

L'Oréal is a global leader in the Consumer Packaged Goods (CPG) industry, with an international portfolio of 34 diverse and complementary brands. Among its major competitors, L'Oréal Group is ranked in 4th place for NPS while CHANEL is 1st, and Unilever is 2nd.
L'Oréal Group's Net Promoter Score (NPS) is a 22 with 49% Promoters, 24% Passives, and 27% Detractors. Net Promoter Score tracks whether L'Oréal Group's customers would recommend using the product based on a scale of -100 to 100.
| 49% | Promoters |
|---|---|
| 24% | Passives |
| 27% | Detractors |
| Summary | Date | Score |
|---|---|---|
Nov 2024 22 | Nov 2024 | 22 |
Dec 2024 22 | Dec 2024 | 22 |
Jan 2025 24 | Jan 2025 | 24 |
Feb 2025 22 | Feb 2025 | 22 |
Mar 2025 23 | Mar 2025 | 23 |
Apr 2025 23 | Apr 2025 | 23 |
May 2025 22 | May 2025 | 22 |
Jun 2025 23 | Jun 2025 | 23 |
Aug 2025 22 | Aug 2025 | 22 |
Nov 2025 22 | Nov 2025 | 22 |
Dec 2025 22 | Dec 2025 | 22 |
Jan 2026 22 | Jan 2026 | 22 |
L'Oréal Group is ranked third for NPS among its competitors. CHANEL and Unilever come in first and second, with Revlon coming in at #4.
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Female customers rated L'Oréal Group's NPS 34 points higher than Male customers.
L'Oréal Group's NPS was rated by Male customers on Comparably.
L'Oréal Group's NPS was rated 34 by Female customers on Comparably.
L'Oréal Group's NPS was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 27 | Caucasian | 27 |
Hispanic or Latino 25 | Hispanic or Latino | 25 |
African American/Black 40 | African American/Black | 40 |
Asian or Pacific Islander 10 | Asian or Pacific Islander | 10 |
Other 33 | Other | 33 |
L'Oréal Group's NPS was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
L'Oréal Group's NPS was rated the highest by customers who have used L'Oréal Group's products/services for Over 10 Years, and the lowest by customers with 5 to 10 Years of usage.
| Summary | Usage | Score |
|---|---|---|
Less than 1 Year 17 | Less than 1 Year | 17 |
1 to 2 Years 23 | 1 to 2 Years | 23 |
2 to 5 Years 25 | 2 to 5 Years | 25 |
5 to 10 Years 14 | 5 to 10 Years | 14 |
Over 10 Years 37 | Over 10 Years | 37 |
Compared to its competitors, L'Oréal Group's NPS is rated right above Revlon, and is preceded by Estee Lauder Companies .
| COMPANY | NPS Score | |
|---|---|---|
![]() | CHANEL | 39 |
![]() | Unilever | 31 |
![]() | Estee Lauder Companies | 31 |
![]() | L'Oréal Group | 22 |
![]() | Revlon | 18 |
![]() | Edgewell Personal Care | -12 |
Out of the 16 L'Oréal Group customer reviews 12 were positive and 4 were constructive. L'Oréal Group customer reviews reflect that more than half of the customers have a favorable experience using the products/services of the company.
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
78% of L'Oréal Group users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Female customers rated L'Oréal Group's Customer Loyalty score 1% higher than Male customers.
L'Oréal Group's Customer Loyalty score was rated the highest by Caucasian customers, and the lowest by Asian or Pacific Islander customers.
% who answered "Yes"
L'Oréal Group's Customer Loyalty score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 76% | 18-25 | 76% |
26-30 84% | 26-30 | 84% |
31-35 61% | 31-35 | 61% |
36-40 55% | 36-40 | 55% |
41-45 87% | 41-45 | 87% |
46-50 70% | 46-50 | 70% |
61-65 100% | 61-65 | 100% |
L'Oréal Group's Customer Loyalty score was rated the highest by customers who have used L'Oréal Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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L'Oréal Group's Customer Loyalty score was rated the highest by Business and Consumer Services industry customers, and the lowest by Consulting industry customers.
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Compared to its competitors, L'Oréal Group's Customer Loyalty score is rated right above Estee Lauder Companies , and is preceded by CHANEL.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
![]() | Unilever | 84% |
![]() | CHANEL | 79% |
![]() | L'Oréal Group | 78% |
![]() | Estee Lauder Companies | 75% |
![]() | Revlon | 67% |
![]() | Edgewell Personal Care | 67% |
L'Oréal Group has an overall Product Quality score of 4.1 out of 5 stars rated by its users and customers.
