-25
NPS
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Healthfirst
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About Healthfirst's Brand
Healthfirst provides high-quality healthcare coverage to individuals and families in New York Among its major competitors, Healthfirst is ranked in 4th place for NPS while AdventHealth is 1st, and Humana is 2nd.Their current valuation is $5.35M
Brand at a Glance
70%
Customer Loyalty
2.6/5
Product Quality
2.6/5
Pricing
2.7/5
Customer Service
Healthfirst CMO
John Cheng
John Cheng serves as the Chief Marketing & Communications Officer for Healthfirst. John started at Healthfirst in April of 2010. John is based in the Greater New York City Area.
Healthfirst Ranking
- #4 / 4 of its competitors
Healthfirst NPS
Healthfirst's Net Promoter Score (NPS) is a -25 with 32% Promoters, 11% Passives, and 57% Detractors. Net Promoter Score tracks whether Healthfirst's customers would recommend using the product based on a scale of -100 to 100.
Healthfirst Overall NPS
| 32% | Promoters |
|---|---|
| 11% | Passives |
| 57% | Detractors |
Healthfirst NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2024 -32 | Nov 2024 | -32 |
Dec 2024 -30 | Dec 2024 | -30 |
Jan 2025 -26 | Jan 2025 | -26 |
Feb 2025 -26 | Feb 2025 | -26 |
Mar 2025 -26 | Mar 2025 | -26 |
Apr 2025 -26 | Apr 2025 | -26 |
May 2025 -26 | May 2025 | -26 |
Jun 2025 -27 | Jun 2025 | -27 |
Aug 2025 -27 | Aug 2025 | -27 |
Oct 2025 -26 | Oct 2025 | -26 |
Dec 2025 -26 | Dec 2025 | -26 |
Jan 2026 -24 | Jan 2026 | -24 |
How Other Brands Compare
Healthfirst is ranked #4 for NPS among its competitors. AdventHealth and Humana come in first and second, with Orlando Health coming in at third. Among those competitors, it is the lowest valued company behind AdventHealth.
Healthfirst |  Humana |  AdventHealth |  Orlando Health | |
| Global Ranking | #- | #300 | #- | #- |
| NPS | -25 | 2 | 7 | -10 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | $5.35M | $53.34B | $63.35B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Healthfirst NPS by Gender
Male customers rated Healthfirst's NPS 37 points higher than Female customers.
Male
-21
Healthfirst's NPS was rated -21 by Male customers on Comparably.
36%
Promoters
7%
Passives
57%
Detractors
Female
-58
Healthfirst's NPS was rated -58 by Female customers on Comparably.
21%
Promoters
0%
Passives
79%
Detractors
Healthfirst NPS by Ethnicity
Healthfirst's NPS was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -79 | Caucasian | -79 |
African American/Black -34 | African American/Black | -34 |
Asian or Pacific Islander 50 | Asian or Pacific Islander | 50 |
Other -50 | Other | -50 |
Healthfirst NPS by Age
Healthfirst's NPS was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
Healthfirst NPS by Usage
Healthfirst's NPS was rated the highest by customers who have used Healthfirst's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 0 | Less than 1 Year | 0 |
1 to 2 Years -26 | 1 to 2 Years | -26 |
2 to 5 Years -80 | 2 to 5 Years | -80 |
5 to 10 Years -73 | 5 to 10 Years | -73 |
Over 10 Years -42 | Over 10 Years | -42 |
Healthfirst NPS vs. Competitors
Compared to its competitors, Healthfirst's NPS is rated right above Oak Street Health, and is preceded by Orlando Health.
| COMPANY | NPS Score | |
|---|---|---|
| AdventHealth | 7 |
| Humana | 2 |
| Orlando Health | -10 |
| Healthfirst | -25 |
 | Oak Street Health | -53 |
 | Fidelis Care | -69 |
Healthfirst Customer Reviews
Out of the 8 Healthfirst customer reviews 4 were positive and 4 were constructive. Healthfirst customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Healthfirst Customer Loyalty
70%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
70% of Healthfirst users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Healthfirst Customer Loyalty Score by Gender
Female customers rated Healthfirst's Customer Loyalty score 7% higher than Male customers.
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Male
61%
Yes
Female
68%
Yes
Healthfirst Customer Loyalty Score by Ethnicity
Healthfirst's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Healthfirst.
55
out of 100
Caucasian
55
out of 100
African American/Black
78
out of 100
Asian or Pacific Islander
78
out of 100
Other
Healthfirst Customer Loyalty Score by Age
Healthfirst's Customer Loyalty score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
56-60 33% | 56-60 | 33% |
61-65 64% | 61-65 | 64% |
66+ 73% | 66+ | 73% |
Healthfirst Customer Loyalty Score by Usage
Healthfirst's Customer Loyalty score was rated the highest by customers who have used Healthfirst's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Healthfirst Customer Loyalty Score by Industry
Healthfirst's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Healthfirst Customer Loyalty vs. Competitors
Compared to its competitors, Healthfirst's Customer Loyalty score is rated right above Orlando Health, and is preceded by AdventHealth.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Humana | 76% |
| AdventHealth | 75% |
| Healthfirst | 70% |
| Orlando Health | 69% |
| Fidelis Care | 67% |
| Oak Street Health | 53% |
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Healthfirst Product Quality
2.6/5
Healthfirst has an overall Product Quality score of 2.6 out of 5 stars rated by its users and customers.
