30
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Iterable
Marketing or Exec? Claim Your Free Account
About Iterable's Brand
Iterable is the AI-powered communication platform that organizations trust to build deeper customer relationships through personalized, real-time engagement. With Iterable, leading brands like Priceline, Fabletics, Blockchain, and Box deliver seamless cross-channel experiences by turning data into action and continuously optimizing for maximum impact. Because the future of marketing isn’t about sending more campaigns—it’s about creating moments that matter. Among its major competitors, Iterable is ranked in 4th place for NPS while Customer.io is 1st, and Klaviyo is 2nd.Their current valuation is $500.00M
Brand at a Glance
52%
Customer Loyalty
3.8/5
Product Quality
4/5
Pricing
3.8/5
Customer Service
Iterable CMO
Adriana Gil Miner
20+ years of experience in high-growth marketing executive roles. Previously CMO at Qumulo and Artefact, and held leadership positions at Tableau, Weber Shandwick, and American Express.
Iterable Ranking
- #3 / 4 of its competitors
Iterable NPS
Iterable's Net Promoter Score (NPS) is a 30 with 56% Promoters, 18% Passives, and 26% Detractors. Net Promoter Score tracks whether Iterable's customers would recommend using the product based on a scale of -100 to 100.
Iterable Overall NPS
| 56% | Promoters |
|---|---|
| 18% | Passives |
| 26% | Detractors |
Iterable NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Sep 2020 39 | Sep 2020 | 39 |
Jan 2021 39 | Jan 2021 | 39 |
Mar 2021 40 | Mar 2021 | 40 |
May 2021 40 | May 2021 | 40 |
Jul 2021 36 | Jul 2021 | 36 |
Nov 2021 34 | Nov 2021 | 34 |
Jan 2023 35 | Jan 2023 | 35 |
Jun 2023 31 | Jun 2023 | 31 |
Aug 2023 32 | Aug 2023 | 32 |
Nov 2023 30 | Nov 2023 | 30 |
Jan 2024 29 | Jan 2024 | 29 |
Jun 2024 29 | Jun 2024 | 29 |
How Other Brands Compare
Iterable is ranked third for NPS among its competitors. Klaviyo and Salesforce come in first and second, with Braze coming in at #4. Among those competitors, it is the lowest valued company behind Salesforce.
Iterable |  Klaviyo |  Salesforce |  Braze | |
| Global Ranking | #- | #942 | #- | #- |
| NPS | 30 | 47 | 36 | 11 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | - | Neutral | - |
| Valuation Updated every 24 hours for public companies | $500.00M | - | $201.44B | $850.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Iterable NPS by Gender
Iterable's NPS was rated 17 by Male customers on Comparably.
Male
17
Iterable's NPS was rated 17 by Male customers on Comparably.
50%
Promoters
17%
Passives
33%
Detractors
Female
N/A
Iterable's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Iterable NPS by Ethnicity
Iterable's NPS was rated 50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Iterable NPS by Age
Iterable's NPS was rated 75 points by customers ages 26-30 on Comparably.
Iterable NPS by Usage
Iterable's NPS was rated the highest by customers who have used Iterable's products/services for Less than 1 Year, and the lowest by customers with 1 to 2 Years of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 83 | Less than 1 Year | 83 |
1 to 2 Years 22 | 1 to 2 Years | 22 |
2 to 5 Years 37 | 2 to 5 Years | 37 |
Iterable NPS vs. Competitors
Compared to its competitors, Iterable's NPS is rated right above Braze, and is preceded by Salesforce.
| COMPANY | NPS Score | |
|---|---|---|
 | Customer.io | 57 |
| Klaviyo | 47 |
| Salesforce | 36 |
| Iterable | 30 |
| Braze | 11 |
Iterable Customer Loyalty
52%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
52% of Iterable users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Iterable Customer Loyalty Score by Gender
Iterable's Customer Loyalty score was rated 70 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Iterable.
Male
70%
Yes
Female
N/A
Yes
Iterable Customer Loyalty Score by Ethnicity
Iterable's Customer Loyalty score was rated 55% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Iterable.