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L'Oréal Group’s product quality score is a 4.1 out of 5 as rated by its users and customers. Reviewers from the Accounting industry rated L'Oréal Group's product the highest. Reviewers from the Healthcare, Hospitals and Medicine industry rated L'Oréal Group the lowest at 3.5.
L'Oréal Group's Product Quality score was rated highest by customers ages 61-65, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated L'Oréal Group's Product Quality score 0.5 stars higher than Male customers.
L'Oréal Group's Product Quality score was rated the highest by Caucasian customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 4.5 | Caucasian | 4.5 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.2 | Other | 4.2 |
L'Oréal Group's Product Quality score was rated the highest by customers ages 61-65, and the lowest by customers ages 46-50.
| Summary | Age | Score |
|---|---|---|
18-25 4.1 | 18-25 | 4.1 |
26-30 4 | 26-30 | 4 |
31-35 3.8 | 31-35 | 3.8 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4.3 | 41-45 | 4.3 |
46-50 3.5 | 46-50 | 3.5 |
61-65 4.8 | 61-65 | 4.8 |
L'Oréal Group's Product Quality score was rated the highest by customers who have used L'Oréal Group's products/services for 2 to 5 Years, and the lowest by customers with 1 to 2 Years of usage.
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L'Oréal Group's Product Quality score was rated the highest by Accounting industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, L'Oréal Group's Product Quality score is rated right above Revlon, and is preceded by Estee Lauder Companies .
| COMPANY | Product Quality Score | |
|---|---|---|
![]() | CHANEL | 4.2/5 |
![]() | Unilever | 4.2/5 |
![]() | Estee Lauder Companies | 4.1/5 |
![]() | L'Oréal Group | 4.1/5 |
![]() | Revlon | 3.9/5 |
![]() | Edgewell Personal Care | 3.3/5 |
L'Oréal Group has a value for money and ROI score of 3.9 out of 5 stars rated by its users and customers.
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Not every product or service fits the needs of a certain user or industry. The users that rank the value for money and ROI highest are mainly from Business and Consumer Services industry. The users from the Aerospace and Aviation industry think that they had the lowest ROI from L'Oréal Group.
L'Oréal Group's ROI score was rated highest by customers ages 61-65, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated L'Oréal Group's ROI score 0.3 stars higher than Male customers.
L'Oréal Group's ROI score was rated the highest by African American/Black customers, and the lowest by Asian or Pacific Islander customers.
| Summary | Ethnicity | Score |
|---|---|---|
Caucasian 3.8 | Caucasian | 3.8 |
Hispanic or Latino 3.8 | Hispanic or Latino | 3.8 |
African American/Black 3.9 | African American/Black | 3.9 |
Asian or Pacific Islander 3.7 | Asian or Pacific Islander | 3.7 |
Other 3.9 | Other | 3.9 |
L'Oréal Group's ROI score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Score |
|---|---|---|
18-25 3.9 | 18-25 | 3.9 |
26-30 3.8 | 26-30 | 3.8 |
31-35 3.9 | 31-35 | 3.9 |
36-40 3.2 | 36-40 | 3.2 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.6 | 46-50 | 3.6 |
61-65 4.5 | 61-65 | 4.5 |
L'Oréal Group's ROI score was rated the highest by customers who have used L'Oréal Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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L'Oréal Group's ROI score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, L'Oréal Group's ROI score is rated right above Revlon, and is preceded by Estee Lauder Companies .
| COMPANY | Pricing Score | |
|---|---|---|
![]() | CHANEL | 3.9/5 |
![]() | Unilever | 3.9/5 |
![]() | Estee Lauder Companies | 3.9/5 |
![]() | L'Oréal Group | 3.9/5 |
![]() | Revlon | 3.9/5 |
![]() | Edgewell Personal Care | 3.2/5 |
L'Oréal Group has an overall Customer Satisfaction score of 80 rated by its users and customers.
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Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
L'Oréal Group's Customer Satisfaction score was rated highest by customers who have used L'Oréal Group's products/services for 2 to 5 Years, and rated lowest by customers who have used L'Oréal Group's products/services for Less than 1 Year.
Male customers rated L'Oréal Group's Customer Satisfaction score 4 points higher than Female customers.
Very Satisfied | 31% | |
|---|---|---|
Satisfied | 53% | |
Neither Satisfied nor Dissatisfied | 16% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Very Satisfied | 46% | |
|---|---|---|
Satisfied | 34% | |
Neither Satisfied nor Dissatisfied | 11% | |
Dissatisfied | 2% | |
Very Dissatisfied | 7% |
L'Oréal Group's Customer Satisfaction (CSAT) score was rated 74% according to Caucasian users and customers.
