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NPS
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Keurig Green Mountain
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About Keurig Green Mountain's Brand
"Green Mountain Coffee Roasters is a brand of coffee specializes in organic, gourmet coffees." Among its major competitors, Keurig Green Mountain is ranked in 2nd place for NPS while Peet's Coffee & Tea is 1st, and Staples is 3rd.
Brand at a Glance
74%
Customer Loyalty
3.4/5
Product Quality
3.1/5
Pricing
3.1/5
Customer Service
Keurig Green Mountain Ranking
- #1 / 4 of its competitors
Keurig Green Mountain NPS
Keurig Green Mountain's Net Promoter Score (NPS) is a 0 with 43% Promoters, 14% Passives, and 43% Detractors. Net Promoter Score tracks whether Keurig Green Mountain's customers would recommend using the product based on a scale of -100 to 100.
Keurig Green Mountain Overall NPS
| 43% | Promoters |
|---|---|
| 14% | Passives |
| 43% | Detractors |
Keurig Green Mountain NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2023 2 | Jan 2023 | 2 |
Feb 2023 3 | Feb 2023 | 3 |
Apr 2023 -6 | Apr 2023 | -6 |
Jul 2023 -9 | Jul 2023 | -9 |
Oct 2023 -5 | Oct 2023 | -5 |
Feb 2024 -4 | Feb 2024 | -4 |
Mar 2024 -3 | Mar 2024 | -3 |
Jun 2024 0 | Jun 2024 | 0 |
Jul 2024 -2 | Jul 2024 | -2 |
Sep 2024 0 | Sep 2024 | 0 |
Nov 2024 1 | Nov 2024 | 1 |
Oct 2025 -1 | Oct 2025 | -1 |
How Other Brands Compare
Keurig Green Mountain is ranked first for NPS among its competitors. Staples and The Cheesecake Factory come in second and third, with California Olive Ranch coming in at #4.
Keurig Green Mountain |  Staples |  The Cheesecake Factory |  California Olive Ranch | |
| Global Ranking | #- | #318 | #- | #- |
| NPS | 0 | -20 | -22 | - |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | Neutral | - |
| Valuation Updated every 24 hours for public companies | - | - | $2.40B | $100.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Keurig Green Mountain NPS by Gender
Female customers rated Keurig Green Mountain's NPS 26 points higher than Male customers.
Male
-43
Keurig Green Mountain's NPS was rated -43 by Male customers on Comparably.
14%
Promoters
29%
Passives
57%
Detractors
Female
-17
Keurig Green Mountain's NPS was rated -17 by Female customers on Comparably.
33%
Promoters
17%
Passives
50%
Detractors
Keurig Green Mountain NPS by Ethnicity
Keurig Green Mountain's NPS was rated -57 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian -57 | Caucasian | -57 |
Keurig Green Mountain NPS by Age
Keurig Green Mountain's NPS was rated -86 points by customers ages 66+ on Comparably.
Keurig Green Mountain NPS by Usage
Keurig Green Mountain's NPS was rated -38 points by customers who have used Keurig Green Mountain's products/services for 5 to 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
5 to 10 Years -38 | 5 to 10 Years | -38 |
Keurig Green Mountain NPS vs. Competitors
Compared to its competitors, Keurig Green Mountain's NPS is rated right above Harmless Harvest, and is preceded by Peet's Coffee & Tea.
| COMPANY | NPS Score | |
|---|---|---|
 | Peet's Coffee & Tea | 28 |
| Keurig Green Mountain | 0 |
 | Harmless Harvest | N/A |
 | Way Brothers | N/A |
| Staples | -20 |
| The Cheesecake Factory | -22 |
 | Coffee Holding | -100 |
Keurig Green Mountain Customer Reviews
Out of the 3 Keurig Green Mountain customer reviews 3 were positive and 0 were constructive. Keurig Green Mountain customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Keurig Green Mountain Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Keurig Green Mountain users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Keurig Green Mountain Customer Loyalty Score by Gender
Female customers rated Keurig Green Mountain's Customer Loyalty score 30% higher than Male customers.
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Male
70%
Yes
Female
100%
Yes
Keurig Green Mountain Customer Loyalty Score by Ethnicity
Keurig Green Mountain's Customer Loyalty score was rated 85% by Caucasian customers on Comparably.
% who answered "Yes"
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85
out of 100
Caucasian
Keurig Green Mountain Customer Loyalty Score by Age
Keurig Green Mountain's Customer Loyalty score was rated 85% by customers ages 66+ on Comparably.
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0
20%
40%
60%
80%
100%
| Summary | Age | Score |
|---|---|---|
66+ 85% | 66+ | 85% |
Keurig Green Mountain Customer Loyalty Score by Usage
Keurig Green Mountain's Customer Loyalty score was rated 87% by customers who have used Keurig Green Mountain's products/services for 5 to 10 Years.
