35
NPS
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Hightail
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About Hightail's Brand
Hightail is a cloud service that lets users send, receive, digitally sign, and synchronize files. Among its major competitors, Hightail is ranked in 3rd place for NPS while FileChat is 1st, and Typeform is 2nd.
Brand at a Glance
67%
Customer Loyalty
3.7/5
Product Quality
3.8/5
Pricing
3/5
Customer Service
Hightail Ranking
- #2 / 4 of its competitors
Hightail NPS
Hightail's Net Promoter Score (NPS) is a 35 with 59% Promoters, 17% Passives, and 24% Detractors. Net Promoter Score tracks whether Hightail's customers would recommend using the product based on a scale of -100 to 100.
Hightail Overall NPS
| 59% | Promoters |
|---|---|
| 17% | Passives |
| 24% | Detractors |
Hightail NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2023 45 | Sep 2023 | 45 |
Oct 2023 45 | Oct 2023 | 45 |
Nov 2023 44 | Nov 2023 | 44 |
Dec 2023 44 | Dec 2023 | 44 |
Feb 2024 42 | Feb 2024 | 42 |
Apr 2024 41 | Apr 2024 | 41 |
May 2024 41 | May 2024 | 41 |
Dec 2024 39 | Dec 2024 | 39 |
Feb 2025 41 | Feb 2025 | 41 |
Mar 2025 36 | Mar 2025 | 36 |
May 2025 36 | May 2025 | 36 |
Jan 2026 35 | Jan 2026 | 35 |
How Other Brands Compare
Hightail is ranked second for NPS among its competitors. FileChat and Databricks come in first and third, with Dropbox coming in at #4.
Hightail |  Dropbox |  Databricks |  FileChat | |
| Global Ranking | #- | #314 | #- | #- |
| NPS | 35 | 21 | 29 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $7.41B | $6.20B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hightail NPS by Gender
Male customers rated Hightail's NPS 52 points higher than Female customers.
Male
-31
Hightail's NPS was rated -31 by Male customers on Comparably.
19%
Promoters
31%
Passives
50%
Detractors
Female
-83
Hightail's NPS was rated -83 by Female customers on Comparably.
0%
Promoters
17%
Passives
83%
Detractors
Hightail NPS by Ethnicity
Hightail's NPS was rated -38 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -38 | Caucasian | -38 |
Hightail NPS by Age
Hightail's NPS was rated -26 points by customers ages 66+ on Comparably.
Hightail NPS by Usage
Hightail's NPS was rated the highest by customers who have used Hightail's products/services for 2 to 5 Years, and the lowest by customers with Over 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 13 | Less than 1 Year | 13 |
1 to 2 Years 16 | 1 to 2 Years | 16 |
2 to 5 Years 58 | 2 to 5 Years | 58 |
5 to 10 Years 39 | 5 to 10 Years | 39 |
Over 10 Years -25 | Over 10 Years | -25 |
Hightail NPS vs. Competitors
Compared to its competitors, Hightail's NPS is rated right above SendThisFile, and is preceded by Typeform.
| COMPANY | NPS Score | |
|---|---|---|
| FileChat | 100 |
 | Typeform | 50 |
| Hightail | 35 |
 | SendThisFile | 34 |
| Databricks | 29 |
| Dropbox | 21 |
 | Nasstar | N/A |
 | WatchDox | -17 |
 | Wiredrive | -57 |
Hightail Customer Reviews
Out of the 5 Hightail customer reviews 2 were positive and 3 were constructive. Hightail customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Hightail Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of Hightail users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hightail Customer Loyalty Score by Gender
Male customers rated Hightail's Customer Loyalty score 17% higher than Female customers.
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Male
72%
Yes
Female
55%
Yes
Hightail Customer Loyalty Score by Ethnicity
Hightail's Customer Loyalty score was rated 72% by Caucasian customers on Comparably.
% who answered "Yes"
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72
out of 100
Caucasian
Hightail Customer Loyalty Score by Age
Hightail's Customer Loyalty score was rated 78% by customers ages 66+ on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 78% | 66+ | 78% |
Hightail Customer Loyalty Score by Usage
Hightail's Customer Loyalty score was rated the highest by customers who have used Hightail's products/services for 5 to 10 Years, and the lowest by customers with Over 10 Years of usage.
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Hightail Customer Loyalty Score by Industry
Hightail's Customer Loyalty score was rated 100% by Arts and Entertainment industry customers.
