28
NPS
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Honey Baked Ham
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About Honey Baked Ham's Brand
Among its major competitors, Honey Baked Ham is ranked in 2nd place for NPS while Costco is 1st, and Jimmy John's is 3rd.
Brand at a Glance
83%
Customer Loyalty
3.7/5
Product Quality
3.2/5
Pricing
3.5/5
Customer Service
Honey Baked Ham Ranking
- #2 / 4 of its competitors
Honey Baked Ham NPS
Honey Baked Ham's Net Promoter Score (NPS) is a 28 with 57% Promoters, 14% Passives, and 29% Detractors. Net Promoter Score tracks whether Honey Baked Ham's customers would recommend using the product based on a scale of -100 to 100.
Honey Baked Ham Overall NPS
| 57% | Promoters |
|---|---|
| 14% | Passives |
| 29% | Detractors |
Honey Baked Ham NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Nov 2023 16 | Nov 2023 | 16 |
Dec 2023 18 | Dec 2023 | 18 |
Feb 2024 20 | Feb 2024 | 20 |
Mar 2024 22 | Mar 2024 | 22 |
May 2024 22 | May 2024 | 22 |
Sep 2024 24 | Sep 2024 | 24 |
Oct 2024 20 | Oct 2024 | 20 |
Dec 2024 23 | Dec 2024 | 23 |
Mar 2025 23 | Mar 2025 | 23 |
Jul 2025 25 | Jul 2025 | 25 |
Oct 2025 27 | Oct 2025 | 27 |
Jan 2026 26 | Jan 2026 | 26 |
How Other Brands Compare
Honey Baked Ham is ranked second for NPS among its competitors. Costco and Jersey Mike's Subs come in first and third, with Boston Market coming in at #4.
Honey Baked Ham |  Costco |  Jersey Mike's Subs |  Boston Market | |
| Global Ranking | #- | #1 | #445 | #- |
| NPS | 28 | 50 | -10 | -87 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | Neutral |
| Valuation Updated every 24 hours for public companies | - | $157.15B | - | $54.80B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Honey Baked Ham NPS by Gender
Female customers rated Honey Baked Ham's NPS 21 points higher than Male customers.
Male
-7
Honey Baked Ham's NPS was rated -7 by Male customers on Comparably.
36%
Promoters
21%
Passives
43%
Detractors
Female
14
Honey Baked Ham's NPS was rated 14 by Female customers on Comparably.
52%
Promoters
10%
Passives
38%
Detractors
Honey Baked Ham NPS by Ethnicity
Honey Baked Ham's NPS was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Hispanic or Latino 40 | Hispanic or Latino | 40 |
African American/Black -60 | African American/Black | -60 |
Honey Baked Ham NPS by Age
Honey Baked Ham's NPS was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
Honey Baked Ham NPS by Usage
Honey Baked Ham's NPS was rated the highest by customers who have used Honey Baked Ham's products/services for Less than 1 Year, and the lowest by customers with 5 to 10 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 25 | Less than 1 Year | 25 |
2 to 5 Years 0 | 2 to 5 Years | 0 |
5 to 10 Years 0 | 5 to 10 Years | 0 |
Over 10 Years 20 | Over 10 Years | 20 |
Honey Baked Ham NPS vs. Competitors
Compared to its competitors, Honey Baked Ham's NPS is rated right above Jimmy John's, and is preceded by Costco.
| COMPANY | NPS Score | |
|---|---|---|
| Costco | 50 |
| Honey Baked Ham | 28 |
 | Jimmy John's | 13 |
| Jersey Mike's Subs | -10 |
 | Panera Bread | -12 |
| Boston Market | -87 |
Honey Baked Ham Customer Reviews
Out of the 8 Honey Baked Ham customer reviews 3 were positive and 5 were constructive. Honey Baked Ham customer reviews reflect that more than half of the customers expect a better service or product from the company and believe there is room for improvement.
