44
NPS
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Immersive Labs
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About Immersive Labs' Brand
Immersive Labs is the leader in people-centric cyber resilience. We help organizations continuously assess, build, and prove their cyber workforce resilience for teams across the entire organization, from front-line cybersecurity and development teams to Board-level executives. We provide realistic simulations and hands-on cybersecurity labs to evaluate individual and team capabilities and decision-making against the latest threats. Organizations can now prove their cyber resilience by measuring their readiness compared to industry benchmarks, building team capabilities, and demonstrating risk reduction and compliance with data-backed evidence. Among its major competitors, Immersive Labs is ranked in 3rd place for NPS while RangeForce is 1st, and KnowBe4 is 2nd.
Brand at a Glance
71%
Customer Loyalty
4.4/5
Product Quality
4.3/5
Pricing
4.2/5
Customer Service
Immersive Labs Ranking
- #2 / 4 of its competitors
Immersive Labs NPS
Immersive Labs's Net Promoter Score (NPS) is a 44 with 61% Promoters, 22% Passives, and 17% Detractors. Net Promoter Score tracks whether Immersive Labs's customers would recommend using the product based on a scale of -100 to 100.
Immersive Labs Overall NPS
| 61% | Promoters |
|---|---|
| 22% | Passives |
| 17% | Detractors |
Immersive Labs NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Mar 2021 50 | Mar 2021 | 50 |
Oct 2021 66 | Oct 2021 | 66 |
Dec 2021 40 | Dec 2021 | 40 |
Jan 2022 34 | Jan 2022 | 34 |
Apr 2022 63 | Apr 2022 | 63 |
Jul 2022 67 | Jul 2022 | 67 |
Feb 2023 62 | Feb 2023 | 62 |
Mar 2023 57 | Mar 2023 | 57 |
Apr 2023 47 | Apr 2023 | 47 |
Jul 2023 50 | Jul 2023 | 50 |
Dec 2023 52 | Dec 2023 | 52 |
Jan 2025 45 | Jan 2025 | 45 |
How Other Brands Compare
Immersive Labs is ranked second for NPS among its competitors. KnowBe4 and Pluralsight come in first and third, with Cybrary coming in at #4.
Immersive Labs |  Pluralsight |  KnowBe4 |  Cybrary | |
| Global Ranking | #- | #641 | #921 | #- |
| NPS | 44 | 33 | 49 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $2.57B | $11.00B | $65.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Immersive Labs NPS by Gender
Immersive Labs's NPS was rated 33 by Male customers on Comparably.
Male
33
Immersive Labs's NPS was rated 33 by Male customers on Comparably.
50%
Promoters
33%
Passives
17%
Detractors
Female
N/A
Immersive Labs's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Immersive Labs NPS by Usage
Immersive Labs's NPS was rated 75 points by customers who have used Immersive Labs's products/services for 1 to 2 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
1 to 2 Years 75 | 1 to 2 Years | 75 |
Immersive Labs NPS vs. Competitors
Compared to its competitors, Immersive Labs's NPS is rated right above Pluralsight, and is preceded by KnowBe4.
| COMPANY | NPS Score | |
|---|---|---|
 | RangeForce | 100 |
| KnowBe4 | 49 |
| Immersive Labs | 44 |
| Pluralsight | 33 |
 | A Cloud Guru, a Pluralsight Company | 12 |
| Cybrary | N/A |
 | Veracode | -28 |
 | SimSpace | -100 |
 | Secure Code Warrior | -100 |
Immersive Labs Customer Reviews
Out of the 4 Immersive Labs customer reviews 3 were positive and 1 was constructive. Immersive Labs customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
All Reviews
Positive Reviews
Constructive Reviews
Immersive Labs Customer Loyalty
71%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
71% of Immersive Labs users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Immersive Labs Customer Loyalty Score by Gender
Immersive Labs's Customer Loyalty score was rated 70 by Male customers on Comparably.
