HNI Corporation NPS & Customer Reviews

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HNI Corporation

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HNI Corporation

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About HNI Corporation's Brand

HNI Corporation is a family of leading brands providing products and services for the office and home. Among its major competitors, HNI Corporation is ranked in 3rd place for NPS while Steelcase is 1st, and Haworth is 2nd.Their current market cap is $1.11B

Brand at a Glance

79%

Customer Loyalty

3.9/5

Product Quality

3.7/5

Pricing

3.7/5

Customer Service

HNI Corporation Ranking

^#2 / 4 of its competitors

HNI Corporation NPS

HNI Corporation's Net Promoter Score (NPS) is a 21 with 50% Promoters, 21% Passives, and 29% Detractors. Net Promoter Score tracks whether HNI Corporation's customers would recommend using the product based on a scale of -100 to 100.

HNI Corporation Overall NPS

NPS

50%	Promoters
21%	Passives
29%	Detractors

HNI Corporation NPS Trend

-100

-50

100

Summary	Date	Score
Dec 2022 15	Dec 2022	15
Jan 2023 13	Jan 2023	13
Mar 2023 12	Mar 2023	12
Apr 2023 6	Apr 2023	6
May 2023 4	May 2023	4
Jun 2023 5	Jun 2023	5
Dec 2023 8	Dec 2023	8
May 2024 16	May 2024	16
Oct 2024 20	Oct 2024	20
Mar 2025 24	Mar 2025	24
Aug 2025 19	Aug 2025	19
Nov 2025 22	Nov 2025	22

How Other Brands Compare

HNI Corporation is ranked second for NPS among its competitors. Haworth and OSI Systems come in first and third, with Herman Miller coming in at #4. Among those competitors, it is the third most valued company behind Herman Miller.

	HNI Corporation	Herman Miller	Haworth	OSI Systems
Global Ranking	#-	#325	#778	#-
NPS	21	-62	34	-60
Valuation Updated every 24 hours for public companies	$1.11B	$2.48B	$652.90M	$2.11B

What is NPS

Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"

Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.

HNI Corporation NPS by Gender

HNI Corporation's NPS was rated 57 by Male customers on Comparably.

Male

HNI Corporation's NPS was rated 57 by Male customers on Comparably.

71%

Promoters

15%

Passives

14%

Detractors

Female

N/A

HNI Corporation's NPS is not yet rated by Female customers.

Promoters

Passives

Detractors

HNI Corporation NPS by Ethnicity

HNI Corporation's NPS was rated 49 points by Caucasian customers on Comparably.

-100

-50

100

Summary	Ethnicity	Score
Caucasian 49	Caucasian	49

HNI Corporation NPS by Age

HNI Corporation's NPS was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

100

Summary

Age

Promoters

Passives

Detractors

18-25

20%

60%

36-40

67%

33%

51-55

67%

33%

HNI Corporation NPS by Usage

HNI Corporation's NPS was rated the highest by customers who have used HNI Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

-100

-50

100

Summary	Usage	Score
Less than 1 Year 0	Less than 1 Year	0
Over 10 Years 33	Over 10 Years	33

HNI Corporation NPS vs. Competitors

Compared to its competitors, HNI Corporation's NPS is rated right above OSI Systems, and is preceded by Haworth.

COMPANY		NPS Score
	Steelcase	37
	Haworth	34
	HNI Corporation	21
	OSI Systems	-60
	Herman Miller	-62

HNI Corporation Customer Reviews

Out of the 2 HNI Corporation customer reviews 2 were positive and 0 were constructive. HNI Corporation customer reviews reflect that all customers have a favorable experience using the products/services of the company.

HNI Corporation Customer Loyalty

79%

Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.

79% of HNI Corporation users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"

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79%

21%

HNI Corporation Customer Loyalty Score by Gender

HNI Corporation's Customer Loyalty score was rated 100 by Male customers on Comparably.

