 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
Over 10 Years 0 | Over 10 Years | 0 |
Guerlain NPS vs. Competitors
Compared to its competitors, Guerlain's NPS is rated right above Givenchy, and is preceded by Estee Lauder Companies .
| COMPANY | NPS Score | |
|---|---|---|
| L'Occitane International | 60 |
| CHANEL | 39 |
| Estee Lauder Companies | 31 |
| Guerlain | 30 |
 | Givenchy | 0 |
Guerlain Customer Reviews
Out of the 6 Guerlain customer reviews 5 were positive and 1 was constructive. Guerlain customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Guerlain Customer Loyalty
88%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
88% of Guerlain users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Guerlain Customer Loyalty Score by Gender
Guerlain's Customer Loyalty score was rated 95 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Guerlain.
Female
95%
Yes
Male
N/A
Yes
Guerlain Customer Loyalty Score by Ethnicity
Guerlain's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Guerlain.
100
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
85
out of 100
Other
Guerlain Customer Loyalty Score by Age
Guerlain's Customer Loyalty score was rated 100% by customers ages 18-25 and customers ages 41-45 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Guerlain.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
36-40 100% | 36-40 | 100% |
41-45 100% | 41-45 | 100% |
Guerlain Customer Loyalty Score by Usage
Guerlain's Customer Loyalty score was rated the highest by customers who have used Guerlain's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Guerlain Customer Loyalty Score by Industry
Guerlain's Customer Loyalty score was rated 100% by both Healthcare, Hospitals and Medicine and Marketing, Advertising and Research industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Guerlain Customer Loyalty vs. Competitors
Compared to its competitors, Guerlain's Customer Loyalty score is rated right above CHANEL.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Guerlain | 88% |
| CHANEL | 79% |
| Estee Lauder Companies | 75% |
| L'Occitane International | 66% |
| Givenchy | 55% |
Unlock Guerlain Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Guerlain Customer Loyalty vs. Competitors data and gain insights into your customers today.
Guerlain Product Quality
4.2/5
Guerlain has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
Sign Up to unlock Guerlain's overall Product Quality score rated by its users and customers.
Guerlain Product Information
Guerlain’s product quality score is a 4.2 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Guerlain's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated Guerlain the lowest at 2.
- Website
- http://www.guerlain.com/
- Company Size
- 5,001-10,000 Employees
Industry
Fashion and Beauty
Consumer Services
Hardware and Devices
Social
Quick Insights into Guerlain Product Quality
Guerlain's Product Quality score was rated highest by customers ages 36-40, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Sign Up to unlock insights into how customers have ranked Guerlain's Product Quality.
Ranked Guerlain Product Quality the Highest
Ranked Guerlain Product Quality the Lowest
Guerlain Product Quality Score by Gender
Guerlain's Product Quality score was rated 4 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Guerlain.
Female
4/5
Male
N/A
Guerlain Product Quality Score by Ethnicity
Guerlain's Product Quality score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Guerlain.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Asian or Pacific Islander 4.2 | Asian or Pacific Islander | 4.2 |
Other 4.3 | Other | 4.3 |
Guerlain Product Quality Score by Age
Guerlain's Product Quality score was rated the highest by customers ages 36-40, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Guerlain.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
36-40 5 | 36-40 | 5 |
41-45 4.3 | 41-45 | 4.3 |
Guerlain Product Quality Score by Usage
Guerlain's Product Quality score was rated the highest by customers who have used Guerlain's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Guerlain Product Quality Score by Industry
Guerlain's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Guerlain Product Quality vs. Competitors
Compared to its competitors, Guerlain's Product Quality score is rated right above Estee Lauder Companies , and is preceded by CHANEL.
| COMPANY | Product Quality Score | |
|---|---|---|
| CHANEL | 4.2/5 |
| Guerlain | 4.2/5 |
| Estee Lauder Companies | 4.1/5 |
| L'Occitane International | 4.1/5 |
| Givenchy | 2.7/5 |
Unlock Guerlain Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Guerlain Product Quality vs. Competitors data and gain insights into your customers today.
Guerlain Pricing
Guerlain ROI & Value For Money
3.8/5
Guerlain has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Guerlain's overall ROI score rated by its users and customers.
Guerlain Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Marketing, Advertising and Research industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Guerlain.
Quick Insights into Guerlain ROI
Guerlain's ROI score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Sign Up to unlock insights into how customers have ranked Guerlain's ROI score.
Ranked Guerlain ROI the Highest
Ranked Guerlain ROI the Lowest
Guerlain ROI Score by Gender
Guerlain's ROI score was rated 3.7 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Guerlain.
Female
3.7/5
Male
N/A
Guerlain ROI Score by Ethnicity
Guerlain's ROI score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Guerlain.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.4 | Other | 4.4 |
Guerlain ROI Score by Age
Guerlain's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Guerlain.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.3 | 18-25 | 4.3 |
36-40 3.8 | 36-40 | 3.8 |
41-45 3.8 | 41-45 | 3.8 |
Guerlain ROI Score by Usage
Guerlain's ROI score was rated the highest by customers who have used Guerlain's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Guerlain ROI Score by Industry
Guerlain's ROI score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Guerlain Pricing vs. Competitors
Compared to its competitors, Guerlain's ROI score is rated right below L'Occitane International.
| COMPANY | Pricing Score | |
|---|---|---|
| Givenchy | 4.2/5 |
| CHANEL | 3.9/5 |
| Estee Lauder Companies | 3.9/5 |
| L'Occitane International | 3.8/5 |
| Guerlain | 3.8/5 |
Unlock Guerlain ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Guerlain ROI vs. Competitors data and gain insights into your customers today.