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Keurig Green Mountain Customer Loyalty Score by Industry
Keurig Green Mountain's Customer Loyalty score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Keurig Green Mountain Customer Loyalty vs. Competitors
Compared to its competitors, Keurig Green Mountain's Customer Loyalty score is rated right above Staples, and is preceded by Peet's Coffee & Tea.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Coffee Holding | 100% |
| The Cheesecake Factory | 77% |
| Peet's Coffee & Tea | 75% |
| Keurig Green Mountain | 74% |
| Staples | 71% |
| Harmless Harvest | N/A |
| Way Brothers | N/A |
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Keurig Green Mountain Product Quality
3.4/5
Keurig Green Mountain has an overall Product Quality score of 3.4 out of 5 stars rated by its users and customers.
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Keurig Green Mountain Product Information
Keurig Green Mountain’s product quality score is a 3.4 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated Keurig Green Mountain's product the highest. Reviewers from the Tech industry rated Keurig Green Mountain the lowest at 3.
- Website
- www.greenmountaincoffee.com/
- Company Size
- 5,001-10,000 Employees
Industry
Tech
Food & Beverages
Quick Insights into Keurig Green Mountain Product Quality
Keurig Green Mountain's Product Quality score was rated highest by customers from the Accounting industry, and rated lowest by Male customers.
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Ranked Keurig Green Mountain Product Quality the Highest
Ranked Keurig Green Mountain Product Quality the Lowest
Keurig Green Mountain Product Quality Score by Gender
Female customers rated Keurig Green Mountain's Product Quality score 1.1 stars higher than Male customers.
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Male
2.5/5
Female
3.6/5
Keurig Green Mountain Product Quality Score by Ethnicity
Keurig Green Mountain's Product Quality score was rated 2.2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2.2 | Caucasian | 2.2 |
Keurig Green Mountain Product Quality Score by Age
Keurig Green Mountain's Product Quality score was rated 2.2 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 2.2 | 66+ | 2.2 |
Keurig Green Mountain Product Quality Score by Usage
Keurig Green Mountain's Product Quality score was rated 3.4 stars by customers who have used Keurig Green Mountain's products/services for 5 to 10 Years.
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Keurig Green Mountain Product Quality Score by Industry
Keurig Green Mountain's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Keurig Green Mountain Product Quality vs. Competitors
Compared to its competitors, Keurig Green Mountain's Product Quality score is rated right above Staples, and is preceded by Peet's Coffee & Tea.
| COMPANY | Product Quality Score | |
|---|---|---|
| Peet's Coffee & Tea | 4.1/5 |
| Keurig Green Mountain | 3.4/5 |
| Staples | 3/5 |
| The Cheesecake Factory | 2.8/5 |
| Coffee Holding | 1.5/5 |
| Harmless Harvest | N/A |
| Way Brothers | N/A |
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Keurig Green Mountain Pricing
Keurig Green Mountain ROI & Value For Money
3.1/5
Keurig Green Mountain has a value for money and ROI score of 3.1 out of 5 stars rated by its users and customers.
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Keurig Green Mountain Pricing Plans
Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Accounting industry. The users from the Tech industry think that they had the lowest ROI from Keurig Green Mountain.
Quick Insights into Keurig Green Mountain ROI
Keurig Green Mountain's ROI score was rated highest by customers from the Accounting industry, and rated lowest by Male customers.
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Ranked Keurig Green Mountain ROI the Highest
Ranked Keurig Green Mountain ROI the Lowest
Keurig Green Mountain ROI Score by Gender
Female customers rated Keurig Green Mountain's ROI score 0.8 stars higher than Male customers.
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Male
2.5/5
Female
3.3/5
Keurig Green Mountain ROI Score by Ethnicity
Keurig Green Mountain's ROI score was rated 2 stars by Caucasian customers on Comparably.
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0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 2 | Caucasian | 2 |
Keurig Green Mountain ROI Score by Age
Keurig Green Mountain's ROI score was rated 1.7 stars by customers ages 66+ on Comparably.
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0
1
2
3
4
5
| Summary | Age | Score |
|---|---|---|
66+ 1.7 | 66+ | 1.7 |
Keurig Green Mountain ROI Score by Usage
Keurig Green Mountain's ROI score was rated 2.9 stars by customers who have used Keurig Green Mountain's products/services for 5 to 10 Years.
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Keurig Green Mountain ROI Score by Industry
Keurig Green Mountain's ROI score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Keurig Green Mountain Pricing vs. Competitors
Compared to its competitors, Keurig Green Mountain's ROI score is rated right above Staples, and is preceded by Peet's Coffee & Tea.
| COMPANY | Pricing Score | |
|---|---|---|
| Peet's Coffee & Tea | 3.9/5 |
| Keurig Green Mountain | 3.1/5 |
| Staples | 2.9/5 |
| The Cheesecake Factory | 2.6/5 |
| Coffee Holding | 1.5/5 |
| Harmless Harvest | N/A |
| Way Brothers | N/A |
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Keurig Green Mountain Customer Satisfaction (CSAT)
Keurig Green Mountain Customer Satisfaction (CSAT) Score
54 / 100
Keurig Green Mountain has an overall Customer Satisfaction score of 54 rated by its users and customers.