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Male

100%

Yes

Female

N/A

Yes

HNI Corporation Customer Loyalty Score by Ethnicity

HNI Corporation's Customer Loyalty score was rated 100% by Caucasian customers on Comparably.

% who answered "Yes"

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100

out of 100

Caucasian

HNI Corporation Customer Loyalty Score by Age

HNI Corporation's Customer Loyalty score was rated the highest by customers ages 36-40, and the lowest by customers ages 18-25.

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20%

40%

60%

80%

100%

Summary	Age	Score
18-25 64%	18-25	64%
36-40 70%	36-40	70%
51-55 70%	51-55	70%

HNI Corporation Customer Loyalty Score by Usage

HNI Corporation's Customer Loyalty score was rated the highest by customers who have used HNI Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	55%
Over 10 Years	100%

HNI Corporation Customer Loyalty Score by Industry

HNI Corporation's Customer Loyalty score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech	100%
Manufacturing and Machinery	40%

HNI Corporation Customer Loyalty vs. Competitors

Compared to its competitors, HNI Corporation's Customer Loyalty score is rated right above Steelcase.

COMPANY		Customer Loyalty Score
	HNI Corporation	79%
	Steelcase	77%
	Haworth	73%
	OSI Systems	65%
	Herman Miller	47%

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HNI Corporation Product Quality

3.9/5

HNI Corporation has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.

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HNI Corporation Product Information

HNI Corporation’s product quality score is a 3.9 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated HNI Corporation's product the highest. Reviewers from the Manufacturing and Machinery industry rated HNI Corporation the lowest at 3.8.

Website: http://www.hnicorp.com

Company Size: 5,001-10,000 Employees

Industry

Tech

Ecommerce and Marketplaces

Hardware and Devices

Real Estate

Quick Insights into HNI Corporation Product Quality

HNI Corporation's Product Quality score was rated highest by Male customers, and rated lowest by customers who have used HNI Corporation's products/services for Less than 1 Year.

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Ranked HNI Corporation Product Quality the Highest

Male	4.7
Caucasian	4.6
51-55	4.3

Ranked HNI Corporation Product Quality the Lowest

Manufacturing and Machinery	3.8
18-25	3.1
Less than 1 Year	2.7

HNI Corporation Product Quality Score by Gender

HNI Corporation's Product Quality score was rated 4.7 by Male customers on Comparably.

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Male

4.7/5

Female

N/A

HNI Corporation Product Quality Score by Ethnicity

HNI Corporation's Product Quality score was rated 4.6 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 4.6	Caucasian	4.6

HNI Corporation Product Quality Score by Age

HNI Corporation's Product Quality score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 3.1	18-25	3.1
36-40 3.5	36-40	3.5
51-55 4.3	51-55	4.3

HNI Corporation Product Quality Score by Usage

HNI Corporation's Product Quality score was rated the highest by customers who have used HNI Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.7
Over 10 Years	3.8

HNI Corporation Product Quality Score by Industry

HNI Corporation's Product Quality score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech	4.1
Manufacturing and Machinery	3.8

HNI Corporation Product Quality vs. Competitors

Compared to its competitors, HNI Corporation's Product Quality score is rated right above OSI Systems, and is preceded by Haworth.

COMPANY		Product Quality Score
	Steelcase	4/5
	Haworth	3.9/5
	HNI Corporation	3.9/5
	OSI Systems	3.3/5
	Herman Miller	1.9/5

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HNI Corporation Pricing

HNI Corporation ROI & Value For Money

3.7/5

HNI Corporation has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.

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HNI Corporation Pricing Plans

Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry. The users from the Manufacturing and Machinery industry think that they had the lowest ROI from HNI Corporation.

Quick Insights into HNI Corporation ROI

HNI Corporation's ROI score was rated highest by Male customers, and rated lowest by customers from the Manufacturing and Machinery industry.