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Healthfirst Product Information
Healthfirst’s product quality score is a 2.6 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Healthfirst's product the highest. Reviewers from the Aerospace and Aviation industry rated Healthfirst the lowest at 1.6.
- Website
- http://healthfirst.org/
- Company Size
- 5,001-10,000 Employees
Industry
Insurance
Quick Insights into Healthfirst Product Quality
Healthfirst's Product Quality score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers who have used Healthfirst's products/services for 2 to 5 Years.
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Ranked Healthfirst Product Quality the Highest
Ranked Healthfirst Product Quality the Lowest
Healthfirst Product Quality Score by Gender
Male customers rated Healthfirst's Product Quality score 0.5 stars higher than Female customers.
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Male
2.5/5
Female
2/5
Healthfirst Product Quality Score by Ethnicity
Healthfirst's Product Quality score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
African American/Black 1.8 | African American/Black | 1.8 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 2.1 | Other | 2.1 |
Healthfirst Product Quality Score by Age
Healthfirst's Product Quality score was rated the highest by customers ages 66+, and the lowest by customers ages 61-65.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 1.9 | 56-60 | 1.9 |
61-65 1.7 | 61-65 | 1.7 |
66+ 2.8 | 66+ | 2.8 |
Healthfirst Product Quality Score by Usage
Healthfirst's Product Quality score was rated the highest by customers who have used Healthfirst's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Healthfirst Product Quality Score by Industry
Healthfirst's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Healthfirst Product Quality vs. Competitors
Compared to its competitors, Healthfirst's Product Quality score is rated right above Oak Street Health, and is preceded by Orlando Health.
| COMPANY | Product Quality Score | |
|---|---|---|
| AdventHealth | 3.4/5 |
| Humana | 3.3/5 |
| Orlando Health | 3.1/5 |
| Healthfirst | 2.6/5 |
| Oak Street Health | 1.9/5 |
| Fidelis Care | 1.5/5 |
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Healthfirst Pricing
Healthfirst ROI & Value For Money
2.6/5
Healthfirst has a value for money and ROI score of 2.6 out of 5 stars rated by its users and customers.
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Healthfirst Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Healthcare, Hospitals and Medicine industry think that they had the lowest ROI from Healthfirst.
Quick Insights into Healthfirst ROI
Healthfirst's ROI score was rated highest by customers from the Tech industry, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Healthfirst ROI the Highest
Ranked Healthfirst ROI the Lowest
Healthfirst ROI Score by Gender
Male customers rated Healthfirst's ROI score 0.4 stars higher than Female customers.
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Male
2.6/5
Female
2.2/5
Healthfirst ROI Score by Ethnicity
Healthfirst's ROI score was rated the highest by Asian or Pacific Islander customers, and the lowest by Other customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 1.9 | Other | 1.9 |
Healthfirst ROI Score by Age
Healthfirst's ROI score was rated the highest by customers ages 66+, and the lowest by customers ages 56-60.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
56-60 1.5 | 56-60 | 1.5 |
61-65 1.6 | 61-65 | 1.6 |
66+ 3.2 | 66+ | 3.2 |
Healthfirst ROI Score by Usage
Healthfirst's ROI score was rated the highest by customers who have used Healthfirst's products/services for Less than 1 Year, and the lowest by customers with 2 to 5 Years of usage.
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Healthfirst ROI Score by Industry
Healthfirst's ROI score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Healthfirst Pricing vs. Competitors
Compared to its competitors, Healthfirst's ROI score is rated right above Oak Street Health, and is preceded by Orlando Health.
| COMPANY | Pricing Score | |
|---|---|---|
| AdventHealth | 3.5/5 |
| Humana | 3.1/5 |
| Orlando Health | 3.1/5 |
| Healthfirst | 2.6/5 |
| Oak Street Health | 2/5 |
| Fidelis Care | 1.5/5 |
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Healthfirst Customer Satisfaction (CSAT)
Healthfirst Customer Satisfaction (CSAT) Score
44 / 100
Healthfirst has an overall Customer Satisfaction score of 44 rated by its users and customers.
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Very Satisfied
30%
Satisfied
14%
Neither Satisfied nor Dissatisfied
20%
Dissatisfied
13%
Very Dissatisfied
23%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Healthfirst Customer Satisfaction
Healthfirst's Customer Satisfaction score was rated highest by customers who have used Healthfirst's products/services for 1 to 2 Years, and rated lowest by customers ages 56-60.
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Ranked Healthfirst Customer Satisfaction the Highest
Ranked Healthfirst Customer Satisfaction the Lowest
Healthfirst Customer Satisfaction Score by Gender
Male customers rated Healthfirst's Customer Satisfaction score 26 points higher than Female customers.
