20
NPS
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Marico
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About Marico's Brand
Provider of fast moving consumer goods. The company operates in two segments, consumer products and others. It's consumer products include coconut oils, other edible oils, hair oils and other hair care products, male grooming products, fabric care products, healthy foods, soaps, health care products and female beauty care products. Among its major competitors, Marico is ranked in 5th place for NPS while Asian Paints is 1st, and Godrej Industries is 2nd.
Brand at a Glance
91%
Customer Loyalty
3.8/5
Product Quality
3.7/5
Pricing
4.1/5
Customer Service
Marico Ranking
- #4 / 4 of its competitors
Marico NPS
Marico's Net Promoter Score (NPS) is a 20 with 40% Promoters, 40% Passives, and 20% Detractors. Net Promoter Score tracks whether Marico's customers would recommend using the product based on a scale of -100 to 100.
Marico Overall NPS
| 40% | Promoters |
|---|---|
| 40% | Passives |
| 20% | Detractors |
Marico NPS Trend
-100
-50
0
50
100
| Summary | Date | Score |
|---|---|---|
May 2021 -100 | May 2021 | -100 |
Aug 2021 -66 | Aug 2021 | -66 |
Oct 2021 -50 | Oct 2021 | -50 |
May 2022 -20 | May 2022 | -20 |
Sep 2022 -17 | Sep 2022 | -17 |
Nov 2022 -1 | Nov 2022 | -1 |
Dec 2022 12 | Dec 2022 | 12 |
Jan 2023 22 | Jan 2023 | 22 |
Nov 2024 20 | Nov 2024 | 20 |
How Other Brands Compare
Marico is ranked #4 for NPS among its competitors. Asian Paints and Godrej Industries come in first and second, with Procter & Gamble coming in at third.
Marico |  Procter & Gamble |  Asian Paints |  Godrej Industries | |
| Global Ranking | #- | #92 | #- | #- |
| NPS | 20 | 28 | 34 | 33 |
| Social Sentiment Calculated by analyzing social media and other online mentions | - | Neutral | - | - |
| Valuation Updated every 24 hours for public companies | - | $330.66B | - | - |
What is NPS
Net Promoter Score (NPS) is a management tool that can be used to gauge the satisfaction of a firm's customer relationships. NPS has been widely adopted as a key metric often linked to the revenue potential of a company’s product or service. The metric is based on customer responses to the question: "On a scale of 0 to 10, how likely are you to recommend the product to a friend?"
Those who respond with a score of 9 to 10 are known as Promoters, and are widely associated with behaviors that create value, including actively encouraging others to use the product or service. Those who respond with a score of 7 or 8 are categorized as Passives, and they are believed to be less likely to exhibit the value-creation traits of Promoters having a largely neutral effect on other consumers. Detractors are those who fall in the score range of 0 to 6 and represent dissatisfied customers of the product sometimes actively recommending against using the product.
Marico NPS by Gender
Marico's NPS was rated 33 by Male customers on Comparably.
Male
33
Marico's NPS was rated 33 by Male customers on Comparably.
33%
Promoters
67%
Passives
0%
Detractors
Female
N/A
Marico's NPS is not yet rated by Female customers.
0%
Promoters
0%
Passives
0%
Detractors
Marico NPS by Usage
Marico's NPS was rated 33 points by customers who have used Marico's products/services for Over 10 Years.
-100
-50
0
50
100
| Summary | Usage | Score |
|---|---|---|
Over 10 Years 33 | Over 10 Years | 33 |
Marico NPS vs. Competitors
Compared to its competitors, Marico's NPS is rated right above Hindustan Unilever, and is preceded by Dabur India.
| COMPANY | NPS Score | |
|---|---|---|
| Asian Paints | 34 |
| Godrej Industries | 33 |
| Procter & Gamble | 28 |
 | Dabur India | 20 |
| Marico | 20 |
 | Hindustan Unilever | 20 |
Marico Customer Loyalty
91%
Customer Loyalty is a strong indicator of whether or not a customer will choose a brand repeatedly over a competitor that offers similar products/services.
91% of Marico users/customers answered "Yes" when asked: "Would you consider yourself a loyal user/customer?"
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Marico Customer Loyalty Score by Gender
Marico's Customer Loyalty score was rated 100 by Male customers on Comparably.
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Male
100%
Yes
Female
N/A
Yes
Marico Customer Loyalty Score by Usage
Marico's Customer Loyalty score was rated 100% by customers who have used Marico's products/services for Over 10 Years.
Sign Up for Brand Profile PRO to get the full Customer Loyalty by Usage data and uncover the answer to "Would you consider yourself a loyal user/customer?" by usage.
Marico Customer Loyalty vs. Competitors
Compared to its competitors, Marico's Customer Loyalty score is rated right above Dabur India.
| COMPANY | Customer Loyalty Score | |
|---|---|---|
| Marico | 91% |
| Dabur India | 87% |
| Godrej Industries | 86% |
| Procter & Gamble | 79% |
| Asian Paints | 76% |
| Hindustan Unilever | 65% |
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Marico Product Quality
3.8/5
Marico has an overall Product Quality score of 3.8 out of 5 stars rated by its users and customers.
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Marico Product Information
Marico’s product quality score is a 3.8 out of 5 as rated by its users and customers.
- Website
- www.marico.com
- Company Size
- 1,001-5,000 Employees
Quick Insights into Marico Product Quality
Marico's Product Quality score was rated highest by Male customers.
