5
NPS
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IDG
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About IDG's Brand
Among its major competitors, IDG is ranked in 3rd place for NPS while Gartner is 1st, and Ipsos is 2nd.
Brand at a Glance
67%
Customer Loyalty
3.3/5
Product Quality
3.6/5
Pricing
3.5/5
Customer Service
IDG Ranking
- #3 / 4 of its competitors
IDG NPS
IDG's Net Promoter Score (NPS) is a 5 with 43% Promoters, 19% Passives, and 38% Detractors. Net Promoter Score tracks whether IDG's customers would recommend using the product based on a scale of -100 to 100.
IDG Overall NPS
| 43% | Promoters |
|---|---|
| 19% | Passives |
| 38% | Detractors |
IDG NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 0 | Mar 2021 | 0 |
Mar 2022 -50 | Mar 2022 | -50 |
Apr 2022 -29 | Apr 2022 | -29 |
Nov 2022 -37 | Nov 2022 | -37 |
Jan 2023 -20 | Jan 2023 | -20 |
Mar 2023 -27 | Mar 2023 | -27 |
Oct 2023 -17 | Oct 2023 | -17 |
Nov 2023 -16 | Nov 2023 | -16 |
Feb 2024 -8 | Feb 2024 | -8 |
May 2024 0 | May 2024 | 0 |
Sep 2024 5 | Sep 2024 | 5 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
IDG NPS by Gender
IDG's NPS was rated 25 by Male customers on Comparably.
Male
25
IDG's NPS was rated 25 by Male customers on Comparably.
50%
Promoters
25%
Passives
25%
Detractors
Female
N/A
IDG's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
IDG Customer Loyalty
67%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
67% of IDG users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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IDG Customer Loyalty Score by Gender
IDG's Customer Loyalty score was rated 78 by Male customers on Comparably.
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Male
78%
Yes
Female
N/A
Yes
IDG Customer Loyalty vs. Competitors
Compared to its competitors, IDG's Customer Loyalty score is rated right below Kantar.
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IDG Product Quality
3.3/5
IDG has an overall Product Quality score of 3.3 out of 5 stars rated by its users and customers.
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IDG Product Information
IDG’s product quality score is a 3.3 out of 5 as rated by its users and customers.
- Website
- https://www.idg.com/
- Company Size
- 10,000+ Employees
Quick Insights into IDG Product Quality
IDG's Product Quality score was rated highest by Male customers.
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Ranked IDG Product Quality the Highest
IDG Product Quality Score by Gender
IDG's Product Quality score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
IDG Product Quality vs. Competitors
Compared to its competitors, IDG's Product Quality score is rated right below GfK.
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VS
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IDG Pricing
IDG ROI & Value For Money
3.6/5
IDG has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
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Quick Insights into IDG ROI
IDG's ROI score was rated highest by Male customers.
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Ranked IDG ROI the Highest
IDG ROI Score by Gender
IDG's ROI score was rated 4 by Male customers on Comparably.
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Male
4/5
Female
N/A
IDG Pricing vs. Competitors
Compared to its competitors, IDG's ROI score is rated right above Kantar, and is preceded by Ipsos.
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IDG Customer Satisfaction (CSAT)
IDG Customer Satisfaction (CSAT) Score
67 / 100
IDG has an overall Customer Satisfaction score of 67 rated by its users and customers.
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Very Satisfied
42%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
25%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into IDG Customer Satisfaction
IDG's Customer Satisfaction score was rated highest by Male customers.
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Ranked IDG Customer Satisfaction the Highest
IDG Customer Satisfaction Score by Gender
IDG's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
IDG Customer Satisfaction vs. Competitors
Compared to its competitors, IDG's Customer Satisfaction score is rated right above GfK, and is preceded by Kantar.
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IDG Customer Service
3.5/5
IDG has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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About IDG's Customer Service
Website
https://www.idg.com/
Quick Insights into IDG Customer Service
IDG's Customer Service score was rated highest by Male customers.
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Ranked IDG Customer Service the Highest
IDG Customer Service Score by Gender
IDG's Customer Service score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
IDG Customer Service vs. Competitors
Compared to its competitors, IDG's Customer Service score is rated right above GfK, and is preceded by Kantar.
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IDG as an Employer
3.5/5
IDG has a 3.5/5 stars for its overall company culture rated by their employees
top
30%
Consumer vs. Employees
IDG scored a 5 for Net Promoter Score and a -16 for Employee Net Promoter Score. NPS gauges how likely a customer of IDG would recommend the brand to a friend. ENPS measures how likely IDG employees would recommend working at IDG to a friend.
Net Promoter Score
5
NPS Score
| 43% | Promoters |
|---|---|
| 19% | Passive |
| 38% | Detractors |
Employee Net Promoter Score
-16
eNPS Score
| 32% | Promoters |
|---|---|
| 20% | Passive |
| 48% | Detractors |
