50
NPS
Learn More about Brand Intelligence Solutions
Find out what hundreds of thousands of customers are saying about your brand, your competitors and others in the industry
Thank you for inquiring about Comparably's Brand Intelligence Solutions
A member from Comparably's team member will be reaching out shortly to set up a time to speak about our Brand Intelligence Solutions
Brand Page
Lonely Planet
Marketing or Exec? Claim Your Free Account
About Lonely Planet's Brand
Lonely Planet is the leading travel guide brand in the world. Among its major competitors, Lonely Planet is ranked in 2nd place for NPS while AFAR Media is 1st, and Tripadvisor is 3rd.
Brand at a Glance
74%
Customer Loyalty
3.9/5
Product Quality
3.6/5
Pricing
3.9/5
Customer Service
Lonely Planet Ranking
- #2 / 4 of its competitors
Lonely Planet NPS
Lonely Planet's Net Promoter Score (NPS) is a 50 with 71% Promoters, 8% Passives, and 21% Detractors. Net Promoter Score tracks whether Lonely Planet's customers would recommend using the product based on a scale of -100 to 100.
Lonely Planet Overall NPS
| 71% | Promoters |
|---|---|
| 8% | Passives |
| 21% | Detractors |
Lonely Planet NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
Jan 2022 100 | Jan 2022 | 100 |
May 2022 100 | May 2022 | 100 |
Oct 2022 100 | Oct 2022 | 100 |
Jan 2023 67 | Jan 2023 | 67 |
Feb 2023 71 | Feb 2023 | 71 |
Mar 2023 75 | Mar 2023 | 75 |
Apr 2023 77 | Apr 2023 | 77 |
Sep 2023 80 | Sep 2023 | 80 |
Nov 2023 81 | Nov 2023 | 81 |
Dec 2023 67 | Dec 2023 | 67 |
Jan 2024 53 | Jan 2024 | 53 |
Apr 2024 50 | Apr 2024 | 50 |
How Other Brands Compare
Lonely Planet is ranked second for NPS among its competitors. AFAR Media and Tripadvisor come in first and third, with KAYAK coming in at #4.
Lonely Planet |  Tripadvisor |  KAYAK |  AFAR Media | |
| Global Ranking | #- | #369 | #422 | #- |
| NPS | 50 | 21 | 9 | 100 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $4.86B | - | $50.00M |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Lonely Planet NPS by Gender
Female customers rated Lonely Planet's NPS 33 points higher than Male customers.
Male
34
Lonely Planet's NPS was rated 34 by Male customers on Comparably.
67%
Promoters
0%
Passives
33%
Detractors
Female
67
Lonely Planet's NPS was rated 67 by Female customers on Comparably.
67%
Promoters
33%
Passives
0%
Detractors
Lonely Planet NPS by Ethnicity
Lonely Planet's NPS was rated 50 points by Caucasian customers on Comparably.
-100
-50
0
50
100
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 50 | Caucasian | 50 |
Lonely Planet NPS by Usage
Lonely Planet's NPS was rated 50 points by customers who have used Lonely Planet's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 50 | Over 10 Years | 50 |
Lonely Planet NPS vs. Competitors
Compared to its competitors, Lonely Planet's NPS is rated right above Tripadvisor, and is preceded by AFAR Media.
| COMPANY | NPS Score | |
|---|---|---|
| AFAR Media | 100 |
| Lonely Planet | 50 |
| Tripadvisor | 21 |
| KAYAK | 9 |
 | ORBITZ | -59 |
Lonely Planet Customer Reviews
Out of the 2 Lonely Planet customer reviews 2 were positive and 0 were constructive. Lonely Planet customer reviews reflect that all customers have a favorable experience using the products/services of the company.
Lonely Planet Customer Loyalty
74%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
74% of Lonely Planet users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
Sign Up to see the full customer demographics data and the people that answered "Yes" when asked "Would you consider yourself a loyal user/customer?"
Lonely Planet Customer Loyalty Score by Gender
Female customers rated Lonely Planet's Customer Loyalty score 30% higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Gender data of Lonely Planet.
Male
70%
Yes
Female
100%
Yes
Lonely Planet Customer Loyalty Score by Ethnicity
Lonely Planet's Customer Loyalty score was rated 78% by Caucasian customers on Comparably.
% who answered "Yes"
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Ethnicity data of Lonely Planet.
