65
NPS
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Hugo Boss
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About Hugo Boss' Brand
Hugo Boss is an apparel manufacturer that positions its products in the premium and luxury categories. It sells men's and women's evening wear, sportswear, shoes, and leather accessories. It also licenses its brands for fragrances, eyewear, watches, children's fashion, home textiles, and writing instruments. Brands include Boss, Hugo, Boss Green, and Boss Orange. The company owns more than 1,000 retail locations worldwide that generate more than half of the company's sales. Remaining sales are through its wholesale partners, which consist of department stores, specialty retailers, franchisees, and online retailers. Hugo Boss sells its product in over 100 countries, with most sales generated in Europe. Among its major competitors, Hugo Boss is ranked in 1st place for NPS while Armani is 2nd, and Ralph Lauren Corporation is 3rd.
Brand at a Glance
83%
Customer Loyalty
4.6/5
Product Quality
4.5/5
Pricing
4.6/5
Customer Service
Hugo Boss Ranking
- #1 / 4 of its competitors
Hugo Boss NPS
Hugo Boss's Net Promoter Score (NPS) is a 65 with 78% Promoters, 9% Passives, and 13% Detractors. Net Promoter Score tracks whether Hugo Boss's customers would recommend using the product based on a scale of -100 to 100.
Hugo Boss Overall NPS
| 78% | Promoters |
|---|---|
| 9% | Passives |
| 13% | Detractors |
Hugo Boss NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2024 72 | Jan 2024 | 72 |
Feb 2024 74 | Feb 2024 | 74 |
Apr 2024 69 | Apr 2024 | 69 |
May 2024 69 | May 2024 | 69 |
Jul 2024 69 | Jul 2024 | 69 |
Oct 2024 69 | Oct 2024 | 69 |
Dec 2024 72 | Dec 2024 | 72 |
Jan 2025 72 | Jan 2025 | 72 |
Feb 2025 68 | Feb 2025 | 68 |
Apr 2025 68 | Apr 2025 | 68 |
May 2025 70 | May 2025 | 70 |
Jun 2025 65 | Jun 2025 | 65 |
How Other Brands Compare
Hugo Boss is ranked first for NPS among its competitors. Armani and Burberry come in second and third, with Calvin Klein coming in at #4.
Hugo Boss |  Burberry |  Armani |  Calvin Klein | |
| Global Ranking | #- | #359 | #362 | #413 |
| NPS | 65 | 33 | 53 | 30 |
| Valuation Updated every 24 hours for public companies | - | $10.74B | $2.55B | $5.25B |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Hugo Boss NPS by Gender
Hugo Boss's NPS was rated 94 by Male customers on Comparably.
Male
94
Hugo Boss's NPS was rated 94 by Male customers on Comparably.
94%
Promoters
6%
Passives
0%
Detractors
Female
N/A
Hugo Boss's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Hugo Boss NPS by Ethnicity
Hugo Boss's NPS was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 100 | Caucasian | 100 |
Asian or Pacific Islander 67 | Asian or Pacific Islander | 67 |
Other 100 | Other | 100 |
Hugo Boss NPS by Age
Hugo Boss's NPS was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Hugo Boss NPS by Usage
Hugo Boss's NPS was rated the highest by customers who have used Hugo Boss's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 67 | Less than 1 Year | 67 |
1 to 2 Years 100 | 1 to 2 Years | 100 |
2 to 5 Years 100 | 2 to 5 Years | 100 |
Over 10 Years 100 | Over 10 Years | 100 |
Hugo Boss NPS vs. Competitors
Compared to its competitors, Hugo Boss's NPS is rated right above Armani.
| COMPANY | NPS Score | |
|---|---|---|
| Hugo Boss | 65 |
| Armani | 53 |
 | Ralph Lauren Corporation | 44 |
| Burberry | 33 |
 | Lacoste | 33 |
| Calvin Klein | 30 |
 | Michael Kors | 23 |
Hugo Boss Customer Reviews
Out of the 5 Hugo Boss customer reviews 5 were positive and 0 were constructive. Hugo Boss customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Hugo Boss Customer Loyalty
83%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
83% of Hugo Boss users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Hugo Boss Customer Loyalty Score by Gender
Hugo Boss's Customer Loyalty score was rated 89 by Male customers on Comparably.
