-10
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
John Paul Mitchell Systems
Marketing or Exec? Claim Your Free Account
About John Paul Mitchell Systems' Brand
John Paul Mitchell Systems is the company known for Paul Mitchell hair care products and styling tools. Among its major competitors, John Paul Mitchell Systems is ranked in 4th place for NPS while Redken is 1st, and Wella Professional is 2nd.
Brand at a Glance
82%
Customer Loyalty
2.8/5
Product Quality
2.7/5
Pricing
2.8/5
Customer Service
John Paul Mitchell Systems Ranking
- #3 / 4 of its competitors
John Paul Mitchell Systems NPS
John Paul Mitchell Systems's Net Promoter Score (NPS) is a -10 with 33% Promoters, 24% Passives, and 43% Detractors. Net Promoter Score tracks whether John Paul Mitchell Systems's customers would recommend using the product based on a scale of -100 to 100.
John Paul Mitchell Systems Overall NPS
| 33% | Promoters |
|---|---|
| 24% | Passives |
| 43% | Detractors |
John Paul Mitchell Systems NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jun 2022 -8 | Jun 2022 | -8 |
Oct 2022 -8 | Oct 2022 | -8 |
Dec 2022 -23 | Dec 2022 | -23 |
Jan 2023 -26 | Jan 2023 | -26 |
Apr 2023 -19 | Apr 2023 | -19 |
Aug 2023 -18 | Aug 2023 | -18 |
Nov 2023 -16 | Nov 2023 | -16 |
Jan 2024 -12 | Jan 2024 | -12 |
Feb 2024 -13 | Feb 2024 | -13 |
May 2024 -18 | May 2024 | -18 |
Oct 2024 -13 | Oct 2024 | -13 |
May 2025 -10 | May 2025 | -10 |
How Other Brands Compare
John Paul Mitchell Systems is ranked third for NPS among its competitors. Redken and Sally Beauty come in first and second, with Aveda coming in at #4.
John Paul Mitchell Systems |  Sally Beauty |  Aveda |  Redken | |
| Global Ranking | #- | #644 | #- | #- |
| NPS | -10 | -1 | -13 | 62 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $1.77B | $103.12B | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
John Paul Mitchell Systems NPS by Gender
Female customers rated John Paul Mitchell Systems's NPS 91 points higher than Male customers.
Male
-100
John Paul Mitchell Systems's NPS was rated -100 by Male customers on Comparably.
0%
Promoters
0%
Passives
100%
Detractors
Female
-9
John Paul Mitchell Systems's NPS was rated -9 by Female customers on Comparably.
36%
Promoters
19%
Passives
45%
Detractors
John Paul Mitchell Systems NPS by Ethnicity
John Paul Mitchell Systems's NPS was rated -25 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -25 | Caucasian | -25 |
John Paul Mitchell Systems NPS by Age
John Paul Mitchell Systems's NPS was rated 0 points by customers ages 18-25 on Comparably.
John Paul Mitchell Systems NPS by Usage
John Paul Mitchell Systems's NPS was rated the highest by customers who have used John Paul Mitchell Systems's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year -66 | Less than 1 Year | -66 |
Over 10 Years -20 | Over 10 Years | -20 |
John Paul Mitchell Systems NPS vs. Competitors
Compared to its competitors, John Paul Mitchell Systems's NPS is rated right above Aveda, and is preceded by Sally Beauty.
| COMPANY | NPS Score | |
|---|---|---|
| Redken | 62 |
 | Wella Professional | 19 |
| Sally Beauty | -1 |
| John Paul Mitchell Systems | -10 |
| Aveda | -13 |
John Paul Mitchell Systems Customer Loyalty
82%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
82% of John Paul Mitchell Systems users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
John Paul Mitchell Systems Customer Loyalty Score by Gender
Male customers rated John Paul Mitchell Systems's Customer Loyalty score 25% higher than Female customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of John Paul Mitchell Systems.
Male
100%
Yes
Female
75%
Yes
John Paul Mitchell Systems Customer Loyalty Score by Ethnicity
John Paul Mitchell Systems's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of John Paul Mitchell Systems.
78
out of 100
Caucasian
John Paul Mitchell Systems Customer Loyalty Score by Age
John Paul Mitchell Systems's Customer Loyalty score was rated 85% by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Age data of John Paul Mitchell Systems.
0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
18-25 85% | 18-25 | 85% |
John Paul Mitchell Systems Customer Loyalty Score by Usage
John Paul Mitchell Systems's Customer Loyalty score was rated the highest by customers who have used John Paul Mitchell Systems's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
John Paul Mitchell Systems Customer Loyalty vs. Competitors
Compared to its competitors, John Paul Mitchell Systems's Customer Loyalty score is rated right above Sally Beauty, and is preceded by Redken.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Redken | 85% |
| John Paul Mitchell Systems | 82% |
| Sally Beauty | 81% |
| Wella Professional | 77% |
| Aveda | 77% |
Unlock John Paul Mitchell Systems Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full John Paul Mitchell Systems Customer Loyalty vs. Competitors data and gain insights into your customers today.