78
out of 100
Caucasian
Lonely Planet Customer Loyalty Score by Usage
Lonely Planet's Customer Loyalty score was rated 78% by customers who have used Lonely Planet's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Lonely Planet Customer Loyalty vs. Competitors
Compared to its competitors, Lonely Planet's Customer Loyalty score is rated right above Tripadvisor, and is preceded by AFAR Media.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| AFAR Media | 100% |
| Lonely Planet | 74% |
| Tripadvisor | 69% |
| KAYAK | 69% |
| ORBITZ | 63% |
Unlock Lonely Planet Customer Loyalty vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Lonely Planet Customer Loyalty vs. Competitors data and gain insights into your customers today.
Lonely Planet Product Quality
3.9/5
Lonely Planet has an overall Product Quality score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Lonely Planet's overall Product Quality score rated by its users and customers.
Lonely Planet Product Information
Lonely Planet’s product quality score is a 3.9 out of 5 as rated by its users and customers.
- Website
- http://www.lonelyplanet.com
- Company Size
- 201-500 Employees
Industry
Tech
Media
Mobile App
Travel
Quick Insights into Lonely Planet Product Quality
Lonely Planet's Product Quality score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Lonely Planet's Product Quality.
Ranked Lonely Planet Product Quality the Highest
Ranked Lonely Planet Product Quality the Lowest
Lonely Planet Product Quality Score by Gender
Female customers rated Lonely Planet's Product Quality score 1.1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Product Quality by Gender data of Lonely Planet.
Male
3.5/5
Female
4.6/5
Lonely Planet Product Quality Score by Ethnicity
Lonely Planet's Product Quality score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Product Quality by Ethnicity data of Lonely Planet.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Lonely Planet Product Quality Score by Usage
Lonely Planet's Product Quality score was rated 3.9 stars by customers who have used Lonely Planet's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Product Quality by Usage data.
Lonely Planet Product Quality vs. Competitors
Compared to its competitors, Lonely Planet's Product Quality score is rated right above KAYAK, and is preceded by Tripadvisor.
| COMPANY | Product Quality Score | |
|---|---|---|
| AFAR Media | 5/5 |
| Tripadvisor | 4/5 |
| Lonely Planet | 3.9/5 |
| KAYAK | 3.5/5 |
| ORBITZ | 2/5 |
Unlock Lonely Planet Product Quality vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Lonely Planet Product Quality vs. Competitors data and gain insights into your customers today.
Lonely Planet Pricing
Lonely Planet ROI & Value For Money
3.6/5
Lonely Planet has a value for money and ROI score of 3.6 out of 5 stars rated by its users and customers.
Sign Up to unlock Lonely Planet's overall ROI score rated by its users and customers.
Quick Insights into Lonely Planet ROI
Lonely Planet's ROI score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Lonely Planet's ROI score.
Ranked Lonely Planet ROI the Highest
Ranked Lonely Planet ROI the Lowest
Lonely Planet ROI Score by Gender
Female customers rated Lonely Planet's ROI score 1 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full ROI by Gender data of Lonely Planet.
Male
3.1/5
Female
4.1/5
Lonely Planet ROI Score by Ethnicity
Lonely Planet's ROI score was rated 3.9 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full ROI by Ethnicity data of Lonely Planet.
0
1
2
3
4
5
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.9 | Caucasian | 3.9 |
Lonely Planet ROI Score by Usage
Lonely Planet's ROI score was rated 3.6 stars by customers who have used Lonely Planet's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full ROI by Usage data.
Lonely Planet Pricing vs. Competitors
Compared to its competitors, Lonely Planet's ROI score is rated right above KAYAK, and is preceded by Tripadvisor.
| COMPANY | Pricing Score | |
|---|---|---|
| AFAR Media | 5/5 |
| Tripadvisor | 3.8/5 |
| Lonely Planet | 3.6/5 |
| KAYAK | 3.5/5 |
| ORBITZ | 1.9/5 |
Unlock Lonely Planet ROI vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Lonely Planet ROI vs. Competitors data and gain insights into your customers today.
Lonely Planet Customer Satisfaction (CSAT)
Lonely Planet Customer Satisfaction (CSAT) Score
80 / 100
Lonely Planet has an overall Customer Satisfaction score of 80 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
60%
Satisfied
20%
Neither Satisfied nor Dissatisfied
10%
Dissatisfied
0%
Very Dissatisfied
10%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Lonely Planet Customer Satisfaction
Lonely Planet's Customer Satisfaction score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Lonely Planet's Customer Satisfaction.