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Male
70%
Yes
Female
N/A
Yes
Immersive Labs Customer Loyalty Score by Usage
Immersive Labs's Customer Loyalty score was rated 78% by customers who have used Immersive Labs's products/services for 1 to 2 Years.
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Immersive Labs Customer Loyalty Score by Industry
Immersive Labs's Customer Loyalty score was rated 78% by Tech industry customers.
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Immersive Labs Customer Loyalty vs. Competitors
Compared to its competitors, Immersive Labs's Customer Loyalty score is rated right above SimSpace, and is preceded by Veracode.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| KnowBe4 | 84% |
| Pluralsight | 83% |
| Veracode | 76% |
| Immersive Labs | 71% |
| SimSpace | 55% |
| A Cloud Guru, a Pluralsight Company | 54% |
| RangeForce | N/A |
| Secure Code Warrior | N/A |
| Cybrary | N/A |
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Immersive Labs Product Quality
4.4/5
Immersive Labs has an overall Product Quality score of 4.4 out of 5 stars rated by its users and customers.
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Immersive Labs Product Information
Immersive Labs’s product quality score is a 4.4 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Immersive Labs's product the highest.
- Company Size
- 201-500 Employees
Industry
Security and Investigations
Quick Insights into Immersive Labs Product Quality
Immersive Labs's Product Quality score was rated highest by customers who have used Immersive Labs's products/services for 1 to 2 Years.
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Ranked Immersive Labs Product Quality the Highest
Immersive Labs Product Quality Score by Gender
Immersive Labs's Product Quality score was rated 4.5 by Male customers on Comparably.
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Male
4.5/5
Female
N/A
Immersive Labs Product Quality Score by Usage
Immersive Labs's Product Quality score was rated 4.7 stars by customers who have used Immersive Labs's products/services for 1 to 2 Years.
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Immersive Labs Product Quality Score by Industry
Immersive Labs's Product Quality score was rated 4.7 stars by Tech industry customers.
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Immersive Labs Product Quality vs. Competitors
Compared to its competitors, Immersive Labs's Product Quality score is rated right above Pluralsight.
| COMPANY | Product Quality Score | |
|---|---|---|
| Immersive Labs | 4.4/5 |
| Pluralsight | 4.2/5 |
| KnowBe4 | 4.1/5 |
| A Cloud Guru, a Pluralsight Company | 4/5 |
| Veracode | 2.7/5 |
| Secure Code Warrior | 2.5/5 |
| SimSpace | 1.5/5 |
| RangeForce | N/A |
| Cybrary | N/A |
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Immersive Labs Pricing
Immersive Labs ROI & Value For Money
4.3/5
Immersive Labs has a value for money and ROI score of 4.3 out of 5 stars rated by its users and customers.
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Immersive Labs Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Quick Insights into Immersive Labs ROI
Immersive Labs's ROI score was rated highest by customers who have used Immersive Labs's products/services for 1 to 2 Years.
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Ranked Immersive Labs ROI the Highest
Immersive Labs ROI Score by Gender
Immersive Labs's ROI score was rated 4.6 by Male customers on Comparably.
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Male
4.6/5
Female
N/A
Immersive Labs ROI Score by Usage
Immersive Labs's ROI score was rated 4.9 stars by customers who have used Immersive Labs's products/services for 1 to 2 Years.
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Immersive Labs ROI Score by Industry
Immersive Labs's ROI score was rated 4.9 stars by Tech industry customers.
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Immersive Labs Pricing vs. Competitors
Compared to its competitors, Immersive Labs's ROI score is rated right above KnowBe4.
| COMPANY | Pricing Score | |
|---|---|---|
| Immersive Labs | 4.3/5 |
| KnowBe4 | 4.1/5 |
| Pluralsight | 3.7/5 |
| A Cloud Guru, a Pluralsight Company | 3.4/5 |
| Veracode | 3.2/5 |
| SimSpace | 1.5/5 |
| RangeForce | N/A |
| Secure Code Warrior | N/A |
| Cybrary | N/A |
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Immersive Labs Customer Satisfaction (CSAT)
Immersive Labs Customer Satisfaction (CSAT) Score
92 / 100
Immersive Labs has an overall Customer Satisfaction score of 92 rated by its users and customers.