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Very Satisfied
33%
Satisfied
21%
Neither Satisfied nor Dissatisfied
7%
Dissatisfied
7%
Very Dissatisfied
32%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Keurig Green Mountain Customer Satisfaction
Keurig Green Mountain's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
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Ranked Keurig Green Mountain Customer Satisfaction the Highest
Ranked Keurig Green Mountain Customer Satisfaction the Lowest
Keurig Green Mountain Customer Satisfaction Score by Gender
Female customers rated Keurig Green Mountain's Customer Satisfaction score 16 points higher than Male customers.
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34 / 100
MaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 17% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 16% | |
Very Dissatisfied | 50% |
50 / 100
FemaleVery Satisfied | 17% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 50% |
Keurig Green Mountain Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Keurig Green Mountain's Customer Satisfaction (CSAT) score was rated 15% according to Caucasian users and customers.
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15 / 100
Very Satisfied
15%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
14%
Very Dissatisfied
71%
Keurig Green Mountain Customer Satisfaction Score by Age
Keurig Green Mountain's Customer Satisfaction score was rated 0 points by customers ages 66+ on Comparably.
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0
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40
60
80
100
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 66+ | 0% |
Keurig Green Mountain Customer Satisfaction Score by Usage
Keurig Green Mountain's Customer Satisfaction score was rated 29 points by customers who have used Keurig Green Mountain's products/services for 5 to 10 Years.
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Keurig Green Mountain Customer Satisfaction vs. Competitors
Compared to its competitors, Keurig Green Mountain's Customer Satisfaction score is rated right above Staples, and is preceded by Peet's Coffee & Tea.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Peet's Coffee & Tea | 84% |
| Keurig Green Mountain | 53% |
| Staples | 47% |
| The Cheesecake Factory | 45% |
| Coffee Holding | 0% |
| Harmless Harvest | 0% |
| Way Brothers | 0% |
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Keurig Green Mountain Customer Service
3.1/5
Keurig Green Mountain has an overall Customer Service score of 3.1 out of 5 stars rated by its users and customers.
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About Keurig Green Mountain's Customer Service
Address
Waterbury, VT
Website
www.greenmountaincoffee.com/
Quick Insights into Keurig Green Mountain Customer Service
Keurig Green Mountain's Customer Service score was rated highest by customers from the Accounting industry, and rated lowest by Male customers.
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Ranked Keurig Green Mountain Customer Service the Highest
Ranked Keurig Green Mountain Customer Service the Lowest
Keurig Green Mountain Customer Service Score by Gender
Female customers rated Keurig Green Mountain's Customer Service score 0.3 stars higher than Male customers.
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Male
2.3/5
Female
2.6/5
Keurig Green Mountain Customer Service Score by Ethnicity
Keurig Green Mountain's Customer Service score was rated 1.8 stars by Caucasian customers on Comparably.
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0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 1.8 | Caucasian | 1.8 |
Keurig Green Mountain Customer Service Score by Age
Keurig Green Mountain's Customer Service score was rated 1.5 stars by customers ages 66+ on Comparably.
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0
20
40
60
80
100
| Summary | Age | Customer Service Score |
|---|---|---|
66+ 1.5 | 66+ | 1.5 |
Keurig Green Mountain Customer Service Score by Usage
Keurig Green Mountain's Customer Service score was rated 2.5 stars by customers who have used Keurig Green Mountain's products/services for 5 to 10 Years.
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Keurig Green Mountain Customer Service Score by Industry
Keurig Green Mountain's Customer Service score was rated the highest by Accounting industry customers, and the lowest by Tech industry customers.
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Keurig Green Mountain Customer Service vs. Competitors
Compared to its competitors, Keurig Green Mountain's Customer Service score is rated right above Staples, and is preceded by Peet's Coffee & Tea.
| COMPANY | Customer Service Score | |
|---|---|---|
| Peet's Coffee & Tea | 4.1/5 |
| Keurig Green Mountain | 3.1/5 |
| Staples | 2.7/5 |
| The Cheesecake Factory | 2.6/5 |
| Coffee Holding | 1.5/5 |
| Harmless Harvest | N/A |
| Way Brothers | N/A |
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Keurig Green Mountain as an Employer
3.2/5
Keurig Green Mountain has a 3.2/5 stars for its overall company culture rated by their employees
top
40%
Consumer vs. Employees
Keurig Green Mountain scored a 0 for Net Promoter Score and a -15 for Employee Net Promoter Score. NPS gauges how likely a customer of Keurig Green Mountain would recommend the brand to a friend. ENPS measures how likely Keurig Green Mountain employees would recommend working at Keurig Green Mountain to a friend.
Net Promoter Score
0
NPS Score
| 43% | Promoters |
|---|---|
| 14% | Passive |
| 43% | Detractors |
Employee Net Promoter Score
-15
eNPS Score
| 40% | Promoters |
|---|---|
| 5% | Passive |
| 55% | Detractors |