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Ranked HNI Corporation ROI the Highest

Male	4
Tech	4
Caucasian	3.9

Ranked HNI Corporation ROI the Lowest

18-25	2.6
Less than 1 Year	2.6
Manufacturing and Machinery	2.6

HNI Corporation ROI Score by Gender

HNI Corporation's ROI score was rated 4 by Male customers on Comparably.

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Male

4/5

Female

N/A

HNI Corporation ROI Score by Ethnicity

HNI Corporation's ROI score was rated 3.9 stars by Caucasian customers on Comparably.

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Summary	Ethnicity	Score
Caucasian 3.9	Caucasian	3.9

HNI Corporation ROI Score by Age

HNI Corporation's ROI score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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Summary	Age	Score
18-25 2.6	18-25	2.6
36-40 3.1	36-40	3.1
51-55 3.8	51-55	3.8

HNI Corporation ROI Score by Usage

HNI Corporation's ROI score was rated the highest by customers who have used HNI Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.6
Over 10 Years	3.3

HNI Corporation ROI Score by Industry

HNI Corporation's ROI score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech	4
Manufacturing and Machinery	2.6

HNI Corporation Pricing vs. Competitors

Compared to its competitors, HNI Corporation's ROI score is rated right above OSI Systems, and is preceded by Haworth.

COMPANY		Pricing Score
	Steelcase	4/5
	Haworth	3.8/5
	HNI Corporation	3.7/5
	OSI Systems	3.5/5
	Herman Miller	1.6/5

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HNI Corporation Customer Satisfaction (CSAT)

HNI Corporation Customer Satisfaction (CSAT) Score

80 / 100

HNI Corporation has an overall Customer Satisfaction score of 80 rated by its users and customers.

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Very Satisfied	50%
Satisfied	30%
Neither Satisfied nor Dissatisfied	5%
Dissatisfied	5%
Very Dissatisfied	10%

Very Satisfied

50%

Satisfied

30%

Neither Satisfied nor Dissatisfied

Dissatisfied

Very Dissatisfied

10%

What is Customer Satisfaction (CSAT) Score

Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.

Quick Insights into HNI Corporation Customer Satisfaction

HNI Corporation's Customer Satisfaction score was rated highest by customers who have used HNI Corporation's products/services for Over 10 Years, and rated lowest by customers who have used HNI Corporation's products/services for Less than 1 Year.

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Ranked HNI Corporation Customer Satisfaction the Highest

Over 10 Years	100%
Tech	100%
Male	83%

Ranked HNI Corporation Customer Satisfaction the Lowest

Less than 1 Year	50%

HNI Corporation Customer Satisfaction Score by Gender

HNI Corporation's Customer Satisfaction score was rated 83 by Male customers on Comparably.

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83 / 100

Male

	Very Satisfied	50%
	Satisfied	33%
	Neither Satisfied nor Dissatisfied	0%
	Dissatisfied	17%
	Very Dissatisfied	0%

HNI Corporation Customer Satisfaction Score by Ethnicity

Caucasian
80%

CSAT according to Caucasian

HNI Corporation's Customer Satisfaction (CSAT) score was rated 80% according to Caucasian users and customers.

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80 / 100

Very Satisfied	40%
Satisfied	40%
Neither Satisfied nor Dissatisfied	0%
Dissatisfied	20%
Very Dissatisfied	0%

Very Satisfied

40%

Satisfied

40%

Neither Satisfied nor Dissatisfied

Dissatisfied

20%

Very Dissatisfied

HNI Corporation Customer Satisfaction Score by Age

HNI Corporation's Customer Satisfaction score was rated 60 points by customers ages 18-25 on Comparably.

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100

Breakdown

Age

Score

18-25

60%

HNI Corporation Customer Satisfaction Score by Usage

HNI Corporation's Customer Satisfaction score was rated the highest by customers who have used HNI Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	50
Over 10 Years	100

HNI Corporation Customer Satisfaction Score by Industry

HNI Corporation's Customer Satisfaction score was rated 100 points by Tech industry customers.

