

Color and inspiration from Kelly-Moore. High-quality, zero-VOC paints preferred by homeowners, designers and painters since 1946. Among its major competitors, Kelly Moore Paints is ranked in 4th place for NPS while Sherwin-Williams is 1st, and Benjamin Moore is 2nd.
Kelly Moore Paints's Net Promoter Score (NPS) is a 24 with 62% Promoters, 0% Passives, and 38% Detractors. Net Promoter Score tracks whether Kelly Moore Paints's customers would recommend using the product based on a scale of -100 to 100.
| 62% | Promoters |
|---|---|
| 0% | Passives |
| 38% | Detractors |
| Summary | Date | Score |
|---|---|---|
Aug 2022 100 | Aug 2022 | 100 |
Sep 2022 100 | Sep 2022 | 100 |
Nov 2022 100 | Nov 2022 | 100 |
Dec 2022 60 | Dec 2022 | 60 |
Mar 2023 33 | Mar 2023 | 33 |
May 2023 43 | May 2023 | 43 |
Mar 2024 25 | Mar 2024 | 25 |
Kelly Moore Paints is ranked third for NPS among its competitors. Sherwin-Williams and Benjamin Moore come in first and second, with The Home Depot coming in at #4.
![]() Kelly Moore Paints | ![]() The Home Depot | ![]() Sherwin-Williams | ![]() Benjamin Moore | |
| Global Ranking | #- | #86 | #201 | #- |
| NPS | 24 | 21 | 38 | 36 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | $301.06B | $65.11B | - |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Kelly Moore Paints's NPS was rated 34 by Male customers on Comparably.
Kelly Moore Paints's NPS was rated 34 by Male customers on Comparably.
Kelly Moore Paints's NPS is not yet rated by Female customers.
Compared to its competitors, Kelly Moore Paints's NPS is rated right above The Home Depot, and is preceded by BEHR.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Sherwin-Williams | 38 |
![]() | Benjamin Moore | 36 |
![]() | BEHR | 34 |
![]() | Kelly Moore Paints | 24 |
![]() | The Home Depot | 21 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
69% of Kelly Moore Paints users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Kelly Moore Paints's Customer Loyalty score was rated 100 by Male customers on Comparably.
Compared to its competitors, Kelly Moore Paints's Customer Loyalty score is rated right below The Home Depot.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Benjamin Moore | 88% |
![]() | BEHR | 85% |
![]() | Sherwin-Williams | 82% |
![]() | The Home Depot | 81% |
![]() | Kelly Moore Paints | 69% |
Kelly Moore Paints has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Kelly Moore Paints’s product quality score is a 3.2 out of 5 as rated by its users and customers.
Kelly Moore Paints's Product Quality score was rated highest by Male customers.
Kelly Moore Paints's Product Quality score was rated 3.8 by Male customers on Comparably.
Compared to its competitors, Kelly Moore Paints's Product Quality score is rated right below The Home Depot.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Sherwin-Williams | 4.1/5 |
![]() | BEHR | 4.1/5 |
![]() | Benjamin Moore | 3.7/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Kelly Moore Paints | 3.2/5 |
Kelly Moore Paints has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Kelly Moore Paints's ROI score was rated highest by Male customers.
Kelly Moore Paints's ROI score was rated 3.8 by Male customers on Comparably.
Compared to its competitors, Kelly Moore Paints's ROI score is rated right below The Home Depot.
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Sherwin-Williams | 3.9/5 |
![]() | BEHR | 3.9/5 |
![]() | Benjamin Moore | 3.7/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Kelly Moore Paints | 3.5/5 |
Kelly Moore Paints has an overall Customer Satisfaction score of 43 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Kelly Moore Paints's Customer Satisfaction score was rated highest by Male customers.
Kelly Moore Paints's Customer Satisfaction score was rated 34 by Male customers on Comparably.
Very Satisfied | 34% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 33% | |
Very Dissatisfied | 33% |
Compared to its competitors, Kelly Moore Paints's Customer Satisfaction score is rated right below The Home Depot.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Sherwin-Williams | 78% |
![]() | BEHR | 77% |
![]() | Benjamin Moore | 68% |
![]() | The Home Depot | 68% |
![]() | Kelly Moore Paints | 43% |
Kelly Moore Paints has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
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987 Commercial Street, San Carlos, CA
http://www.kellymoore.com
6505937782
Kelly Moore Paints's Customer Service score was rated highest by Male customers.
Kelly Moore Paints's Customer Service score was rated 4 by Male customers on Comparably.
Compared to its competitors, Kelly Moore Paints's Customer Service score is rated right below The Home Depot.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Sherwin-Williams | 4/5 |
![]() | BEHR | 4/5 |
![]() | Benjamin Moore | 3.7/5 |
![]() | The Home Depot | 3.6/5 |
![]() | Kelly Moore Paints | 3.5/5 |
Kelly Moore Paints has a 2.5/5 stars for its overall company culture rated by their employees

Kelly Moore Paints scored a 24 for Net Promoter Score and a -55 for Employee Net Promoter Score. NPS gauges how likely a customer of Kelly Moore Paints would recommend the brand to a friend. ENPS measures how likely Kelly Moore Paints employees would recommend working at Kelly Moore Paints to a friend.
| 62% | Promoters |
|---|---|
| 0% | Passive |
| 38% | Detractors |
| 20% | Promoters |
|---|---|
| 5% | Passive |
| 75% | Detractors |