55
out of 100
Caucasian
Iterable Customer Loyalty Score by Age
Iterable's Customer Loyalty score was rated 78% by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of Iterable.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
26-30 78% | 26-30 | 78% |
Iterable Customer Loyalty Score by Usage
Iterable's Customer Loyalty score was rated 64% by customers who have used Iterable's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Iterable Customer Loyalty Score by Industry
Iterable's Customer Loyalty score was rated 82% by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Industry data and uncover the answer to "Would you consider yourself a loyal user/customer?" by industry.
Iterable Customer Loyalty vs. Competitors
Compared to its competitors, Iterable's Customer Loyalty score is rated right above Customer.io, and is preceded by Braze.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Klaviyo | 76% |
| Salesforce | 75% |
| Braze | 65% |
| Iterable | 52% |
| Customer.io | N/A |
Unlock Iterable Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Iterable Customer Loyalty vs. Competitors data and gain insights into your customers today.
Iterable Product Quality
3.8/5
Iterable has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Iterable's overall Product Quality score rated by its users and customers.
Iterable Product Information
Iterable serves markets in the United States, Europe, Australia, Canada, and United Kingdom. Iterable supports Web devices and offers products for medium and large sized businesses.
Iterable’s product quality score is a 3.8 out of 5 as rated by its users and customers. Reviewers from the Tech industry rated Iterable's product the highest.
- Website
- http://iterable.com
- Company Size
- 501-1,000 Employees
Industry
Tech
AI, Big Data and Analytics
SaaS
Languages Supported
English
Product Type
Mobile Marketing Software
Email Marketing Software
Marketing Automation Software
Online Marketing Software
Campaign Management Software
Marketing Analytics Software
Customer Engagement Software
Quick Insights into Iterable Product Quality
Iterable's Product Quality score was rated highest by customers who have used Iterable's products/services for 2 to 5 Years, and rated lowest by customers who have used Iterable's products/services for 1 to 2 Years.
Sign Up to unlock insights into how customers have ranked Iterable's Product Quality.
Ranked Iterable Product Quality the Highest
Ranked Iterable Product Quality the Lowest
Iterable Product Quality Score by Gender
Iterable's Product Quality score was rated 3.2 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Iterable.
Male
3.2/5
Female
N/A
Iterable Product Quality Score by Ethnicity
Iterable's Product Quality score was rated 3.4 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Iterable.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.4 | Caucasian | 3.4 |
Iterable Product Quality Score by Age
Iterable's Product Quality score was rated 4.1 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of Iterable.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.1 | 26-30 | 4.1 |
Iterable Product Quality Score by Usage
Iterable's Product Quality score was rated the highest by customers who have used Iterable's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Iterable Product Quality Score by Industry
Iterable's Product Quality score was rated 3.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Industry data.
Iterable Product Quality vs. Competitors
Compared to its competitors, Iterable's Product Quality score is rated right above Braze, and is preceded by Salesforce.
| COMPANY | Product Quality Score | |
|---|---|---|
| Customer.io | 4.2/5 |
| Klaviyo | 4.1/5 |
| Salesforce | 4/5 |
| Iterable | 3.8/5 |
| Braze | 3.8/5 |
Unlock Iterable Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Iterable Product Quality vs. Competitors data and gain insights into your customers today.
Iterable Pricing
Iterable ROI & Value For Money
4/5
Iterable has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Iterable's overall ROI score rated by its users and customers.
Iterable Pricing Plans
Iterable has a pricing structure that accommodates medium and large businesses. Starting from $500/month, Iterable uses a subscription model and offers the following: Iterable's pricing tiers start at $500/month..
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Tech industry.
Who Uses Iterable?
Medium Businesses
Large Enterprises
Quick Insights into Iterable ROI
Iterable's ROI score was rated highest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked Iterable's ROI score.
Ranked Iterable ROI the Highest
Iterable ROI Score by Gender
Iterable's ROI score was rated 3.6 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Iterable.