All Reviews
Positive Reviews
Constructive Reviews
Honey Baked Ham Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Honey Baked Ham users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Honey Baked Ham Customer Loyalty Score by Gender
Female customers rated Honey Baked Ham's Customer Loyalty score 19% higher than Male customers.
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Male
68%
Yes
Female
87%
Yes
Honey Baked Ham Customer Loyalty Score by Ethnicity
Honey Baked Ham's Customer Loyalty score was rated the highest by Hispanic or Latino customers, and the lowest by Caucasian customers.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Honey Baked Ham.
74
out of 100
Caucasian
100
out of 100
Hispanic or Latino
82
out of 100
African American/Black
Honey Baked Ham Customer Loyalty Score by Age
Honey Baked Ham's Customer Loyalty score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
41-45 100% | 41-45 | 100% |
56-60 100% | 56-60 | 100% |
61-65 66% | 61-65 | 66% |
66+ 64% | 66+ | 64% |
Honey Baked Ham Customer Loyalty Score by Usage
Honey Baked Ham's Customer Loyalty score was rated the highest by customers who have used Honey Baked Ham's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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Honey Baked Ham Customer Loyalty Score by Industry
Honey Baked Ham's Customer Loyalty score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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Honey Baked Ham Customer Loyalty vs. Competitors
Compared to its competitors, Honey Baked Ham's Customer Loyalty score is rated right above Jimmy John's, and is preceded by Boston Market.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Costco | 89% |
| Boston Market | 85% |
| Honey Baked Ham | 83% |
| Jimmy John's | 78% |
| Jersey Mike's Subs | 74% |
| Panera Bread | 72% |
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Honey Baked Ham Product Quality
3.7/5
Honey Baked Ham has an overall Product Quality score of 3.7 out of 5 stars rated by its users and customers.
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Honey Baked Ham Product Information
Honey Baked Ham’s product quality score is a 3.7 out of 5 as rated by its users and customers. Reviewers from the Healthcare, Hospitals and Medicine industry rated Honey Baked Ham's product the highest. Reviewers from the Accounting industry rated Honey Baked Ham the lowest at 2.3.
- Website
- https://www.honeybaked.com/
- Company Size
- 1,001-5,000 Employees
Quick Insights into Honey Baked Ham Product Quality
Honey Baked Ham's Product Quality score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
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Ranked Honey Baked Ham Product Quality the Highest
Ranked Honey Baked Ham Product Quality the Lowest
Honey Baked Ham Product Quality Score by Gender
Female customers rated Honey Baked Ham's Product Quality score 0.7 stars higher than Male customers.
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Male
2.8/5
Female
3.5/5
Honey Baked Ham Product Quality Score by Ethnicity
Honey Baked Ham's Product Quality score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
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2
3
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5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 1.5 | African American/Black | 1.5 |
Honey Baked Ham Product Quality Score by Age
Honey Baked Ham's Product Quality score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.6 | 41-45 | 4.6 |
56-60 3.3 | 56-60 | 3.3 |
61-65 3.5 | 61-65 | 3.5 |
66+ 2.5 | 66+ | 2.5 |
Honey Baked Ham Product Quality Score by Usage
Honey Baked Ham's Product Quality score was rated the highest by customers who have used Honey Baked Ham's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Honey Baked Ham Product Quality Score by Industry
Honey Baked Ham's Product Quality score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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Honey Baked Ham Product Quality vs. Competitors
Compared to its competitors, Honey Baked Ham's Product Quality score is rated right above Jimmy John's, and is preceded by Costco.
| COMPANY | Product Quality Score | |
|---|---|---|
| Costco | 4.3/5 |
| Honey Baked Ham | 3.7/5 |
| Jimmy John's | 3.6/5 |
| Jersey Mike's Subs | 3.1/5 |
| Panera Bread | 3/5 |
| Boston Market | 2/5 |
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Honey Baked Ham Pricing
Honey Baked Ham ROI & Value For Money
3.2/5
Honey Baked Ham has a value for money and ROI score of 3.2 out of 5 stars rated by its users and customers.