Guerlain Customer Satisfaction (CSAT)
Guerlain Customer Satisfaction (CSAT) Score
83 / 100
Guerlain has an overall Customer Satisfaction score of 83 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
40%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
3%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Guerlain Customer Satisfaction
Guerlain's Customer Satisfaction score was rated highest by customers who have used Guerlain's products/services for 1 to 2 Years, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Sign Up to unlock insights into how customers have ranked Guerlain's Customer Satisfaction.
Ranked Guerlain Customer Satisfaction the Highest
Ranked Guerlain Customer Satisfaction the Lowest
Guerlain Customer Satisfaction Score by Gender
Guerlain's Customer Satisfaction score was rated 76 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Guerlain.
76 / 100
FemaleVery Satisfied | 41% | |
|---|---|---|
Satisfied | 35% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 6% | |
Very Dissatisfied | 18% |
Guerlain Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Guerlain's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Guerlain.
67 / 100
Very Satisfied
50%
Satisfied
17%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
33%
CSAT according to Asian or Pacific Islander
Guerlain's Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Guerlain.
100 / 100
Very Satisfied
25%
Satisfied
75%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Guerlain's Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Guerlain.
100 / 100
Very Satisfied
50%
Satisfied
50%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Guerlain Customer Satisfaction Score by Age
Guerlain's Customer Satisfaction score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of Guerlain.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 36-40 | 67% | |||||||||||||||
| 41-45 | 67% |
Guerlain Customer Satisfaction Score by Usage
Guerlain's Customer Satisfaction score was rated the highest by customers who have used Guerlain's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Guerlain Customer Satisfaction Score by Industry
Guerlain's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Industry data.
{
"title": "Guerlain Customer Satisfaction Score by Industry",
"text": "Guerlain's Customer Satisfaction score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.",
"bars": [
{
"label": "Healthcare, Hospitals and Medicine",
"groupId": 522,
"score": 33,
"stars": 0,
"csatScore": 33,
"text": "Guerlain's Customer Satisfaction score is rated by Healthcare, Hospitals and Medicine customers on Comparably.",
"scoreClassName": "",
"scoreLabel": 33
},
{
"label": "Marketing, Advertising and Research",
"groupId": 535,
"score": 100,
"stars": 0,
"csatScore": 100,
"text": "Guerlain's Customer Satisfaction score is rated by Marketing, Advertising and Research customers on Comparably.",
"scoreClassName": "max",
"scoreLabel": 100
}
]
}Guerlain Customer Satisfaction vs. Competitors
Compared to its competitors, Guerlain's Customer Satisfaction score is rated right above L'Occitane International.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Guerlain | 83% |
| L'Occitane International | 80% |
| CHANEL | 80% |
| Estee Lauder Companies | 78% |
| Givenchy | 50% |
Unlock Guerlain Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Guerlain Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Guerlain Customer Service
3.9/5
Guerlain has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Guerlain's overall Customer Service score rated by its users and customers.
About Guerlain's Customer Service
Address
York, NY United States of America
Website
http://www.guerlain.com/
Phone Number
33141273105
Quick Insights into Guerlain Customer Service
Guerlain's Customer Service score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
Sign Up to unlock insights into how customers have ranked Guerlain's Customer Service score.
Ranked Guerlain Customer Service the Highest
Ranked Guerlain Customer Service the Lowest
Guerlain Customer Service Score by Gender
Guerlain's Customer Service score was rated 3.5 by Female customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Guerlain.
Female
3.5/5
Male
N/A
Guerlain Customer Service Score by Ethnicity
Guerlain's Customer Service score was rated the highest by Other customers, and the lowest by Caucasian customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Guerlain.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.3 | Caucasian | 3.3 |
Asian or Pacific Islander 4 | Asian or Pacific Islander | 4 |
Other 4.6 | Other | 4.6 |
Guerlain Customer Service Score by Age
Guerlain's Customer Service score was rated the highest by customers ages 18-25, and the lowest by customers ages 41-45.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Guerlain.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.5 | 18-25 | 4.5 |
36-40 3.1 | 36-40 | 3.1 |
41-45 2.8 | 41-45 | 2.8 |
Guerlain Customer Service Score by Usage
Guerlain's Customer Service score was rated the highest by customers who have used Guerlain's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Guerlain Customer Service Score by Industry
Guerlain's Customer Service score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Guerlain Customer Service vs. Competitors
Compared to its competitors, Guerlain's Customer Service score is rated right below Estee Lauder Companies .
| COMPANY | Customer Service Score | |
|---|---|---|
| Givenchy | 5/5 |
| L'Occitane International | 4.1/5 |
| CHANEL | 4.1/5 |
| Estee Lauder Companies | 4/5 |
| Guerlain | 3.9/5 |
Unlock Guerlain Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Guerlain Customer Service vs. Competitors data and gain insights into your customers today.
Guerlain as an Employer
3.5/5
Guerlain has a 3.5/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Guerlain scored a 30 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Guerlain would recommend the brand to a friend. ENPS measures how likely Guerlain employees would recommend working at Guerlain to a friend.
Net Promoter Score
30
NPS Score
| 56% | Promoters |
|---|---|
| 18% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
-21
eNPS Score
| 36% | Promoters |
|---|---|
| 7% | Passive |
| 57% | Detractors |