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Male
89%
Yes
Female
N/A
Yes
Hugo Boss Customer Loyalty Score by Ethnicity
Hugo Boss's Customer Loyalty score was rated the highest by Asian or Pacific Islander customers, and the lowest by Caucasian customers.
% who answered "Yes"
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78
out of 100
Caucasian
100
out of 100
Asian or Pacific Islander
100
out of 100
Other
Hugo Boss Customer Loyalty Score by Age
Hugo Boss's Customer Loyalty score was rated the highest by customers ages 18-25, and the lowest by customers ages 36-40.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 100% | 18-25 | 100% |
26-30 100% | 26-30 | 100% |
36-40 70% | 36-40 | 70% |
Hugo Boss Customer Loyalty Score by Usage
Hugo Boss's Customer Loyalty score was rated the highest by customers who have used Hugo Boss's products/services for 1 to 2 Years, and the lowest by customers with Over 10 Years of usage.
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Hugo Boss Customer Loyalty Score by Industry
Hugo Boss's Customer Loyalty score was rated the highest by Architecture and Planning industry customers, and the lowest by Education industry customers.
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Hugo Boss Customer Loyalty vs. Competitors
Compared to its competitors, Hugo Boss's Customer Loyalty score is rated right above Armani, and is preceded by Ralph Lauren Corporation.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Ralph Lauren Corporation | 84% |
| Hugo Boss | 83% |
| Armani | 81% |
| Michael Kors | 80% |
| Lacoste | 78% |
| Calvin Klein | 77% |
| Burberry | 75% |
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Hugo Boss Product Quality
4.6/5
Hugo Boss has an overall Product Quality score of 4.6 out of 5 stars rated by its users and customers.
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Hugo Boss Product Information
Hugo Boss’s product quality score is a 4.6 out of 5 as rated by its users and customers. Reviewers from the Education industry rated Hugo Boss's product the highest. Reviewers from the Architecture and Planning industry rated Hugo Boss the lowest at 4.6.
- Website
- www.hugoboss.com
- Company Size
- 10,000+ Employees
Quick Insights into Hugo Boss Product Quality
Hugo Boss's Product Quality score was rated highest by customers who have used Hugo Boss's products/services for 1 to 2 Years, and rated lowest by customers ages 26-30.
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Ranked Hugo Boss Product Quality the Highest
Ranked Hugo Boss Product Quality the Lowest
Hugo Boss Product Quality Score by Gender
Hugo Boss's Product Quality score was rated 4.9 by Male customers on Comparably.
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Male
4.9/5
Female
N/A
Hugo Boss Product Quality Score by Ethnicity
Hugo Boss's Product Quality score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Hugo Boss.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 5 | Caucasian | 5 |
Asian or Pacific Islander 4.6 | Asian or Pacific Islander | 4.6 |
Other 4.8 | Other | 4.8 |
Hugo Boss Product Quality Score by Age
Hugo Boss's Product Quality score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 5 | 18-25 | 5 |
26-30 4.5 | 26-30 | 4.5 |
36-40 5 | 36-40 | 5 |
Hugo Boss Product Quality Score by Usage
Hugo Boss's Product Quality score was rated the highest by customers who have used Hugo Boss's products/services for 1 to 2 Years, and the lowest by customers with Less than 1 Year of usage.
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Hugo Boss Product Quality Score by Industry
Hugo Boss's Product Quality score was rated the highest by Education industry customers, and the lowest by Architecture and Planning industry customers.
