

Layer is the open communications layer for the Internet. We make it easy for developers to add rich messaging, voice and video to any app. Among its major competitors, Layer is ranked in 5th place for NPS while Plivo is 1st, and SendBird is 2nd.Their current valuation is $100.00M
Layer's Net Promoter Score (NPS) is a -34 with 33% Promoters, 0% Passives, and 67% Detractors. Net Promoter Score tracks whether Layer's customers would recommend using the product based on a scale of -100 to 100.
| 33% | Promoters |
|---|---|
| 0% | Passives |
| 67% | Detractors |
| Summary | Date | Score |
|---|---|---|
Dec 2021 -100 | Dec 2021 | -100 |
Nov 2022 -100 | Nov 2022 | -100 |
Jun 2023 -33 | Jun 2023 | -33 |
Layer is ranked third for NPS among its competitors. SendBird and Twilio Inc. come in first and second, with Zix Corporation coming in at #4. Among those competitors, it is the lowest valued company behind Twilio Inc..
![]() Layer | ![]() Twilio Inc. | ![]() Zix Corporation | ![]() SendBird | |
| Global Ranking | #- | #328 | #- | #- |
| NPS | -34 | 31 | - | 46 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | $100.00M | $56.34B | $441.88M | $350.00M |
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Compared to its competitors, Layer's NPS is rated right below Zix Corporation.
| COMPANY | NPS Score | |
|---|---|---|
![]() | Plivo | 61 |
![]() | SendBird | 46 |
![]() | Twilio Inc. | 31 |
![]() | PubNub | 0 |
![]() | Zix Corporation | N/A |
![]() | Layer | -34 |
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
100% of Layer users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Compared to its competitors, Layer's Customer Loyalty score is rated right above Twilio Inc..
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Layer | 100% |
![]() | Twilio Inc. | 80% |
![]() | Plivo | 68% |
![]() | PubNub | 10% |
![]() | SendBird | N/A |
![]() | Zix Corporation | N/A |
Layer has an overall Product Quality score of 3.2 out of 5 stars rated by its users and customers.
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Layer serves markets in the United States. Layer supports Web devices and offers products for small, medium, and large sized businesses.
Layer’s product quality score is a 3.2 out of 5 as rated by its users and customers.
Compared to its competitors, Layer's Product Quality score is rated right above Zix Corporation, and is preceded by PubNub.
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | Plivo | 4.3/5 |
![]() | SendBird | 4.1/5 |
![]() | Twilio Inc. | 4/5 |
![]() | PubNub | 4/5 |
![]() | Layer | 3.2/5 |
![]() | Zix Corporation | N/A |
Layer has a value for money and ROI score of 3.5 out of 5 stars rated by its users and customers.
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Layer has a pricing structure that accommodates small, medium, and large businesses.
Compared to its competitors, Layer's ROI score is rated right above PubNub, and is preceded by Twilio Inc..
| COMPANY | Pricing Score | |
|---|---|---|
![]() | Plivo | 4.5/5 |
![]() | SendBird | 4/5 |
![]() | Twilio Inc. | 3.9/5 |
![]() | Layer | 3.5/5 |
![]() | PubNub | 2/5 |
![]() | Zix Corporation | N/A |
Layer has an overall Customer Satisfaction score of 33 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Compared to its competitors, Layer's Customer Satisfaction score is rated right above SendBird, and is preceded by Plivo.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | PubNub | 100% |
![]() | Twilio Inc. | 75% |
![]() | Plivo | 66% |
![]() | Layer | 33% |
![]() | SendBird | 0% |
![]() | Zix Corporation | 0% |
Layer has an overall Customer Service score of 3.5 out of 5 stars rated by its users and customers.
Sign Up to unlock Layer's overall Customer Service score rated by its users and customers.
650 Townsend, San Francisco, CA 94103
http://layer.com
Compared to its competitors, Layer's Customer Service score is rated right above PubNub, and is preceded by Plivo.
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | Twilio Inc. | 3.8/5 |
![]() | SendBird | 3.7/5 |
![]() | Plivo | 3.6/5 |
![]() | Layer | 3.5/5 |
![]() | PubNub | 2/5 |
![]() | Zix Corporation | N/A |
Layer has a 2.8/5 stars for its overall company culture rated by their employees

Layer scored a -34 for both Net Promoter Score and Employee Net Promoter Score. NPS gauges how likely a customer of Layer would recommend the brand to a friend. ENPS measures how likely Layer employees would recommend working at Layer to a friend.
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |
| 33% | Promoters |
|---|---|
| 0% | Passive |
| 67% | Detractors |