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Tech	100

HNI Corporation Customer Satisfaction vs. Competitors

Compared to its competitors, HNI Corporation's Customer Satisfaction score is rated right above Steelcase.

COMPANY		Customer Satisfaction (CSAT) Score
	HNI Corporation	80%
	Steelcase	73%
	Haworth	71%
	OSI Systems	60%
	Herman Miller	19%

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HNI Corporation Customer Service

3.7/5

HNI Corporation has an overall Customer Service score of 3.7 out of 5 stars rated by its users and customers.

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About HNI Corporation's Customer Service

Address

HNI Corporation, 408 East Second Street, Muscatine, IA

Website

http://www.hnicorp.com

Phone Number

563.272.7400

Quick Insights into HNI Corporation Customer Service

HNI Corporation's Customer Service score was rated highest by customers from the Tech industry, and rated lowest by customers who have used HNI Corporation's products/services for Less than 1 Year.

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Ranked HNI Corporation Customer Service the Highest

Tech	4.1
Male	4
51-55	3.8

Ranked HNI Corporation Customer Service the Lowest

Manufacturing and Machinery	2.8
18-25	2.7
Less than 1 Year	2.6

HNI Corporation Customer Service Score by Gender

HNI Corporation's Customer Service score was rated 4 by Male customers on Comparably.

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Male

4/5

Female

N/A

HNI Corporation Customer Service Score by Ethnicity

HNI Corporation's Customer Service score was rated 3.8 stars by Caucasian customers on Comparably.

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100

Summary	Ethnicity	Customer Service Score
Caucasian 3.8	Caucasian	3.8

HNI Corporation Customer Service Score by Age

HNI Corporation's Customer Service score was rated the highest by customers ages 51-55, and the lowest by customers ages 18-25.

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100

Summary	Age	Customer Service Score
18-25 2.7	18-25	2.7
36-40 3	36-40	3
51-55 3.8	51-55	3.8

HNI Corporation Customer Service Score by Usage

HNI Corporation's Customer Service score was rated the highest by customers who have used HNI Corporation's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.

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Less than 1 Year	2.6
Over 10 Years	3.5

HNI Corporation Customer Service Score by Industry

HNI Corporation's Customer Service score was rated the highest by Tech industry customers, and the lowest by Manufacturing and Machinery industry customers.

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Tech	4.1
Manufacturing and Machinery	2.8

HNI Corporation Customer Service vs. Competitors

Compared to its competitors, HNI Corporation's Customer Service score is rated right above Haworth, and is preceded by Steelcase.

COMPANY		Customer Service Score
	Steelcase	4/5
	HNI Corporation	3.7/5
	Haworth	3.6/5
	OSI Systems	3.5/5
	Herman Miller	1.7/5

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HNI Corporation as an Employer

3.6/5

HNI Corporation has a 3.6/5 stars for its overall company culture rated by their employees

top

35%

CEO of HNI Corporation

Jeffrey D. Lorenger

In the Top 35% of Similar Sized Companies on Comparably.

Consumer vs. Employees

HNI Corporation scored a 21 for Net Promoter Score and a 13 for Employee Net Promoter Score. NPS gauges how likely a customer of HNI Corporation would recommend the brand to a friend. ENPS measures how likely HNI Corporation employees would recommend working at HNI Corporation to a friend.

Net Promoter Score

NPS Score

50%	Promoters
21%	Passive
29%	Detractors

Employee Net Promoter Score

eNPS Score

48%	Promoters
17%	Passive
35%	Detractors

Global Ranking Snapshot

RANK			INDUSTRY
1	Costco	W. Craig Jelinek	Retail
2	Peloton	Barry McCarthy	Health and Wellness
3	Chick-fil-A	Dan Cathy	Food and Beverages
4	Netflix	Ted Sarandos	Media and Entertainment
5	Apple	Timothy Cook	Tech
6	Nike	John Donahoe	Fashion and Beauty
7	Target	Brian Cornell	Retail