57
NPS
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Customer.io
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About Customer.io's Brand
Customer.io is an automated messaging platform for tech-savvy marketers who want more control and flexibility to craft and send data-driven emails, push notifications, and SMS messages. Among its major competitors, Customer.io is ranked in 2nd place for NPS while Autopilot is 1st, and Klaviyo is 3rd.
Brand at a Glance
4.2/5
Product Quality
4/5
Pricing
5/5
Customer Service
Customer.io Ranking
- #1 / 4 of its competitors
Customer.io NPS
Customer.io's Net Promoter Score (NPS) is a 57 with 68% Promoters, 21% Passives, and 11% Detractors. Net Promoter Score tracks whether Customer.io's customers would recommend using the product based on a scale of -100 to 100.
Customer.io Overall NPS
| 68% | Promoters |
|---|---|
| 21% | Passives |
| 11% | Detractors |
Customer.io NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Aug 2020 55 | Aug 2020 | 55 |
Oct 2024 58 | Oct 2024 | 58 |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Customer.io NPS vs. Competitors
Compared to its competitors, Customer.io's NPS is rated right above Klaviyo, and is preceded by Autopilot.
| COMPANY | NPS Score | |
|---|---|---|
 | Autopilot | 58 |
| Customer.io | 57 |
 | Klaviyo | 47 |
 | ActiveCampaign | 37 |
 | Vero | 37 |
 | Iterable | 30 |
 | Braze | 11 |
Customer.io Product Quality
4.2/5
Customer.io has an overall Product Quality score of 4.2 out of 5 stars rated by its users and customers.
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Customer.io Product Information
Customer.io serves markets in the United States. Customer.io offers products for small, medium, and large sized businesses.
Customer.io’s product quality score is a 4.2 out of 5 as rated by its users and customers.
- Website
- https://customer.io/
- Company Size
- 11-50 Employees
Industry
Tech
SaaS
Languages Supported
English
Product Type
Email Marketing Software
Marketing Automation Software
Customer.io Product Quality vs. Competitors
Compared to its competitors, Customer.io's Product Quality score is rated right above Klaviyo, and is preceded by ActiveCampaign.
| COMPANY | Product Quality Score | |
|---|---|---|
| ActiveCampaign | 4.2/5 |
| Customer.io | 4.2/5 |
| Klaviyo | 4.1/5 |
| Autopilot | 4/5 |
| Vero | 3.9/5 |
| Iterable | 3.8/5 |
| Braze | 3.8/5 |
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Customer.io Pricing
Customer.io ROI & Value For Money
4/5
Customer.io has a value for money and ROI score of 4 out of 5 stars rated by its users and customers.
Sign Up to unlock Customer.io's overall ROI score rated by its users and customers.
Customer.io Pricing Plans
Customer.io has a pricing structure that accommodates small, medium, and large businesses.
Who Uses Customer.io?
Small Businesses
Medium Businesses
Large Enterprises
Customer.io Pricing vs. Competitors
Compared to its competitors, Customer.io's ROI score is rated right above ActiveCampaign, and is preceded by Iterable.
| COMPANY | Pricing Score | |
|---|---|---|
| Autopilot | 4.3/5 |
| Klaviyo | 4.3/5 |
| Vero | 4.1/5 |
| Iterable | 4/5 |
| Customer.io | 4/5 |
| ActiveCampaign | 4/5 |
| Braze | 3.6/5 |
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Customer.io Customer Service
5/5
Customer.io has an overall Customer Service score of 5 out of 5 stars rated by its users and customers.
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About Customer.io's Customer Service
Address
9450 SW Gemini Dr Suite 43920, Portland, OR 97008
Website
https://customer.io/
Customer.io Customer Service vs. Competitors
Compared to its competitors, Customer.io's Customer Service score is rated right above Vero.
| COMPANY | Customer Service Score | |
|---|---|---|
| Customer.io | 5/5 |
| Vero | 5/5 |
| Autopilot | 4.7/5 |
| ActiveCampaign | 4/5 |
| Klaviyo | 3.9/5 |
| Iterable | 3.8/5 |
| Braze | 3.6/5 |
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Customer.io as an Employer
4.3/5
Customer.io has a 4.3/5 stars for its overall company culture rated by their employees
top
5%
Consumer vs. Employees
Customer.io scored a 57 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Customer.io would recommend the brand to a friend. ENPS measures how likely Customer.io employees would recommend working at Customer.io to a friend.
Net Promoter Score
57
NPS Score
| 68% | Promoters |
|---|---|
| 21% | Passive |
| 11% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