Ranked Lonely Planet Customer Satisfaction the Highest
Ranked Lonely Planet Customer Satisfaction the Lowest
Lonely Planet Customer Satisfaction Score by Gender
Female customers rated Lonely Planet's Customer Satisfaction score 33 points higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Gender data of Lonely Planet.
67 / 100
MaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 0% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 33% |
100 / 100
FemaleVery Satisfied | 67% | |
|---|---|---|
Satisfied | 33% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Lonely Planet Customer Satisfaction Score by Ethnicity
CSAT according to Caucasian
Lonely Planet's Customer Satisfaction (CSAT) score was rated 75% according to Caucasian users and customers.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Ethnicity data of Lonely Planet.
75 / 100
Very Satisfied
75%
Satisfied
0%
Neither Satisfied nor Dissatisfied
0%
Dissatisfied
0%
Very Dissatisfied
25%
Lonely Planet Customer Satisfaction Score by Usage
Lonely Planet's Customer Satisfaction score was rated 75 points by customers who have used Lonely Planet's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Satisfaction by Usage data.
Lonely Planet Customer Satisfaction vs. Competitors
Compared to its competitors, Lonely Planet's Customer Satisfaction score is rated right above Tripadvisor, and is preceded by AFAR Media.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| AFAR Media | 100% |
| Lonely Planet | 80% |
| Tripadvisor | 78% |
| KAYAK | 63% |
| ORBITZ | 29% |
Unlock Lonely Planet Customer Satisfaction vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Lonely Planet Customer Satisfaction vs. Competitors data and gain insights into your customers today.
Lonely Planet Customer Service
3.9/5
Lonely Planet has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
Sign Up to unlock Lonely Planet's overall Customer Service score rated by its users and customers.
About Lonely Planet's Customer Service
Address
230 Franklin Rd, Bldg 2B, Franklin, TN 37064
Website
http://www.lonelyplanet.com
Phone Number
615-988-9713
Quick Insights into Lonely Planet Customer Service
Lonely Planet's Customer Service score was rated highest by Female customers, and rated lowest by Male customers.
Sign Up to unlock insights into how customers have ranked Lonely Planet's Customer Service score.
Ranked Lonely Planet Customer Service the Highest
Ranked Lonely Planet Customer Service the Lowest
Lonely Planet Customer Service Score by Gender
Female customers rated Lonely Planet's Customer Service score 1.4 stars higher than Male customers.
Sign Up for Brand Profile PRO to get the full Customer Service by Gender data of Lonely Planet.
Male
3.1/5
Female
4.5/5
Lonely Planet Customer Service Score by Ethnicity
Lonely Planet's Customer Service score was rated 3.7 stars by Caucasian customers on Comparably.
Sign Up for Brand Profile PRO to get the full Customer Service by Ethnicity data of Lonely Planet.
0
20
40
60
80
100
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 3.7 | Caucasian | 3.7 |
Lonely Planet Customer Service Score by Usage
Lonely Planet's Customer Service score was rated 3.6 stars by customers who have used Lonely Planet's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Service by Usage data.
Lonely Planet Customer Service vs. Competitors
Compared to its competitors, Lonely Planet's Customer Service score is rated right above Tripadvisor, and is preceded by AFAR Media.
| COMPANY | Customer Service Score | |
|---|---|---|
| AFAR Media | 5/5 |
| Lonely Planet | 3.9/5 |
| Tripadvisor | 3.7/5 |
| KAYAK | 3.4/5 |
| ORBITZ | 1.9/5 |
Unlock Lonely Planet Customer Service vs. Competitors Data
VS
Sign Up for Brand Profile PRO to get the full Lonely Planet Customer Service vs. Competitors data and gain insights into your customers today.
Lonely Planet as an Employer
2.6/5
Lonely Planet has a 2.6/5 stars for its overall company culture rated by their employees
top
50%
Consumer vs. Employees
Lonely Planet scored a 50 for Net Promoter Score and a -100 for Employee Net Promoter Score. NPS gauges how likely a customer of Lonely Planet would recommend the brand to a friend. ENPS measures how likely Lonely Planet employees would recommend working at Lonely Planet to a friend.
Net Promoter Score
50
NPS Score
| 71% | Promoters |
|---|---|
| 8% | Passive |
| 21% | Detractors |
Employee Net Promoter Score
-100
eNPS Score
| 0% | Promoters |
|---|---|
| 0% | Passive |
| 100% | Detractors |