John Paul Mitchell Systems Product Quality
2.8/5
John Paul Mitchell Systems has an overall Product Quality score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock John Paul Mitchell Systems' overall Product Quality score rated by its users and customers.
John Paul Mitchell Systems Product Information
John Paul Mitchell Systems’s product quality score is a 2.8 out of 5 as rated by its users and customers.
- Website
- https://www.paulmitchell.com
- Company Size
- 501-1,000 Employees
Quick Insights into John Paul Mitchell Systems Product Quality
John Paul Mitchell Systems's Product Quality score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked John Paul Mitchell Systems' Product Quality.
Ranked John Paul Mitchell Systems Product Quality the Highest
Ranked John Paul Mitchell Systems Product Quality the Lowest
John Paul Mitchell Systems Product Quality Score by Gender
Female customers rated John Paul Mitchell Systems's Product Quality score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of John Paul Mitchell Systems.
Male
1.5/5
Female
2.7/5
John Paul Mitchell Systems Product Quality Score by Ethnicity
John Paul Mitchell Systems's Product Quality score was rated 2.6 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of John Paul Mitchell Systems.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.6 | Caucasian | 2.6 |
John Paul Mitchell Systems Product Quality Score by Age
John Paul Mitchell Systems's Product Quality score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Age data of John Paul Mitchell Systems.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
John Paul Mitchell Systems Product Quality Score by Usage
John Paul Mitchell Systems's Product Quality score was rated the highest by customers who have used John Paul Mitchell Systems's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
John Paul Mitchell Systems Product Quality vs. Competitors
Compared to its competitors, John Paul Mitchell Systems's Product Quality score is rated right below Aveda.
| COMPANY | Product Quality Score | |
|---|---|---|
| Redken | 4.4/5 |
| Wella Professional | 4.2/5 |
| Sally Beauty | 3.5/5 |
| Aveda | 3.2/5 |
| John Paul Mitchell Systems | 2.8/5 |
Unlock John Paul Mitchell Systems Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full John Paul Mitchell Systems Product Quality vs. Competitors data and gain insights into your customers today.
John Paul Mitchell Systems Pricing
John Paul Mitchell Systems ROI & Value For Money
2.7/5
John Paul Mitchell Systems has a value for money and ROI score of 2.7 out of 5 stars rated by its users and customers.
Sign Up to unlock John Paul Mitchell Systems' overall ROI score rated by its users and customers.
Quick Insights into John Paul Mitchell Systems ROI
John Paul Mitchell Systems's ROI score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked John Paul Mitchell Systems' ROI score.
Ranked John Paul Mitchell Systems ROI the Highest
Ranked John Paul Mitchell Systems ROI the Lowest
John Paul Mitchell Systems ROI Score by Gender
Female customers rated John Paul Mitchell Systems's ROI score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of John Paul Mitchell Systems.
Male
1.5/5
Female
2.7/5
John Paul Mitchell Systems ROI Score by Ethnicity
John Paul Mitchell Systems's ROI score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of John Paul Mitchell Systems.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
John Paul Mitchell Systems ROI Score by Age
John Paul Mitchell Systems's ROI score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Age data of John Paul Mitchell Systems.
0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
John Paul Mitchell Systems ROI Score by Usage
John Paul Mitchell Systems's ROI score was rated the highest by customers who have used John Paul Mitchell Systems's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
John Paul Mitchell Systems Pricing vs. Competitors
Compared to its competitors, John Paul Mitchell Systems's ROI score is rated right above Aveda, and is preceded by Sally Beauty.
| COMPANY | Pricing Score | |
|---|---|---|
| Redken | 4/5 |
| Wella Professional | 3.8/5 |
| Sally Beauty | 3.3/5 |
| John Paul Mitchell Systems | 2.7/5 |
| Aveda | 2.7/5 |
Unlock John Paul Mitchell Systems ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full John Paul Mitchell Systems ROI vs. Competitors data and gain insights into your customers today.
John Paul Mitchell Systems Customer Satisfaction (CSAT)
John Paul Mitchell Systems Customer Satisfaction (CSAT) Score
52 / 100
John Paul Mitchell Systems has an overall Customer Satisfaction score of 52 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
43%
Satisfied
9%
Neither Satisfied nor Dissatisfied
4%
Dissatisfied
9%
Very Dissatisfied
35%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into John Paul Mitchell Systems Customer Satisfaction
John Paul Mitchell Systems's Customer Satisfaction score was rated highest by customers ages 18-25, and rated lowest by customers who have used John Paul Mitchell Systems's products/services for Over 10 Years.
Sign Up to unlock insights into how customers have ranked John Paul Mitchell Systems' Customer Satisfaction.