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Hugo Boss Product Quality vs. Competitors
Compared to its competitors, Hugo Boss's Product Quality score is rated right above Armani.
| COMPANY | Product Quality Score | |
|---|---|---|
| Hugo Boss | 4.6/5 |
| Armani | 4.5/5 |
| Ralph Lauren Corporation | 4.3/5 |
| Burberry | 4.2/5 |
| Lacoste | 4.2/5 |
| Calvin Klein | 4.1/5 |
| Michael Kors | 3.8/5 |
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Hugo Boss Pricing
Hugo Boss ROI & Value For Money
4.5/5
Hugo Boss has a value for money and ROI score of 4.5 out of 5 stars rated by its users and customers.
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Hugo Boss Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Education industry. The users from the Architecture and Planning industry think that they had the lowest ROI from Hugo Boss.
Quick Insights into Hugo Boss ROI
Hugo Boss's ROI score was rated highest by Other customers, and rated lowest by customers who have used Hugo Boss's products/services for Less than 1 Year.
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Ranked Hugo Boss ROI the Highest
Ranked Hugo Boss ROI the Lowest
Hugo Boss ROI Score by Gender
Hugo Boss's ROI score was rated 4.6 by Male customers on Comparably.
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Male
4.6/5
Female
N/A
Hugo Boss ROI Score by Ethnicity
Hugo Boss's ROI score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Hugo Boss.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Asian or Pacific Islander 4.1 | Asian or Pacific Islander | 4.1 |
Other 4.9 | Other | 4.9 |
Hugo Boss ROI Score by Age
Hugo Boss's ROI score was rated the highest by customers ages 18-25, and the lowest by customers ages 26-30.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Hugo Boss.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 4.8 | 18-25 | 4.8 |
26-30 4.2 | 26-30 | 4.2 |
36-40 4.8 | 36-40 | 4.8 |
Hugo Boss ROI Score by Usage
Hugo Boss's ROI score was rated the highest by customers who have used Hugo Boss's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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Hugo Boss ROI Score by Industry
Hugo Boss's ROI score was rated the highest by Education industry customers, and the lowest by Architecture and Planning industry customers.
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Hugo Boss Pricing vs. Competitors
Compared to its competitors, Hugo Boss's ROI score is rated right above Armani.
| COMPANY | Pricing Score | |
|---|---|---|
| Hugo Boss | 4.5/5 |
| Armani | 4.2/5 |
| Ralph Lauren Corporation | 4/5 |
| Lacoste | 4/5 |
| Burberry | 3.9/5 |
| Calvin Klein | 3.9/5 |
| Michael Kors | 3.7/5 |
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Hugo Boss Customer Satisfaction (CSAT)
Hugo Boss Customer Satisfaction (CSAT) Score
93 / 100
Hugo Boss has an overall Customer Satisfaction score of 93 rated by its users and customers.
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Very Satisfied
74%
Satisfied
19%
Neither Satisfied nor Dissatisfied
2%
Dissatisfied
0%
Very Dissatisfied
5%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Hugo Boss Customer Satisfaction
Hugo Boss's Customer Satisfaction score was rated highest by customers who have used Hugo Boss's products/services for 1 to 2 Years, and rated lowest by customers who have used Hugo Boss's products/services for Over 10 Years.
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Ranked Hugo Boss Customer Satisfaction the Highest
Ranked Hugo Boss Customer Satisfaction the Lowest
Hugo Boss Customer Satisfaction Score by Gender
Hugo Boss's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 86% | |
|---|---|---|
Satisfied | 14% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Hugo Boss Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Hugo Boss' Customer Satisfaction (CSAT) score was rated 100% according to Caucasian users and customers.
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100 / 100
Very Satisfied
100%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Asian or Pacific Islander
Hugo Boss' Customer Satisfaction (CSAT) score was rated 100% according to Asian or Pacific Islander users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
CSAT according to Other
Hugo Boss' Customer Satisfaction (CSAT) score was rated 100% according to Other users and customers.
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100 / 100
Very Satisfied
67%
Satisfied
33%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
0%
Hugo Boss Customer Satisfaction Score by Age
Hugo Boss's Customer Satisfaction score was rated 100 points by customers ages 18-25 and customers ages 26-30 on Comparably.