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Hightail Customer Loyalty vs. Competitors
Compared to its competitors, Hightail's Customer Loyalty score is rated right above SendThisFile, and is preceded by Wiredrive.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| FileChat | 100% |
| Typeform | 87% |
| Dropbox | 74% |
| Databricks | 73% |
| Wiredrive | 68% |
| Hightail | 67% |
| SendThisFile | N/A |
| WatchDox | N/A |
| Nasstar | N/A |
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Hightail Product Quality
3.7/5
Hightail has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Hightail Product Information
Hightail serves markets in the United States, Asia, China, Europe, Japan, Middle-East and Africa, Australia, Canada, India, United Kingdom, Latin America, Germany, Brazil, and Mexico. Hightail supports iOS, Web, and Android devices and offers products for small, medium, and large sized businesses.
Hightail’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Marketing, Advertising and Research industry rated Hightail's product the highest. Reviewers from the Tech industry rated Hightail the lowest at 3.6.
- Website
- http://www.hightail.com
- Company Size
- 51-200 Employees
Industry
Tech
Mobile App
Productivity
SaaS
Languages Supported
English
Product Type
Advertising Software
Campaign Management Software
Project Collaboration Software
Display Advertising Software
Web Collaboration Software
Online Video Platform Software
File Sharing Software
Quick Insights into Hightail Product Quality
Hightail's Product Quality score was rated highest by customers from the Marketing, Advertising and Research industry, and rated lowest by Female customers.
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Ranked Hightail Product Quality the Highest
Ranked Hightail Product Quality the Lowest
Hightail Product Quality Score by Gender
Male customers rated Hightail's Product Quality score 0.9 stars higher than Female customers.
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Male
3/5
Female
2.1/5
Hightail Product Quality Score by Ethnicity
Hightail's Product Quality score was rated 2.8 stars by Caucasian customers on Comparably.
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0
1
2
3
4
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| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hightail Product Quality Score by Age
Hightail's Product Quality score was rated 3 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 3 | 66+ | 3 |
Hightail Product Quality Score by Usage
Hightail's Product Quality score was rated the highest by customers who have used Hightail's products/services for 5 to 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Hightail Product Quality Score by Industry
Hightail's Product Quality score was rated the highest by Marketing, Advertising and Research industry customers, and the lowest by Tech industry customers.
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Hightail Product Quality vs. Competitors
Compared to its competitors, Hightail's Product Quality score is rated right above Nasstar, and is preceded by Dropbox.
| COMPANY | Product Quality Score | |
|---|---|---|
| FileChat | 5/5 |
| Typeform | 4.5/5 |
| Databricks | 3.9/5 |
| Dropbox | 3.8/5 |
| Hightail | 3.7/5 |
| Nasstar | 3.7/5 |
| WatchDox | 3.7/5 |
| SendThisFile | 3.6/5 |
| Wiredrive | 2.9/5 |
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Hightail Pricing
Hightail ROI & Value For Money
3.8/5
Hightail has a value for money and ROI score of 3.8 out of 5 stars rated by its users and customers.
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Hightail Pricing Plans
Hightail has a pricing structure that accommodates small, medium, and large businesses.
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Arts and Entertainment industry think that they had the lowest ROI from Hightail.
Who Uses Hightail?
Small Businesses
Medium Businesses
Large Enterprises
Quick Insights into Hightail ROI
Hightail's ROI score was rated highest by customers from the Tech industry, and rated lowest by Female customers.
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Ranked Hightail ROI the Highest
Ranked Hightail ROI the Lowest
Hightail ROI Score by Gender
Male customers rated Hightail's ROI score 0.8 stars higher than Female customers.
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Male
3.1/5
Female
2.3/5
Hightail ROI Score by Ethnicity
Hightail's ROI score was rated 3.1 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.1 | Caucasian | 3.1 |
Hightail ROI Score by Age
Hightail's ROI score was rated 3.6 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 3.6 | 66+ | 3.6 |
Hightail ROI Score by Usage
Hightail's ROI score was rated the highest by customers who have used Hightail's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hightail ROI Score by Industry
Hightail's ROI score was rated the highest by Tech industry customers, and the lowest by Arts and Entertainment industry customers.
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Hightail Pricing vs. Competitors
Compared to its competitors, Hightail's ROI score is rated right above Dropbox, and is preceded by Databricks.
| COMPANY | Pricing Score | |
|---|---|---|
| FileChat | 5/5 |
| Typeform | 4.1/5 |
| Databricks | 3.8/5 |
| Hightail | 3.8/5 |
| Dropbox | 3.8/5 |
| SendThisFile | 3.6/5 |
| WatchDox | 3.5/5 |
| Wiredrive | 3/5 |
| Nasstar | N/A |
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Hightail Customer Satisfaction (CSAT)
Hightail Customer Satisfaction (CSAT) Score
42 / 100
Hightail has an overall Customer Satisfaction score of 42 rated by its users and customers.