Male
3.6/5
Female
N/A
Iterable ROI Score by Ethnicity
Iterable's ROI score was rated 3.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Iterable.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.6 | Caucasian | 3.6 |
Iterable ROI Score by Age
Iterable's ROI score was rated 4.4 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of Iterable.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
26-30 4.4 | 26-30 | 4.4 |
Iterable ROI Score by Usage
Iterable's ROI score was rated 3.8 stars by customers who have used Iterable's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Iterable ROI Score by Industry
Iterable's ROI score was rated 3.5 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full ROI by Industry data.
Iterable Pricing vs. Competitors
Compared to its competitors, Iterable's ROI score is rated right above Customer.io, and is preceded by Salesforce.
| COMPANY | Pricing Score | |
|---|---|---|
| Klaviyo | 4.3/5 |
| Salesforce | 4/5 |
| Iterable | 4/5 |
| Customer.io | 4/5 |
| Braze | 3.6/5 |
Unlock Iterable ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Iterable ROI vs. Competitors data and gain insights into your customers today.
Iterable Customer Satisfaction (CSAT)
Iterable Customer Satisfaction (CSAT) Score
58 / 100
Iterable has an overall Customer Satisfaction score of 58 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
15%
Satisfied
43%
Neither Satisfied nor Dissatisfied
14%
Dissatisfied
14%
Very Dissatisfied
14%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Iterable Customer Satisfaction vs. Competitors
Compared to its competitors, Iterable's Customer Satisfaction score is rated right above Customer.io, and is preceded by Braze.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Klaviyo | 80% |
| Salesforce | 79% |
| Braze | 68% |
| Iterable | 58% |
| Customer.io | 0% |
Unlock Iterable Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Iterable Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Iterable Customer Service
3.8/5
Iterable has an overall Customer Service score of 3.8 out of 5 stars rated by its users and customers.
Sign Up to unlock Iterable's overall Customer Service score rated by its users and customers.
About Iterable's Customer Service
Address
201 Spear St Suite 1050, California City, CA 94105
Website
http://iterable.com
Iterable's Social Links
Quick Insights into Iterable Customer Service
Iterable's Customer Service score was rated highest by customers ages 26-30.
Sign Up to unlock insights into how customers have ranked Iterable's Customer Service score.
Ranked Iterable Customer Service the Highest
Iterable Customer Service Score by Gender
Iterable's Customer Service score was rated 3.3 by Male customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Iterable.
Male
3.3/5
Female
N/A
Iterable Customer Service Score by Ethnicity
Iterable's Customer Service score was rated 3.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Iterable.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.5 | Caucasian | 3.5 |
Iterable Customer Service Score by Age
Iterable's Customer Service score was rated 4.2 stars by customers ages 26-30 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of Iterable.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
26-30 4.2 | 26-30 | 4.2 |
Iterable Customer Service Score by Usage
Iterable's Customer Service score was rated 3.8 stars by customers who have used Iterable's products/services for 1 to 2 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Iterable Customer Service Score by Industry
Iterable's Customer Service score was rated 3.4 stars by Tech industry customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Industry data.
Iterable Customer Service vs. Competitors
Compared to its competitors, Iterable's Customer Service score is rated right above Braze, and is preceded by Klaviyo.
| COMPANY | Customer Service Score | |
|---|---|---|
| Customer.io | 5/5 |
| Salesforce | 4/5 |
| Klaviyo | 3.9/5 |
| Iterable | 3.8/5 |
| Braze | 3.6/5 |
Unlock Iterable Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Iterable Customer Service vs. Competitors data and gain insights into your customers today.
Consumer vs. Employees
Iterable scored a 30 for Net Promoter Score and a 24 for Employee Net Promoter Score. NPS gauges how likely a customer of Iterable would recommend the brand to a friend. ENPS measures how likely Iterable employees would recommend working at Iterable to a friend.
Net Promoter Score
30
NPS Score
| 56% | Promoters |
|---|---|
| 18% | Passive |
| 26% | Detractors |
Employee Net Promoter Score
24
eNPS Score
| 55% | Promoters |
|---|---|
| 14% | Passive |
| 31% | Detractors |