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0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 100% | |||||||||||||||
| 26-30 | 100% |
Hugo Boss Customer Satisfaction Score by Usage
Hugo Boss's Customer Satisfaction score was rated 100 points by customers who have used Hugo Boss's products/services for 1 to 2 Years, and by customers with Over 10 Years of usage.
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Hugo Boss Customer Satisfaction Score by Industry
Hugo Boss's Customer Satisfaction score was rated 100 points by both Architecture and Planning and Education industry customers.
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{
"title": "Hugo Boss Customer Satisfaction Score by Industry",
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"label": "Architecture and Planning",
"groupId": 498,
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"scoreClassName": "max",
"scoreLabel": 100
},
{
"label": "Education",
"groupId": 515,
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}Hugo Boss Customer Satisfaction vs. Competitors
Compared to its competitors, Hugo Boss's Customer Satisfaction score is rated right above Armani.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Hugo Boss | 93% |
| Armani | 88% |
| Lacoste | 86% |
| Ralph Lauren Corporation | 84% |
| Burberry | 82% |
| Calvin Klein | 80% |
| Michael Kors | 73% |
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Hugo Boss Customer Service
4.6/5
Hugo Boss has an overall Customer Service score of 4.6 out of 5 stars rated by its users and customers.
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About Hugo Boss's Customer Service
Address
Dieselstrasse 12, Metzingen, 72555
Website
www.hugoboss.com
Phone Number
7
Quick Insights into Hugo Boss Customer Service
Hugo Boss's Customer Service score was rated highest by customers ages 36-40, and rated lowest by customers who have used Hugo Boss's products/services for 1 to 2 Years.
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Ranked Hugo Boss Customer Service the Highest
Ranked Hugo Boss Customer Service the Lowest
Hugo Boss Customer Service Score by Gender
Hugo Boss's Customer Service score was rated 4.7 by Male customers on Comparably.
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Male
4.7/5
Female
N/A
Hugo Boss Customer Service Score by Ethnicity
Hugo Boss's Customer Service score was rated the highest by Other customers, and the lowest by Asian or Pacific Islander customers.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.7 | Caucasian | 4.7 |
Asian or Pacific Islander 4.5 | Asian or Pacific Islander | 4.5 |
Other 4.8 | Other | 4.8 |
Hugo Boss Customer Service Score by Age
Hugo Boss's Customer Service score was rated the highest by customers ages 36-40, and the lowest by customers ages 26-30.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4.7 | 18-25 | 4.7 |
26-30 4.4 | 26-30 | 4.4 |
36-40 5 | 36-40 | 5 |
Hugo Boss Customer Service Score by Usage
Hugo Boss's Customer Service score was rated the highest by customers who have used Hugo Boss's products/services for Over 10 Years, and the lowest by customers with 1 to 2 Years of usage.
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Hugo Boss Customer Service Score by Industry
Hugo Boss's Customer Service score was rated the highest by Education industry customers, and the lowest by Architecture and Planning industry customers.
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Hugo Boss Customer Service vs. Competitors
Compared to its competitors, Hugo Boss's Customer Service score is rated right above Armani.
| COMPANY | Customer Service Score | |
|---|---|---|
| Hugo Boss | 4.6/5 |
| Armani | 4.3/5 |
| Ralph Lauren Corporation | 4.2/5 |
| Burberry | 4.1/5 |
| Lacoste | 4.1/5 |
| Calvin Klein | 4/5 |
| Michael Kors | 3.7/5 |
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Hugo Boss as an Employer
4.7/5
Hugo Boss has a 4.7/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Hugo Boss scored a 65 for Net Promoter Score and a 75 for Employee Net Promoter Score. NPS gauges how likely a customer of Hugo Boss would recommend the brand to a friend. ENPS measures how likely Hugo Boss employees would recommend working at Hugo Boss to a friend.
Net Promoter Score
65
NPS Score
| 78% | Promoters |
|---|---|
| 9% | Passive |
| 13% | Detractors |
Employee Net Promoter Score
75
eNPS Score
| 75% | Promoters |
|---|---|
| 25% | Passive |
| 0% | Detractors |