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Honey Baked Ham Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Healthcare, Hospitals and Medicine industry. The users from the Accounting industry think that they had the lowest ROI from Honey Baked Ham.
Quick Insights into Honey Baked Ham ROI
Honey Baked Ham's ROI score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
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Ranked Honey Baked Ham ROI the Highest
Ranked Honey Baked Ham ROI the Lowest
Honey Baked Ham ROI Score by Gender
Female customers rated Honey Baked Ham's ROI score 0.4 stars higher than Male customers.
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Male
2.6/5
Female
3/5
Honey Baked Ham ROI Score by Ethnicity
Honey Baked Ham's ROI score was rated the highest by Hispanic or Latino customers, and the lowest by African American/Black customers.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.9 | Caucasian | 2.9 |
Hispanic or Latino 3.5 | Hispanic or Latino | 3.5 |
African American/Black 1.8 | African American/Black | 1.8 |
Honey Baked Ham ROI Score by Age
Honey Baked Ham's ROI score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
41-45 4.3 | 41-45 | 4.3 |
56-60 2.8 | 56-60 | 2.8 |
61-65 2.7 | 61-65 | 2.7 |
66+ 2.2 | 66+ | 2.2 |
Honey Baked Ham ROI Score by Usage
Honey Baked Ham's ROI score was rated the highest by customers who have used Honey Baked Ham's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
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Honey Baked Ham ROI Score by Industry
Honey Baked Ham's ROI score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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Honey Baked Ham Pricing vs. Competitors
Compared to its competitors, Honey Baked Ham's ROI score is rated right above Jersey Mike's Subs, and is preceded by Jimmy John's.
| COMPANY | Pricing Score | |
|---|---|---|
| Costco | 4.1/5 |
| Jimmy John's | 3.3/5 |
| Honey Baked Ham | 3.2/5 |
| Jersey Mike's Subs | 2.9/5 |
| Panera Bread | 2.8/5 |
| Boston Market | 2.1/5 |
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Honey Baked Ham Customer Satisfaction (CSAT)
Honey Baked Ham Customer Satisfaction (CSAT) Score
71 / 100
Honey Baked Ham has an overall Customer Satisfaction score of 71 rated by its users and customers.
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Very Satisfied
44%
Satisfied
27%
Neither Satisfied nor Dissatisfied
5%
Dissatisfied
5%
Very Dissatisfied
19%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Honey Baked Ham Customer Satisfaction
Honey Baked Ham's Customer Satisfaction score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
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Ranked Honey Baked Ham Customer Satisfaction the Highest
Ranked Honey Baked Ham Customer Satisfaction the Lowest
Honey Baked Ham Customer Satisfaction Score by Gender
Female customers rated Honey Baked Ham's Customer Satisfaction score 12 points higher than Male customers.
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54 / 100
MaleVery Satisfied | 23% | |
|---|---|---|
Satisfied | 31% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 46% |
66 / 100
FemaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 6% | |
Very Dissatisfied | 17% |
Honey Baked Ham Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Honey Baked Ham's Customer Satisfaction (CSAT) score was rated 67% according to Caucasian users and customers.
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67 / 100
Very Satisfied
29%
Satisfied
38%
Neither Satisfied nor Dissatisfied
9%
Dissatisfied
0%
Very Dissatisfied
24%
CSAT according to Hispanic or Latino
Honey Baked Ham's Customer Satisfaction (CSAT) score was rated 100% according to Hispanic or Latino users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to African American/Black
Honey Baked Ham's Customer Satisfaction (CSAT) score was rated 0% according to African American/Black users and customers.