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Very Satisfied
67%
Satisfied
25%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
8%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Immersive Labs Customer Satisfaction
Immersive Labs's Customer Satisfaction score was rated highest by customers who have used Immersive Labs's products/services for 1 to 2 Years.
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Ranked Immersive Labs Customer Satisfaction the Highest
Immersive Labs Customer Satisfaction Score by Gender
Immersive Labs's Customer Satisfaction score was rated 83 by Male customers on Comparably.
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83 / 100
MaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 17% | |
Very Dissatisfied | 0% |
Immersive Labs Customer Satisfaction Score by Usage
Immersive Labs's Customer Satisfaction score was rated 100 points by customers who have used Immersive Labs's products/services for 1 to 2 Years.
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Immersive Labs Customer Satisfaction Score by Industry
Immersive Labs's Customer Satisfaction score was rated 100 points by Tech industry customers.
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}Immersive Labs Customer Satisfaction vs. Competitors
Compared to its competitors, Immersive Labs's Customer Satisfaction score is rated right above KnowBe4, and is preceded by A Cloud Guru, a Pluralsight Company.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| A Cloud Guru, a Pluralsight Company | 100% |
| Immersive Labs | 92% |
| KnowBe4 | 82% |
| Pluralsight | 82% |
| Veracode | 33% |
| RangeForce | 0% |
| SimSpace | 0% |
| Secure Code Warrior | 0% |
| Cybrary | 0% |
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Immersive Labs Customer Service
4.2/5
Immersive Labs has an overall Customer Service score of 4.2 out of 5 stars rated by its users and customers.
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About Immersive Labs's Customer Service
Address
The Programme, All Saints' St, Bristol BS1 2LZ United Kingdom
Website
https://www.immersivelabs.com
Immersive Labs's Social Links
Quick Insights into Immersive Labs Customer Service
Immersive Labs's Customer Service score was rated highest by customers who have used Immersive Labs's products/services for 1 to 2 Years.
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Ranked Immersive Labs Customer Service the Highest
Immersive Labs Customer Service Score by Gender
Immersive Labs's Customer Service score was rated 4.1 by Male customers on Comparably.
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Male
4.1/5
Female
N/A
Immersive Labs Customer Service Score by Usage
Immersive Labs's Customer Service score was rated 4.9 stars by customers who have used Immersive Labs's products/services for 1 to 2 Years.
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Immersive Labs Customer Service Score by Industry
Immersive Labs's Customer Service score was rated 4.9 stars by Tech industry customers.
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Immersive Labs Customer Service vs. Competitors
Compared to its competitors, Immersive Labs's Customer Service score is rated right above KnowBe4.
| COMPANY | Customer Service Score | |
|---|---|---|
| Immersive Labs | 4.2/5 |
| KnowBe4 | 4/5 |
| A Cloud Guru, a Pluralsight Company | 4/5 |
| Pluralsight | 3.6/5 |
| Veracode | 3.4/5 |
| SimSpace | 1.5/5 |
| RangeForce | N/A |
| Secure Code Warrior | N/A |
| Cybrary | N/A |
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Immersive Labs as an Employer
4.8/5
Immersive Labs has a 4.8/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Immersive Labs scored a 44 for Net Promoter Score and a 76 for Employee Net Promoter Score. NPS gauges how likely a customer of Immersive Labs would recommend the brand to a friend. ENPS measures how likely Immersive Labs employees would recommend working at Immersive Labs to a friend.
Net Promoter Score
44
NPS Score
| 61% | Promoters |
|---|---|
| 22% | Passive |
| 17% | Detractors |
Employee Net Promoter Score
76
eNPS Score
| 83% | Promoters |
|---|---|
| 10% | Passive |
| 7% | Detractors |