Ranked John Paul Mitchell Systems Customer Satisfaction the Highest
Ranked John Paul Mitchell Systems Customer Satisfaction the Lowest
John Paul Mitchell Systems Customer Satisfaction Score by Gender
Female customers rated John Paul Mitchell Systems's Customer Satisfaction score 17 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of John Paul Mitchell Systems.
33 / 100
MaleVery Satisfied | 0% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 67% |
50 / 100
FemaleVery Satisfied | 50% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 10% | |
Dissatisfied | 10% | |
Very Dissatisfied | 30% |
John Paul Mitchell Systems Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
John Paul Mitchell Systems' Customer Satisfaction (CSAT) score was rated 50% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of John Paul Mitchell Systems.
50 / 100
Very Satisfied
50%
Satisfied
0%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
13%
Very Dissatisfied
25%
John Paul Mitchell Systems Customer Satisfaction Score by Age
John Paul Mitchell Systems's Customer Satisfaction score was rated 50 points by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Age data of John Paul Mitchell Systems.
0
20
40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 50% |
John Paul Mitchell Systems Customer Satisfaction Score by Usage
John Paul Mitchell Systems's Customer Satisfaction score was rated the highest by customers who have used John Paul Mitchell Systems's products/services for Less than 1 Year, and the lowest by customers with Over 10 Years of usage.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
John Paul Mitchell Systems Customer Satisfaction vs. Competitors
Compared to its competitors, John Paul Mitchell Systems's Customer Satisfaction score is rated right above Aveda, and is preceded by Sally Beauty.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Redken | 92% |
| Wella Professional | 82% |
| Sally Beauty | 62% |
| John Paul Mitchell Systems | 52% |
| Aveda | 52% |
Unlock John Paul Mitchell Systems Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full John Paul Mitchell Systems Customer Satisfaction vs. Competitors data and gain insights into your customers today.
John Paul Mitchell Systems Customer Service
2.8/5
John Paul Mitchell Systems has an overall Customer Service score of 2.8 out of 5 stars rated by its users and customers.
Sign Up to unlock John Paul Mitchell Systems' overall Customer Service score rated by its users and customers.
About John Paul Mitchell Systems's Customer Service
Address
Beverly Hills, CA 90212
Website
https://www.paulmitchell.com
Phone Number
310-248-3888
Quick Insights into John Paul Mitchell Systems Customer Service
John Paul Mitchell Systems's Customer Service score was rated highest by customers ages 18-25, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked John Paul Mitchell Systems' Customer Service score.
Ranked John Paul Mitchell Systems Customer Service the Highest
Ranked John Paul Mitchell Systems Customer Service the Lowest
John Paul Mitchell Systems Customer Service Score by Gender
Female customers rated John Paul Mitchell Systems's Customer Service score 1.2 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of John Paul Mitchell Systems.
Male
1.5/5
Female
2.7/5
John Paul Mitchell Systems Customer Service Score by Ethnicity
John Paul Mitchell Systems's Customer Service score was rated 2.5 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of John Paul Mitchell Systems.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 2.5 | Caucasian | 2.5 |
John Paul Mitchell Systems Customer Service Score by Age
John Paul Mitchell Systems's Customer Service score was rated 3.1 stars by customers ages 18-25 on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Age data of John Paul Mitchell Systems.
0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 3.1 | 18-25 | 3.1 |
John Paul Mitchell Systems Customer Service Score by Usage
John Paul Mitchell Systems's Customer Service score was rated the highest by customers who have used John Paul Mitchell Systems's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
John Paul Mitchell Systems Customer Service vs. Competitors
Compared to its competitors, John Paul Mitchell Systems's Customer Service score is rated right below Aveda.
| COMPANY | Customer Service Score | |
|---|---|---|
| Redken | 4.2/5 |
| Wella Professional | 3.9/5 |
| Sally Beauty | 3.2/5 |
| Aveda | 2.8/5 |
| John Paul Mitchell Systems | 2.8/5 |
Unlock John Paul Mitchell Systems Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full John Paul Mitchell Systems Customer Service vs. Competitors data and gain insights into your customers today.
John Paul Mitchell Systems as an Employer
2.3/5
John Paul Mitchell Systems has a 2.3/5 stars for its overall company culture rated by their employees
bottom
10%
CEO of John Paul Mitchell Systems
In the Bottom 10% of Similar Sized Companies on Comparably.
Consumer vs. Employees
John Paul Mitchell Systems scored a -10 for Net Promoter Score and a -29 for Employee Net Promoter Score. NPS gauges how likely a customer of John Paul Mitchell Systems would recommend the brand to a friend. ENPS measures how likely John Paul Mitchell Systems employees would recommend working at John Paul Mitchell Systems to a friend.
Net Promoter Score
-10
NPS Score
| 33% | Promoters |
|---|---|
| 24% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-29
eNPS Score
| 29% | Promoters |
|---|---|
| 13% | Passive |
| 58% | Detractors |