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Very Satisfied
13%
Satisfied
29%
Neither Satisfied nor Dissatisfied
23%
Dissatisfied
19%
Very Dissatisfied
16%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hightail Customer Satisfaction
Hightail's Customer Satisfaction score was rated highest by customers who have used Hightail's products/services for Over 10 Years, and rated lowest by Female customers.
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Ranked Hightail Customer Satisfaction the Highest
Ranked Hightail Customer Satisfaction the Lowest
Hightail Customer Satisfaction Score by Gender
Male customers rated Hightail's Customer Satisfaction score 27 points higher than Female customers.
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44 / 100
MaleVery Satisfied | 13% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 13% | |
Dissatisfied | 30% | |
Very Dissatisfied | 13% |
17 / 100
FemaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 33% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Hightail Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hightail's Customer Satisfaction (CSAT) score was rated 43% according to Caucasian users and customers.
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43 / 100
Very Satisfied
11%
Satisfied
32%
Neither Satisfied nor Dissatisfied
16%
Dissatisfied
15%
Very Dissatisfied
26%
Hightail Customer Satisfaction Score by Age
Hightail's Customer Satisfaction score was rated 42 points by customers ages 66+ on Comparably.
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0
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40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 42% |
Hightail Customer Satisfaction Score by Usage
Hightail's Customer Satisfaction score was rated the highest by customers who have used Hightail's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hightail Customer Satisfaction Score by Industry
Hightail's Customer Satisfaction score was rated 60 points by Arts and Entertainment industry customers.
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"label": "Arts and Entertainment",
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}Hightail Customer Satisfaction vs. Competitors
Compared to its competitors, Hightail's Customer Satisfaction score is rated right above SendThisFile, and is preceded by Wiredrive.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| FileChat | 100% |
| Databricks | 78% |
| Dropbox | 67% |
| Typeform | 63% |
| Wiredrive | 50% |
| Hightail | 42% |
| SendThisFile | 0% |
| WatchDox | 0% |
| Nasstar | 0% |
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Hightail Customer Service
3/5
Hightail has an overall Customer Service score of 3 out of 5 stars rated by its users and customers.
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About Hightail's Customer Service
Address
1919 S Bascom Ave, Campbell, CA
Website
http://www.hightail.com
Phone Number
(408) 385-8408
Quick Insights into Hightail Customer Service
Hightail's Customer Service score was rated highest by customers who have used Hightail's products/services for Over 10 Years, and rated lowest by Female customers.
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Ranked Hightail Customer Service the Highest
Ranked Hightail Customer Service the Lowest
Hightail Customer Service Score by Gender
Male customers rated Hightail's Customer Service score 0.7 stars higher than Female customers.
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Male
2.9/5
Female
2.2/5
Hightail Customer Service Score by Ethnicity
Hightail's Customer Service score was rated 2.8 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.8 | Caucasian | 2.8 |
Hightail Customer Service Score by Age
Hightail's Customer Service score was rated 3.2 stars by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 3.2 | 66+ | 3.2 |
Hightail Customer Service Score by Usage
Hightail's Customer Service score was rated the highest by customers who have used Hightail's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
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Hightail Customer Service Score by Industry
Hightail's Customer Service score was rated 3 stars by Arts and Entertainment industry customers.
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Hightail Customer Service vs. Competitors
Compared to its competitors, Hightail's Customer Service score is rated right above Nasstar, and is preceded by SendThisFile.
| COMPANY | Customer Service Score | |
|---|---|---|
| FileChat | 5/5 |
| Typeform | 3.8/5 |
| Databricks | 3.8/5 |
| WatchDox | 3.7/5 |
| Dropbox | 3.6/5 |
| Wiredrive | 3.5/5 |
| SendThisFile | 3.3/5 |
| Hightail | 3/5 |
| Nasstar | N/A |
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Hightail as an Employer
3.0/5
Hightail has a 3.0/5 stars for its overall company culture rated by their employees
bottom
15%
Consumer vs. Employees
Hightail scored a 35 for Net Promoter Score and a -42 for Employee Net Promoter Score. NPS gauges how likely a customer of Hightail would recommend the brand to a friend. ENPS measures how likely Hightail employees would recommend working at Hightail to a friend.
Net Promoter Score
35
NPS Score
| 59% | Promoters |
|---|---|
| 17% | Passive |
| 24% | Detractors |
Employee Net Promoter Score
-42
eNPS Score
| 29% | Promoters |
|---|---|
| 0% | Passive |
| 71% | Detractors |