L'Oréal Group's Customer Satisfaction (CSAT) score was rated 73% according to Hispanic or Latino users and customers.
L'Oréal Group's Customer Satisfaction (CSAT) score was rated 90% according to African American/Black users and customers.
L'Oréal Group's Customer Satisfaction (CSAT) score was rated 85% according to Asian or Pacific Islander users and customers.
L'Oréal Group's Customer Satisfaction (CSAT) score was rated 86% according to Other users and customers.
L'Oréal Group's Customer Satisfaction score was rated the highest by customers ages 26-30, and the lowest by customers ages 36-40.
| Breakdown | Age | Score | |||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 18-25 | 88% | |||||||||||||||
| 26-30 | 100% | |||||||||||||||
| 31-35 | 58% | |||||||||||||||
| 36-40 | 50% | |||||||||||||||
| 41-45 | 72% | |||||||||||||||
| 46-50 | 67% | |||||||||||||||
| 61-65 | 100% |
L'Oréal Group's Customer Satisfaction score was rated the highest by customers who have used L'Oréal Group's products/services for 2 to 5 Years, and the lowest by customers with Less than 1 Year of usage.
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L'Oréal Group's Customer Satisfaction score was rated the highest by Retail industry customers, and the lowest by Aerospace and Aviation industry customers.
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"groupId": 511,
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"groupId": 522,
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{
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"groupId": 535,
"score": 80,
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"groupId": 559,
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}Compared to its competitors, L'Oréal Group's Customer Satisfaction score is rated right above Revlon, and is preceded by CHANEL.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
![]() | Unilever | 85% |
![]() | CHANEL | 80% |
![]() | L'Oréal Group | 80% |
![]() | Revlon | 80% |
![]() | Estee Lauder Companies | 78% |
![]() | Edgewell Personal Care | 35% |
L'Oréal Group has an overall Customer Service score of 3.9 out of 5 stars rated by its users and customers.
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92110 France
http://www.loreal.com/
L'Oréal Group's Customer Service score was rated highest by customers ages 61-65, and rated lowest by customers from the Aerospace and Aviation industry.
Female customers rated L'Oréal Group's Customer Service score 0.5 stars higher than Male customers.
L'Oréal Group's Customer Service score was rated the highest by African American/Black customers, and the lowest by Hispanic or Latino customers.
| Summary | Ethnicity | Customer Service Score |
|---|---|---|
Caucasian 4.1 | Caucasian | 4.1 |
Hispanic or Latino 3.7 | Hispanic or Latino | 3.7 |
African American/Black 4.1 | African American/Black | 4.1 |
Asian or Pacific Islander 3.9 | Asian or Pacific Islander | 3.9 |
Other 4.1 | Other | 4.1 |
L'Oréal Group's Customer Service score was rated the highest by customers ages 61-65, and the lowest by customers ages 36-40.
| Summary | Age | Customer Service Score |
|---|---|---|
18-25 4 | 18-25 | 4 |
26-30 4 | 26-30 | 4 |
31-35 4.1 | 31-35 | 4.1 |
36-40 3.5 | 36-40 | 3.5 |
41-45 4.2 | 41-45 | 4.2 |
46-50 3.6 | 46-50 | 3.6 |
61-65 4.6 | 61-65 | 4.6 |
L'Oréal Group's Customer Service score was rated the highest by customers who have used L'Oréal Group's products/services for Over 10 Years, and the lowest by customers with Less than 1 Year of usage.
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L'Oréal Group's Customer Service score was rated the highest by Business and Consumer Services industry customers, and the lowest by Aerospace and Aviation industry customers.
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Compared to its competitors, L'Oréal Group's Customer Service score is rated right above Revlon, and is preceded by Estee Lauder Companies .
| COMPANY | Customer Service Score | |
|---|---|---|
![]() | CHANEL | 4.1/5 |
![]() | Unilever | 4/5 |
![]() | Estee Lauder Companies | 4/5 |
![]() | L'Oréal Group | 3.9/5 |
![]() | Revlon | 3.9/5 |
![]() | Edgewell Personal Care | 3.3/5 |
L'Oréal Group has a 4.3/5 stars for its overall company culture rated by their employees

L'Oréal Group scored a 22 for Net Promoter Score and a 26 for Employee Net Promoter Score. NPS gauges how likely a customer of L'Oréal Group would recommend the brand to a friend. ENPS measures how likely L'Oréal Group employees would recommend working at L'Oréal Group to a friend.
| 49% | Promoters |
|---|---|
| 24% | Passive |
| 27% | Detractors |
| 50% | Promoters |
|---|---|
| 26% | Passive |
| 24% | Detractors |