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0 / 100
Very Satisfied
0%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
20%
Very Dissatisfied
80%
Honey Baked Ham Customer Satisfaction Score by Age
Honey Baked Ham's Customer Satisfaction score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
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100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 41-45 | 100% | |||||||||||||||
| 56-60 | 67% | |||||||||||||||
| 61-65 | 57% | |||||||||||||||
| 66+ | 34% |
Honey Baked Ham Customer Satisfaction Score by Usage
Honey Baked Ham's Customer Satisfaction score was rated the highest by customers who have used Honey Baked Ham's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Honey Baked Ham Customer Satisfaction Score by Industry
Honey Baked Ham's Customer Satisfaction score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Accounting industry customers.
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}Honey Baked Ham Customer Satisfaction vs. Competitors
Compared to its competitors, Honey Baked Ham's Customer Satisfaction score is rated right above Jimmy John's, and is preceded by Costco.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Costco | 84% |
| Honey Baked Ham | 71% |
| Jimmy John's | 67% |
| Panera Bread | 55% |
| Jersey Mike's Subs | 48% |
| Boston Market | 21% |
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Honey Baked Ham Customer Service
3.5/5
Honey Baked Ham has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About Honey Baked Ham's Customer Service
Website
https://www.honeybaked.com/
Quick Insights into Honey Baked Ham Customer Service
Honey Baked Ham's Customer Service score was rated highest by customers ages 41-45, and rated lowest by African American/Black customers.
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Ranked Honey Baked Ham Customer Service the Highest
Ranked Honey Baked Ham Customer Service the Lowest
Honey Baked Ham Customer Service Score by Gender
Female customers rated Honey Baked Ham's Customer Service score 0.5 stars higher than Male customers.
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Male
2.7/5
Female
3.2/5
Honey Baked Ham Customer Service Score by Ethnicity
Honey Baked Ham's Customer Service score was rated the highest by Caucasian customers, and the lowest by African American/Black customers.
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0
20
40
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80
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| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Hispanic or Latino 3 | Hispanic or Latino | 3 |
African American/Black 1.5 | African American/Black | 1.5 |
Honey Baked Ham Customer Service Score by Age
Honey Baked Ham's Customer Service score was rated the highest by customers ages 41-45, and the lowest by customers ages 66+.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
41-45 5 | 41-45 | 5 |
56-60 2.9 | 56-60 | 2.9 |
61-65 3 | 61-65 | 3 |
66+ 2.6 | 66+ | 2.6 |
Honey Baked Ham Customer Service Score by Usage
Honey Baked Ham's Customer Service score was rated the highest by customers who have used Honey Baked Ham's products/services for 5 to 10 Years, and the lowest by customers with 2 to 5 Years of usage.
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Honey Baked Ham Customer Service Score by Industry
Honey Baked Ham's Customer Service score was rated the highest by Healthcare, Hospitals and Medicine industry customers, and the lowest by Hospitality industry customers.
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Honey Baked Ham Customer Service vs. Competitors
Compared to its competitors, Honey Baked Ham's Customer Service score is rated right above Jimmy John's, and is preceded by Costco.
| COMPANY | Customer Service Score | |
|---|---|---|
| Costco | 4.2/5 |
| Honey Baked Ham | 3.5/5 |
| Jimmy John's | 3.4/5 |
| Panera Bread | 2.9/5 |
| Jersey Mike's Subs | 2.8/5 |
| Boston Market | 1.7/5 |
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Honey Baked Ham as an Employer
Consumer vs. Employees
Honey Baked Ham scored a 28 for Net Promoter Score and a -21 for Employee Net Promoter Score. NPS gauges how likely a customer of Honey Baked Ham would recommend the brand to a friend. ENPS measures how likely Honey Baked Ham employees would recommend working at Honey Baked Ham to a friend.
Net Promoter Score
28
NPS Score
| 57% | Promoters |
|---|---|
| 14% | Passive |
| 29% | Detractors |
Employee Net Promoter Score
-21
eNPS Score
| 33% | Promoters |
|---|---|
| 13% | Passive |
| 54% | Detractors |