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Ranked Marico Product Quality the Highest
Marico Product Quality Score by Gender
Marico's Product Quality score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Marico Product Quality Score by Usage
Marico's Product Quality score was rated 4.3 stars by customers who have used Marico's products/services for Over 10 Years.
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Marico Product Quality vs. Competitors
Compared to its competitors, Marico's Product Quality score is rated right above Asian Paints, and is preceded by Procter & Gamble.
| COMPANY | Product Quality Score | |
|---|---|---|
| Dabur India | 4.3/5 |
| Godrej Industries | 4/5 |
| Procter & Gamble | 4/5 |
| Marico | 3.8/5 |
| Asian Paints | 3.8/5 |
| Hindustan Unilever | 3.5/5 |
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Marico Pricing
Marico ROI & Value For Money
3.7/5
Marico has a value for money and ROI score of 3.7 out of 5 stars rated by its users and customers.
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Marico Pricing vs. Competitors
Compared to its competitors, Marico's ROI score is rated right above Asian Paints, and is preceded by Hindustan Unilever.
| COMPANY | Pricing Score | |
|---|---|---|
| Procter & Gamble | 3.9/5 |
| Godrej Industries | 3.8/5 |
| Dabur India | 3.7/5 |
| Hindustan Unilever | 3.7/5 |
| Marico | 3.7/5 |
| Asian Paints | 3.6/5 |
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Marico Customer Satisfaction (CSAT)
Marico Customer Satisfaction (CSAT) Score
88 / 100
Marico has an overall Customer Satisfaction score of 88 rated by its users and customers.
Sign Up to see the full customer demographics data and the people that answered "How would you rate your overall satisfaction with the service you received?"
Very Satisfied
25%
Satisfied
63%
Neither Satisfied nor Dissatisfied
12%
Dissatisfied
0%
Very Dissatisfied
0%
What is Customer Satisfaction (CSAT) Score
Customer Satisfaction Score (also known as CSAT), is a metric used to quantify how satisfied customers are with a company or brand’s products and services. The Customer Satisfaction Score is based on customers response to the question: “How would you rate your overall satisfaction with the service you received?” The score is calculated using the formula: (The total number answer of “Very Satisfied” and “Satisfied”) ÷ (The total response) x100, and it is generally displayed in percentages. Some of the main benefits of the CSAT for businesses are tracking retention, identifying happy customers and growing relationships, and gaining repeat business to build a sustainable brand.
Quick Insights into Marico Customer Satisfaction
Marico's Customer Satisfaction score was rated highest by Male customers.
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Ranked Marico Customer Satisfaction the Highest
Marico Customer Satisfaction Score by Gender
Marico's Customer Satisfaction score was rated 100 by Male customers on Comparably.
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100 / 100
MaleVery Satisfied | 33% | |
|---|---|---|
Satisfied | 67% | |
Neither Satisfied nor Dissatisfied | 0% | |
Dissatisfied | 0% | |
Very Dissatisfied | 0% |
Marico Customer Satisfaction Score by Usage
Marico's Customer Satisfaction score was rated 100 points by customers who have used Marico's products/services for Over 10 Years.
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Marico Customer Satisfaction vs. Competitors
Compared to its competitors, Marico's Customer Satisfaction score is rated right above Godrej Industries, and is preceded by Dabur India.
| COMPANY | Customer Satisfaction (CSAT) Score | |
|---|---|---|
| Dabur India | 90% |
| Marico | 88% |
| Godrej Industries | 79% |
| Procter & Gamble | 78% |
| Asian Paints | 69% |
| Hindustan Unilever | 34% |
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Marico Customer Service
4.1/5
Marico has an overall Customer Service score of 4.1 out of 5 stars rated by its users and customers.
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About Marico's Customer Service
Address
7th floor, Grande Palladium, Mumbai, 400098
Website
www.marico.com
Phone Number
7
Quick Insights into Marico Customer Service
Marico's Customer Service score was rated highest by Male customers.
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Ranked Marico Customer Service the Highest
Marico Customer Service Score by Gender
Marico's Customer Service score was rated 4.3 by Male customers on Comparably.
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Male
4.3/5
Female
N/A
Marico Customer Service Score by Usage
Marico's Customer Service score was rated 4.3 stars by customers who have used Marico's products/services for Over 10 Years.
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Marico Customer Service vs. Competitors
Compared to its competitors, Marico's Customer Service score is rated right above Procter & Gamble, and is preceded by Godrej Industries.
| COMPANY | Customer Service Score | |
|---|---|---|
| Godrej Industries | 4.1/5 |
| Marico | 4.1/5 |
| Procter & Gamble | 3.9/5 |
| Dabur India | 3.9/5 |
| Hindustan Unilever | 3.6/5 |
| Asian Paints | 3.4/5 |
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Consumer vs. Employees
Marico scored a 20 for Net Promoter Score and a 100 for Employee Net Promoter Score. NPS gauges how likely a customer of Marico would recommend the brand to a friend. ENPS measures how likely Marico employees would recommend working at Marico to a friend.
Net Promoter Score
20
NPS Score
| 40% | Promoters |
|---|---|
| 40% | Passive |
| 20% | Detractors |
Employee Net Promoter Score
100
eNPS Score
| 100% | Promoters |
|---|---|
| 0% | Passive |
| 0% | Detractors |