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35 / 100
MaleVery Satisfied | 21% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 14% | |
Dissatisfied | 14% | |
Very Dissatisfied | 37% |
9 / 100
FemaleVery Satisfied | 9% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 9% | |
Dissatisfied | 27% | |
Very Dissatisfied | 55% |
Healthfirst Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Healthfirst's Customer Satisfaction (CSAT) score was rated 7% according to Caucasian users and customers.
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7 / 100
Very Satisfied
0%
Satisfied
7%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
21%
Very Dissatisfied
58%
CSAT according to African American/Black
Healthfirst's Customer Satisfaction (CSAT) score was rated 40% according to African American/Black users and customers.
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40 / 100
Very Satisfied
20%
Satisfied
20%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
40%
CSAT according to Asian or Pacific Islander
Healthfirst's Customer Satisfaction (CSAT) score was rated 50% according to Asian or Pacific Islander users and customers.
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50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
25%
Dissatisfied
0%
Very Dissatisfied
25%
CSAT according to Other
Healthfirst's Customer Satisfaction (CSAT) score was rated 50% according to Other users and customers.
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50 / 100
Very Satisfied
25%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
25%
Very Dissatisfied
25%
Healthfirst Customer Satisfaction Score by Age
Healthfirst's Customer Satisfaction score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 56-60 | 0% | |||||||||||||||
| 61-65 | 25% | |||||||||||||||
| 66+ | 22% |
Healthfirst Customer Satisfaction Score by Usage
Healthfirst's Customer Satisfaction score was rated the highest by customers who have used Healthfirst's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Healthfirst Customer Satisfaction Score by Industry
Healthfirst's Customer Satisfaction score was rated the highest by Aerospace and Aviation industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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}Healthfirst Customer Satisfaction vs. Competitors
Compared to its competitors, Healthfirst's Customer Satisfaction score is rated right above Oak Street Health, and is preceded by Orlando Health.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AdventHealth | 56% |
| Humana | 56% |
| Orlando Health | 51% |
| Healthfirst | 44% |
| Oak Street Health | 27% |
| Fidelis Care | 13% |
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Healthfirst Customer Service
2.7/5
Healthfirst has an overall Customer Service score of 2.7 out of 5 stars rated by its users and customers.
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About Healthfirst's Customer Service
Address
100 Church Street, New York City, NY 10007
Website
http://healthfirst.org/
Phone Number
1(888) 250-2220
Quick Insights into Healthfirst Customer Service
Healthfirst's Customer Service score was rated highest by Asian or Pacific Islander customers, and rated lowest by customers from the Healthcare, Hospitals and Medicine industry.
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Ranked Healthfirst Customer Service the Highest
Ranked Healthfirst Customer Service the Lowest
Healthfirst Customer Service Score by Gender
Female customers rated Healthfirst's Customer Service score 0.3 stars higher than Male customers.
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Male
2.1/5
Female
2.4/5
Healthfirst Customer Service Score by Ethnicity
Healthfirst's Customer Service score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.5 | Caucasian | 1.5 |
African American/Black 2.1 | African American/Black | 2.1 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.1 | Other | 3.1 |
Healthfirst Customer Service Score by Age
Healthfirst's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 56-60.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
56-60 1.5 | 56-60 | 1.5 |
61-65 2.2 | 61-65 | 2.2 |
66+ 2.2 | 66+ | 2.2 |
Healthfirst Customer Service Score by Usage
Healthfirst's Customer Service score was rated the highest by customers who have used Healthfirst's products/services for 1 to 2 Years, and the lowest by customers with 2 to 5 Years of usage.
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Healthfirst Customer Service Score by Industry
Healthfirst's Customer Service score was rated the highest by Tech industry customers, and the lowest by Healthcare, Hospitals and Medicine industry customers.
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Healthfirst Customer Service vs. Competitors
Compared to its competitors, Healthfirst's Customer Service score is rated right above Oak Street Health, and is preceded by Orlando Health.
| COMPANY | Customer Service Score | |
|---|---|---|
| AdventHealth | 3.3/5 |
| Humana | 3.2/5 |
| Orlando Health | 3/5 |
| Healthfirst | 2.7/5 |
| Oak Street Health | 1.9/5 |
| Fidelis Care | 1.5/5 |
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Healthfirst as an Employer
3.2/5
Healthfirst has a 3.2/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Healthfirst scored a -25 for Net Promoter Score and a -19 for Employee Net Promoter Score. NPS gauges how likely a customer of Healthfirst would recommend the brand to a friend. ENPS measures how likely Healthfirst employees would recommend working at Healthfirst to a friend.
Net Promoter Score
-25
NPS Score
| 32% | Promoters |
|---|---|
| 11% | Passive |
| 57% | Detractors |
Employee Net Promoter Score
-19
eNPS Score
| 28% | Promoters |
|---|---|
| 25% | Passive |
| 47% | Detractors |
